Best Marketing Automation Software - Page 15

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 713

Category Stats (Sep 2026)

  • Average Rating: 4.39/5 (↓0.02 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Jobin.cloud (+1.58%) - Among all products in this category, Jobin.cloud recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 94,300+ Authentic Reviews
  • 713+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Agentforce Marketing (formerly Salesforce Marketing Cloud), Klaviyo, Attentive, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=customer-io)

IntelliClick

IntelliClick is a CRM integrated email and web site marketing solution. It is integrated with GoldMine and ACT CRM. IntelliClick offers more functionality than traditional ESP solutions. Interactive email tracking that includes email and SMS alerts, request for action and literature scheduled to the CRM and full web site page view history is included with the solution.

Average Rating: 3.8/5.0

Total Reviews: 10

How Do G2 Users Rate IntelliClick?

  • Has the product been a good partner in doing business?: 7.0/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.7/10 (Category avg: 8.5/10)

Who Is the Company Behind IntelliClick?

Who Uses This Product?

  • Company Size: 40% Small, 30% Medium

What Do G2 Reviewers Say About IntelliClick?

AI-generated summary from verified user reviews

Pros
  • Users value the automation features of IntelliClick for efficient campaign management and seamless CRM integration.
  • Users appreciate the easy integration of IntelliClick with existing CRM systems, enhancing their marketing efforts seamlessly.
  • Users value the automation features of IntelliClick, enhancing campaign management and simplifying nurturing processes.
  • Users appreciate the seamless CRM integration of IntelliClick, enhancing campaign management and email marketing effectiveness.
  • Users value the user-friendly interface of IntelliClick, appreciating its straightforward setup and ease of navigation.
Cons
  • Users find the design options limited and the templates basic, impacting customization and performance with large email lists.
  • Users feel the limited options for email templates restrict creativity and fail to meet modern design standards.
  • Users find the limited templates in IntelliClick lacking modernity and variety, hindering creative email campaigns.
  • Users find the performance with large email lists lacking, as it slows down significantly, affecting usability.
  • Users experience slow performance when managing large email lists, affecting efficiency and overall usability.

What Are Recent G2 Reviews of IntelliClick?

What Are G2 Users Discussing About IntelliClick?

Jacquard

Jacquard is purpose-built tooling for on-brand messaging that resonates wherever people are. Calibrated by language experts and producing trusted content at speed and scale, Jacquard helps leading global brands drive sustained brand affinity by harnessing the benefits of generative AI.

Average Rating: 4.3/5.0

Total Reviews: 30

How Do G2 Users Rate Jacquard?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Jacquard?

  • Seller: Jacquard
  • Company Website:
  • Year Founded: 2015
  • HQ Location: London, London
  • Twitter: @Jacquard_Group
    11 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    55 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 44% Small, 31% Medium

What Do G2 Reviewers Say About Jacquard?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Jacquard, finding it user-friendly and effective for creating marketing content.
  • Users value Jacquard's consistent accuracy in optimizing subject lines, enhancing opens and overall campaign performance.
  • Users appreciate the consistent optimization of subject lines at scale, enhancing campaign performance and brand alignment.
  • Users love the time-saving capabilities of Jacquard, efficiently optimizing subject lines without manual effort.
  • Users love the automation of subject line optimization in Jacquard, enhancing performance and brand consistency effortlessly.
Cons
  • Users find Jacquard has adjustment issues, as its setup can be rigid and limit flexible messaging strategies.
  • Users find Jacquard's learning process difficult, limiting its flexibility for customized messaging strategies beyond basic optimizations.
  • Users find the difficult setup of Jacquard limiting, impacting the flexibility of their messaging strategies.
  • Users feel that Jacquard is expensive, requiring careful oversight to effectively catch errors made by the tool.
  • Users find the inaccuracy of the tool can lead to costly errors that require careful review and correction.

