Best Enterprise Marketing Analytics Software - Page 3

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 634

Category Stats (Sep 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Sellforte (+5.56%) - Among all products in this category, Sellforte recorded the largest rating increase compared to last month

Last updated: September 29, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 69,400+ Authentic Reviews
  • 634+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Agentforce Marketing (formerly Salesforce Marketing Cloud), CleverTap, Google Cloud BigQuery, Semrush, The Ansira platform, Invoca, and Funnel.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=clevertap&focus%5B%5D=google-cloud-bigquery&focus%5B%5D=semrush&focus%5B%5D=the-ansira-platform&focus%5B%5D=invoca&focus%5B%5D=funnel&segment=enterprise)

Dreamdata

Dreamdata is an Agentic B2B Attribution Platform for B2B marketing teams. Answer any question about marketing's impact and know where to invest next. 81% of a B2B customer journey happens before your sales team says hello. The decision on where the next marketing dollar goes still gets made on the 19% that reaches the CRM. Dreamdata gets rid of that black box. We unify all your GTM data into one account-based data model, including the anonymous visits and ad impressions your CRM never sees, organized by account and tied to revenue. Automatically without a village of Ops or professional services. See what's working across your entire customer journey. Ask Dreamdata AI about marketing's impact and get numbers that trace back to the contacts, companies, and deals behind the revenue. Then feed your ad platforms enriched pipeline data to make them more efficient, and target in-market accounts using intent signals from across your stack. Key offerings - Customer Journey & Multi-Touch Attribution: See every touch across your customer journeys and analyze the performance of every channel, campaign, and content piece. - Dreamdata AI: Ask in plain English and get reports from an AI that knows your GTM. In our Analytics Agent, your own LLM via our MCP Server, or run custom agents on your Data Warehouse. - Audience Targeting: Build ad audiences from AI signals across all your GTM data and sync them directly to LinkedIn, Google, Meta, and Microsoft Ads. - Conversion Syncs: Sync enriched pipeline data back to LinkedIn, Google, Meta, and Microsoft Ads to automatically optimize campaigns for revenue, not clicks. Try Dreamdata with your own data before you commit.

Average Rating: 4.7/5.0

Total Reviews: 270

How Do G2 Users Rate Dreamdata?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.3/10)
  • Data Collection: 9.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.9/10 (Category avg: 8.8/10)

Who Is the Company Behind Dreamdata?

  • Seller: dreamdata.io
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Copenhagen, Capital Region
  • Twitter: @DreamdataIO
    291 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    109 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Head of Marketing, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Medium, 33% Small

What Do G2 Reviewers Say About Dreamdata?

AI-generated summary from verified user reviews

Pros
  • Users value the in-depth customer journey insights provided by Dreamdata, enhancing their marketing efforts significantly.
  • Users value the attribution accuracy of Dreamdata, effectively linking marketing efforts to revenue outcomes and customer journeys.
  • Users value the in-depth customer journey insights provided by Dreamdata, enhancing their understanding and performance optimization.
  • Users value the insights provided by Dreamdata, enhancing their understanding of customer journeys and improving performance.
  • Users value the ease of use of Dreamdata, praising its intuitive interface and seamless implementation features.
Cons
  • Users experience a steep learning curve with Dreamdata, finding setup and navigation quite challenging initially.
  • Users have noted the missing features in Dreamdata, particularly the lack of comprehensive comparison and funnel reporting options.
  • Users express frustration with inadequate reporting options in Dreamdata, highlighting a lack of customizability and essential features.
  • Users find the interface not intuitive and emphasize the steep learning curve for maximizing Dreamdata's capabilities.
  • Users express frustration with poor reporting capabilities, noting that manual setup hampers efficiency and usability.

What Are Recent G2 Reviews of Dreamdata?

What Are G2 Users Discussing About Dreamdata?

Adverity

Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Adverity Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend.

Average Rating: 4.4/5.0

Total Reviews: 316

How Do G2 Users Rate Adverity?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Data Collection: 8.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Adverity?

  • Seller: Adverity GmbH
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Vienna, Austria
  • Twitter: @myadverity
    1,757 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    332 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Analyst, Data Engineer
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 44% Medium, 38% Small

What Do G2 Reviewers Say About Adverity?

