# Best Social Media Advertising Software - Page 3

## How Many Social Media Advertising Software Products Does G2 Track?

**Total Products under this Category:** 273

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Markopolo (+2.78%) - Among all products in this category, Markopolo recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Social Media Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 75,600+ Authentic Reviews
- 273+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Advertising Software
 ![G2 Grid® for Social Media Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-advertising/grids.png?focus%5B%5D=364&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=933&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=163098&focus%5B%5D=121648)

Highlighted products: HubSpot Marketing Hub, Hootsuite, SOCi, Constant Contact, Facebook for Business, LocaliQ, Vista Social, and Intuit Mailchimp All-in-One Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-advertising/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=constant-contact&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=vista-social&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform)

**Sponsored**

### Smartsheet

Smartsheet is an Intelligent Work Management Platform that revolutionizes how you manage projects, portfolios, and processes. The Smartsheet AI-powered platform delivers adaptability, sophisticated experiences, and enterprise-grade rigor to support work across industries — from service delivery to construction, clinical trials, and marketing campaigns. Designed to meet demanding requirements, it helps organizations drive efficiency, accelerate innovation, and stay competitive. Over 85% of Fortune 500 companies trust Smartsheet to align their resources to improve efficiency, agility, and collaboration in today’s ever-changing world of work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=279&secure%5Bchosen_at%5D=2026-08-08T23%3A23%3A40Z&secure%5Bdisplayable_resource_id%5D=2360&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=530&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=530&secure%5Bresource_id%5D=279&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-advertising%3Fpage%3D3&secure%5Btoken%5D=eddd1ddb398b2287cc6f442be3ff2768fa4c77681d4db51b00805d2e30ddb1a2&secure%5Burl%5D=https%3A%2F%2Fwww.smartsheet.com%2Fs%2Fproject-management%3Futm_source%3DG2%26utm_medium%3Daffiliate%26utm_campaign%3Daff-pm-us-ca-g2&secure%5Burl_type%5D=custom_url)

### [Facelift Cloud](https://www.g2.com/products/facelift-cloud/reviews)

With over 250 employees and 2,000 customers, facelift is the world's leading social media marketing technology provider. Facelift offers a multi-certified software solution that covers all relevant networks (Facebook, Instagram, TikTok, X(Twitter), etc.) and provides all components for social media marketing at an enterprise level. Facelift is ISO 27001 certified and offers maximum data security as it is fully hosted in Europe/Germany.

**Average Rating:** 4.4/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Facelift Cloud?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Facelift Cloud?

- **Seller:** [Facelift](https://www.g2.com/sellers/facelift)
- **Year Founded:** 2011
- **HQ Location:** Hamburg, Germany
- **Twitter:** @facelift  
35 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e2b9edba3007870257f55c2eba8a5c9e30fc6b5329a32fa0bad62173aeab35a2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2714370%2F&secure%5Burl_type%5D=linkedin_company_website)  
147 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 51% Medium, 27% Large

#### What Are Recent G2 Reviews of Facelift Cloud?

**["Social Media Tool in the Cinema Environment"](https://www.g2.com/survey_responses/facelift-cloud-review-10950359)**

**Rating:** 4.5/5.0 stars

_— Verified User in Entertainment_

[Read full review](https://www.g2.com/survey_responses/facelift-cloud-review-10950359)

**["Facelift saves time and nerves!"](https://www.g2.com/survey_responses/facelift-cloud-review-10910489)**

**Rating:** 4.5/5.0 stars

_— Mariam A._

[Read full review](https://www.g2.com/survey_responses/facelift-cloud-review-10910489)

#### What Are G2 Users Discussing About Facelift Cloud?

- [What is Facelift Cloud used for?](https://www.g2.com/discussions/what-is-facelift-cloud-used-for)

### [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)

Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale.

**Average Rating:** 4.5/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Simpli.fi?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Simpli.fi?

- **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi)
- **Company Website:** www.simpli.fi
- **Year Founded:** 2010
- **HQ Location:** Fort Worth, TX
- **Twitter:** @simpli\_fi  
1,808 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website)  
607 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 56% Small, 36% Medium

#### What Do G2 Reviewers Say About Simpli.fi?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience.
- Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management.
- Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences.
- Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey.
- Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies.

##### Cons

- Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings.
- Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process.
- Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust.
- Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting.
- Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively.