What Are Recent G2 Reviews of Jacquard?

LeadJourney

LeadJourney is a performance marketing tracking and reporting platform built for lead generation businesses, agencies, freelancers, and B2B teams that want to connect advertising activity with real sales outcomes. The platform brings together ad tracking, traffic channel reporting, CRM data, offline conversion tracking, and revenue insights in one dashboard. Instead of only measuring clicks, form submissions, or platform-reported conversions, LeadJourney helps users understand which campaigns, ads, and traffic sources generate qualified leads, booked calls, customers, and revenue. LeadJourney is designed to provide a single source of truth for performance marketing teams. It helps users track the full customer journey, measure lead quality, send offline conversion data back to ad platforms, create custom KPIs, and optimize campaigns based on actual ROI. The platform also includes Atlas AI, a marketing intelligence layer that helps users analyze performance, identify wasted spend, compare campaigns, and find opportunities faster using AI-powered insights.

Average Rating: 4.9/5.0

Total Reviews: 9

How Do G2 Users Rate LeadJourney?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind LeadJourney?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 78% Medium, 22% Small

What Are Recent G2 Reviews of LeadJourney?

Levitate

Levitate is a specialized marketing tool designed to assist small businesses in nurturing and maintaining authentic relationships with their clients. Founded in 2017 by Jesse Lipson, the creator of ShareFile, Levitate focuses on simplifying the process of client engagement, allowing businesses to prioritize relationship-building over administrative tasks. This platform is particularly beneficial for small business owners who often juggle multiple responsibilities and seek effective ways to connect with their clientele. The target audience for Levitate includes small business owners, entrepreneurs, and professionals who understand the value of personalized communication but may lack the time or resources to implement it effectively. Levitate addresses this need by providing a suite of features that streamline client interactions. Users can send personalized emails at scale, ensuring that each client feels valued and recognized. The platform also facilitates social media presence, and communication through text messages, enabling businesses to reach clients in a way that is convenient and immediate. Key features of Levitate include the ability to send surveys, schedule meetings, and remember important details about contacts, which can enhance the quality of interactions. For instance, by recalling key facts such as birthdays or past conversations, users can tailor their communications to resonate more deeply with clients. This personalized approach not only fosters stronger relationships but also helps businesses achieve their goals more effectively. Additionally, Levitate offers the support of a dedicated success specialist/marketing coach, providing users with guidance and strategies to maximize their outreach efforts without the need to pay for third-party consultants or other marketing professionals. Levitate also offers custom-built websites, written and designed for each business, rather than relying on templates. Create and post blogs with AI-assistance. Facebook or Google Local Service Ads are also optional add-ons. Levitate stands out in the crowded marketing tool landscape by emphasizing relationship management rather than traditional marketing tactics. Its user-friendly interface and comprehensive features enable small businesses to engage with clients in a meaningful way, ultimately leading to increased loyalty and retention. By integrating various communication methods and offering personalized support, Levitate empowers small businesses to thrive in a competitive environment while focusing on what they do best: building lasting relationships with their clients.

Average Rating: 4.7/5.0

Total Reviews: 122

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How Do G2 Users Rate Levitate?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.9/10)
  • Customization : 8.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Levitate?

  • Seller: Levitate
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Raleigh, North Carolina
  • Twitter: @levitateai
    299 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    484 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Executive Director
  • Top Industries: Insurance, Financial Services
  • Company Size: 92% Small, 9% Medium

What Do G2 Reviewers Say About Levitate?

