# Best Paid Search Advertising Software with Third Party Campaign Management Capabilities

## How Many Paid Search Advertising Software Products Does G2 Track?

**Total Products under this Category:** 154

### Category Stats (Aug 2026)

- **Average Rating:** 4.47/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Diginius Insight (+3.71%) - Among all products in this category, Diginius Insight recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Paid Search Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,500+ Authentic Reviews
- 154+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Paid Search Advertising Software
 ![G2 Grid® for Paid Search Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/paid-search-advertising/grids.png?focus%5B%5D=919&focus%5B%5D=3249&focus%5B%5D=129043&focus%5B%5D=1176047&focus%5B%5D=5405&focus%5B%5D=131504&focus%5B%5D=19296&focus%5B%5D=121155)

Highlighted products: Google Ads, LocaliQ, Fluency, Smarter Ecommerce, Facebook for Business, TrueClicks, Optmyzr, and Bidnamic.

Underlying data: [Grid® JSON](https://www.g2.com/categories/paid-search-advertising/grids.json?focus%5B%5D=google-ads&focus%5B%5D=localiq&focus%5B%5D=fluency-fluency&focus%5B%5D=smarter-ecommerce&focus%5B%5D=facebook-for-business&focus%5B%5D=trueclicks-trueclicks&focus%5B%5D=optmyzr&focus%5B%5D=bidnamic)

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### [Smarter Ecommerce](https://www.g2.com/products/smarter-ecommerce/reviews)

Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising. The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to deliver data-informed advertising strategies. Dynamic Segments allow retailers to optimize for business outcomes such as profitability (POAS), average order value (AOV), and revenue growth, maintaining control over business priorities even as advertising platforms become more automated and less transparent.. The platform's predictive AI adjusts Target ROAS and allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. Detailed product and campaign insights provide transparency into how automated campaigns perform, helping PPC teams govern AI effectively and see what's happening inside the "black box”. By automating routine PPC tasks and centralizing management across Google and Microsoft Ads, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on strategic oversight, data quality, and profit optimization, while automation manages campaign execution aligned with live business goals. In addition to its platform, smec delivers full-service agency support across Google, Microsoft, Meta, and programmatic channels, offering full-funnel strategy, data engineering, conversion tracking, and marketing analytics. This combination of technology, data, and expertise positions smec as a trusted partner for scaling ecommerce performance. Founded in 2007, Smarter Ecommerce is recognized as a Google Premier Partner, was named a Google Ads Impact Award Finalist in 2025 and is a three-time Microsoft Retail Partner of the Year. smec currently manages over €500 Million in annual ad spend, driving more than €15 Billion in ecommerce revenue for over 350 global retail clients, including THG, Snipes, REWE, Decathlon, River Island, Miami Heat, Shade Station, Mountain Warehouse, EMAG and Intersport.

**Average Rating:** 4.7/5.0

**Total Reviews:** 82

#### How Do G2 Users Rate Smarter Ecommerce?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.8/10 (Category avg: 10/10)

#### Who Is the Company Behind Smarter Ecommerce?

- **Seller:** [Smarter Ecommerce GmbH](https://www.g2.com/sellers/smarter-ecommerce-gmbh)
- **Year Founded:** 2007
- **HQ Location:** Linz, Austria
- **Twitter:** @smec  
1,626 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b6985c0a7281b111fe7e54dcc5119cf415ba00d836364b0a4e7db05c0feaff1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmarter-ecommerce-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
88 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 49% Medium, 32% Small

#### What Are Recent G2 Reviews of Smarter Ecommerce?

**["AI-supported Google Ads Optimization"](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403)**

**Rating:** 4.5/5.0 stars

_— Norman W._

[Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403)

**["Reliable partner for scaling Google Ads performance with expert support"](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586)**

**Rating:** 5.0/5.0 stars

_— Franziska N._

[Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586)

#### What Are G2 Users Discussing About Smarter Ecommerce?

- [What is Smarter Ecommerce used for?](https://www.g2.com/discussions/what-is-smarter-ecommerce-used-for)

### [TrueClicks](https://www.g2.com/products/trueclicks-trueclicks/reviews)

TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns. Founded in 2017 by marketing agency veterans, we're on a mission to raise the PPC quality standard. We aim to be the most intuitive tool for tracking all your accounts in one place, automating repetitive tasks, and delivering actionable, prioritized, and unbiased recommendations to improve performance. With real-time alerts, a robust scoring system, and clear next steps, TrueClicks makes sure you never miss an issue or opportunity again. This makes it easier to improve results, retain clients, and save at least 10 hours per month per user.

**Average Rating:** 4.5/5.0

**Total Reviews:** 201

#### How Do G2 Users Rate TrueClicks?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 9.6/10 (Category avg: 10/10)

#### Who Is the Company Behind TrueClicks?

- **Seller:** [TrueClicks](https://www.g2.com/sellers/trueclicks-2e59a170-07ea-452b-a97e-817d102b79f4)
- **Company Website:** www.trueclicks.com
- **Year Founded:** 2017
- **HQ Location:** Amsterdam, Netherlands
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bffd6f039ba5c9f05a9174a25aa4958cbfad34d94062e78c2bb7dd839e7ddb0f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1342337%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 35% Small, 19% Medium

#### What Do G2 Reviewers Say About TrueClicks?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of TrueClicks, benefiting from its user-friendly design and seamless integration.
- Users appreciate the **efficiency improvement** with TrueClicks, saving hours on Google Ads through automation and clear suggestions.
- Users find **automation features** of TrueClicks highly effective, significantly enhancing campaign performance and saving valuable time.
- Users appreciate the **excellent customer support** of TrueClicks, enhancing their experience and ensuring quick assistance.
- Users praise the **user-friendly dashboard** of TrueClicks, which simplifies campaign monitoring and management effectively.