#### What Are Recent G2 Reviews of Simpli.fi?

**["User-Friendly with Prompt Support"](https://www.g2.com/survey_responses/simpli-fi-review-12756098)**

**Rating:** 4.0/5.0 stars

_— Jacob D._

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098)

**["Easy Campaign Creation and Responsive Support from Simpli.fi"](https://www.g2.com/survey_responses/simpli-fi-review-11852332)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332)

#### What Are G2 Users Discussing About Simpli.fi?

- [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for)
- [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for)
- [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken)
- [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment
- [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment

### [Fluency](https://www.g2.com/products/fluency-fluency/reviews)

Fluency is the Agentic Advertising Operating System (OS) that enables agencies and in-house teams to put AI to work to automate paid media execution across every major channel. The platform centralizes campaign creation, budget management, reporting and compliance into a single system, so advertisers can scale their operations and reliably run campaigns with the same precision every time. With AI governance across every paid channel, including the walled gardens and the open web, Fluency manages more than $3 billion in annual ad spend. This includes more than 250,000 monthly campaigns for 150 agencies across more than 50,000 locations. The company raised a $40 million Series A in 2025 and ranked No. 1,278 on the Inc. 5000 in 2025, its third consecutive year on the list. With a founding team that has worked in online advertising since 1998, Fluency holds certified partnerships with major ad publishers and was named a finalist for Technology Innovation in the 2024 Amazon Ads Partner Awards.

**Average Rating:** 4.3/5.0

**Total Reviews:** 304

#### How Do G2 Users Rate Fluency?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Fluency?

- **Seller:** [Fluency](https://www.g2.com/sellers/fluency)
- **Company Website:** www.fluency.inc
- **Year Founded:** 2017
- **HQ Location:** Burlington, Vermont
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7446832b2a462a9fcfd67d871d34cccc290944a987ed5f718bbdb677b3e0d880&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffluencyinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
142 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Analyst, Marketing Manager
- **Top Industries:** Marketing and Advertising, Automotive
- **Company Size:** 53% Medium, 24% Small

#### What Do G2 Reviewers Say About Fluency?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Fluency, finding its dashboard and setup process very intuitive.
- Users value the **efficiency** of Fluency, enjoying streamlined management and significant time savings on campaign tasks.
- Users appreciate the **efficient budget management** in Fluency, streamlining campaign controls and ensuring effective ad spend allocation.
- Users value the **efficiency of Fluency's centralized campaign management** , streamlining processes and enhancing budget control across platforms.
- Users appreciate the **time-saving features** of Fluency, allowing them to focus on performance instead of tedious tasks.

##### Cons

- Users note a **learning curve** with Fluency, complicating navigation and task execution compared to more familiar platforms.
- Users report **software bugs** in Fluency that lead to frustration, delays, and issues with notifications and saving changes.
- Users find the **steep learning curve** of Fluency challenging, particularly without clear documentation and onboarding support.
- Users experience **navigation issues** in Fluency, finding it confusing to manage campaigns and switch assets efficiently.
- Users report persistent **error issues** in Fluency, with inadequate support and frustrating changes complicating their experience.

#### What Are Recent G2 Reviews of Fluency?

**["Automation-Driven Efficiency with Some Bugs"](https://www.g2.com/survey_responses/fluency-review-10495784)**

**Rating:** 4.5/5.0 stars

_— James M._

[Read full review](https://www.g2.com/survey_responses/fluency-review-10495784)

**["Comprehensive Reporting and Attribution That Drives Actionable Insights"](https://www.g2.com/survey_responses/fluency-review-13087220)**

**Rating:** 4.0/5.0 stars

_— Mackenzie B._

[Read full review](https://www.g2.com/survey_responses/fluency-review-13087220)

### [Marketing 360](https://www.g2.com/products/madwire-marketing-360/reviews)

Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort Collins, Colorado and Austin, Texas, Marketing 360 employs over 550 team members and has over 20,000 active SMB clients. Marketing 360 empowers small businesses with all the technology and talent they need to both manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. No more wasting time and money bouncing around multiple tools to manage and grow your business.

**Average Rating:** 3.5/5.0

**Total Reviews:** 61

#### How Do G2 Users Rate Marketing 360?

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Marketing 360?