AI-generated summary from verified user reviews

Pros
  • Users praise the amazing customer support of Levitate, making integration and use straightforward and effective.
  • Users appreciate the ease of use of Levitate, making communication and engagement with clients effortless and effective.
  • Users appreciate the helpful support from the Levitate team, enhancing their overall experience and productivity.
  • Users love Levitate for its user-friendly email marketing, significantly boosting engagement and fundraising efforts.
  • Users love the automation features of Levitate, enhancing productivity through seamless task management and intuitive design.
Cons
  • Users report missing features in Levitate, particularly the lack of integration with donor management systems and training resources.
  • Users face integration issues with Levitate, especially with donor management systems, leading to extra data syncing steps.
  • Users feel the product lacks limited customization options for tasks and email automation, hindering personalization.
  • Users find Levitate's email management cumbersome due to inconvenient tracking and clunky software integrations.
  • Users face challenges with campaign issues, including slow email delivery and lack of tailored suggestions.

What Are Recent G2 Reviews of Levitate?

Privy

Privy is the most approachable, all-in-one e-commerce marketing platform for independent Shopify brands. Grow your business and supercharge your retention strategy with powerful list growth tools, email, and SMS — all backed by the dedicated support you deserve. LIST GROWTH Drive urgency, capture subscribers, convert more sales, and boost your average order value with endless customizable options such as: popups, free shipping bars, cross sells, Spin To Win, Landing Pages, and more. Leverage Privy's best-in-class audience targeting to take control of your on-site conversion strategy. EMAIL CAMPAIGNS Send on-brand, engaging emails to your entire list using our drag-and-drop editor. Tailor your messaging to segments of your audience based on shopping activity, engagement, and more. AUTOMATED FLOWS Trigger personalized emails based on the actions your customers take; launch Welcome, Abandoned Cart, Purchase Follow-Up, and Customer Winback Emails in minutes and watch the orders roll in. SMARTER SMS Inspire action with your mobile audience by sending SMS campaigns and automations.

Average Rating: 4.6/5.0

Total Reviews: 118

How Do G2 Users Rate Privy?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Privy?

  • Seller: Privy
  • Year Founded: 2019
  • HQ Location: Boston, US
  • Twitter: @privypro
    56 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    77 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Retail, Consumer Goods
  • Company Size: 92% Small, 5% Medium

What Do G2 Reviewers Say About Privy?

AI-generated summary from verified user reviews

Pros
  • Users value the responsive customer support of Privy, appreciating the helpful and knowledgeable assistance provided.
  • Users find Privy to be extremely easy to use, allowing quick creation of marketing elements with minimal effort.
  • Users value the helpful support team of Privy, enhancing their experience with effective marketing strategies and automations.
  • Users commend effective email marketing tools of Privy, highlighting exceptional customer service and increased engagement rates.
  • Users appreciate the user-friendly interface of Privy, making email marketing effortless within the Shopify dashboard.
Cons
  • Users express frustration over limited templates, facing loss of work and inadequate support after updates.
  • Users find the reporting limitations in Privy frustrating, wishing for more detailed insights into email engagement.
  • Users desire more campaign templates due to confusion with existing options, impacting their email creation experience.
  • Users find the reporting features lacking, desiring more detailed insights into email subscriber engagement.
  • Users face significant delays in updates impacting templates, often resulting in lost work and frustration.

What Are Recent G2 Reviews of Privy?

What Are G2 Users Discussing About Privy?

