Top Free Marketing Automation Software - Page 3

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 725

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AXL — AI-native sales & marketing all-in-one OS with MCP (+11.11%) - Among all products in this category, AXL — AI-native sales & marketing all-in-one OS with MCP recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 95,100+ Authentic Reviews
  • 725+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Braze, Insider One, Adobe Marketo Engage, Salesforce Marketing Cloud, Attentive, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=attentive&focus%5B%5D=klaviyo)

Nvecta

Nvecta is an AI-powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push notifications, pop-ups, and much more. With Nvecta, you can send automated campaigns to target your audience at the right time. Moreover, it allows you to send personalized campaigns to connect with your audience on a more personal level. Its easy-to-use interface, along with a drag-and-drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics help you measure campaign performance and adjust your campaigns accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless Third-Party App Integration

Average Rating: 4.8/5.0

Total Reviews: 335

How Do G2 Users Rate Nvecta?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.9/10)
  • Customization : 9.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.4/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Nvecta?

  • Seller: Nvecta
  • Year Founded: 2011
  • HQ Location: Delhi, IN
  • LinkedIn® Page: www.linkedin.com
    57 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Search Engine Optimization Executive, Search Engine Optimization Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 69% Small, 28% Medium

What Do G2 Reviewers Say About Nvecta?

AI-generated summary from verified user reviews

Pros
  • Users find NotifyVisitors extremely user-friendly, simplifying the process of launching personalized marketing campaigns effortlessly.
  • Users appreciate the user-friendly interface of Nvecta, simplifying email and SMS marketing campaigns with ease.
  • Users love the seamless automation of NotifyVisitors, enabling efficient client journeys with minimal manual effort.
  • Users appreciate the customer engagement capabilities of Nvecta, enabling effective audience targeting and seamless interactions.
  • Users praise the awesome customer support of Nvecta, noting its fast response and readiness to assist.
Cons
  • Users find the learning curve steep, facing initial difficulties in navigating and integrating various features effectively.
  • Users feel that the missing features in Nvecta hinder ease of use, particularly for newcomers in campaign setup.
  • Users find the price stiff for small companies, causing some difficulties in usability and integration challenges.
  • Users feel the limited customization options hinder flexibility and creativity in campaign setups and email templates.
  • Users feel the limited features of Nvecta hinder their customization and overall campaign setup experience.

What Are Recent G2 Reviews of Nvecta?

What Are G2 Users Discussing About Nvecta?