- **Seller:** [Madwire](https://www.g2.com/sellers/madwire-1dbb6f4e-0b38-4f0e-aeae-c1cae5e8c0f5)
- **Year Founded:** 2009
- **HQ Location:** Fort Collins, Colorado
- **Twitter:** @Madwire  
153 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8d9a3bb441d37d981c0da07cc067d05bb67ec2eb7f8da27f98029b08b654bf2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1236339%2F&secure%5Burl_type%5D=linkedin_company_website)  
408 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Real Estate, Construction
- **Company Size:** 79% Small, 16% Medium

#### What Do G2 Reviewers Say About Marketing 360?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **responsive customer support** from Marketing 360, which provides valuable insights and assistance for their businesses.
- Users highlight the **consistent business growth** achieved with Marketing 360's comprehensive services and expert support.
- Users appreciate the **individualized approach** of Marketing 360, enhancing their competitive edge with tailored solutions and support.
- Users commend the **integrated solutions** of Marketing 360, facilitating consistent growth and a seamless user experience.
- Users find the **supportive team** at Marketing 360 invaluable for driving conversions and improving online presence.

##### Cons

- Users find the **billing structure cumbersome** , but appreciate efforts to improve payment solutions.
- Users express concern over the **lack of management check-ins** , which affects support and guidance during use.
- Users find the **billing issues** somewhat cumbersome, though solutions are being developed to alleviate the challenges.
- Users find the **integration difficulty** with social media platforms to be laborious and sometimes glitchy, though improvements are noted.
- Users find **integration issues** with Marketing 360's portal and social media platforms somewhat frustrating, despite some improvements.

#### What Are Recent G2 Reviews of Marketing 360?

**["Hands on Digital Marketing Agency"](https://www.g2.com/survey_responses/marketing-360-review-10705635)**

**Rating:** 5.0/5.0 stars

_— Martin W._

[Read full review](https://www.g2.com/survey_responses/marketing-360-review-10705635)

**["Marketing Company I can count on to move our business forward."](https://www.g2.com/survey_responses/marketing-360-review-11293833)**

**Rating:** 5.0/5.0 stars

_— Jeffrey L._

[Read full review](https://www.g2.com/survey_responses/marketing-360-review-11293833)

#### What Are G2 Users Discussing About Marketing 360?

- [What is Marketing 360 used for?](https://www.g2.com/discussions/what-is-marketing-360-used-for)
- [What does Marketing 360 do?](https://www.g2.com/discussions/what-does-marketing-360-do)
- [What software do marketing managers use?](https://www.g2.com/discussions/what-software-do-marketing-managers-use)
- [Where is marketing 360 located?](https://www.g2.com/discussions/where-is-marketing-360-located) - 1 comment
- [How much does marketing360 cost?](https://www.g2.com/discussions/how-much-does-marketing360-cost) - 1 comment

### [Markopolo](https://www.g2.com/products/markopolo/reviews)

Markopolo AI is an AI-powered revenue platform that helps B2C businesses grow by turning every website visitor into a personalized revenue opportunity. Instead of relying on static workflows and broad customer segments, Markopolo creates a dedicated AI sales agent for each individual visitor, understanding their behavior, intent, preferences, and timing to orchestrate a unique journey designed to convert. Powered by its behavioral intelligence layer, MarkTag, Markopolo captures and unifies every meaningful customer interaction, browsing patterns, hesitation signals, comparisons, device context, and engagement timing into a real-time behavioral profile. This intelligence enables Markopolo to generate personalized strategies for every visitor, deciding the optimal message, channel, and moment across email, SMS, WhatsApp, and voice. With Markopolo, businesses can: \* Orchestrate fully individualized customer journeys instead of segment-based campaigns \* Capture and unify behavioral data across sessions and channels \* Use AI to optimize messaging, timing, channels, and recovery strategies in real time \* Recover more abandoned revenue through relevance, not repetition By transforming behavioral data into actionable intelligence, Markopolo replaces one-size-fits-all automation with millions of autonomous AI revenue agents that continuously learn and adapt. The result is higher conversion rates, stronger engagement, and significantly improved revenue recovery without manual workflows or guesswork. Markopolo isn’t a marketing automation tool. It’s the AI revenue layer for modern commerce built to understand individuals, not averages.

**Average Rating:** 4.6/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate Markopolo?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.6/10 (Category avg: 8.6/10)
- **Workflow Capability:** 9.5/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Markopolo?

- **Seller:** [Markopolo ai](https://www.g2.com/sellers/markopolo-ai)
- **Company Website:** www.markopolo.ai
- **Year Founded:** 2021
- **HQ Location:** Dover, Delaware
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=84859c2489aa924ebb35945d01c5564bf0a91bd7ca4417c3035514da9a0d34e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarkopolo-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
70 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 55% Small, 15% Medium

#### What Do G2 Reviewers Say About Markopolo?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Markopolo, appreciating the simple UI and quick startup process.
- Users love the **ease of use** , highlighting the simple UI and quick start after logging in.

