# Newton Reviews **Vendor:** Affle **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.6/5.0 **Total Reviews:** 11 ## About Newton Scale the Impact of Apple Search Ads Campaigns with Newton: Performance focused apple search ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your apple search ads campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more. Utilizing AI-powered keyword suggestions, market insights, automated bid optimization, comprehensive funnel analytics, and dedicated client support, brands can improve visibility and expand market share of their iOS app with Apple Search Ads. This results in acquiring new customers and driving business growth with an impressive ROI. ## Newton Pros & Cons **What users like:** - Users value the **seamless integration with global ad networks** that enhances campaign efficiency and audience targeting. (1 reviews) - Users value the **precise tracking of user engagement** in Newton, enhancing decision-making with clear insights into campaigns. (1 reviews) - Users value how **accurate engagement tracking** simplifies decision-making, enabling data-driven campaign assessments in Newton. (1 reviews) - Users value the **efficiency improvement** of Newton, allowing seamless integration with global ad networks for streamlined campaigns. (1 reviews) - Users value the **smooth integration with global ad networks** , streamlining campaign management and saving valuable time. (1 reviews) - Users value the **time-saving integration** of Newton, streamlining workflows and enhancing campaign efficiency effortlessly. (1 reviews) - Tools (1 reviews) - Users value the **precise tracking of user engagement** in Newton, simplifying data-driven decision-making for their campaigns. (1 reviews) **What users dislike:** - Users are frustrated by **data inaccuracy** , which misleads insights and negatively impacts marketing decisions and campaign success. (2 reviews) - Users find the **difficult learning curve** of Newton overwhelming, hindering quick adoption and effective use of its features. (1 reviews) - Users find the **learning curve steep** , making it challenging to grasp features and dashboards without training. (1 reviews) ## Newton Reviews ### 1. Seamless integration with multiple advertising platforms worldwide **Rating:** 4.5/5.0 stars **Reviewed by:** Ellis C. | Chief Security Officer, Enterprise (> 1000 emp.) **Reviewed Date:** September 04, 2025 **What do you like best about Newton?** Newton stands out because it integrates smoothly with a wide range of global ad networks. This means marketers don’t need to jump between tools, saving time and ensuring their campaigns reach the right audience efficiently. **What do you dislike about Newton?** Newton’s performance depends heavily on data accuracy. If data is incomplete or misconfigured, the insights can be misleading, which affects overall marketing decisions and campaign outcomes. **What problems is Newton solving and how is that benefiting you?** Reducing the impact of ad fraud on businesses,Ad fraud wastes marketing budgets, but Newton’s fraud detection tools minimize this problem.The benefit is that users can be confident their investments reach real people rather than fake traffic. ### 2. Newton: The Ultimate Game-Changer in Email Management! **Rating:** 5.0/5.0 stars **Reviewed by:** Derek S. | Data Annotator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Newton?** T As a tech enthusiast based in the tech haven of Washington State, I’ve had my fair share of encounters with various productivity tools, but Newton has truly taken the crown in my book. Let me dive into why this email client isn’t just user-friendly—it’s downright phenomenal! First off, let’s talk design. Newton’s interface is sleek, intuitive, and surprisingly elegant, blending functionality with a minimalist aesthetic. As someone who spends a significant chunk of their day in the digital realm, I can’t overstate how refreshing it is to interact with an application that is as visually pleasing as it is efficient. Newton’s user experience is smooth and seamless, a testament to thoughtful design and user-centered development. What really sets Newton apart is its impressive suite of features. The read receipts and follow-up reminders are game-changers, especially for those of us who are juggling multiple projects and clients. The ability to track when an email has been read and set reminders to follow up ensures that nothing slips through the cracks—a real lifesaver in the high-paced tech world. Plus, the integration with various other tools and services makes Newton a hub for all your productivity needs. But it’s not just the high-tech features that make Newton stand out. It’s the little quirks that add a personal touch to the experience. For instance, Newton’s delightful animations and thoughtful touchpoints make checking emails feel less like a chore and more like a pleasure. It’s these small details that show Newton’s dedication to enhancing the user experience. In terms of reliability, Newton doesn’t disappoint. It’s fast, efficient, and consistently performs without glitches or delays. As someone who values efficiency and effectiveness, Newton’s dependability has been a breath of fresh air in a sea of less reliable alternatives. In summary, Newton is more than just an email client—it’s a revolutionary tool that has redefined what an email experience can be. If you’re looking for a product that combines cutting-edge technology with user-centric design and a sprinkle of quirky charm, Newton is your go-to. It’s no exaggeration to say that Newton has transformed my approach to email management, and I couldn’t be more thrilled with the results. Highly recommend! — Derek **What do you dislike about Newton?