Overall capabilities are impressive placing VipeCloud right in the middle of sales automation and marketing automation.
You can send one a time email sends for improved deliverability while also switching to mass campaigns using a third party smtp.
Most sales automation solutions don't provide lead scoring but VipeCloud does.
Need to create automated cadences and tasks to make sure you touch your leads enough to convert them into sql's, Vipecloud can help.
Do you have clients that use Exchange, Outlook or G-suite? vipecloud connects to all of them.
Do you want real-time email alerts when people click on your email links, try vipecloud.
Customer support is off the charts and Adam's willingness to add features that we request proves their commitment to building the right application vs. you get what you get attitudes most martech companies offer. Vipecloud is a great partner.
With most martech companies / startups you usually focus on functionality first user experience second which is the right methodology in my opinion. So if I had to say anything about what I didn't like it would be the UI jsut isnt there yet but for good reasons. Personally Im more interested in functionality first UI second.
While comparing all of the sales automation solutions make sure you check out how emails are sent batched all at once or sent one at a time. Also determine is you need lead scoring and automated cadences and task management. Studies suggest iIt takes 6-13 touches to convert a mql into a sql so sales process is very important. If your salespeople don't touch the leads you generate enough, (Rarely do they) you need to focus on lead management nad process and VipeCloud is great for this and is very affordable.
We like the ability to switch from one email at a time email sends for our sales automation campaigns to the larger marketing mass email campaigns. We also like the ability to create segments of people who clicked. They are working on adding the ability to send people down different communication paths based on behavior now which will put them up against any marketing automation platform out there at a fraction of the cost. I should also mention having these capabilities along with a crm makes Vipe very powerful.