AI-generated summary from verified user reviews

Pros
  • Users find Adverity's platform to be incredibly easy to use, enhancing data integration and minimizing management headaches.
  • Users appreciate the easy centralization and standardization of data, enhancing marketing and business insights effectively.
  • Users value the extensive integrations of Adverity, enabling seamless connection to various data sources and tools.
  • Users value the easy integrations in Adverity, streamlining data centralization from various sources effortlessly.
  • Users commend the responsive customer support of Adverity, ensuring timely assistance and effective solutions during setup and beyond.
Cons
  • Users experience time-consuming processes with Adverity, particularly when dealing with large-scale data pipelines and automation delays.
  • Users experience data management issues with unrecoverable mistakes and difficulty in tracking changes, impacting usability.
  • Users experience a lack of information due to unclear error messages and insufficient ticket follow-up, causing frustration.
  • Users experience time delays in data pipeline processes, impacting efficiency and confidence in scalability and reporting.
  • Users warn of a difficult learning curve with Adverity, requiring more support for effective use of its features.

What Are Recent G2 Reviews of Adverity?

What Are G2 Users Discussing About Adverity?

CTM

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.

Average Rating: 4.5/5.0

Total Reviews: 727

How Do G2 Users Rate CTM?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 9.1/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind CTM?

  • Seller: CTM
  • Company Website:
  • Year Founded: 2009
  • HQ Location: 231 Najoles Rd Suite 500, Millersville, MD 21108
  • LinkedIn® Page: www.linkedin.com
    127 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, President
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 65% Small, 30% Medium

What Do G2 Reviewers Say About CTM?

AI-generated summary from verified user reviews

Pros
  • Users value the responsive customer support of CTM, which is always quick to assist and resolve issues.
  • Users value the ease of use of CTM, appreciating its intuitive interface and strong support resources.
  • Users value the extensive features and excellent customer support of CTM, enhancing day-to-day operations and training.
  • Users benefit from accurate call tracking with CTM, providing valuable insights to optimize marketing strategies and enhance training.
  • Users highlight the user-friendly interface and effective customer support, enhancing their overall experience with CTM.
Cons
  • Users find the learning curve steep, making it difficult to utilize the full potential of CTM effectively.
  • Users find the complexity overwhelming due to extensive options and advanced features that are difficult to navigate.
  • Users find difficult navigation in CallTrackingMetrics, particularly for new users, complicating their experience while accessing features.
  • Users find the steep learning curve of CTM challenging, making initial setup and integration difficult.
  • Users face challenges due to the missing functionality of preset templates and limited global number availability on CTM.

What Are Recent G2 Reviews of CTM?

What Are G2 Users Discussing About CTM?

OWOX

OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you!

Average Rating: 4.9/5.0

Total Reviews: 290

How Do G2 Users Rate OWOX?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Data Collection: 9.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.8/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.7/10 (Category avg: 8.8/10)

Who Is the Company Behind OWOX?

  • Seller: OWOX
  • Year Founded: 2002
  • HQ Location: WALNUT, California
  • Twitter: @owox
    435 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    69 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Chief Marketing Officer, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 48% Small, 43% Medium

What Do G2 Reviewers Say About OWOX?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of OWOX, finding it reliable and quick to implement without issues.
  • Users appreciate the excellent support team and flexibility of OWOX in addressing their unique needs.
  • Users value the transparency and accessibility of data ownership with OWOX, enhancing their data management capabilities.
  • Users value the excellent customer support from OWOX, appreciating their responsiveness and ongoing assistance.
  • Users value the ease of use and insightful analytics of OWOX, significantly enhancing their data-driven decisions.
Cons
  • Users face data management issues with OWOX, highlighting bugs and scheduling reliability concerns affecting their experience.
  • Users face error handling challenges with OWOX, often requiring dedicated resources for troubleshooting and issue resolution.
  • Users find the pricing structure expensive, wishing for more affordable options to enhance their experience.
  • Users feel the integration issues with third-party apps hinder the overall functionality of OWOX.
  • Users desire more step-by-step instructions and greater reliability in scheduling features for OWOX.

What Are Recent G2 Reviews of OWOX?

What Are G2 Users Discussing About OWOX?

StoneShot

StoneShot is a marketing automation platform built specifically for financial services firms. Designed for asset managers, investment firms, and private banks, StoneShot helps marketing teams streamline digital marketing, increase client engagement, and deliver personalized investor communications at scale. The platform combines marketing automation, email marketing, event marketing, and content distribution in a single integrated solution tailored to the needs of financial marketers. Teams can create automated client journeys, manage complex distribution lists, promote webinars and events, and distribute fund documents and investment content, all while reducing manual processes and operational inefficiencies. StoneShot’s marketing automation capabilities allow firms to build sophisticated campaigns that respond to investor behavior and engagement. Marketing teams can trigger personalized communications based on client interests, event attendance, or content interactions, ensuring that investors receive relevant information at the right time. The platform integrates with leading CRM systems, enabling marketing and sales teams to align around client engagement data. Detailed analytics and reporting provide visibility into investor behavior, campaign performance, and engagement trends, helping firms refine their marketing strategies and identify opportunities to strengthen client relationships. Unlike generic marketing automation platforms, StoneShot is purpose-built for the financial services industry. The platform supports complex audience segmentation, regional distribution, and compliance-conscious workflows required by global investment managers and banks. StoneShot works with a wide range of financial institutions, from boutique investment firms and fast-growing asset managers to global financial brands serving retail, institutional, and private banking clients. Founded in London in 2001, StoneShot has offices in London, New York, and Singapore and supports clients in more than 25 countries worldwide. With deep expertise in financial services marketing, StoneShot helps firms deliver more effective digital campaigns, improve operational efficiency, and enhance the overall investor experience.

