SMS Marketing Software buying insights at a glance

SMS marketing software enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. (Source 1) In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels. Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models. Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time. Top 5 FAQs from software buyers: What is the best sms marketing software for high-volume campaigns? How do sms marketing platforms handle compliance and opt-in management? Which sms marketing solutions integrate with CRM and ecommerce tools? How quickly can I launch campaigns using sms marketing software? What features define the best sms marketing software for personalization? G2’s top-rated SMS marketing software, based on verified reviews, includes Attentive, Klaviyo SMS, EZ Texting, and BirdEye.

What are the top-reviewed SMS Marketing Software on G2?

These are 5 of the top-reviewed sms marketing software: Attentive Number of Reviews: 1,275 Satisfaction: 99 Market Presence: 95 G2 Score: 97 Klaviyo Number of Reviews: 1,298 Satisfaction: 50 Market Presence: 94 G2 Score: 72 EZ Texting Number of Reviews: 725 Satisfaction: 77 Market Presence: 67 G2 Score: 72 BirdEye Number of Reviews: 3,900 Satisfaction: 82 Market Presence: 88 G2 Score: 85 Podium Number of Reviews: 2,066 Satisfaction: 79 Market Presence: 95 G2 Score: 87 Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. (Source 2) Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. (Source 2) G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. (Source 2)

What I Often See in SMS Marketing Software

Feedback Pros: What Users Consistently Appreciate Easy campaign setup with intuitive dashboards and message scheduling workflows “What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” - Angela W. Klaviyo Review High message delivery rates with reliable real time customer engagement tracking “Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” - Isabella C. Attentive Review Seamless integrations with crm ecommerce platforms streamline marketing automation processes “What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” - Dorothy N. Klaviyo Review Cons: Where Many Platforms Fall Short Limited message customization options restrict advanced segmentation and personalization capabilities “...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” - Murgan. Podium Review Pricing structures become expensive quickly with high volume messaging campaigns “One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.” - Dorothy N. Klaviyo Review Occasional delays or delivery inconsistencies impact time sensitive campaign performance “What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” - Lloyd A. EZ Texting Review

Page 14 | Best SMS Marketing Software: User Reviews from October 2026

OtterText

OtterText is your go-to solution for powerful SMS marketing and automation, specifically tailored for regulated industries like Alcohol, Tobacco, and Firearms. Whether you're looking to boost sales, streamline communication, or engage with your audience like never before, OtterText has you covered. Designed with businesses in mind, our platform combines ease of use with advanced features that make reaching your customers both effective and efficient. From personalized messaging and automated drip campaigns to seamless integrations with e-commerce platforms like Shopify, WooCommerce, and BigCommerce, OtterText is built to meet your unique needs. Our comprehensive compliance tools ensure that your campaigns adhere to industry regulations, particularly in specialized SHAFT industries. With OtterText, you can send mass texts, collect secure payments via SMS, and track real-time analytics—all from a single, intuitive dashboard. Plus, our platform’s flexibility allows you to manage multiple accounts, set up custom automations, and even connect to over 1,000 apps via Zapier. OtterText isn’t just about sending texts; it’s about creating meaningful connections, driving engagement, and ultimately growing your business. Join the ranks of businesses thriving with OtterText and see what smart, effective SMS marketing can do for you.

Average Rating: 5.0/5.0

Total Reviews: 5

How Do G2 Users Rate OtterText?

Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
Reporting: 9.7/10 (Category avg: 8.4/10)
API Integration: 10.0/10 (Category avg: 8.6/10)
Marketing Automation: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind OtterText?

Seller: Otter Technologies
Year Founded: 2020
HQ Location: Boulder, US
LinkedIn® Page: www.linkedin.com
5 employees on LinkedIn®

Who Uses This Product?

Company Size: 80% Small, 20% Medium

What Do G2 Reviewers Say About OtterText?