##### Cons

- Users often desire **more information on ad performance** , as current insights can be insufficient for addressing issues.
- Users struggle with **data inaccuracy** due to limitations in tracking all conversions accurately in TrueClicks.
- Users often feel the **recommendations are ineffective** , lacking sufficient detail on why ads underperform.
- Users desire more **customization options** in TrueClicks, such as adding additional columns in reports and various site areas.

#### What Are Recent G2 Reviews of TrueClicks?

**["Acts as a dependable safety net, highlights key issues & helps me maintain consistent high quality"](https://www.g2.com/survey_responses/trueclicks-review-13031414)**

**Rating:** 4.0/5.0 stars

_— Gloria A._

[Read full review](https://www.g2.com/survey_responses/trueclicks-review-13031414)

**["Make monitoring account hygiene easy"](https://www.g2.com/survey_responses/trueclicks-review-13216528)**

**Rating:** 4.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/trueclicks-review-13216528)

#### What Are G2 Users Discussing About TrueClicks?

- [What is TrueClicks used for?](https://www.g2.com/discussions/what-is-trueclicks-used-for)

### [Optmyzr](https://www.g2.com/products/optmyzr/reviews)

Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google executives, it combines deep expertise with proprietary AI to help marketers build, manage, and optimize search and social campaigns with greater control and efficiency, even when using automation systems like Smart Bidding and Performance Max. Teams around the world rely on Optmyzr to: - Catch issues early, such as broken links or overspending - Gain visibility into automated campaign types - Automate daily tasks like budget shifts and bid changes - Analyze performance across channels, audiences, and creatives - Optimize feeds, structures, and pacing across accounts - Reduce wasted spend and improve ROI at scale Optmyzr helps marketing teams move faster, work smarter, and stay in control—starting at just $209/month.

**Average Rating:** 4.7/5.0

**Total Reviews:** 131

#### How Do G2 Users Rate Optmyzr?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.1/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Optmyzr?

- **Seller:** [Optmyzr](https://www.g2.com/sellers/optmyzr)
- **Year Founded:** 2013
- **HQ Location:** Foster City, CA
- **Twitter:** @Optmyzr  
2,516 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62dacd3f1bb97c790477629bbb830b34e11ae4bedd948ff0ebeb142bfcadae75&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3195009%2F&secure%5Burl_type%5D=linkedin_company_website)  
122 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Automotive
- **Company Size:** 78% Small, 19% Medium

#### What Do G2 Reviewers Say About Optmyzr?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless integration** of Optmyzr in campaign management, enhancing efficiency and optimizing Google Ads performance.
- Users praise the **automation features** of Optmyzr for enhancing efficiency and significantly reducing manual workload.
- Users commend Optmyzr for its **exceptional efficiency** , significantly saving time and enhancing campaign management processes.
- Users highlight how Optmyzr's **automation features** enhance efficiency, saving significant time and improving overall campaign management.
- Users value the **efficient optimization algorithms** of Optmyzr, greatly enhancing productivity and campaign performance management.

##### Cons

- Users find the **report design customisation limited** , hindering the presentation of insights and branding flexibility.
- Users find the **budget management tool requires time to learn** , impacting initial ease of use.
- Users are frustrated by the **inadequate search functionality** , limiting their ability to sift through or exclude data effectively.
- Users note a steep **learning curve** with Optmyzr, requiring time to fully grasp its budget management features.
- Users find the **limited control over report design** restricts customization and brand alignment for client presentations.

#### What Are Recent G2 Reviews of Optmyzr?

**["Powerful Google Ads Management with Smart Alerts, Scripts, and Great Visualization"](https://www.g2.com/survey_responses/optmyzr-review-13198985)**

**Rating:** 4.5/5.0 stars

_— Damian Z._

[Read full review](https://www.g2.com/survey_responses/optmyzr-review-13198985)

**["Indispensable Tool with Stellar Customization and Support"](https://www.g2.com/survey_responses/optmyzr-review-13034886)**

**Rating:** 5.0/5.0 stars

_— Betty G._

[Read full review](https://www.g2.com/survey_responses/optmyzr-review-13034886)

#### What Are G2 Users Discussing About Optmyzr?

- [What is Optmyzr used for?](https://www.g2.com/discussions/what-is-optmyzr-used-for)

### [Bidnamic](https://www.g2.com/products/bidnamic/reviews)

Here at Bidnamic we help ecommerce retailers scale their business in the most efficient way, using technology to master purchase intent. We’re a software company with a holistic approach to solving the real problems holding ecommerce brands back. From AI-driven campaign management for Google and Bing Ads, to feed optimisation, we built unique technologies that will give you a real strategic advantage. From quick wins to full growth, our data scientists have created a system that isolates hundreds of different variables that can affect your performance and highlight how you compare to others, and where the biggest growth opportunities are.