ConvergeHub

ConvergeHub is an all-in-one CRM software platform designed to help small and growing businesses across the USA manage sales, marketing, customer support, billing, and customer relationships from one connected system. Instead of relying on separate tools for different stages of the customer journey, US teams can use ConvergeHub to bring customer information, activities, communications, workflows, and business processes together. As a Cloud CRM built for businesses in the United States, ConvergeHub gives teams a centralized view of customers and prospects while supporting the day-to-day activities that move relationships forward. The platform combines sales pipeline management, marketing automation, customer service, invoicing, reporting, and workflow automation within a single environment. For US businesses looking for Customer Relationship Management software that can adapt to their processes, ConvergeHub provides customizable fields, layouts, dashboards, reports, and workflows. Its focus is on helping American teams reduce disconnected processes, improve visibility, automate repetitive work, and manage the complete customer lifecycle more consistently. The result is a practical CRM Software solution for organizations across the USA that want the capabilities of a unified business platform without having to manage multiple disconnected systems. 2. Who ConvergeHub Is For ConvergeHub is built for US businesses that need to manage customer relationships across sales, marketing, service, and billing. Small Businesses: A practical CRM for Small Business USA teams that need customer data, sales activities, follow-ups, support, and billing in one place. Mid-Sized Businesses: A CRM for Mid-Sized Business teams in the US that need greater process visibility, automation, collaboration, and reporting as operations become more complex. Startups: A CRM for US Startups that provides a centralized foundation for managing leads, customers, pipelines, and repeatable workflows. Growing Businesses: US businesses can customize workflows and scale their CRM as teams, customers, and processes grow. Enterprise Organizations: Larger American organizations can use customizable CRM workflows and centralized customer information to support complex operational requirements. 3. Core Features ConvergeHub brings key customer-facing and revenue processes together in one platform for businesses in the USA. Sales CRM: Manage leads, accounts, contacts, deals, sales stages, lead scoring, assignments, follow-ups, proposals, and pipelines from a centralized workspace. Marketing Automation: Create targeted campaigns, segment contacts, use email templates, automate communication, and nurture prospects through defined sequences. Customer Support Software: Manage customer cases, support activities, SLAs, knowledge resources, and customer history so teams have the context they need to respond effectively. Billing & Invoicing: Create quotes and invoices, manage billing activities, and track payments as part of the broader customer workflow. Workflow Automation: Automate repetitive actions such as assignments, reminders, follow-ups, notifications, and process updates to improve consistency and reduce manual work. Lead & Contact Management: Capture and organize leads, contacts, and accounts while maintaining the activities and information associated with each relationship. Opportunity & Pipeline Management: Track opportunities through defined sales stages, monitor progress, and give teams greater visibility into active deals. 360° Customer View: Keep customer interactions, activities, sales information, service records, and other relevant details connected to a shared customer record. Analytics & Reporting: Use dashboards and reports to monitor sales activity, team performance, pipeline progress, and business processes. Together, these capabilities make ConvergeHub more than a contact database. It provides a unified system for managing customer relationships from initial lead capture through sales, service, billing, and ongoing engagement — for businesses across the United States. 4. Industry Solutions ConvergeHub supports relationship-driven US businesses with workflows that can be adapted to different customer lifecycles and operating models. CRM for Law Firms (USA): Manage legal lead intake, client information, matters, deadlines, documents, follow-ups, and billing workflows from a centralized system. CRM for Accounting Firms in the US: Support client intake, recurring activities, deadlines, invoicing, payments, communication, and workflow management for accounting and CPA practices. CRM for Insurance Agencies (USA): Manage leads, quotes, policies, renewals, follow-ups, and cross-sell opportunities using structured pipelines and automation. Healthcare CRM for US Providers: Support healthcare organizations with inquiry management, appointment workflows, case tracking, document follow-ups, patient communication, and billing processes. Real Estate CRM (USA): Manage leads, opportunities, transactions, documents, checklists, service requests, and post-close customer engagement. CRM for Financial Services in the United States: Organize leads, client onboarding, approvals, documents, relationship activities, follow-ups, reviews, and ongoing engagement. CRM for Manufacturing (US): Help manufacturing teams organize customer and distributor relationships, sales opportunities, quotes, invoices, service activities, and account information. CRM for Professional Services (USA): Support consultants, agencies, engineering firms, recruiters, and other service businesses with lead management, proposals, projects, client communication, and billing. CRM for IT Services in the US: Connect sales, onboarding, support cases, service workflows, renewals, SLAs, and recurring billing for IT service providers and MSPs. This industry flexibility allows American businesses to configure their CRM around how they actually operate rather than forcing every team into the same workflow. 5. Integrations ConvergeHub connects with widely used US business applications to help teams extend their CRM without rebuilding their existing technology stack. Key integrations include: QuickBooks: Connect CRM and accounting workflows for customer and financial information. Microsoft 365: Synchronize contacts, email, calendars, and related business activities. Google Workspace: Connect commonly used productivity and communication workflows. Zapier: Connect ConvergeHub with a broad range of third-party applications and automate data or task movement between systems. DocuSign: Send documents for electronic signatures and manage signature-related activity from CRM workflows. RingCentral: Make and log calls while keeping call activity connected to customer records. These integrations help US teams maintain connected workflows while continuing to use the business tools they already rely on. 6. Benefits & Business Outcomes The value of CRM software is ultimately measured by how effectively it helps a US business operate and serve customers. Increased productivity: Automation reduces repetitive administrative work such as follow-up reminders, assignments, notifications, and routine workflow updates. Better customer relationships: A centralized customer record gives teams access to relevant interactions and history, helping them deliver more consistent and informed customer experiences. Revenue growth: Structured lead management, pipeline visibility, automated follow-ups, and opportunity tracking help American teams stay focused on active revenue opportunities. Business automation: ConvergeHub can automate processes across sales, marketing, service, and billing, helping US teams create more consistent workflows. Customer lifecycle management: Teams can manage the customer journey from lead capture and qualification through conversion, onboarding, service, billing, renewals, and ongoing engagement. Team collaboration: Sales, marketing, support, and billing teams can work from shared customer information rather than relying on disconnected records and siloed applications. 7. Why Choose ConvergeHub ConvergeHub combines the core capabilities US businesses need to manage customer relationships in one platform. All-in-One CRM: Bring sales, marketing, customer support, billing, and automation together. Customizable CRM: Configure fields, layouts, dashboards, reports, and workflows around your business processes. Scalable CRM: Expand your CRM as your teams, customers, and operational requirements grow. Cloud-Based Platform: Access a centralized customer management environment without maintaining a traditional on-premise CRM infrastructure. Affordable CRM: Get broad CRM functionality without necessarily having to purchase and maintain multiple separate business systems. Easy Implementation: Guided onboarding and an intuitive interface help teams get started with less friction. For USA-based businesses that have outgrown spreadsheets or disconnected applications, ConvergeHub provides a unified approach to Customer Relationship Management while leaving room for customization and growth. ConvergeHub brings CRM Software, sales, marketing, customer support, billing, automation, and reporting together in one Cloud CRM platform for businesses across the United States. By connecting customer data and workflows across the complete customer lifecycle, businesses can reduce manual work, improve collaboration, and create more consistent customer experiences. Whether you need a CRM for Small Business USA, a scalable solution for a growing organization, or industry-focused workflows for professional services, financial services, healthcare, real estate, insurance, accounting, legal, IT, or manufacturing, ConvergeHub provides a flexible foundation for Customer Relationship Management in the US.