AI-generated summary from verified user reviews

Pros

Users value the exceptional customer support from OtterText, ensuring seamless communication and smooth operations for businesses.
Users commend the exceptional customer support at OtterText, highlighting their responsiveness and dedication to seamless communication.
Users praise the easy communication provided by OtterSMS, noting their exceptional responsiveness and support throughout the onboarding process.
Users value the exceptional customer support of OtterText, which ensures seamless transitions and reliable communication.
Users value the intuitive design of OtterText, enhancing efficiency and streamlining various business processes effectively.

Cons

Users note concerns with the speed of sending MMS to larger contact lists, impacting their communication efficiency.
Users notice the slow performance when sending MMS to larger contact lists, impacting overall efficiency.

What Are Recent G2 Reviews of OtterText?

"Otter is an absolute game-changer for our business!"

Rating: 5.0/5.0 stars

— Megan E.

Best SMS Marketing Software - Page 14

How Many SMS Marketing Software Products Does G2 Track?

Category Stats (Oct 2026)

How Does G2 Rank SMS Marketing Software Products?

G2 Grid® for SMS Marketing Software

How Do G2 Users Rate OtterText?

Who Is the Company Behind OtterText?

Who Uses This Product?

What Do G2 Reviewers Say About OtterText?

Pros

Cons

What Are Recent G2 Reviews of OtterText?

How Do G2 Users Rate Ricochet360?

Who Is the Company Behind Ricochet360?

Who Uses This Product?

What Do G2 Reviewers Say About Ricochet360?

Pros

Cons

What Are Recent G2 Reviews of Ricochet360?

What Are G2 Users Discussing About Ricochet360?

How Do G2 Users Rate ROUTEE?

Who Is the Company Behind ROUTEE?

Who Uses This Product?

What Do G2 Reviewers Say About ROUTEE?

Pros

Cons

What Are Recent G2 Reviews of ROUTEE?

AI can help you find the answers. G2 helps you trust them.

How Do G2 Users Rate SMS Gateway Center?

Who Is the Company Behind SMS Gateway Center?

Who Uses This Product?

What Are Recent G2 Reviews of SMS Gateway Center?

What Are G2 Users Discussing About SMS Gateway Center?

How Do G2 Users Rate SMSPortal?

Who Is the Company Behind SMSPortal?

Who Uses This Product?

What Are Recent G2 Reviews of SMSPortal?

What Are G2 Users Discussing About SMSPortal?

How Do G2 Users Rate TheTexting?

Who Is the Company Behind TheTexting?

Who Uses This Product?

What Are Recent G2 Reviews of TheTexting?

How Do G2 Users Rate Batch?

Who Is the Company Behind Batch?

Who Uses This Product?

What Do G2 Reviewers Say About Batch?

Pros

Cons

What Are Recent G2 Reviews of Batch?

How Do G2 Users Rate CompleteSMS?

Who Is the Company Behind CompleteSMS?

Who Uses This Product?

What Do G2 Reviewers Say About CompleteSMS?

Pros

Cons

What Are Recent G2 Reviews of CompleteSMS?

How Do G2 Users Rate Convertedin?

Who Is the Company Behind Convertedin?

Who Uses This Product?

What Do G2 Reviewers Say About Convertedin?

Pros

Cons

What Are Recent G2 Reviews of Convertedin?

How Do G2 Users Rate Critical Impact?

Who Is the Company Behind Critical Impact?

Who Uses This Product?

What Are Recent G2 Reviews of Critical Impact?

What Are G2 Users Discussing About Critical Impact?

How Do G2 Users Rate Dripcel?

Who Is the Company Behind Dripcel?

Who Uses This Product?

What Are Recent G2 Reviews of Dripcel?

Who Is the Company Behind Go4Clients?

Who Uses This Product?

What Are Recent G2 Reviews of Go4Clients?

What Are G2 Users Discussing About Go4Clients?

How Do G2 Users Rate ICTBroadcast?

Who Is the Company Behind ICTBroadcast?

Who Uses This Product?

What Are Recent G2 Reviews of ICTBroadcast?