**Average Rating:** 4.9/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Bidnamic?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.6/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 9.6/10 (Category avg: 10/10)

#### Who Is the Company Behind Bidnamic?

- **Seller:** [Bidnamic](https://www.g2.com/sellers/bidnamic)
- **Year Founded:** 2018
- **HQ Location:** Leeds, West Yorkshire
- **Twitter:** @bidnamic  
243 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8d65ccdb00df558fd0ffad1e3f087e153546c0481d10159c9e591e99aa7e94e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbidnamic%2F&secure%5Burl_type%5D=linkedin_company_website)  
50 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Do G2 Reviewers Say About Bidnamic?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight Bidnamic's **effective business growth strategies** , praising their innovative technology and knowledgeable team support.
- Users praise Bidnamic for their **innovative campaign management** , leveraging technology for substantial growth and excellent support.
- Users value Bidnamic for its **innovative technology and effective lead generation** , enhancing Google Ads campaign strategies and outcomes.
- Users highlight Bidnamic's **outstanding performance improvement** in Google Shopping, maximizing ad spend while boosting conversions.
- Users commend Bidnamic for its **advanced analytics technology** , enhancing their Google Ads campaign strategies effectively.

##### Cons

- Users find **ad issues** complicate detailed campaign analysis, requiring additional effort for deeper insights.
- Users find the **complex setup** challenging, wishing for a more intuitive naming convention to suit larger accounts.

#### What Are Recent G2 Reviews of Bidnamic?

**["Manpower AND Tech is What Sets Bidnamic Apart"](https://www.g2.com/survey_responses/bidnamic-review-11102757)**

**Rating:** 4.5/5.0 stars

_— Mohammed A._

[Read full review](https://www.g2.com/survey_responses/bidnamic-review-11102757)

**["Bidnamic: Exceptional Support and Results in Google Shopping Campaigns"](https://www.g2.com/survey_responses/bidnamic-review-11365716)**

**Rating:** 4.0/5.0 stars

_— Ross L._

[Read full review](https://www.g2.com/survey_responses/bidnamic-review-11365716)

#### What Are G2 Users Discussing About Bidnamic?

- [What is Bidnamic used for?](https://www.g2.com/discussions/what-is-bidnamic-used-for)

### [Adsbot](https://www.g2.com/products/adsbot/reviews)

Adsbot is an AI powered digital marketing automation & optimization platform that makes advertisers' lives easier; by controlling their accounts 24/7 and reducing their workload. Integrations: Google Ads, Meta Ads, Tiktok Ads, Google Search Console, GA4, Microsoft Ads, Linkedin Ads, Amazon Ads and Adjust. - AI Optimization & Analysis with Predefined AI Agents - Unified marketing dashboard & easy reporting including budget tracking - Automate daily tasks like budget/ bid adjustment, add new keywords and pause campaigns Meet Adsbot: your next level ads assistant. Feel safer and have more time to focus on your strategy with optimizations and automations! 14-days free trial: https://adsbot.co/

**Average Rating:** 4.9/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate Adsbot?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.5/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.4/10 (Category avg: 10/10)

#### Who Is the Company Behind Adsbot?

- **Seller:** [Adsbot](https://www.g2.com/sellers/adsbot)
- **Year Founded:** 2021
- **HQ Location:** Istanbul, Turkey
- **Twitter:** @adsbotco  
59 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8afdd5fdaf2cacac5567e6851e61e3531aca38ddf9778c923d9dd51aa93bc4cf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadsbot%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 89% Small, 7% Medium

#### What Do G2 Reviewers Say About Adsbot?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Adsbot's **automation** features for saving time and simplifying campaign management, enhancing overall strategy development.
- Users value the **exceptional customer support** of Adsbot, appreciating the team's quick responses and helpfulness.
- Users value the **intuitive data management** of Adsbot, which streamlines account oversight and enhances campaign efficiency.
- Users highlight the **ease of use** of Adsbot, benefiting from intuitive features and responsive support for managing campaigns.
- Users appreciate the **implementation ease** of Adsbot, highlighting smooth setup and responsive team support for quick assistance.

##### Cons

- Users experience **fluctuating dashboard availability** , but appreciate the support team's quick response in addressing these issues.

#### What Are Recent G2 Reviews of Adsbot?

**["This tool is very useful for data-driven decision-making."](https://www.g2.com/survey_responses/adsbot-review-12711161)**

**Rating:** 5.0/5.0 stars

_— KIEU t._

[Read full review](https://www.g2.com/survey_responses/adsbot-review-12711161)

**["Effortless Automation Boosts Strategy Time"](https://www.g2.com/survey_responses/adsbot-review-12249345)**

**Rating:** 5.0/5.0 stars

_— Ken B._

[Read full review](https://www.g2.com/survey_responses/adsbot-review-12249345)

### [Marketing 360](https://www.g2.com/products/madwire-marketing-360/reviews)

Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort Collins, Colorado and Austin, Texas, Marketing 360 employs over 550 team members and has over 20,000 active SMB clients. Marketing 360 empowers small businesses with all the technology and talent they need to both manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. No more wasting time and money bouncing around multiple tools to manage and grow your business.

**Average Rating:** 3.5/5.0

**Total Reviews:** 61

#### How Do G2 Users Rate Marketing 360?

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Marketing 360?