#### What Are Recent G2 Reviews of Markopolo?

**["Tool for Ecom Store To Run Ads That Boost Revenue"](https://www.g2.com/survey_responses/markopolo-review-13158410)**

**Rating:** 5.0/5.0 stars

_— Rynlee M._

[Read full review](https://www.g2.com/survey_responses/markopolo-review-13158410)

**["Quick Ecom Integration, Fast and Easy UI"](https://www.g2.com/survey_responses/markopolo-review-13141656)**

**Rating:** 5.0/5.0 stars

_— Samson P._

[Read full review](https://www.g2.com/survey_responses/markopolo-review-13141656)

### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

**Average Rating:** 4.3/5.0

**Total Reviews:** 653

#### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Medium, 27% Small

#### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support.
- Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey.
- Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels.
- Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns.
- Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process.

##### Cons

- Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology.
- Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use.
- Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation.
- Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting.
- Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)**

**Rating:** 5.0/5.0 stars

_— Sandra T._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)

**["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)**

**Rating:** 5.0/5.0 stars

_— Rob Y._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)

#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)

### [AdRoll](https://www.g2.com/products/adroll/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

**Average Rating:** 4.1/5.0

**Total Reviews:** 765

#### How Do G2 Users Rate AdRoll?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10)
- **Workflow Capability:** 7.5/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 7.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind AdRoll?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About AdRoll?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing.
- Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting.
- Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels.
- Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration.
- Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability.

##### Cons

- Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns.
- Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll.
- Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs.
- Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets.
- Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement.

#### What Are Recent G2 Reviews of AdRoll?

**["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)**

**Rating:** 4.0/5.0 stars

_— Raad S._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13128954)

**["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)**

**Rating:** 4.0/5.0 stars

_— Muhammed Kawsar A._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13138681)

#### What Are G2 Users Discussing About AdRoll?

- [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment
- [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment

### [Reflys](https://www.g2.com/products/reflys/reviews)

Reflys is a modern chat marketing and automation platform designed to help businesses turn conversations into conversions across all major social channels—including WhatsApp, Instagram, Facebook Messenger, and TikTok. With Reflys, businesses can automate customer interactions, capture leads, and manage conversations from a single dashboard. Whether you're running WhatsApp campaigns, automating Instagram DMs, handling Facebook Messenger inquiries, or engaging audiences on TikTok, Reflys enables real-time, personalized communication at scale. Powered by AI, Reflys allows brands to create intelligent chat flows that respond instantly, understand user intent, and guide customers toward the right products or services. Its intuitive drag-and-drop builder makes it easy to set up automated replies, conversation triggers, lead qualification flows, and support systems—without any technical expertise. Beyond automation, Reflys includes built-in CRM capabilities, helping teams track conversations, manage leads, and optimize customer journeys across multiple channels. Features like comment-to-DM automation, story and message replies, and centralized inbox management ensure that no opportunity is missed. Reflys also supports growth-focused marketing with integrations for email, SMS, and paid advertising. Businesses can run click-to-WhatsApp campaigns, add chat widgets to their websites, and use referral links to amplify engagement and conversions. What sets Reflys apart is its ability to combine automation with personalization. Instead of generic responses, businesses can create meaningful, context-aware interactions that feel natural and drive better results. In short, Reflys is more than just a chatbot—it’s a complete social media automation and customer engagement platform built to help businesses scale conversations, nurture leads, and maximize ROI.

**Average Rating:** 4.9/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Reflys?

- **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Reflys?

- **Seller:** [BJS Soft Solutions LLC](https://www.g2.com/sellers/bjs-soft-solutions-llc)
- **Year Founded:** 2015
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19a1206bdc77835a21d00ac99e4db4f86958e011ee7f09f8e0cd29f83b7ca2ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbjssoftsolutions%2F&secure%5Burl_type%5D=linkedin_company_website)  
80 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 52% Medium, 48% Small

#### What Are Recent G2 Reviews of Reflys?

**["Platform for designing conversations and user journeys"](https://www.g2.com/survey_responses/reflys-review-12982461)**

**Rating:** 5.0/5.0 stars

_— Margaret M._

[Read full review](https://www.g2.com/survey_responses/reflys-review-12982461)

**["Reflys Streamlines Lead Qualification with Custom Conversational Flows"](https://www.g2.com/survey_responses/reflys-review-13056921)**

**Rating:** 5.0/5.0 stars

_— Kathy M._

[Read full review](https://www.g2.com/survey_responses/reflys-review-13056921)

### [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews)

ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform.