Salesmate

Salesmate is an AI-powered Customer Relationship Management (CRM) platform built for mid-market and enterprise teams that need a connected system to run revenue operations at scale. It centralizes customer data, deal pipelines, tasks, and conversations so sales, marketing, support, and revenue operations stay aligned on every account. By bringing execution and visibility into one place, Salesmate reduces operational friction and helps teams move faster from first touch to renewal. Salesmate is designed for organizations scaling across teams, regions, and customer segments - and looking for a CRM that supports structured processes without slowing people down. The platform supports key revenue workflows such as capturing and qualifying leads, managing complex sales cycles, coordinating cross-team handoffs, and tracking performance through reporting and forecasting. Automation through no-code workflows and sequences reduces repetitive work, standardizes best practices, and ensures timely follow-ups without adding unnecessary complexity. A core strength of Salesmate is communication visibility and execution discipline. With seamless email synchronization and tracking, teams can monitor engagement and keep every interaction tied to the right contact, company, and deal. Built-in meeting scheduling improves speed-to-lead and responsiveness, while dashboards and reports give leaders the clarity they need to forecast accurately, identify bottlenecks, and optimize conversion across the funnel. Skara extends Salesmate with CRM-native AI agents that don’t just answer questions - they take action across the customer lifecycle. Skara can engage prospects and customers through real-time conversations, qualify and route inbound leads, book meetings using calendar availability and time-zone logic, and automatically create or update CRM records to keep pipelines clean. Beyond pre-sales, Skara can handle repetitive support requests using knowledge bases, deflect tickets, capture structured data through conversational forms, trigger workflows, assign owners, and escalate complex cases with full context and summaries. For eCommerce and digital-first businesses, Skara also enables conversational commerce use cases such as guided product discovery, answering product and availability questions, handling order status and returns, and capturing high-intent signals that flow directly into the CRM. Together, Salesmate and Skara help mid-market and enterprise organizations operate with greater speed and precision - delivering more qualified conversations, cleaner data, stronger handoffs between teams, and a customer experience that feels responsive and personalized at every stage.

Average Rating: 4.7/5.0

Total Reviews: 117

How Do G2 Users Rate Salesmate?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Salesmate?

  • Seller: Salesmate
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Charlotte, NC
  • Twitter: @SalesmateIO
    2,114 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 74% Small, 13% Medium

What Do G2 Reviewers Say About Salesmate?

AI-generated summary from verified user reviews

Pros
  • Users commend the quick and helpful customer support from Salesmate, ensuring a seamless experience with the software.
  • Users highlight the ease of use of Salesmate, making it an intuitive choice for managing sales processes.
  • Users love the super clean interface and exceptional customer care of Salesmate, making it highly recommended.
  • Users appreciate the ease of use and excellent support from Salesmate, enhancing their efficiency and confidence with leads.
  • Users love the intuitive user interface of Salesmate, making workflow creation and management straightforward and efficient.
Cons
  • Users find integration issues with Salesmate, particularly with workflow automation and email marketing, frustrating and less effective.
  • Users find the limited features of Salesmate challenging, especially in advanced configurations and integrations.
  • Users find missing features such as limited user access and slow mobile functionality are disappointing for overall usability.
  • Users note a challenging learning curve for advanced configurations, requiring technical support for effective setup and management.
  • Users find Salesmate not intuitive, requiring technical support for advanced configurations and clearer user guidance.

What Are Recent G2 Reviews of Salesmate?

What Are G2 Users Discussing About Salesmate?

CWILL Pop-Up & Email Marketing

CWILL Pop-Up & Email Marketing helps Shopify & DTC brands turn first-time visitors into subscribers, customers, and repeat buyers. Capture more emails with high-converting pop-ups, then automate personalized email journeys—including welcome series, abandoned cart reminders, back-in-stock alerts, post-purchase follow-ups, and win-back campaigns—to build stronger customer relationships and drive more revenue.

Average Rating: 4.7/5.0

Total Reviews: 8

Who Is the Company Behind CWILL Pop-Up & Email Marketing?

  • Seller: CWILL
  • Year Founded: 2014
  • HQ Location: 201 Commonwealth Ct Cary, NC 27511 United States
  • LinkedIn® Page: www.linkedin.com
    98 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 88% Small

What Are Recent G2 Reviews of CWILL Pop-Up & Email Marketing?

Intempt

Intempt is an agentic GTM platform where AI agents help your team design, market, sell, and measure from one shared customer context. With Intempt you can replace 7+ GTM software and tools with one connected platform instead of building a complex martech stack or relying on GTM engineering to connect everything. You can Launch campaigns, run experiments, build customer journeys, track revenue, and manage sales from one place. Every AI agent works on the same customer profile, so your marketing, sales, design, and analytics stay connected from the first touch to the final sale.