** Learning Curve for Advanced Features: While Newton is user-friendly overall, some of its more advanced features may require a bit of a learning curve. Providing more in-app guidance or tutorials could help users make the most of these functionalities. **What problems is Newton solving and how is that benefiting you?** Newton provides smart features like Clean Inbox and Read Receipts that help users keep their inbox organized and stay on top of important communications. The ability to categorize and prioritize emails, combined with follow-up reminders, ensures that nothing slips through the cracks. Benefit: This organization helps me maintain a clear and manageable inbox, reducing stress and improving my efficiency. I can quickly focus on high-priority tasks without getting bogged down by unimportant messages. Problem: Keeping track of follow-up tasks and ensuring timely responses can be challenging, especially when dealing with numerous emails. Newton’s Solution: Newton’s Send Later and Follow-Up Reminders features allow me to schedule emails and set reminders to follow up on unanswered messages. This means I can plan my communications and ensure nothing is forgotten. Benefit: These tools help me stay proactive and organized, ensuring that I never miss a critical follow-up and can manage my time more effectively. It also frees up mental space, knowing that Newton will prompt me when necessary. ### 3. Best place to get paid for sharing your expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Manish C. | Senior Digital Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Newton?** Paid survey which is beneficial for both the parties **What do you dislike about Newton?** Sometimes it unusually says you're not eligible post collecting all the required data **What problems is Newton solving and how is that benefiting you?** It helps with the best of the industry numbers as it has alot of paid marketing experts who helps us answer the most relevant and make studies successful ### 4. End-to-end iOS app store management **Rating:** 4.5/5.0 stars **Reviewed by:** Jaya K. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2024 **What do you like best about Newton?** Newton, our tool for Apple Search Ads and App Store Optimization, has revolutionized our campaign management. With features such as automated bidding and AI-powered keyword suggestions, it has greatly enhanced our campaign effectiveness. This enables performance marketers like myself to focus more on strategic initiatives that deliver tangible results. **What do you dislike about Newton?** While encountering occasional exceptions with the Newton product, our team has been exceptionally supportive in comprehending our unique needs and exploring alternative strategies. Their assistance has been instrumental in pinpointing the most effective solutions and implementing them seamlessly. **What problems is Newton solving and how is that benefiting you?** Newton accelerates our iOS user acquisition efforts, both in paid and organic channels, while also boosting conversion rates and driving a surge in iOS app installations. As a result, we've managed to substantially lower our customer acquisition costs (CAC) and achieve a greater return on ad spend (ROAS). ### 5. Revitalised our ASA campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Swarnendu M. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Newton?** We were in the market for an agency who could unlock customer acquisition through ASA and Newton team came with an impressive pitch and a track record of achieving great number for their clients. They were quick in terms of setting up the account & campaigns and has created intuitive dashboard for us to track the results in real time. **What do you dislike about Newton?** Nothing much. Their campaigns get paused once in a while but that's something that any agency would face while managing multiple clients. **What problems is Newton solving and how is that benefiting you?** Newton helped us streamine ASA by putting a structure to our campaigns that spans across 10 countries. They also implemented the best practices learnt from being in the trade. ### 6. One stop destination for improving iOS app acquisitions **Rating:** 4.5/5.0 stars **Reviewed by:** Ananya V. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2024 **What do you like best about Newton?** Newton is very clear in their strategic direction and always puts their customer first while implementing any solution. Their approach is highly recommendable and personalized with a managed service model. **What do you dislike about Newton?