**Average Rating:** 4.8/5.0

**Total Reviews:** 200

#### How Do G2 Users Rate ROI Hunter?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 9.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind ROI Hunter?

- **Seller:** [ROI Hunter](https://www.g2.com/sellers/roi-hunter)
- **Year Founded:** 2014
- **HQ Location:** Brno, Morava
- **Twitter:** @roihuntercom  
560 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c12cc31f221ed97895314509f3584e4179b80398f05d97e6f6c961e7ce8de6a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Froi-hunter%2F&secure%5Burl_type%5D=linkedin_company_website)  
93 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Media Analyst
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 36% Medium, 35% Large

#### What Are Recent G2 Reviews of ROI Hunter?

**["Practicality"](https://www.g2.com/survey_responses/roi-hunter-review-9049839)**

**Rating:** 4.5/5.0 stars

_— Robson S._

[Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9049839)

**["The best service and insights!"](https://www.g2.com/survey_responses/roi-hunter-review-9044344)**

**Rating:** 5.0/5.0 stars

_— Camila H._

[Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9044344)

#### What Are G2 Users Discussing About ROI Hunter?

- [What is ROI Hunter used for?](https://www.g2.com/discussions/what-is-roi-hunter-used-for)

### [DemandSense](https://www.g2.com/products/demandsense/reviews)

DemandSense is a remote-first B2B SaaS built for marketing teams and agencies that run LinkedIn ads. The product is developed by a distributed team serving customers globally, with a focus on simple setup, fast time-to-value, and reliability for lean demand-gen operations. Core capabilities include Smart Ad Scheduling, Budget Control with automatic re-allocation, Frequency Capping, Precision Audience Tuning, and IntentID to reveal engaged companies behind clicks and visits. The platform also provides actionable insights and alerts, multi-account support for agencies, and a clean workflow that layers on top of existing LinkedIn Campaign Manager structures. DemandSense helps teams eliminate wasted spend, prevent overspend and ad fatigue, and focus reach on the right buyers without heavy manual monitoring. Connect your account, keep your current campaigns, and let DemandSense continuously tune timing, budgets, and audiences so you can scale results with less effort.

**Average Rating:** 5.0/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate DemandSense?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10)
- **Campaign Optimization:** 9.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind DemandSense?

- **Seller:** [DemandSense](https://www.g2.com/sellers/demandsense)
- **HQ Location:** Cape Coral, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=88339c7775d36e8a9e4efd3b807a3784445b9b85976d7e5513f281b34b782f28&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdemandsense%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 86% Small, 7% Medium

#### What Do G2 Reviewers Say About DemandSense?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ad management capabilities** of DemandSense, particularly for LinkedIn campaign control and budget efficiency.
- Users value the **website visiting feature** for pre-engagement insights and effective ad campaign management tools.
- Users value the **campaign management tools** in DemandSense, enhancing targeting and budget efficiency for better engagement.
- Users value the **customer engagement features** of DemandSense, enabling proactive interaction based on website visits.
- Users value the **efficiency** of DemandSense, especially in managing ad spend and optimizing engagement with website visitors.

##### Cons

- Users note that **initial difficulty** in setup can hinder value realization, highlighting the need for dedicated learning time.
- Users find the **learning curve steep** , requiring time and possibly external support to utilize DemandSense effectively.
- Users find a **steep learning curve** with DemandSense, requiring time and possibly support for effective use.
- Users find that **support dependency** is necessary to fully utilize DemandSense, requiring external assistance for setup and learning.
- Users find the **time-consuming setup** necessary to fully utilize DemandSense, often requiring external support for efficiency.

#### What Are Recent G2 Reviews of DemandSense?

**["Account-based orchestration with built-in visitor identification for B2B ABM programs"](https://www.g2.com/survey_responses/demandsense-review-12696747)**

**Rating:** 5.0/5.0 stars

_— Viktor S._

[Read full review](https://www.g2.com/survey_responses/demandsense-review-12696747)

**["Consolidates three tools into one with the attribution story leadership actually trusts"](https://www.g2.com/survey_responses/demandsense-review-12697003)**

**Rating:** 5.0/5.0 stars

_— Nazar D._

[Read full review](https://www.g2.com/survey_responses/demandsense-review-12697003)

### [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

**Average Rating:** 3.8/5.0

**Total Reviews:** 218

#### How Do G2 Users Rate Criteo Commerce Growth?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10)
- **Workflow Capability:** 6.8/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 7.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Criteo Commerce Growth?