- **Seller:** [Madwire](https://www.g2.com/sellers/madwire-1dbb6f4e-0b38-4f0e-aeae-c1cae5e8c0f5)
- **Year Founded:** 2009
- **HQ Location:** Fort Collins, Colorado
- **Twitter:** @Madwire  
153 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8d9a3bb441d37d981c0da07cc067d05bb67ec2eb7f8da27f98029b08b654bf2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1236339%2F&secure%5Burl_type%5D=linkedin_company_website)  
408 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Construction, Real Estate
- **Company Size:** 79% Small, 16% Medium

#### What Do G2 Reviewers Say About Marketing 360?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **responsive customer support** from Marketing 360, which provides valuable insights and assistance for their businesses.
- Users highlight the **consistent business growth** achieved with Marketing 360's comprehensive services and expert support.
- Users appreciate the **individualized approach** of Marketing 360, enhancing their competitive edge with tailored solutions and support.
- Users commend the **integrated solutions** of Marketing 360, facilitating consistent growth and a seamless user experience.
- Users find the **supportive team** at Marketing 360 invaluable for driving conversions and improving online presence.

##### Cons

- Users find the **billing structure cumbersome** , but appreciate efforts to improve payment solutions.
- Users express concern over the **lack of management check-ins** , which affects support and guidance during use.
- Users find the **billing issues** somewhat cumbersome, though solutions are being developed to alleviate the challenges.
- Users find the **integration difficulty** with social media platforms to be laborious and sometimes glitchy, though improvements are noted.
- Users find **integration issues** with Marketing 360's portal and social media platforms somewhat frustrating, despite some improvements.

#### What Are Recent G2 Reviews of Marketing 360?

**["Hands on Digital Marketing Agency"](https://www.g2.com/survey_responses/marketing-360-review-10705635)**

**Rating:** 5.0/5.0 stars

_— Martin W._

[Read full review](https://www.g2.com/survey_responses/marketing-360-review-10705635)

**["Marketing Company I can count on to move our business forward."](https://www.g2.com/survey_responses/marketing-360-review-11293833)**

**Rating:** 5.0/5.0 stars

_— Jeffrey L._

[Read full review](https://www.g2.com/survey_responses/marketing-360-review-11293833)

#### What Are G2 Users Discussing About Marketing 360?

- [What is Marketing 360 used for?](https://www.g2.com/discussions/what-is-marketing-360-used-for)
- [What does Marketing 360 do?](https://www.g2.com/discussions/what-does-marketing-360-do)
- [What software do marketing managers use?](https://www.g2.com/discussions/what-software-do-marketing-managers-use)
- [Where is marketing 360 located?](https://www.g2.com/discussions/where-is-marketing-360-located) - 1 comment
- [How much does marketing360 cost?](https://www.g2.com/discussions/how-much-does-marketing360-cost) - 1 comment

### [Opteo](https://www.g2.com/products/opteo/reviews)

Opteo is a Google Ads management tool which makes optimisation suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and many can be launched with a single click, as Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces. Manage keyword bids, control budgets, optimise ad schedules, get real-time alerts, analyse search terms and more. Opteo includes over 40 different optimisations, to see the full list head here: https://opteo.com/docs

**Average Rating:** 4.5/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Opteo?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.0/10 (Category avg: 10/10)

#### Who Is the Company Behind Opteo?

- **Seller:** [Opteo](https://www.g2.com/sellers/opteo)
- **Year Founded:** 2013
- **HQ Location:** London, Greater London
- **Twitter:** @GetOpteo  
663 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=87c189e8781a2edc5f9c588dd20204e8cd23ff60562ec8553e0385638aab0b7e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10981893%2F&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Opteo?

_AI-generated summary from verified user reviews_

##### Pros

- Users love how Opteo helps them **save a ton of time** managing Google Ads clients effectively.
- Users find Opteo to be a **time-saving tool** for effectively managing their Google Ads clients with ease.

#### What Are Recent G2 Reviews of Opteo?

**["Simple and relevant Google Ads assistant"](https://www.g2.com/survey_responses/opteo-review-9753673)**

**Rating:** 4.0/5.0 stars

_— Jure M._

[Read full review](https://www.g2.com/survey_responses/opteo-review-9753673)

**["A must-have tool for SEM"](https://www.g2.com/survey_responses/opteo-review-9782993)**

**Rating:** 5.0/5.0 stars

_— Beth D._

[Read full review](https://www.g2.com/survey_responses/opteo-review-9782993)

#### What Are G2 Users Discussing About Opteo?

- [What is Opteo used for?](https://www.g2.com/discussions/what-is-opteo-used-for)

### [Skai](https://www.g2.com/products/skai/reviews)

Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations.

**Average Rating:** 4.0/5.0

**Total Reviews:** 281

#### How Do G2 Users Rate Skai?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Skai?

- **Seller:** [Skai](https://www.g2.com/sellers/skai)
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @skaicommerce  
7,446 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a70a11d6c85b424cfb4caecc66a84f055951ce5b6c99bb1913aef91a7e8c5511&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F167470%2F&secure%5Burl_type%5D=linkedin_company_website)  
723 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 44% Medium, 30% Large

#### What Do G2 Reviewers Say About Skai?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Skai, finding its intuitive UI and tools enhance their experience.
- Users appreciate the **speed and reliability of automation** in Skai, simplifying bidding and account management significantly.
- Users appreciate the **excellent customer support** from Skai, enhancing their experience and helping them utilize the platform effectively.
- Users praise Skai for its **fast and reliable ad management** , facilitating easy bidding adjustments and actionable insights.
- Users praise the **speed and reliability** of Skai for optimizing bidding and managing accounts effectively.

