What are Recruitment Marketing Platforms?

Companies are often looking for an edge when it comes to searching for top quality talent. As hiring has moved online, recruiters have looked for new ways to help their company’s open positions stand out amid thousands of other job postings on social media channels. Recruitment marketing platforms help companies promote their organization’s brand, reach out to prospective hires, leverage social media platforms, and track the effectiveness of their recruiting. Key Benefits of Recruitment Marketing Platforms Build brand awareness Increase the quantity and quality of applicants Create a personalized candidate experience Track the effectiveness of recruiting efforts

Why Use Recruitment Marketing Platforms?

Build brand awareness — Standing out from the thousands of other employers who post jobs online helps attract more candidates. Recruitment marketing solutions let companies create career sites with the organization’s branding, giving job posts a more customized look compared to formulaic posts on job boards. Some platforms enable users to send out branded emails to targeted prospects. Ultimately, these branded elements can raise a company’s profile and generate greater awareness of their available opportunities. Attract a high-quality applicant pool — Recruitment marketing solutions come with a variety of tools to help companies attract applicants that are a good fit for their open positions. Social media outreach tools and targeted advertising enable recruiters to engage with job seekers who are a match for the position. Some platforms come with event management features for organizing, advertising, and running recruiting events, including virtual job fairs. These events can help companies source strong talent. Job boards built into some recruitment marketing products provide companies with even greater control over their applicants. Personalize the candidate experience — Once candidates have found a job listing, keeping them engaged is key. Email automation functionality can send candidates messages at prescribed times, such as after they visit a website or if they forget to finish an application. Automated texting capabilities let recruiters reach candidates on their mobile devices. Some platforms have personalized career sites, so job listings and the look of a career landing webpage is different for each candidate. Many products also have CRM-like functionality similar to applicant tracking systems (ATS), which enable recruiters to track candidates from their initial engagement all the way through the hiring process. Data from these systems provide valuable insights about the process so that companies can strive to continuously improve the candidate experience as well as the effectiveness of their outreach efforts. Analyze the effectiveness of recruiting efforts — Analytics data collected by recruitment marketing platforms during the recruiting process help teams understand how to improve their hiring processes. Many platforms have extensive analytics capabilities so that recruiters can understand which of their email, text message, or social media communications had the most impact. They can also track which branded career sites generated the most click throughs to an application. Dashboards for candidate pipelines offer a quick look at where applicants are in the hiring process. For platforms that organize events, analytics for registrations and attendance provides insights for future events.

Who Uses Recruitment Marketing Platforms?

Generally, recruiters are the primary users of recruitment marketing platforms. There are several types of recruiters who may use these products: In-house corporate recruiters — For companies with their own recruiters, recruitment marketing platforms help those recruiting teams maximize their efforts to fill open positions. These recruiters are typically trying to fill jobs through engaging with professionals who are looking for new opportunities. Campus recruiters — Recruiters tasked with finding college students who might be a good fit for internships or entry-level positions at a company also use recruitment marketing platforms. Event planning features are useful on campus as recruiters try to attract candidates to campus career fairs or other networking events. Staffing agency recruiters — In addition to companies that have their own recruitment teams, staffing firms use recruitment marketing platforms to support their efforts to place candidates in positions at third-party companies.

Page 3 | Best Recruitment Marketing Platforms: User Reviews from September 2026

GR8 People

GR8 People is for everyone in recruitment who wants to do their job better, faster and more simply. Our global technology platform can source, attract, engage and hire every workforce type in one experience that's seamless, boundless and effortless. Built with best-in-class, automated workflows, it helps every user perform at their best. We call it The Everyone Platform.™

Average Rating: 4.3/5.0

Total Reviews: 61

How Do G2 Users Rate GR8 People?

Performance: 9.3/10 (Category avg: 8.9/10)
Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
Dashboard: 8.0/10 (Category avg: 8.9/10)
Interoperability: 9.0/10 (Category avg: 8.6/10)

Who Is the Company Behind GR8 People?

Seller: GR8 People
Year Founded: 2010
HQ Location: Yardley, PA
Twitter: @GR8People
611 Twitter followers
LinkedIn® Page: www.linkedin.com
24 employees on LinkedIn®

Who Uses This Product?

Top Industries: Hospital & Health Care, Staffing and Recruiting
Company Size: 68% Large, 26% Medium

What Do G2 Reviewers Say About GR8 People?

AI-generated summary from verified user reviews

Pros

Users appreciate the responsive customer support from GR8 People, enhancing collaboration and addressing their unique needs efficiently.
Users value the convenience of GR8 People’s multi-tenant structure, simplifying navigation and access across businesses.
Users appreciate the flexible customization options of GR8 People, making it easy to tailor the system to their needs.
Users appreciate the ease of use of GR8 People, enjoying seamless navigation and user-friendly interfaces for everyday tasks.
Users value the continuous improvement of Gr8 People, benefiting from frequent updates and responsive support.

Cons

Users find the report creation process not intuitive, often requiring assistance to navigate customizations and settings.
Users find the reporting process cumbersome, struggling with custom fields and navigating complex categories for effective reporting.
Users find the complex setup of GR8 People challenging, especially with custom report creation and limited admin functions.
Users often struggle with difficult navigation, making it hard to find reports and other items independently.
Users find the difficulties in locating email templates frustrating, complicating their reporting and navigation experience.

What Are Recent G2 Reviews of GR8 People?

"Easy to use system, great support!"

Rating: 4.0/5.0 stars

— Elissa M.

Best Recruitment Marketing Platforms - Page 3

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