** There is nothing to dislike till now I only have seen its benefits so a must-use platform for Apple search ads. I will recommend it to all **What problems is Newton solving and how is that benefiting you?** We have been using Newton to scale our Apple search ads. Our major focus was to target local audiences with native-language keywords. With Gen AI we have been able to target and reach diverse audiences. ### 7. Most effective ASA platform with excellent customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Rajat M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2024 **What do you like best about Newton?** Newton for ASA really simplifies things - there's no need to juggle multiple tools anymore. It gives you a comprehensive view of the entire funnel, right down to specifics about which keywords are hitting the mark and which ones aren’t. What’s particularly impressive is its Gen AI feature that provides tailored keyword insights for different regions. **What do you dislike about Newton?** I'd suggest adding search volume for regional keywords in the Gen AI keyword feature, might be more helpful **What problems is Newton solving and how is that benefiting you?** Newton has been a game changer in boosting our tap-to-install rates and reducing Customer Acquisition Cost (CAC). It allows us to monitor how our ASA campaigns influence our key bottom-funnel metrics, thanks to the ability to set target goals through configured in-app events. ### 8. Performance on Apple Search Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Elmari S. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Newton?** Newton team was very supportive and quick in set up of our campaigns. We have weekly catchups with their team to review performance and discuss strategy. Strong on budget control and feedback. Easy integation with Appsflyer and attribution down-funnel assists in driving importance of account hygiene and goal set up with client. **What do you dislike about Newton?** Would be great to see competitor analysis or even just aggergated vertical information. **What problems is Newton solving and how is that benefiting you?** Scaling client KPI of downloads across app versions, and highlighting importance of optimised (simplified) user journey & journey hygiene to client. ### 9. Apple search ads management platform **Rating:** 4.5/5.0 stars **Reviewed by:** Arijit G. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Newton?** Newton helps save time. It has features like bid automation, custom alert & many more. It becomes easy for a performance marketer like me to save time on redundant activities and focus on important strategizing activities. **What do you dislike about Newton?** There are certain exceptions with the Newton product. but the team has been very accommodating in understanding our needs and what will work the best to implement the right solutions. **What problems is Newton solving and how is that benefiting you?** Newton is helping us grow new customer acquisition in the iOS environment, scale conversion rates, increase iOS app installs . Allowing us to significantly reduce our CAC and achieve a higher return on ad spends. ### 10. Perfect platform for Apple search ads performance **Rating:** 4.5/5.0 stars **Reviewed by:** Anup R. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Newton?** Newton gives valuable insights from MMP & Apple Search ads colleectively under one platform. The team is aggresively working on their client's performance which is really good **What do you dislike about Newton?** Newton doesn't have more about the competitor analysis. UI can be better **What problems is Newton solving and how is that benefiting you?** Better insights of searchads performanceand it helps to scaling up thee campaign ### 11. One Platform to Rule them All **Rating:** 5.0/5.0 stars **Reviewed by:** Goutham K. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Newton?** The way it integrates MMP and the Platform **What do you dislike about Newton?** It quiet new, and needs some new upgrade. **What problems is Newton solving and how is that benefiting you?** The way it integrate the MMP data and the ASA platform data in the single Platform helps me to reduce time to check the campaign performance. Report are easily viewed in the Newton platform and it saves my time in terms of optimisation. I also get the SOV of my Keywords which gives me idea where i rank interms of all my Keywords that I am targeting. - [View Newton pricing details and edition comparison](https://www.g2.com/products/affle-newton/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-29+12%3A39%3A17+-0500&secure%5Bsession_id%5D=dde243b9-479c-49d4-91c8-d81f9e9d3d35&secure%5Btoken%5D=e45e7ed3d1e51b77c6b50c1e0928acc731fb338bcb6af7cf76d54af28913c483&format=llm_user) ## Newton Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization ## Top Newton Alternatives - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,931 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) - 4.5/5.0 (1,042 reviews)