##### Cons

- Users find **poor reporting** frustrating, lacking details on failures and updates for shopping campaign adjustments.
- Users find room for improvement in **ad issues** related to shopping reporting and campaign updates in Skai.
- Users find **adjustment difficulty** in Skai for shopping reporting and PMAX updates, impacting campaign management.
- Users feel that Skai's **campaign management** could improve for shopping reporting and PMAX adjustments.
- Users find **campaign management issues** in Skai, especially in shopping reporting and PMAX adjustments, needing improvements.

#### What Are Recent G2 Reviews of Skai?

**["Experienced User for 2 Years"](https://www.g2.com/survey_responses/skai-review-10336805)**

**Rating:** 4.5/5.0 stars

_— Taylor E._

[Read full review](https://www.g2.com/survey_responses/skai-review-10336805)

**["Easy To Use and Great Customer Service"](https://www.g2.com/survey_responses/skai-review-7024093)**

**Rating:** 5.0/5.0 stars

_— Verified User in Automotive_

[Read full review](https://www.g2.com/survey_responses/skai-review-7024093)

#### What Are G2 Users Discussing About Skai?

- [What is Skai used for?](https://www.g2.com/discussions/what-is-skai-used-for)

### [Adzooma](https://www.g2.com/products/adzooma/reviews)

Adzooma is a digital advertising management platform that provides account auditing, optimisation, and performance tracking across Google Ads, Microsoft Advertising, and Meta Ads. It is a type of marketing technology (MarTech) solution that helps advertisers, agencies, and businesses manage pay-per-click (PPC) campaigns more efficiently by surfacing issues, recommending improvements, and supporting smarter budget pacing. The platform is designed for multiple audiences, including agencies managing client accounts, eCommerce brands seeking stronger ROAS, in-house marketers handling day-to-day campaigns, and freelancers optimising accounts for clients. By consolidating campaign monitoring and recommendations into one dashboard, Adzooma simplifies paid media management while reducing wasted spend and improving performance visibility. Core product features include: - Campaign Audits: Instantly review accounts to detect wasted spend, disapprovals, and broken tracking. - Optimise & Improve: Apply performance fixes quickly, improve bidding strategies, and clean up campaign structure. - Scale Campaigns: Identify and grow top-performing campaigns through smart budgets, audience targeting, and bid adjustments. - Budget Tracking: Track spend across multiple ad platforms and adjust pacing to prevent overspending. - Performance Scorecards: Run PPC, SEO, and website audits to uncover blockers and highlight opportunities for growth. In addition to its core features, Adzooma offers specialised optimisation toolkits that address specific campaign needs. Key optimisation solutions include: - Performance Max Toolkit: Manage assets, exclusions, audiences, and budgets for Google’s PMax campaigns. - Shopping Ads Enhancer: Segment products, repair feed issues, and increase return on ad spend (ROAS). - Ad Copy Optimisation: Strengthen responsive search ads (RSAs), fill asset gaps, and apply AI-driven suggestions to improve CTR. - Conversion Tracking Support: Repair broken tracking and set up GA4, UET, and enhanced conversions for more accurate measurement. - Audience Expansion & Targeting: Grow reach with remarketing, partner networks, and geo-targeting while refining bidding strategies. Adzooma’s value lies in its ability to combine multiple campaign oversight functions into a single, accessible platform. It does not replace advertising networks themselves but acts as a performance layer, ensuring campaigns run smoothly and budgets are spent efficiently. Additional benefits for different user groups: - Agencies: Surface client opportunities quickly and demonstrate measurable value in reports. - eCommerce Brands: Optimise product feeds and campaign structures to maximise online sales. - In-House Marketers: Access clear, jargon-free insights with practical ways to improve campaign results. - Freelancers: Detect issues early, generate reports, and manage multiple accounts from one dashboard. In summary, Adzooma is positioned as a centralised platform for PPC campaign audits, optimisation, and budget management, designed to support advertisers across varying roles and industries.

**Average Rating:** 4.3/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Adzooma?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10)

#### Who Is the Company Behind Adzooma?

- **Seller:** [Adzooma](https://www.g2.com/sellers/adzooma)
- **Year Founded:** 2015
- **HQ Location:** Nottingham, Nottingham
- **Twitter:** @adzooma  
1,306 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fc5331fa0b725101a09d3b00da265b4c08f83e4b143a501e9ada269c222906b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10952963%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 89% Small, 11% Medium

#### What Are Recent G2 Reviews of Adzooma?

**["Adzooma - Online marketing"](https://www.g2.com/survey_responses/adzooma-review-8005603)**

**Rating:** 5.0/5.0 stars

_— Pritam G._

[Read full review](https://www.g2.com/survey_responses/adzooma-review-8005603)

**["Great tool for PPC marketing agencies"](https://www.g2.com/survey_responses/adzooma-review-8256427)**

**Rating:** 5.0/5.0 stars

_— Mantas M._

[Read full review](https://www.g2.com/survey_responses/adzooma-review-8256427)

#### What Are G2 Users Discussing About Adzooma?

- [What is Adzooma used for?](https://www.g2.com/discussions/what-is-adzooma-used-for)

### [Newton](https://www.g2.com/products/affle-newton/reviews)

Scale the Impact of Apple Search Ads Campaigns with Newton: Performance focused apple search ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your apple search ads campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more. Utilizing AI-powered keyword suggestions, market insights, automated bid optimization, comprehensive funnel analytics, and dedicated client support, brands can improve visibility and expand market share of their iOS app with Apple Search Ads. This results in acquiring new customers and driving business growth with an impressive ROI.