Average Rating: 4.8/5.0

Total Reviews: 37

How Do G2 Users Rate ConvergeHub?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Customization : 9.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.4/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.3/10 (Category avg: 8.5/10)

Who Is the Company Behind ConvergeHub?

  • Seller: ConvergeHub
  • Year Founded: 2016
  • HQ Location: San Francisco Bay Area, California
  • Twitter: @convergehub
    1,799 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®
  • Ownership: ConvergeHub, Inc.

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 95% Small, 3% Medium

What Are Recent G2 Reviews of ConvergeHub?

What Are G2 Users Discussing About ConvergeHub?

Actito

Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses to engage their customers effectively across various channels, ensuring that marketing efforts are not only cohesive but also tailored to individual preferences and behaviors. Targeted primarily at mid-sized to large companies, Actito serves organizations that require a comprehensive and unified approach to their marketing activities. By consolidating customer data into a single platform, Actito enables marketing teams to manage their campaigns more efficiently. The platform is particularly beneficial for businesses looking to enhance their customer engagement strategies through real-time, personalized messaging across multiple channels, including email, SMS, push notifications, WhatsApp, RCS, Wallet, ad audiences, call centers, and print. One of the standout features of Actito is its ability to centralize and activate customer data. This functionality allows users to design and target messages that resonate with their audience, enhancing the overall effectiveness of marketing campaigns. The integration of artificial intelligence further streamlines the marketing process, making it more agile and responsive to changing customer needs. By leveraging AI, Actito helps marketers analyze data trends and optimize their strategies, ultimately driving growth and improving customer relationships. Additionally, Actito's secure European infrastructure ensures that customer data is handled with the utmost care, adhering to strict privacy regulations. This focus on data security is particularly appealing to companies operating within the EU or those that prioritize compliance with data protection laws. With headquarters in Belgium and offices in France and Spain, Actito has established a strong presence in the European market and currently supports over 250 clients worldwide. In summary, Actito is more than just a marketing tool; it is a comprehensive platform that supports businesses in transforming their marketing efforts into significant growth drivers. By offering a unified solution for managing customer engagement across various channels, Actito enables organizations to create personalized experiences that foster customer loyalty and drive business success.

Average Rating: 4.3/5.0

Total Reviews: 175

How Do G2 Users Rate Actito?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 8.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Actito?

  • Seller: Ibexa
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Oslo, Norway
  • Twitter: @IBEXA
    2 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    177 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 47% Medium, 34% Small

What Do G2 Reviewers Say About Actito?