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo  
18,673 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69406c6d0298f79a224af0d7707d6083d07375167dfd6842f05584cc6d16eef7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37209%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,912 employees on LinkedIn®
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 48% Medium, 41% Small

#### What Are Recent G2 Reviews of Criteo Commerce Growth?

**["Effective Ad Placement with Room for Cost Improvement"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)**

**Rating:** 4.5/5.0 stars

_— Prahlad K._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)

**["Scalable, Efficient, and User-Friendly for Retail Expansion"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)**

**Rating:** 4.5/5.0 stars

_— Ritik S._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)

#### What Are G2 Users Discussing About Criteo Commerce Growth?

- [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook)
- [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook)
- [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for)
- [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting)

### [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews)

Get your Tweets and your account in front of more people who are interested in your business.

**Average Rating:** 3.9/5.0

**Total Reviews:** 231

#### How Do G2 Users Rate Twitter Ads?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.6/10)
- **Workflow Capability:** 7.4/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 7.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Twitter Ads?

- **Seller:** [Twitter](https://www.g2.com/sellers/twitter)
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=54450df0dc459b6e6f5c47c95721cb3d22a02f872e16efc252a6e03a3f152b6b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F96622%2F&secure%5Burl_type%5D=linkedin_company_website)  
984 employees on LinkedIn®
- **Ownership:** NYSE: TWTR
- **Total Revenue (USD mm):** $3,716

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 54% Small, 29% Medium

#### What Do G2 Reviewers Say About Twitter Ads?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of Twitter Ads, making campaign creation accessible even for beginners.
- Users appreciate the **great and reliable customer support** from Twitter Ads, enhancing their advertising experience significantly.
- Users find Twitter Ads **easy to use** due to its familiar UI and straightforward campaign implementation process.
- Users find **easy creation** of ads in Twitter Ads helpful, simplifying campaign setup with a familiar interface.
- Users value the **easy management** of Twitter Ads, benefitting from a familiar interface and straightforward campaign setup.

##### Cons

- Users struggle with the **inability to edit ads** once posted, leading to frustration and inefficiencies in campaigns.

#### What Are Recent G2 Reviews of Twitter Ads?

**["Easy and simple system to use for Twitter Advertisement"](https://www.g2.com/survey_responses/twitter-ads-review-10573971)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/twitter-ads-review-10573971)

**["Twitter is known for trending social media platform"](https://www.g2.com/survey_responses/twitter-ads-review-9064853)**

**Rating:** 5.0/5.0 stars

_— Hafeez A._

[Read full review](https://www.g2.com/survey_responses/twitter-ads-review-9064853)

#### What Are G2 Users Discussing About Twitter Ads?

- [What is Twitter Ads used for?](https://www.g2.com/discussions/what-is-twitter-ads-used-for)
- [Can you block ads on Twitter?](https://www.g2.com/discussions/can-you-block-ads-on-twitter)
- [What are Twitter Ads?](https://www.g2.com/discussions/what-are-twitter-ads)
- [Why are twitter ads so expensive?](https://www.g2.com/discussions/why-are-twitter-ads-so-expensive)
- [Is Twitter good for advertising?](https://www.g2.com/discussions/is-twitter-good-for-advertising)

### [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews)

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

**Average Rating:** 4.1/5.0

**Total Reviews:** 373

#### How Do G2 Users Rate Innovid?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10)
- **Workflow Capability:** 7.9/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 7.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Innovid?

- **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean)
- **Company Website:** www.mediaocean.com
- **Year Founded:** 1967
- **HQ Location:** New York, NY
- **Twitter:** @TeamMediaocean  
9,812 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,157 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Coordinator, Social Media Strategist
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 43% Large, 42% Medium

#### What Do G2 Reviewers Say About Innovid?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Innovid, enjoying its intuitive UI and streamlined management of ad campaigns.
- Users appreciate the **intuitive and user-friendly interface** of Innovid, enabling quick campaign setup and smooth navigation.
- Users appreciate the **intuitive campaign management** of Innovid, enabling effortless and organized ad campaign execution across multiple platforms.
- Users praise the **intuitive interface** of Innovid, enhancing ease of campaign management and effectiveness across screens.
- Users love the **intuitive interface** of Innovid, praising its ease of use and seamless integration for campaigns.