**Average Rating:** 4.6/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Newton?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Newton?

- **Seller:** [Affle](https://www.g2.com/sellers/affle)
- **Year Founded:** 2005
- **HQ Location:** Singapore, Singapore
- **Twitter:** @affle  
2,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=074ad38cbd2afbad73165aa1375a05c56e9d0a86f7cb75a4e863ff77c14820dc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F66741%2F&secure%5Burl_type%5D=linkedin_company_website)  
442 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Small, 36% Medium

#### What Do G2 Reviewers Say About Newton?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless integration with global ad networks** in Newton, enhancing audience reach and saving time.
- Users value the **precise tracking of customer engagement** , enabling clearer insights into campaign effectiveness and enhanced decision-making.
- Users value the **precise tracking of user engagement** in Newton, enhancing clarity in decision-making for campaigns.
- Users value the **efficiency improvement** from Newton's seamless integration, streamlining their ad campaigns and saving precious time.
- Users appreciate the **seamless integration** with global ad networks, enhancing efficiency in reaching the right audience.

##### Cons

- Users experience **data inaccuracy** issues with Newton, leading to misleading insights and negative campaign outcomes.
- Users find Newton's **difficult learning curve** overwhelming, hindering quick adoption and understanding of its features.
- New users often face a **steep learning curve** with Newton, making it challenging to quickly adopt its features.

#### What Are Recent G2 Reviews of Newton?

**["Seamless integration with multiple advertising platforms worldwide"](https://www.g2.com/survey_responses/newton-review-11637871)**

**Rating:** 4.5/5.0 stars

_— Ellis C._

[Read full review](https://www.g2.com/survey_responses/newton-review-11637871)

**["Newton: The Ultimate Game-Changer in Email Management!"](https://www.g2.com/survey_responses/newton-review-10063541)**

**Rating:** 5.0/5.0 stars

_— Derek S._

[Read full review](https://www.g2.com/survey_responses/newton-review-10063541)

### [AdStage](https://www.g2.com/products/adstage/reviews)

AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & cut the time needed to manage ads. Create advanced rules & alerts using the metrics you care about. - With AdStage Data API, marketers can pull their paid search, paid social, and web analytics data into their BI tool, data warehouse, and more. - With AdStage Join, marketers can automatically connect their paid search and paid social data to web analytics and conversion data, to prove ROAS without spreadsheets full of VLOOKUPs. -NEW - With AdStage for Google Sheets, you can pull into Google Sheet all your cross-channel advertising data in seconds, at any granularity, across multiple accounts, with one query.

**Average Rating:** 4.3/5.0

**Total Reviews:** 92

#### How Do G2 Users Rate AdStage?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 9.1/10 (Category avg: 10/10)

#### Who Is the Company Behind AdStage?

- **Seller:** [AdStage](https://www.g2.com/sellers/adstage)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @adstage  
13,633 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=de1e5febe102c9725323aa3d687260d3ac6a2fc9f5ae39bb6f5549bd1eadd4ac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2757895%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 53% Small, 41% Medium

#### What Are Recent G2 Reviews of AdStage?

**["Highly useful metric wrangling machine!"](https://www.g2.com/survey_responses/adstage-review-4110674)**

**Rating:** 4.5/5.0 stars

_— Warren W._

[Read full review](https://www.g2.com/survey_responses/adstage-review-4110674)

**["Adstage For Sheets Review"](https://www.g2.com/survey_responses/adstage-review-4180317)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/adstage-review-4180317)

### [Luna from Unity](https://www.g2.com/products/luna-g2/reviews)

Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools. Leading app and game companies such as Activision, Bumble, King, Zynga, and Miniclip, among others, use Luna to power their marketing. Learn more at luna.is.com

**Average Rating:** 4.4/5.0

**Total Reviews:** 78

#### How Do G2 Users Rate Luna from Unity?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.8/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10)

#### Who Is the Company Behind Luna from Unity?

- **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad)
- **Year Founded:** 2010
- **HQ Location:** San Fransisco
- **Twitter:** @unity  
113,557 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed0288692325c38457c7781c660ef87cec31dfbf91e3c9d0b9c2516c5a4bac13&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funity%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,162 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Games, Marketing and Advertising
- **Company Size:** 53% Medium, 30% Small

#### What Are Recent G2 Reviews of Luna from Unity?

**["Technical Project Manager"](https://www.g2.com/survey_responses/luna-from-unity-review-9001039)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9001039)

**["Great and simple to set up!"](https://www.g2.com/survey_responses/luna-from-unity-review-9668226)**

**Rating:** 4.0/5.0 stars

_— Scott G._

[Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9668226)