AI-generated summary from verified user reviews

Pros
  • Users highlight the excellent customer support from Actito, providing valuable assistance throughout their marketing journey.
  • Users appreciate the user-friendly and intuitive interface of Actito, significantly simplifying their marketing automation tasks.
  • Users appreciate the automation capabilities of Actito, enabling personalized and impactful customer engagement effortlessly.
  • Users appreciate the user-friendly interface of Actito, making marketing automation and scenario management effortless.
  • Users value the automation efficiency of Actito, enhancing campaign management and customer engagement effortlessly.
Cons
  • Users face integration issues with Actito, particularly when automating complex scenarios and connecting to various data sources.
  • Users find the learning curve steep for Actito, especially with complex automation and integration tasks.
  • Users find that Actito's complexity in automation and integration can hinder efficiency and understanding, requiring extra support.
  • Users face integration difficulties with Actito, highlighting the need for faster native connectors and a streamlined process.
  • Users find integration difficulty significant, noting the need for native connectors and a more streamlined process.

What Are Recent G2 Reviews of Actito?

What Are G2 Users Discussing About Actito?

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How it works

Drip

Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel, hospitality, and education companies, Drip helps brands turn one-time buyers into repeat, lifelong customers. It brings customer data, segmentation, email, onsite engagement, and reporting together in one platform, so teams can run their entire marketing program without stitching separate tools together. At its core, Drip turns customer and visitor behavior into dynamic segments that update automatically as people interact with your brand. From there, you deliver the right message at the right time through multi-step automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Popups and forms help you grow your list, while built-in analytics connect every campaign back to revenue. Key capabilities - Behavior-based segmentation from customer and visitor data - Multi-step email and automation workflows - Pre-built templates and campaigns, including Back-in-Stock, Price Drop, and Abandoned Cart - Onsite popups and forms for list growth - Ecommerce integrations, including Shopify, WooCommerce, and BigCommerce - Revenue and performance analytics Works with your AI tools Drip connects to the AI assistants your team already uses. Link Claude or ChatGPT to your account through Drip's MCP integration and get more done by just asking—pull performance data, build segments, and draft campaigns through simple conversation, then head into Drip to review and send. Every action stays under your control, so nothing goes out without your approval. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue.

Average Rating: 4.4/5.0

Total Reviews: 470

How Do G2 Users Rate Drip?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Drip?

  • Seller: Drip
  • HQ Location: Minneapolis, MN
  • Twitter: @getdrip
    12,804 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    157 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 90% Small, 8% Medium

What Do G2 Reviewers Say About Drip?

AI-generated summary from verified user reviews

Pros
  • Users love how Drip's automation saves time and simplifies email marketing through deep e-commerce integration.
  • Users value Drip’s automation efficiency, which significantly simplifies email marketing and saves valuable time once set up.
  • Users appreciate the ease of use of Drip, finding its setup and automation workflows straightforward and efficient.
  • Users appreciate the user-friendly automation features of Drip, enabling effective segmentation and targeted email campaigns.
  • Users rave about Drip's exceptional customer support, noting quick resolutions and personal assistance every time.
Cons
  • Users find the pricing structure of Drip to be quite steep, which may not suit small businesses or startups.
  • Users are frustrated by the lack of integrations, particularly with popular platforms like WordPress and Wix.
  • Users often struggle with a steep learning curve, making initial setup and navigation challenging for beginners.
  • Users find the high subscription costs of Drip to be a barrier, especially for small businesses and startups.
  • Users experience limited customization in Drip, wishing for more templates and personalized email options.

What Are Recent G2 Reviews of Drip?

What Are G2 Users Discussing About Drip?

emfluence Marketing Platform

The emfluence Marketing Platform: Your All-In-One Solution for Email & Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: - Email Automation: Create automated workflows that nurture leads and drive conversions. - Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. - Social Media Management: Schedule, publish, and monitor your social media posts from one place. - SMS Marketing: Engage your audience with timely and relevant SMS campaigns. - Landing Pages: Create high-converting landing pages to capture leads. - Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. - Website Tracking: Track visitor interactions on your website to optimize marketing strategies. - Lead Scoring: Prioritize leads based on their engagement and interactions. - Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.

Average Rating: 4.3/5.0

Total Reviews: 94

How Do G2 Users Rate emfluence Marketing Platform?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
  • Customization : 8.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind emfluence Marketing Platform?