Average Rating: 4.5/5.0

Total Reviews: 136

How Do G2 Users Rate StoneShot?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Data Collection: 8.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind StoneShot?

  • Seller: StoneShot
  • Company Website:
  • Year Founded: 2001
  • HQ Location: London
  • Twitter: @StoneShot
    3,920 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    37 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Financial Services, Investment Management
  • Company Size: 31% Medium, 28% Large

What Do G2 Reviewers Say About StoneShot?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent and proactive customer support from StoneShot, always prompt and helpful in addressing queries.
  • Users find StoneShot's platform easy to use, appreciating the intuitive interface and client service support.
  • Users appreciate the excellent customer service from StoneShot, noting their quick and helpful responses to inquiries.
  • Users value the excellent response times of StoneShot's support team, receiving prompt and helpful assistance regularly.
  • Users value the responsive customer support of StoneShot, enhancing their email marketing experience significantly.
Cons
  • Users find the learning curve steep, needing time to master the complex functions of StoneShot.
  • Users find the missing features in StoneShot, particularly in landing page and email builder functionalities, frustrating.
  • Users find the analytics and interface not intuitive, making it difficult to navigate and use effectively.
  • Users find the email builder functionality lacking, experiencing frustration with slow responses and manual saving requirements.
  • Users find StoneShot to be expensive compared to alternative solutions, impacting their overall value perception.

What Are Recent G2 Reviews of StoneShot?

What Are G2 Users Discussing About StoneShot?

CaliberMind

CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. We help Marketing Operations, Sales Operations and Revenue Operations Teams to Deploy Analytics and Custom Reporting At Scale. The era of spreadsheet scrambles, ad-hoc report pulls, and data guesswork that takes days is over. MOps teams shouldn’t be buried in tickets and manual rework — and Marketing leadership shouldn’t have to wait for their reports and then wonder if the numbers are right. CaliberMind helps you solve for both: Our dashboards deliver executive-ready insights, powered by harmonized data — no stitching, no second-guessing. Say goodbye to double-counting, under-reporting, and data wrangling. Say hello to “give me five minutes to check that.”

Average Rating: 4.5/5.0

Total Reviews: 194

How Do G2 Users Rate CaliberMind?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Data Collection: 8.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.8/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind CaliberMind?

  • Seller: Integrate
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Boulder, CO
  • LinkedIn® Page: www.linkedin.com
    303 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Medium, 45% Large

What Do G2 Reviewers Say About CaliberMind?

AI-generated summary from verified user reviews

Pros
  • Users find CaliberMind's platform to be incredibly easy to use, enhancing integration and onboarding experiences significantly.
  • Users value the visibility and insights provided by CaliberMind, enhancing their understanding of marketing performance and ROI.
  • Users highlight the exceptional attribution accuracy of CaliberMind, enhancing their understanding of marketing performance and ROI.
  • Users value the exceptional customer support from CaliberMind, praising their responsiveness and dedication to successful onboarding.
  • Users value the powerful data centralization of CaliberMind, enhancing visibility into customer journeys and campaign effectiveness.
Cons
  • Users experience a steep learning curve with CaliberMind, making it challenging to fully utilize the tool's features.
  • Users find the complexity of CaliberMind challenging, requiring significant time and education for effective usage and integration.
  • Users highlight a steep learning curve with CaliberMind, needing significant time and effort to navigate the complex platform.
  • Users note the frequent UI changes and documentation lag can hinder usability and disrupt consistent workflows.
  • Users find CaliberMind to have a not intuitive setup process, complicating effective use and real-time data access.

What Are Recent G2 Reviews of CaliberMind?

What Are G2 Users Discussing About CaliberMind?

Pathmatics by Sensor Tower

Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video.

Average Rating: 4.3/5.0

Total Reviews: 319

How Do G2 Users Rate Pathmatics by Sensor Tower?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.4/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Pathmatics by Sensor Tower?