Average Rating: 4.5/5.0

Total Reviews: 10

How Do G2 Users Rate Intempt?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Intempt?

  • Seller: Intempt
  • Year Founded: 2017
  • HQ Location: Austin, Texas
  • Twitter: @intempt
    120 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Intempt?

Redpoint Customer Data Platform

Redpoint Global is a U.S.-based software company focused on customer data readiness for enterprise teams. With a legacy of innovation in customer data quality and integration, Redpoint helps organizations solve the customer context gap by connecting fragmented systems, resolving identities and data quality issues, and incorporating feedback loops, eliminating barriers to meaningful customer engagement. The Redpoint Data Readiness Hub is a no-code solution purpose-built to deliver contextual customer data that's ready for any use case across business units and teams. It continuously improves data quality, resolves identities, and integrates seamlessly with existing systems using native connectors, APIs, and custom workflows. The Hub transforms incomplete and inconsistent data into enriched, actionable profiles—ready for use in customer journeys, AI models, analytics, and real-time experiences. It also closes the loop by re-ingesting performance metrics to enable ongoing optimization. Redpoint helps enterprise teams understand the full customer story. By bridging the context gap, the Data Readiness Hub empowers teams to orchestrate interactions that are not just personalized, but relevant to the moment—driving higher conversion, retention, and customer satisfaction. The Hub brings clarity to data strategies, reduces manual work, and unlocks the full value of customer data across the enterprise. To learn more, visit https://www.redpointglobal.com.

Average Rating: 4.6/5.0

Total Reviews: 21

How Do G2 Users Rate Redpoint Customer Data Platform?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Redpoint Customer Data Platform?

  • Seller: Redpoint Global
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Wellesley, Massachusetts
  • Twitter: @RedPointGlobal
    1,266 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    110 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Consulting
  • Company Size: 45% Small, 32% Large

What Do G2 Reviewers Say About Redpoint Customer Data Platform?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use with Redpoint Customer Data Platform enhances efficiency in executing complex data projects.
  • Users commend the knowledgeable and responsive customer support team at Redpoint, enhancing their experience and ensuring satisfaction.
  • Users appreciate the seamless integration of Redpoint Customer Data Platform, enabling efficient execution of complex projects with ease.
  • Users value the automation efficiency of Redpoint, enhancing project execution and reducing manual workload significantly.
  • Users value the exceptional data quality of Redpoint Customer Data Platform, ensuring reliable and accurate customer data for campaigns.
Cons
  • Users often find the steep learning curve of Redpoint CDP challenging, particularly without strong technical backgrounds.
  • Users find the difficult learning curve of Redpoint CDP challenging, especially for those lacking technical expertise.
  • Users find the difficult navigation of Redpoint CDP challenging, especially for those without a technical background.
  • Users find Redpoint CDP not user-friendly, especially those without technical backgrounds, due to its steep learning curve.
  • Users find the steep learning curve of Redpoint CDP challenging, particularly for non-technical marketers needing ramp-up time.

What Are Recent G2 Reviews of Redpoint Customer Data Platform?

What Are G2 Users Discussing About Redpoint Customer Data Platform?

Alpine IQ

Alpine IQ empowers high-risk industries by providing customer-focused technology to help retailers and brands of all sizes resolve growth challenges and generate revenue. The company provides customers with the industry's most extensive suite of tools to protect, segment, and promote all in-store and online operations.

Average Rating: 4.7/5.0

Total Reviews: 11

How Do G2 Users Rate Alpine IQ?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 9.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Alpine IQ?

Who Uses This Product?

  • Company Size: 55% Small, 18% Medium

What Do G2 Reviewers Say About Alpine IQ?