  • Seller: emfluence
  • Year Founded: 2003
  • HQ Location: Kansas City, MO
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®
  • Ownership: Private
  • Phone: 816-472-4455

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 54% Medium, 36% Small

What Are Recent G2 Reviews of emfluence Marketing Platform?

What Are G2 Users Discussing About emfluence Marketing Platform?

Ontraport

Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Core Value Proposition: Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Who Should Use Ontraport: Ontraport is built for marketing, sales and operations teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core Features and Capabilities: Ontraport's CRM and contact management gives teams a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines. Marketing automation spans email and SMS with behavioral triggers, lead routing, and attribution reporting. Payments and ecommerce tools include order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center. Dynamic CMS provides no-code tools for building websites, landing pages, membership sites, online courses, and customer portals. A shared inbox centralizes customer communications across channels for support and sales teams, while the AI Assistant runs inside automations to segment contacts, personalize messaging, and route communications automatically. Reporting and analytics tools track campaign performance, revenue attribution, and contact-level activity history. Integrations and Access: Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries.

Average Rating: 4.5/5.0

Total Reviews: 252

How Do G2 Users Rate Ontraport?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Ontraport?

  • Seller: Ontraport
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Covina, CA
  • Twitter: @Ontraport
    12,056 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    83 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Professional Training & Coaching, Marketing and Advertising
  • Company Size: 92% Small, 5% Medium

What Do G2 Reviewers Say About Ontraport?

AI-generated summary from verified user reviews

Pros
  • Users praise the amazing customer support of Ontraport, highlighting its responsiveness and helpfulness with immediate assistance.
  • Users rave about Ontraport's amazing customer support, noting responsive and knowledgeable agents that enhance their experience.
  • Users appreciate the exceptional customer support of Ontraport, highlighting their responsiveness and effective assistance during setup.
  • Users find Ontraport to be very user-friendly, enhancing their experience with efficient CRM and intuitive setup assistance.
  • Users value the automation capabilities of Ontraport, streamlining their email marketing and client interaction tracking.
Cons
  • Users find the steep learning curve of Ontraport challenging, particularly with triggers and grouping contacts.
  • Users find the learning curve steep and interface not always intuitive, making navigation and features challenging at times.
  • Users find poor customer support frustrating, especially when dealing with issues like rigid refund policies and learning curves.
  • Users find Ontraport's rigid billing policy frustrating, particularly regarding refunds for unused services and automatic charges.
  • Users find managing triggers and groups confusing, complicating their experience despite liking other aspects of Ontraport.

What Are Recent G2 Reviews of Ontraport?

What Are G2 Users Discussing About Ontraport?

Encharge

Encharge helps small businesses and startups to grow their revenue by sending behavior-based emails and automating repetitive tasks across the whole customer journey. 2,000 companies, from solopreneurs to some of the most promising and successful startups like Landbot, rely on Encharge for their email marketing and marketing automation needs.

Average Rating: 4.7/5.0

Total Reviews: 366

How Do G2 Users Rate Encharge?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Customization : 8.8/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Encharge?

  • Seller: Encharge
  • Year Founded: 2018
  • HQ Location: Oborishte, BG
  • Twitter: @EnCharge
    4 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Education Management
  • Company Size: 92% Small, 4% Medium

What Do G2 Reviewers Say About Encharge?

AI-generated summary from verified user reviews

Pros
  • Users find Encharge's interface to be very easy to use, appreciating its clear documentation and responsive support.
  • Users value the automation efficiency of Encharge, enjoying seamless management of customer journeys and email workflows.
  • Users highlight the intuitive interface of Encharge, making it easy to navigate and create effective workflows.
  • Users appreciate the powerful automation features of Encharge, enabling quick setup and flexibility for complex workflows.
  • Users find Encharge's easy setup and intuitive interface simplifies their transition from Mailchimp, enhancing their email marketing experience.
Cons
  • Users experience a learning curve with Encharge, particularly when familiarizing themselves with advanced workflows and customization.
  • Users express frustration over missing native in-app messaging and slow segment processing, among other feature limitations.
  • Users feel frustrated by the limited selection of templates and integrations in Encharge, hindering customization.
  • Users find the limited features of Encharge, such as outdated templates and integrations, frustrating and hindering.
  • Users face integration issues with Encharge, citing limited native options and outdated tutorials impacting usability.