##### Cons

- Users experience a **high learning curve** with Innovid due to complex setup and unclear functionalities.
- Users face a **steep learning curve** with Innovid, struggling to grasp fundamentals and navigate complex reporting efficiently.
- Users find Innovid **time-consuming** due to a steep learning curve and slow response times for support requests.
- Users find Innovid to be **time-consuming** , with delays in support, reporting, and a steep learning curve.
- Users find Innovid's **inefficient uploading process** frustrating, impacting campaign effectiveness and increasing management challenges.

#### What Are Recent G2 Reviews of Innovid?

**["Reliable, Intuitive and Always improving with each update"](https://www.g2.com/survey_responses/innovid-review-11786764)**

**Rating:** 5.0/5.0 stars

_— vaishali ._

[Read full review](https://www.g2.com/survey_responses/innovid-review-11786764)

**["Innovid Review from Adops Associate POV"](https://www.g2.com/survey_responses/innovid-review-11782236)**

**Rating:** 4.5/5.0 stars

_— Gandharva P._

[Read full review](https://www.g2.com/survey_responses/innovid-review-11782236)

#### What Are G2 Users Discussing About Innovid?

- [What is Flashtalking by Mediaocean used for?](https://www.g2.com/discussions/what-is-flashtalking-by-mediaocean-used-for)

### [WASK](https://www.g2.com/products/wask/reviews)

Boost the advertising performance of your Google and Meta campaigns through WASK AI’s powerful data-driven analytics and optimization. Create AI Ad Creavites, Optimize, Analyze and Enjoy!

**Average Rating:** 4.4/5.0

**Total Reviews:** 31

#### How Do G2 Users Rate WASK?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind WASK?

- **Seller:** [WASK](https://www.g2.com/sellers/wask)
- **Year Founded:** 2017
- **HQ Location:** Wilmington, US
- **Twitter:** @wask  
2 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4481dce118019ea35347f5aeb7683a113a1b897bbf2e590feb1c4f164a1e5c78&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwaskco%2F&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 56% Small, 38% Medium

#### What Do G2 Reviewers Say About WASK?

_AI-generated summary from verified user reviews_

##### Pros

- Users find WASK to be **extremely easy to use** , simplifying ad management and optimizing campaigns effortlessly.
- Users value the **automatic ad optimization** of WASK, significantly improving click rates and simplifying ad management.
- Users appreciate WASK's **AI-driven insights** , enhancing campaign efficiency and simplifying ad management across multiple platforms.
- Users praise WASK for its **effective ad automation** , simplifying management and enhancing click-through rates for campaigns.
- Users find WASK to significantly enhance **efficiency** in ad management, optimizing spend and streamlining processes effortlessly.

##### Cons

- Users experience **limited customization** in WASK, wishing for more advanced controls and creative options for better usability.
- Users wish for more **export customization options** in WASK to enhance reporting capabilities and flexibility.
- Users experience **integration issues** with WASK, as connections to other marketing tools are often limited.
- Users note a **lack of performance-based recommendations** in WASK, hindering automation and efficiency for client progress.
- Users express concerns over the **subscription cancellation process** , highlighting difficulties in canceling and unexpected charges.

#### What Are Recent G2 Reviews of WASK?

**["Effortless Ad Management and Optimization"](https://www.g2.com/survey_responses/wask-review-12317507)**

**Rating:** 4.5/5.0 stars

_— Kaan G._

[Read full review](https://www.g2.com/survey_responses/wask-review-12317507)

**["WASK’s AI Tools Are a Game-Changer for Catching and Fixing Ad Mistakes Fast"](https://www.g2.com/survey_responses/wask-review-12380076)**

**Rating:** 5.0/5.0 stars

_— Boubacar D._

[Read full review](https://www.g2.com/survey_responses/wask-review-12380076)

### [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews)

Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising.

**Average Rating:** 4.3/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Microsoft Advertising?

- **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10)
- **Workflow Capability:** 7.4/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 7.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Microsoft Advertising?