AI-generated summary from verified user reviews

Pros
  • Users find Alpine IQ's ease of use impressive, as it seamlessly organizes customer data for effective engagement.
  • Users value the user-friendly analytics of Alpine IQ, providing valuable insights and enhancing customer engagement effectively.
  • Users commend Alpine IQ for its robust features, including advanced segmentation and auto campaigns, enhancing customer engagement.
  • Users value the seamless audience engagement features of Alpine IQ, enhancing marketing effectiveness through personalized messaging and insights.
  • Users value the easy-to-use customer engagement features of Alpine IQ, enhancing communication and improving retention rates.
Cons
  • Users find the learning curve steep, making it challenging to navigate and utilize all of Alpine IQ's features effectively.
  • Users find the complex features of Alpine IQ challenging, particularly regarding setup and understanding reporting tools.
  • Users find the steep learning curve of Alpine IQ challenging, especially in mastering its complex features and interface.
  • Users find the cluttered interface of Alpine IQ overwhelming, complicating navigation and user experience for beginners.
  • Users find the setup complexity of Alpine IQ challenging, as it requires time to master and configure effectively.

What Are Recent G2 Reviews of Alpine IQ?

Ambassador Software

Ambassador is a customer activation and incentives platform built to help companies drive measurable growth through referrals, affiliates, incentives, and feedback, all tied directly to revenue. Ambassador 3.0 provides a unified system for activating customers and partners, capturing real feedback, and tracking outcomes back to attribution and ROI. With built-in automation and Hiro, Ambassador’s AI-powered feedback engine, teams can launch programs quickly, scale engagement efficiently, and understand exactly what is driving performance. Companies use Ambassador to: • Launch and scale referral and affiliate programs • Incentivize customer and partner actions with automated rewards • Collect structured feedback at critical moments across the customer lifecycle • Turn feedback and behavioral signals into automated actions • Track attribution, performance, and revenue impact in one platform Unlike point solutions that focus on a single growth tactic, Ambassador brings activation, incentives, feedback, and measurement together, so teams can reduce tooling sprawl, lower CAC, and make smarter growth decisions based on real customer data. Ambassador is purpose-built for modern GTM teams that need clarity, efficiency, and provable ROI, not more dashboards or disconnected tools.

Average Rating: 4.5/5.0

Total Reviews: 75

How Do G2 Users Rate Ambassador Software?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Ambassador Software?

  • Seller: Ambassador
  • Company Website:
  • Year Founded: 2021
  • HQ Location: Seattle WA
  • Twitter: @Ambassador
    3,933 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Financial Services
  • Company Size: 45% Small, 43% Medium

What Do G2 Reviewers Say About Ambassador Software?

AI-generated summary from verified user reviews

Pros
  • Users find Ambassador Software to be intuitive and easy to set up, facilitating quick and efficient referral marketing management.
  • Users appreciate the helpful customer support from Ambassador Software, ensuring a smooth setup and ongoing assistance.
  • Users value the easy management and customization of referral programs offered by Ambassador Software, enhancing their marketing strategies.
  • Users praise the easy setup of Ambassador Software, highlighting quick turnaround and intuitive integration support.
  • Users commend the helpful support from Ambassador Software, appreciating their responsiveness and expertise in achieving client goals.
Cons
  • Users find the lack of customization limits their experience with Ambassador Software, impacting their program needs.
  • Users face a steep learning curve with Ambassador Software, making the initial setup challenging and less organized.
  • Users find the setup and onboarding process complex, making it challenging for beginners to get started smoothly.
  • Users find the limited customization options in Ambassador Software restrict their ability to tailor the experience effectively.

What Are Recent G2 Reviews of Ambassador Software?

What Are G2 Users Discussing About Ambassador Software?

Corefactors

Corefactors is a RevOps-enabling end-to-end CRM platform. The platform aims to cater to the growing need for a unified platform to manage customer relations and customer-facing teams. With the proliferation of customer touchpoints, intensifying competition, and ever-heightening customer expectations, Corefactors CRM enables the RevOps ecosystem and reduces revenue leakages by aligning them and creating a 360⁰ view of customer and business.