What Are Recent G2 Reviews of Encharge?

What Are G2 Users Discussing About Encharge?

Referrizer

The World's Most Advanced Marketing Automation Platform to Empower Your Local Business. Get more clients, maximize referrals, and improve your customer retention with our FREE TRIAL account. Partner up with local business owners and discover tons of premium apps and pre-built integrations to boost results even more. Signup for FREE (No credit card required).

Average Rating: 4.6/5.0

Total Reviews: 91

How Do G2 Users Rate Referrizer?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Referrizer?

  • Seller: Referrizer
  • Year Founded: 2013
  • HQ Location: Miami, FL
  • Twitter: @Referrizer
    1,070 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    142 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Health, Wellness and Fitness, Retail
  • Company Size: 97% Small, 1% Large

What Do G2 Reviewers Say About Referrizer?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the efficient and helpful customer support of Referrizer, enhancing their business engagement efforts.
  • Users appreciate the ease of use in Referrizer, benefiting from its helpful support and quick review accumulation.
  • Users value the helpful customer support and easy communication with customers, enhancing business engagement and reviews.
  • Users appreciate the easy customer interaction and effective incentives from Referrizer, enhancing repeat business and reviews.
  • Users love the ease of reaching past customers and generating positive reviews with Referrizer's customer support.

What Are Recent G2 Reviews of Referrizer?

What Are G2 Users Discussing About Referrizer?

Spotler Mail+

Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates.

Average Rating: 4.4/5.0

Total Reviews: 200

How Do G2 Users Rate Spotler Mail+?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 7.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Spotler Mail+?

  • Seller: Spotler Group
  • Year Founded: 2001
  • HQ Location: Rotterdam, South Holland, Netherlands
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Director
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 50% Small, 41% Medium

What Do G2 Reviewers Say About Spotler Mail+?

AI-generated summary from verified user reviews

Pros
  • Users commend the user-friendly interface of Spotler Mail+, making email marketing intuitive and efficient.
  • Users love the powerful tools and user-friendly interface of Spotler Mail+ for efficient email marketing.
  • Users value the efficiency of Spotler Mail+ for streamlining their email marketing and enhancing targeting success.
  • Users value the automation capabilities of Spotler Mail+, enhancing targeting and streamlining marketing processes effectively.
  • Users appreciate the automation features of Spotler Mail+, enhancing personalized email marketing and campaign management.
Cons
  • Users note a bit of a learning curve initially, as the multitude of functions can be overwhelming.
  • Users find the template organization messy and not intuitive, making email design a frustrating experience.
  • Users are disappointed by the deliverability tools and lack of pricing flexibility, impacting their overall satisfaction with Spotler Mail+.
  • Users report performance issues with Spotler Mail+, including freezing during image uploads and delays in designing emails.
  • Users experience poor customer support, often facing delays in responses which can lead to frustration.

What Are Recent G2 Reviews of Spotler Mail+?

What Are G2 Users Discussing About Spotler Mail+?

Leadfwd

Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform.

Average Rating: 4.4/5.0

Total Reviews: 55

How Do G2 Users Rate Leadfwd?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 8.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Leadfwd?

  • Seller: LeadFWD
  • Year Founded: 2006
  • HQ Location: Staten Island, NY
  • Twitter: @INBOX25
    1,969 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 59% Small, 32% Medium

What Do G2 Reviewers Say About Leadfwd?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Leadfwd, appreciating its intuitive setup and efficient navigation for marketing tasks.
  • Users value the effective lead generation capabilities of Leadfwd, facilitating targeted outreach and efficient prospecting.
  • Users praise Leadfwd for its seamless automation, facilitating effortless outreach and effective lead generation on LinkedIn.
  • Users find the initial setup intuitive and fast, allowing easy onboarding for effective LinkedIn prospecting.
  • Users value Leadfwd's email deliverability and warm-up features, ensuring effective outreach and successful campaign execution.
Cons
  • Users experience slow performance with Leadfwd, particularly when handling large datasets or multitasking on projects.
  • Users find the cluttered UI sometimes impacts reporting, leading to a less effective user experience.
  • Users note the difficult setup of LeadFwd, requiring detailed technical knowledge before enjoying its impressive results.
  • Users experience editing difficulties due to slow load times with large datasets, causing lag and freezes during use.
  • Users often face editing issues due to slow load times for large datasets, causing lag and freezing problems.