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 employees on LinkedIn®
- **Ownership:** MSFT

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 62% Medium, 31% Small

#### What Are Recent G2 Reviews of Microsoft Advertising?

**["Microsoft Digital Marketing Center"](https://www.g2.com/survey_responses/microsoft-advertising-review-5266230)**

**Rating:** 4.5/5.0 stars

_— Verified User in Automotive_

[Read full review](https://www.g2.com/survey_responses/microsoft-advertising-review-5266230)

**["Great tool for digital marketing"](https://www.g2.com/survey_responses/microsoft-advertising-review-5179344)**

**Rating:** 5.0/5.0 stars

_— sophia m._

[Read full review](https://www.g2.com/survey_responses/microsoft-advertising-review-5179344)

#### What Are G2 Users Discussing About Microsoft Advertising?

- [What is a marketing center?](https://www.g2.com/discussions/microsoft-digital-marketing-center-what-is-a-marketing-center)
- [What is a marketing center?](https://www.g2.com/discussions/what-is-a-marketing-center)
- [Does Microsoft have a social media management platform?](https://www.g2.com/discussions/microsoft-digital-marketing-center-does-microsoft-have-a-social-media-management-platform)
- [Does Microsoft have a social media management platform?](https://www.g2.com/discussions/does-microsoft-have-a-social-media-management-platform)
- [What is digital marketing and its features?](https://www.g2.com/discussions/microsoft-digital-marketing-center-what-is-digital-marketing-and-its-features)

- [‹ Prev‹ Prev](/categories/social-media-advertising?order=g2_score&page=2#product-list)
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- …
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- [Next ›Next ›](/categories/social-media-advertising?order=g2_score&page=4#product-list)

Spotlight Categories

[Product Lifecycle Management (PLM) Software](https://www.g2.com/categories/product-lifecycle-management-plm)

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[Online Community Management Software](https://www.g2.com/categories/online-community-management)

[Employee Recognition Software](https://www.g2.com/categories/employee-recognition)

[Threat Intelligence Software](https://www.g2.com/categories/threat-intelligence)

Similar Categories

- [Ad Networks](/categories/ad-networks)
- [App Monetization Platforms](/categories/app-monetization-platforms)
- [Audience Data Providers](/categories/audience-data-providers)
- [Click Fraud](/categories/click-fraud)
- [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms)

- [Creative Management Platforms](/categories/creative-management-platforms)
- [Cross-Channel Advertising](/categories/cross-channel-advertising)
- [Data Management Platform (DMP)](/categories/data-management-platform-dmp)
- [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp)
- [Digital Advertising Intelligence](/categories/digital-advertising-intelligence)

- [Digital Audio Advertising](/categories/digital-audio-advertising)
- [Display Advertising](/categories/display-advertising)
- [Identity Resolution](/categories/identity-resolution)
- [Media Sales Software](/categories/media-sales-software)
- [Mobile Advertising](/categories/mobile-advertising)

[Browse Social Media Advertising Themes](/categories/social-media-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 10, 2026

Social media advertising software helps companies buy, manage, and place ads on social media platforms to reach large, targeted audiences, supporting both brand awareness and direct response initiatives through first-party platform access or third-party tools that offer streamlined workflows and multi-network scalability.

### Core Capabilities of Social Media Advertising Software

To qualify for inclusion in the Social Media Advertising category, a product must:

- Offer tools for uploading or creating social ads
- Be able to buy and serve social ads on at least one social media site
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics including reach, conversions, and ROAS

### Common Use Cases for Social Media Advertising Software

Marketing teams and ad agencies use social media advertising software to run targeted paid campaigns across social platforms. Common use cases include:

- Launching audience-targeted campaigns on platforms such as Facebook, LinkedIn, and X (formerly Twitter)
- Managing and optimizing ad creative, budgets, and bidding strategies across multiple social networks
- Tracking campaign performance metrics such as reach, conversions, and return on ad spend (ROAS)

### How Social Media Advertising Software Differs from Other Tools

Social media advertising functionality may be offered as a standalone best-of-breed product or bundled into a cross-channel advertising platform that also includes capabilities for [paid search advertising](https://www.g2.com/categories/paid-search-advertising), [display advertising](https://www.g2.com/categories/display-advertising), [mobile advertising](https://www.g2.com/categories/mobile-advertising), or [video advertising](https://www.g2.com/categories/video-advertising). First-party platforms, offered directly by social networks, are typically favored by SMBs, while third-party platforms provide better scalability and multi-network management for larger advertisers.

### Insights from G2 on Social Media Advertising Software

Based on category trends on G2, audience targeting precision and cross-network campaign management stand out as standout features. These platforms deliver improvements in ad performance visibility and ROAS as primary drivers of adoption.

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