Average Rating: 4.5/5.0

Total Reviews: 11

How Do G2 Users Rate Corefactors?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Corefactors?

  • Seller: Corefactors
  • Year Founded: 2013
  • HQ Location: Bengaluru, IN
  • Twitter: @AICorefactors
    45 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    63 employees on LinkedIn®
  • Phone: +91 80673 35577

Who Uses This Product?

  • Company Size: 45% Small, 27% Large

What Do G2 Reviewers Say About Corefactors?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Corefactors, highlighting its quick setup and seamless communication workflows.
  • Users appreciate the responsive customer support of Corefactors, enhancing communication workflows and overall efficiency.
  • Users value the powerful automation features of Corefactors, enhancing efficiency across sales, marketing, and support.
  • Users appreciate the powerful automation features of Corefactors, reducing manual work and enhancing communication efficiency.
  • Users appreciate the easy integrations of Corefactors, enhancing their communication workflows and automating processes seamlessly.
Cons
  • Users experience dashboard issues with lag, limited customization, and inadequate training materials impacting usability and performance.
  • Users find limited customization options in Corefactors, affecting their ability to tailor the platform effectively.
  • Users face challenges due to limited advanced analytics and customization options, hindering deeper insights and flexibility.
  • Users experience poor customer support, particularly during peak hours, which hampers effective issue resolution.
  • Users notice slow loading times on the dashboard, which hampers their overall experience with Corefactors.

What Are Recent G2 Reviews of Corefactors?

What Are G2 Users Discussing About Corefactors?

Ricochet360

Ricochet360 is the All-in-One Auto Dialer, CRM/Lead Management, and Marketing Automation Platform designed for both inbound & outbound agents looking for a competitive advantage by enabling them to call a new lead in one second, nurture and engage prospects throughout the entire sales process, and automate 95% of their daily workflows.

Average Rating: 4.4/5.0

Total Reviews: 21

How Do G2 Users Rate Ricochet360?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Customization : 9.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Ricochet360?

  • Seller: Speed to Contact
  • Year Founded: 2010
  • HQ Location: El Segundo, CA
  • Twitter: @speedtocontact
    519 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    69 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 57% Medium, 35% Small

What Do G2 Reviewers Say About Ricochet360?

AI-generated summary from verified user reviews

Pros
  • Users love the user-friendly interface of Ricochet360, making navigation and setup incredibly simple and efficient.
  • Users love the easy integration of Ricochet360, simplifying connections and enhancing user experience across complex systems.
  • Users value Ricochet360's efficient lead management system for real-time tracking and improved conversion rates.
  • Users value the user-friendly interface of Ricochet360, making it simple to navigate and connect tools effectively.
  • Users value the automation capabilities of Ricochet360, enhancing efficiency and streamlining marketing efforts effortlessly.
Cons
  • Users express frustration with the complex setup, noting limitations in customization and flexibility for advanced needs.
  • Users feel that Ricochet360's dashboard customization is limited, restricting flexibility in adapting to complex business needs.
  • Users feel Ricochet360 has limited customization flexibility, lacking options for complex scenarios and dashboard arrangements.
  • Users find Ricochet360's customization flexibility limited, especially for complex business scenarios and dashboard adjustments.
  • Users find Ricochet360's limited customization options insufficient for complex business scenarios and dashboard flexibility.

What Are Recent G2 Reviews of Ricochet360?

What Are G2 Users Discussing About Ricochet360?

Simplero

Simplero helps coaches and knowledge creators build a business and life they love by simplifying their software stack down to one fun & easy-to-use platform so they can develop meaningful relationships with their customers. From creating courses, building websites, and sending emails- to selling products, managing affiliate programs, and automations. With Simplero, you can run your online business all in one place, not all over the place. Simplero empowers leaders to build communities that change the world. - Amazing Support - Build Websites and Landing pages - Affiliate management - Email marketing and automations - Payments and subscriptions - Courses and communities - Customer insights

Average Rating: 4.2/5.0

Total Reviews: 10

How Do G2 Users Rate Simplero?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Simplero?