What Are Recent G2 Reviews of Leadfwd?

What Are G2 Users Discussing About Leadfwd?

MobileAction

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance. Trusted by leading brands including Meta, Google, Starbucks, Zalando, Spotify, Crypto.com, Grammarly and Square, MobileAction delivers the visibility and control required for global app growth.

Average Rating: 4.4/5.0

Total Reviews: 113

How Do G2 Users Rate MobileAction?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.0/10 (Category avg: 8.5/10)

Who Is the Company Behind MobileAction?

  • Seller: MobileAction
  • Year Founded: 2013
  • HQ Location: San Francisco, California, United States
  • Twitter: @MobileAction
    6,629 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    107 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Games
  • Company Size: 47% Small, 41% Medium

What Do G2 Reviewers Say About MobileAction?

AI-generated summary from verified user reviews

Pros
  • Users find MobileAction's platform incredibly easy to use, streamlining daily tasks and enhancing overall workflow.
  • Users value MobileAction for its seamless integration and responsive support, enhancing campaign optimization and performance review.
  • Users find the seamless integration of ASA and ASO tools in MobileAction incredibly efficient for campaign management.
  • Users highlight the responsive and proactive customer support of MobileAction, enhancing their overall campaign optimization experience.
  • Users find MobileAction's seamless integration of ASO and ASA tools essential for efficient app marketing and performance tracking.
Cons
  • Users express a lack of information on performance improvement and competitor insights within MobileAction's platform.
  • Users feel the interface has limited features, making it challenging to access specific segments or custom reports effectively.
  • Users find the user interface challenging, especially newcomers, often leading to a steep learning curve.
  • Users find certain ad metrics confusing and the creative tab inconsistencies diminish the overall effectiveness of MobileAction.
  • Users note data inaccuracy in metrics and creative tab details, which occasionally leads to confusion in analysis.

What Are Recent G2 Reviews of MobileAction?

What Are G2 Users Discussing About MobileAction?

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions. Designed for marketing, customer experience and digital engagement teams, SAS Customer Intelligence 360 helps organizations build stronger customer relationships by delivering the right message, offer or experience at the right time. Marketers can create and activate audiences, orchestrate omnichannel customer journeys, manage communications across digital and offline channels, and optimize engagement using AI, analytics and real-time decisioning. Unlike traditional marketing clouds, SAS Customer Intelligence 360 uses a flexible hybrid data architecture that allows organizations to access and activate customer data where it resides, whether in the cloud, on premises or within existing MarTech solutions. This approach reduces data movement, simplifies integrations and helps organizations maximize the value of their existing technology investments. The platform provides marketers with a comprehensive view of customer behavior by combining online and offline interactions, digital activity, customer attributes and business data. Embedded AI, analytics and decision intelligence help organizations identify audiences, personalize engagement, determine next-best actions and continuously optimize customer experiences at scale. Whether modernizing legacy MarTech, enhancing an existing marketing ecosystem or pursuing a composable customer engagement strategy, organizations use SAS Customer Intelligence 360 to improve customer acquisition, retention, loyalty and lifetime value through more relevant and meaningful customer interactions.

Average Rating: 4.4/5.0

Total Reviews: 145

How Do G2 Users Rate SAS Customer Intelligence 360?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind SAS Customer Intelligence 360?

  • Seller: SAS Institute
  • Company Website:
  • Year Founded: 1976
  • HQ Location: Cary, NC
  • Twitter: @SASsoftware
    60,863 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    15,122 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Banking
  • Company Size: 46% Medium, 34% Large

What Do G2 Reviewers Say About SAS Customer Intelligence 360?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in SAS Customer Intelligence 360, enhancing their data management and analysis experience.
  • Users value the comprehensive insights offered by SAS Customer Intelligence 360, enhancing their marketing strategies and engagement.
  • Users value the advanced analytics of SAS Customer Intelligence 360, enhancing campaign effectiveness and audience targeting.
  • Users appreciate the comprehensive customer mapping features of SAS Customer Intelligence 360 for understanding customer interactions.
  • Users value the flexibility and automation of SAS Customer Intelligence 360 for creating tailored marketing strategies.
Cons
  • Users face a steep learning curve, finding the interface complex and requiring time to navigate effectively.
  • Users often face integration issues with SAS Customer Intelligence 360, making setup and data manipulation challenging.
  • Users find the product expensive, which affects their overall perception and willingness to invest in the software.
  • Users find the difficult setup of SAS Customer Intelligence 360 challenging, requiring training and time to fully integrate.
  • Users find the complexity of SAS Customer Intelligence 360 challenging, requiring additional training and support for effective use.