### [ADYOUNEED](https://www.g2.com/products/adyouneed/reviews)

ADYOUNEED is your AI-powered marketing ally, transforming the way you create and optimize ads. With just a few clicks, you can unleash the full potential of your business, leaving the complexities of ad management to our intelligent platform. It's time to revolutionize your ad creation! Launch smart campaigns with our 'One Button - Infinite Reach' feature. Publish across all major platforms, automate A/B testing, and ensure your investment is directed where it has the greatest impact—all with a single click. It's time to explore new horizons! Our AI doesn't just diversify your marketing channels; it ensures you meet your clients where they are most active. Say goodbye to the guesswork and hello to precision targeting without the need to become an ad wizard. Time to decode your marketing data! With daily AI optimizations, you're guaranteed great ad results. Our AI tirelessly tests and tweaks ads in the background, ensuring your message resonates powerfully with your audience. It's time to maximize your budget smartly! Real-time budget allocation translates to real-time savings. Imagine having a dedicated team of media buyers constantly fine-tuning your spend for the best possible ROI—that's the power of ADYOUNEED at your fingertips. It's time to let automation take the wheel! Embrace the future with ADYOUNEED's AI, which meticulously crafts and adjusts your campaigns for maximum impact, allowing you to focus on the broader vision for your business." This revised text incorporates the AI and smart campaign features of ADYOUNEED, while maintaining the original structure and tone of the message.

**Average Rating:** 4.3/5.0

**Total Reviews:** 159

#### How Do G2 Users Rate ADYOUNEED?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 7.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.0/10 (Category avg: 10/10)

#### Who Is the Company Behind ADYOUNEED?

- **Seller:** [AdCreative.ai](https://www.g2.com/sellers/adcreative-ai)
- **Year Founded:** 2021
- **HQ Location:** Paris, FR
- **Twitter:** @AdCreativeai  
3,613 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2e8360160053f6c7239342cdeee9d40a2c054186af8de36339ba714f84defd19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadcreative-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
284 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 96% Small, 3% Medium

#### What Do G2 Reviewers Say About ADYOUNEED?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **time-saving benefits** of ADYOUNEED, enabling efficient ad creation and audience targeting.
- Users love the **ad management simplicity** of AdYouNeed, finding it ideal for small businesses seeking efficiency.
- Users find **ADYOUNEED easy to use** , enabling quick setup and effective management of targeted ad campaigns across platforms.
- Users highlight the **efficiency** of ADYOUNEED, making ad management across platforms quick and straightforward.
- Users appreciate the **ease of creating and managing targeted ads** on ADYOUNEED, streamlining their advertising efforts.

##### Cons

- Users find the **learning curve steep** , particularly when setting up complex campaigns and navigating reporting dashboards.
- Users often find the **reporting dashboards limited** and struggle with the learning curve for complex campaigns.
- Users find ADYOUNEED to be **difficult to manage** , with clutter making it hard to find specific information.
- Users find that the **difficult navigation** in ADYOUNEED can be glitchy and slow, hindering their overall experience.
- Users find the **lack of automation** makes it cluttered and challenging to locate specific information efficiently.

#### What Are Recent G2 Reviews of ADYOUNEED?

**["Easy Multi-Platform Ad Management with Quick Setup and Efficient Tracking"](https://www.g2.com/survey_responses/adyouneed-review-12269057)**

**Rating:** 4.0/5.0 stars

_— Akash P._

[Read full review](https://www.g2.com/survey_responses/adyouneed-review-12269057)

**["GREAT for your company!!"](https://www.g2.com/survey_responses/adyouneed-review-11657200)**

**Rating:** 4.0/5.0 stars

_— Federico B._

[Read full review](https://www.g2.com/survey_responses/adyouneed-review-11657200)

#### What Are G2 Users Discussing About ADYOUNEED?

- [What is ADYOUNEED used for?](https://www.g2.com/discussions/what-is-adyouneed-used-for)

### [PPC Ad Editor](https://www.g2.com/products/ppc-ad-editor/reviews)

PPC Ad Editor Helps Streamline the Process of Creating, Reviewing and Uploading Your Pay-per-click (PPC) Campaigns

**Average Rating:** 4.6/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate PPC Ad Editor?

- **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 5.8/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind PPC Ad Editor?

- **Seller:** [PPC Ad Editor](https://www.g2.com/sellers/ppc-ad-editor)
- **Year Founded:** 2018
- **HQ Location:** Corona, US
- **Twitter:** @ppcadeditor  
321 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=faa05351bdc35458ea3ae894862a456dd143f5d912e6cda29c5de47d8f520b2d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fppcadeditor%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 73% Small, 18% Medium

#### What Are Recent G2 Reviews of PPC Ad Editor?

**["PPC Ad Editor Makes Google Ads Approvals Fast, Visual, and Effortless"](https://www.g2.com/survey_responses/ppc-ad-editor-review-12699187)**

**Rating:** 5.0/5.0 stars

_— Mario B._

[Read full review](https://www.g2.com/survey_responses/ppc-ad-editor-review-12699187)

**["Improved ad performance and increased return, on investment (ROI)"](https://www.g2.com/survey_responses/ppc-ad-editor-review-8684701)**

**Rating:** 5.0/5.0 stars

_— Kemal V._

[Read full review](https://www.g2.com/survey_responses/ppc-ad-editor-review-8684701)

#### What Are G2 Users Discussing About PPC Ad Editor?

- [What is PPC Ad Editor used for?](https://www.g2.com/discussions/what-is-ppc-ad-editor-used-for)

### [Sentic Technologies](https://www.g2.com/products/sentic-technologies/reviews)

Sentic Technologies is a data-driven marketing automation platform that integrates real-time signals (ie. social trends, news, inventory, and weather patterns) to make more impactful optimizations at scale towards paid search initiatives.