  • Seller: Simplero
  • Year Founded: 2009
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 70% Small

What Are Recent G2 Reviews of Simplero?

What Are G2 Users Discussing About Simplero?

Zoho Marketing Plus

Zoho Marketing Plus is a unified marketing platform built to help marketing teams collaborate better, create faster, and execute campaigns across every channel from one place. Marketing teams can run email, social media, SMS, webinars, surveys, landing pages, and online/offline events—all, in a unified workspace. With a real-time, unified dashboard, Zoho Marketing Plus helps you measure true marketing ROI, track budgets and expenses, and optimize performance across every campaign. This ensures your customers get a consistent, delightful brand experience while your marketing team works more efficiently with less chaos. Key Capabilities • Brand & Team Management Manage multiple brands, set user roles (admin, marketer, or custom), add team members, collaborate through comments, share feedback, and keep everyone aligned. • Contacts Management Store and manage customer data—including preferences, interactions, and activity history—to deliver personalized and targeted marketing experiences. • Campaign & Project Management Plan campaigns, break work into tasks, assign ownership using Kanban boards, and track progress end-to-end for faster execution. • Budget & Expense Management Allocate marketing budgets, track spending for every project and activity, and analyze cost-to-return effectiveness with built-in charts. • Marketing Collateral Management Create, organize, and manage all brand assets—documents, videos, product images, creatives, and more—in one centralized library. • Omnichannel Campaign Execution Launch and manage campaigns across email, social media, surveys, webinars, events, SMS, and even record offline media activities like billboards and print ads. • Website Optimization Make data-driven improvements to your website, optimize user journeys, and deliver personalized experiences to every visitor. • Marketing Automation Use ready-made workflows and journey templates to automate campaigns and deliver personalization at scale across multiple touchpoints. • Unified Analytics & ROI Tracking Get a single source of truth for your marketing performance. Track KPIs, compare campaigns, and measure ROI with consolidated visual dashboards.

Average Rating: 4.3/5.0

Total Reviews: 13

How Do G2 Users Rate Zoho Marketing Plus?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Zoho Marketing Plus?

  • Seller: Zoho
  • Year Founded: 1996
  • HQ Location: Austin, TX
  • Twitter: @Zoho
    137,880 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    30,913 employees on LinkedIn®
  • Phone: +1 (888) 900-9646

Who Uses This Product?

  • Company Size: 50% Small, 36% Medium

What Do G2 Reviewers Say About Zoho Marketing Plus?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in Zoho Marketing Plus, seamlessly centralizing their marketing efforts on one platform.
  • Users find Zoho Marketing Plus integrates multiple marketing tools, making campaign management streamlined and user-friendly.
  • Users value the detailed analytics in Zoho Marketing Plus, appreciating its ability to simplify performance tracking.
  • Users value the affordable and comprehensive features of Zoho Marketing Plus, streamlining marketing efforts on a single platform.
  • Users enjoy the comprehensive insights provided by Zoho Marketing Plus, enhancing their marketing decision-making and campaign effectiveness.
Cons
  • Users find a steep learning curve for beginners, making it challenging to navigate integrated applications effectively.
  • Users find the limited customization options challenging, especially those who are new to Zoho Marketing Plus.
  • Users face integration difficulties with Zoho Marketing Plus, especially when connecting to third-party systems.
  • Users report occasional integration issues that hinder smooth connectivity with third-party systems in Zoho Marketing Plus.
  • Users find the missing features of Zoho Marketing Plus limit customization and complicate the use of integrated applications.

What Are Recent G2 Reviews of Zoho Marketing Plus?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025