Zoho Marketing Plus
Zoho Marketing Plus is a unified marketing platform built to help marketing teams collaborate better, create faster, and execute campaigns across every channel from one place. Marketing teams can run email, social media, SMS, webinars, surveys, landing pages, and online/offline events—all, in a unified workspace. With a real-time, unified dashboard, Zoho Marketing Plus helps you measure true marketing ROI, track budgets and expenses, and optimize performance across every campaign. This ensures your customers get a consistent, delightful brand experience while your marketing team works more efficiently with less chaos. Key Capabilities • Brand & Team Management Manage multiple brands, set user roles (admin, marketer, or custom), add team members, collaborate through comments, share feedback, and keep everyone aligned. • Contacts Management Store and manage customer data—including preferences, interactions, and activity history—to deliver personalized and targeted marketing experiences. • Campaign & Project Management Plan campaigns, break work into tasks, assign ownership using Kanban boards, and track progress end-to-end for faster execution. • Budget & Expense Management Allocate marketing budgets, track spending for every project and activity, and analyze cost-to-return effectiveness with built-in charts. • Marketing Collateral Management Create, organize, and manage all brand assets—documents, videos, product images, creatives, and more—in one centralized library. • Omnichannel Campaign Execution Launch and manage campaigns across email, social media, surveys, webinars, events, SMS, and even record offline media activities like billboards and print ads. • Website Optimization Make data-driven improvements to your website, optimize user journeys, and deliver personalized experiences to every visitor. • Marketing Automation Use ready-made workflows and journey templates to automate campaigns and deliver personalization at scale across multiple touchpoints. • Unified Analytics & ROI Tracking Get a single source of truth for your marketing performance. Track KPIs, compare campaigns, and measure ROI with consolidated visual dashboards.
Average Rating: 4.3/5.0
Total Reviews: 13
How Do G2 Users Rate Zoho Marketing Plus?
- Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.9/10)
- Customization : 9.0/10 (Category avg: 8.4/10)
- Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
- Workflow Capability: 8.8/10 (Category avg: 8.5/10)
Who Is the Company Behind Zoho Marketing Plus?
- Seller: Zoho
- Year Founded: 1996
- HQ Location: Austin, TX
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Twitter: @Zoho
137,880 Twitter followers -
LinkedIn® Page: www.linkedin.com
30,913 employees on LinkedIn® - Phone: +1 (888) 900-9646
Who Uses This Product?
- Company Size: 50% Small, 36% Medium
What Do G2 Reviewers Say About Zoho Marketing Plus?
AI-generated summary from verified user reviews
Pros
- Users find Zoho Marketing Plus integrates multiple marketing tools, making campaign management streamlined and user-friendly.
- Users value the detailed analytics in Zoho Marketing Plus, appreciating its ability to simplify performance tracking.
- Users love the automation features of Zoho Marketing Plus, enhancing efficiency and streamlining their marketing efforts.
- Users value the integrations with multiple marketing tools, streamlining campaign management and enhancing overall workflow efficiency.
- Users appreciate the detailed analytics offered by Zoho Marketing Plus, enhancing their understanding of campaign performance.
Cons
- Users find a steep learning curve for beginners, making it challenging to navigate integrated applications effectively.
- Users find the limited customization options challenging, especially those who are new to Zoho Marketing Plus.
- Users experience slow performance during login and integration, which hampers efficiency and usability of Zoho Marketing Plus.
- Users find the login process time-consuming and experience slow integration with third-party systems that hampers productivity.
- Users face access issues due to slow login processes, preferring a more streamlined, one-page login experience.
What Are Recent G2 Reviews of Zoho Marketing Plus?
"Comprehensive Marketing Tool with Great Features"
Rating: 5.0/5.0 stars
— Vishwjeet S.
"Zoho Marketing Plus: A Decent Tool for Emerging Marketing Campaigns"
Rating: 4.5/5.0 stars
— Akhileshwar S.