**Average Rating:** 4.4/5.0

**Total Reviews:** 60

#### How Do G2 Users Rate Sentic Technologies?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.8/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.8/10 (Category avg: 10/10)

#### Who Is the Company Behind Sentic Technologies?

- **Seller:** [Sentic Technologies](https://www.g2.com/sellers/sentic-technologies)
- **Company Website:** www.sentictechnologies.com
- **Year Founded:** 2015
- **HQ Location:** Chicago, IL
- **Twitter:** @SenticTech  
100 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=00065d2c65dc71d7c890644e9e83adfff9d74fbb3461b2ae11b98fc00757a595&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3600786&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Accounting
- **Company Size:** 77% Small, 15% Medium

#### What Are Recent G2 Reviews of Sentic Technologies?

**["The next level of Truly Data Driven Marketing is here"](https://www.g2.com/survey_responses/sentic-technologies-review-6507272)**

**Rating:** 4.0/5.0 stars

_— Swapnil K._

[Read full review](https://www.g2.com/survey_responses/sentic-technologies-review-6507272)

**["One of the best in business with AI"](https://www.g2.com/survey_responses/sentic-technologies-review-6514642)**

**Rating:** 5.0/5.0 stars

_— Ismail S._

[Read full review](https://www.g2.com/survey_responses/sentic-technologies-review-6514642)

#### What Are G2 Users Discussing About Sentic Technologies?

- [What is Sentic Technologies used for?](https://www.g2.com/discussions/what-is-sentic-technologies-used-for)

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[Browse Paid Search Advertising Themes](/categories/paid-search-advertising/themes)

Below are the top-rated Paid Search Advertising Software with Third Party Campaign Management capabilities, as verified by G2’s Research team. Real users have identified Third Party Campaign Management as an important function of Paid Search Advertising Software. Compare different products that offer this feature so you can decide which is best for your business needs.

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image")](https://www.g2.com/products/google-ads/reviews)[Google Ads](https://www.g2.com/products/google-ads/reviews)[4.3/5(2,041)](https://www.g2.com/products/google-ads/reviews) | Intent-driven search campaigns with keyword-level control | "High-Intent Targeting + Measurement That Delivers Strong Results" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_34d95110c874eede4f5985de8bd33997/localiq.png "Product Avatar Image")](https://www.g2.com/products/localiq/reviews)[LocaliQ](https://www.g2.com/products/localiq/reviews)[4.5/5(1,087)](https://www.g2.com/products/localiq/reviews) | Managed paid search with unified lead attribution | "A Trusted Partner in Growing My Business" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0088a7478e8411c69db58e80c8d5c0fb/fluency-fluency.png "Product Avatar Image")](https://www.g2.com/products/fluency-fluency/reviews)[Fluency](https://www.g2.com/products/fluency-fluency/reviews)[4.3/5(307)](https://www.g2.com/products/fluency-fluency/reviews) | Multi-account budget pacing with blueprint automation | "Comprehensive Reporting and Attribution That Drives Actionable Insights" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ff1078c7e5818834391f1e395112f4e6/smarter-ecommerce.jpg "Product Avatar Image")](https://www.g2.com/products/smarter-ecommerce/reviews)[Smarter Ecommerce](https://www.g2.com/products/smarter-ecommerce/reviews)[4.7/5(82)](https://www.g2.com/products/smarter-ecommerce/reviews) | Product-level bidding with margin-aware segmentation | "AI-supported Google Ads Optimization" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image")](https://www.g2.com/products/facebook-for-business/reviews)[Facebook](https://www.g2.com/products/facebook-for-business/reviews)[4.2/5(1,456)](https://www.g2.com/products/facebook-for-business/reviews) | Interest-based acquisition with algorithmic audience optimization | "Strong Targeting and High ROI with Smooth Meta Integrations" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74c2a0f7a93f64d9a91361148f87263a/optmyzr.png "Product Avatar Image")](https://www.g2.com/products/optmyzr/reviews)[Optmyzr](https://www.g2.com/products/optmyzr/reviews)[4.7/5(138)](https://www.g2.com/products/optmyzr/reviews) | PPC automation with custom rule-based workflows | "Powerful Google Ads Management with Smart Alerts, Scripts, and Great Visualization" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_59892db1eac33634d34865848bd54944/bidnamic.png "Product Avatar Image")](https://www.g2.com/products/bidnamic/reviews)[Bidnamic](https://www.g2.com/products/bidnamic/reviews)[4.9/5(12)](https://www.g2.com/products/bidnamic/reviews) | SKU-level Google Shopping bidding with machine learning | "Bidnamic: Exceptional Support and Results in Google Shopping Campaigns" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_18a8d9f969e8f1753dfaafd2d2adecd1/splitmetrics-acquire.png "Product Avatar Image")](https://www.g2.com/products/splitmetrics-acquire/reviews)[SplitMetrics Acquire](https://www.g2.com/products/splitmetrics-acquire/reviews)[4.8/5(48)](https://www.g2.com/products/splitmetrics-acquire/reviews) | Apple Search Ads automation with full-funnel optimization | "SplitMetrics Acquire Transformed Our Apple Search Ads with Smart Automation" |

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