G2

Verified User in Retail

Enterprise (> 1000 emp.)

5/8/2026

"Complex Customer Engagement Platform for Complex Use Cases"

5/5

What do you like best about ELAINE?

Elaine is far more than just the "end of the process chain" in our email marketing, where dispatches are controlled, but also the central point where we consolidate data from different sources for personalization purposes. The control itself is scalable at will for our purposes and offers strong performance both in the area of transactional emails and in classic list-based dispatches. The user interface has also made significant strides forward with the new Elaine.io interface, which was previously one of the weaker points. With Elaine, we also have the ability to implement complex solutions directly from a specialist department through no-code implementations, and we are also in very good communication with the support and product teams. The next stage of development for Elaine is certainly the platform's own AI "Aido", which not only supports in the area of generative AI but is also capable of making complex decisions. Review collected by and hosted on G2.com.

What do you dislike about ELAINE?

Elaine is not software that is intuitively easy to grasp, although this has visibly improved with Elaine.io. However, Elaine is also an enterprise solution and is used to handle complex use cases, which therefore also comes with a certain complexity in its application. Review collected by and hosted on G2.com.

What problems is ELAINE solving and how is that benefiting you?

For users who are able to utilize large amounts of data, a solution is needed that must also be capable of processing or independently orchestrating them. This is exactly what Elaine does for us, making it far more than just a simple email dispatch tool. Here, we consolidate data from various sources and are able to make decisions directly in Elaine through custom-built logics - alternatively, Elaine is also capable of receiving a wide range of external signals and incorporating them into decisions in real-time. Review collected by and hosted on G2.com.