Pencil Reviews & Product Details

Pencil seamlessly brings performance insights and predictive scoring to bring cross-functional teams together and make more data informed creative decisions. Creative automation is also helping us deliver more impactful marketing without additional people or resource. The UX is clearn and simple, and integrations with Meta, TikTok and other channels are helping us scale efficiently. Review collected by and hosted on G2.com.

Pencil has not successfully produced new assets that are completely aligned to our brand style, and often requires some post-production editing thus currently limiting us to using the platform for asset optimisation rather than new asset generation. In addition, the copy agents look to work in isolation from the production agents and are generating copy that feels disconnected from the assets we are producting. Review collected by and hosted on G2.com.

I like having access to the latest generation models in Pencil, which is really helpful. The Feeds and Auto resize tool are especially valuable because they allow my team to create a high volume of assets efficiently at scale. Also, the initial setup was simple, which I appreciated. Review collected by and hosted on G2.com.

A thousand percent. The platform is unstable and has varying unreliable output issues. The platform seems to be making inconsistent alterations to the designs when exporting. I could export the same assets from the same workspace without altering design and in one generation the export will have a font issue, and in another a graphical element shift issue (as an example). Our exports don't always match what we design in the tool. It's unpredictable. Review collected by and hosted on G2.com.

This is a revolutionary platform. Of particular note:

- All the best GenAI models in one place

- Integrated performance data to optimise ad production

- Feed variations to scale content

- In built brand library

- Chat-to-ads! Review collected by and hosted on G2.com.

There isn't really anything wrong with Pencil. It is ready to go. Review collected by and hosted on G2.com.

Pencil has been super helpful for our small teamed brand to be able to create and scale different ads that can be beneficial on multiple platforms. We also really love how we have a direct rep (Embee is amazing!) that communicates with us when necessary and even thinks ahead for us when we're swamped with work to provide us with some tips and new creatives that are beneficial to test. Review collected by and hosted on G2.com.

We've had some issues downloading the creatives from the site and it freezing on us but we can always reach out to the team with this issue and it is fixed almost immediately. The team is always ready for feedback and they are always appreciative and willing to assist or find solutions. Review collected by and hosted on G2.com.

The concept is pretty amazing and the ads generated by Pencil have been some of the best performers for our clients. The team continues to innovate and is always adding new features that help improve the product. I cannot think of a faster way to generate quality creative for your paid social accounts. Review collected by and hosted on G2.com.

It is the classic, you get what you put in scenario. Because the platform relies on existing images and video, you need to have high-quality assets in order to get quality outputs. Review collected by and hosted on G2.com.

As a marketing agency, content creation has quickly become the greatest lever we can pull in terms of increased performance in the ad accounts we manage. Pencil allows us the opportunity to quickly turn one creative into so many more. We can use ai enhanced decision-making to turn one top performing creatives into as many varital options as we have time to create. 1 idea, 1 ad copy, one creative can become 4 finished products in 2-3 minutes. Review collected by and hosted on G2.com.

Ai gets you 90% of the way to a finished product. As you input 10 creatives and multiple ad copies for it to pull from, it can often push out a video that's not quite ad ready. But, as you use the system more often and it learns to the choices and decisions you make in the editor it gets better at producing fully ad ready content. Review collected by and hosted on G2.com.

The technology works as advertised and so much more. Depending on your level of engagement, the service team assigned to your account is a huge asset. Review collected by and hosted on G2.com.

Nothing at the moment. We feel the product is solid and improving all the time. The team assigned to help us has been great. Review collected by and hosted on G2.com.

Speed - you can generate several perfectly-sized videos (and now images!) in literally a few minutes. No more waiting days for a designer if you are under pressure to find a winning ad quickly.

Quality - this has improved a lot in recent months along with editing features that make it easy for anyone to create ads that are ready to go soon as you upload them to ads manager.

The platform is always improving, and the new analytics features are becoming ever-more useful as they develop. It's also great that their own team will generate ads occasionally for you. Review collected by and hosted on G2.com.

Editing can be a little clunky at times and there is the odd bug (that the team is great at resolving), apart from that nothing really! Review collected by and hosted on G2.com.

Pencil takes both the guesswork and the bias out of creating video ads so that virtually anyone can produce a wide range of creatives all with a better than decent chance of delivering a winner, or more likely multiple winners, thanks to the added value of the predictive AI feature. Review collected by and hosted on G2.com.

No downside; this is a powerful platform both to create world-class creatives and to predict their relative success, thereby saving time and money, two of the most valuable resources for any brand. Review collected by and hosted on G2.com.

Speed and ease of creation of new video assets, and ability to export with multiple formats and even beyond the specs for just Facebook.

The team is also incredibly supportive and on hand to help deliver new assets at a moment's notice! Review collected by and hosted on G2.com.

Nothing noteworthy - only have requested to have a bit more customisation capability in the Editor tool, like adding in and snipping audio files to layer over the raw video assets. Review collected by and hosted on G2.com.