What Are Recent G2 Reviews of SAS Customer Intelligence 360?

What Are G2 Users Discussing About SAS Customer Intelligence 360?

Genoo

Marketing automation software that does what you need done: email marketing, forms, landing pages, lead nurturing, lead scoring, surveys, assessments, and more – with the #1 inbox deliverability in the business – getting more of your emails to the people you want to see them. We are honored to have recently received a Customer Service Excellence Award - because we love working with our customers to achieve the success they envision. Are you ready to leave ordinary marketing in the dust and get better results? It's time to market differently.

Average Rating: 4.3/5.0

Total Reviews: 33

How Do G2 Users Rate Genoo?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)
  • Customization : 9.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Genoo?

  • Seller: Genoo, LLC
  • Year Founded: 2008
  • HQ Location: Minneapolis, MN
  • Twitter: @GenooMarketing
    1,154 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®
  • Phone: +1 (763) 383-6081

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 49% Small, 41% Medium

What Do G2 Reviewers Say About Genoo?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Genoo, facilitating quick, compliant campaign setup without technical expertise.
  • Users appreciate the easy creation process of Genoo, enabling quick setup and compliant regional campaign launches.
  • Users value the easy setup of Genoo, enabling quick compliance and campaign creation in a matter of days.
  • Users find Genoo's email marketing effective for managing scores and surveys seamlessly and efficiently.
  • Users appreciate the flexibility in custom call flows, adapting easily to their specific business needs.
Cons
  • Users are frustrated by the limited customization in Genoo's KPI library, requiring manual calculations for regional goals.
  • Users dislike Genoo's standardized KPI library, which hinders the creation of custom regional KPIs for their goals.

What Are Recent G2 Reviews of Genoo?

What Are G2 Users Discussing About Genoo?

Engagelab

EngageLab is an AI-first customer engagement platform that helps you build stronger customer relationships with AI agents, unified customer data, and reliable delivery across channels.

Average Rating: 4.6/5.0

Total Reviews: 51

How Do G2 Users Rate Engagelab?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 8.9/10)
  • Customization : 5.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 6.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 5.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Engagelab?

  • Seller: METAVERSE CLOUD
  • Company Website:
  • Year Founded: 2022
  • HQ Location: Singapore River, SG
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 62% Medium, 19% Large

What Are Recent G2 Reviews of Engagelab?

Ortto

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

Average Rating: 4.4/5.0

Total Reviews: 610

How Do G2 Users Rate Ortto?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Ortto?

  • Seller: Ortto
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Sydney, Australia
  • Twitter: @ortto
    180 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    19 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 27% Medium

What Do G2 Reviewers Say About Ortto?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the clean and intuitive interface of Ortto, making navigation and feature access effortless.
  • Users commend the excellent customer support, noting quick responses and helpful follow-ups on issues and performance tips.
  • Users love Ortto for its intuitive interface, making navigation and automation user-friendly and accessible for email marketing.
  • Users appreciate the intuitive interface of Ortto, making navigation and feature access effortless and enjoyable.
  • Users value the seamless integration capabilities of Ortto, streamlining workflows and enhancing communication across multiple channels.
Cons
  • Users find Ortto to be expensive, especially as costs increase with larger contact lists, impacting overall satisfaction.
  • Users find Ortto has limited features and a steep learning curve for complex setups, impacting overall usability.
  • Users find the steep learning curve of Ortto challenging, making it tough for newcomers to adapt effectively.
  • Users find limited customization options, which can complicate setup and reduce overall effectiveness in marketing campaigns.
  • Users often experience integration issues with Ortto, leading to challenges in managing multiple campaigns effectively.

What Are Recent G2 Reviews of Ortto?

What Are G2 Users Discussing About Ortto?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025