G2

Mark Z.

Senior Database Marketing Manager

Enterprise (> 1000 emp.)

7/13/2026

"Stable, Flexible Email Marketing with Expert Support and Seamless API Integration"

4.5/5

What do you like best about ELAINE?

ELAINE is a highly stable and flexible email marketing tool. We have been using ELAINE since 2014. Via the API, we can flexibly integrate ELAINE into our system landscape and workflows. For bespoke features that are not provided out-of-the-box, the ELAINE team provides expert support, meaning that we have so far been able to implement all our requirements using ELAINE. Review collected by and hosted on G2.com.

What do you dislike about ELAINE?

Due to the large number of features, ELAINE naturally has a corresponding number of buttons, menu bars, etc. Depending on their prior knowledge, new users will need some time to find their way around. However, we have found a solution in collaboration with artegic and provided our users with an alternative interface (XAF) that is very simple and intuitive to use. Review collected by and hosted on G2.com.

What problems is ELAINE solving and how is that benefiting you?

ELAINE covers a wide range of email marketing functions for us. This starts with the newsletters that all our brands send out using this tool. We now generate most of our newsletters automatically via RSS feeds. This significantly reduces the amount of manual work involved. Using the marketing automation functions, we implement complex and highly personalised campaigns across all stages of the customer lifecycle. Review collected by and hosted on G2.com.