Who Uses This Product?

  • Who Uses This: Account Executive, Assistant Strategist
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 48% Medium, 40% Large

What Are Recent G2 Reviews of Pathmatics by Sensor Tower?

Manago AI

Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required.

Average Rating: 4.4/5.0

Total Reviews: 303

How Do G2 Users Rate Manago AI?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.9/10 (Category avg: 8.8/10)

Who Is the Company Behind Manago AI?

Who Uses This Product?

  • Who Uses This: Marketing Automation Specialist, Marketing Specialist
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 56% Small, 36% Medium

What Do G2 Reviewers Say About Manago AI?

AI-generated summary from verified user reviews

Pros
  • Users value the flexibility and adaptability of Manago AI, enhancing their marketing automation experience significantly.
  • Users praise the automation efficiency of Manago AI, noting its flexibility and ease of integration for marketing tasks.
  • Users commend the exceptional customer support of Manago AI, praising their readiness to assist and adapt to needs.
  • Users appreciate the advanced automation and integration features of Manago AI, enhancing their marketing strategies effectively.
  • Users appreciate the intuitive email builder in SALESmanago, which streamlines workflow and enhances customer communication.
Cons
  • Users note the learning curve of Manago AI, finding the setup process can be tricky at times.
  • Users find the system not intuitive due to hidden features and a complex interface that complicates navigation.
  • Users report complex usability challenges with SALESmanago, creating hurdles in accessing some features effectively.
  • Users struggle with the complexity of Manago AI's functions, making it difficult to utilize all features effectively.
  • Users face feature issues with SMS integration and usability, needing improvements for better functionality and support.

What Are Recent G2 Reviews of Manago AI?

What Are G2 Users Discussing About Manago AI?

Improvado

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered.

Average Rating: 4.4/5.0

Total Reviews: 78

How Do G2 Users Rate Improvado?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Data Collection: 8.5/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.4/10 (Category avg: 8.8/10)

Who Is the Company Behind Improvado?

  • Seller: Improvado
  • Year Founded: 2015
  • HQ Location: San Diego, US
  • Twitter: @improvadoio
    729 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    105 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Hospital & Health Care
  • Company Size: 49% Medium, 36% Small

What Do G2 Reviewers Say About Improvado?

AI-generated summary from verified user reviews

Pros
  • Users commend the timely and effective customer support provided by Improvado, enhancing their overall experience.
  • Users value the supportive team at Improvado, appreciating their timely assistance and effective onboarding process.
  • Users value the timely support provided by Improvado's team, appreciating the efficient ticket system for assistance.
  • Users find the ease of implementation with Improvado exceptional, enabling quick setups and efficient onboarding.
  • Users appreciate the easy setup of Improvado, facilitating quick onboarding and effortless data connection monitoring.
Cons
  • Users find the learning curve steep, requiring technical expertise to effectively utilize Improvado for data reporting.
  • Users often face API limitations with inconsistent data delivery and insufficient reporting for data extractions.
  • Users find that the complexity of data alignment can hinder the effectiveness of Improvado's reports.
  • Users find the complex setup daunting, especially if poor data leads to ineffective reporting.
  • Users find complex usability in Improvado, especially when aligning data and adjusting widgets.

What Are Recent G2 Reviews of Improvado?

What Are G2 Users Discussing About Improvado?

Supermetrics

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

Average Rating: 4.4/5.0

Total Reviews: 817

How Do G2 Users Rate Supermetrics?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.3/10)
  • Data Collection: 8.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Supermetrics?

  • Seller: Supermetrics
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Helsinki, Uusimaa
  • Twitter: @Supermetrics
    7,832 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    427 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, CEO
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 55% Small, 35% Medium

What Do G2 Reviewers Say About Supermetrics?

AI-generated summary from verified user reviews

Pros
  • Users find Supermetrics to be extremely easy to use, streamlining complex data into clear, accessible reports effortlessly.
  • Users value the extensive data source integrations in Supermetrics, streamlining their reporting and data management processes effectively.
  • Users praise the excellent customer support of Supermetrics, noting its quick, personal, and effective assistance.
  • Users value the easy integrations of Supermetrics, facilitating seamless connections and efficient reporting across platforms.
  • Users love the time-saving automation of Supermetrics, drastically increasing efficiency in reporting and data management.
Cons
  • Users find Supermetrics expensive and wish for more flexible subscription options to suit their needs better.
  • Users face missing features in Supermetrics, struggling with product feeds and filter functionalities in their workflow.
  • Users point out pricing issues, feeling the subscription doesn't reflect usage and lacks flexible options for connectors.
  • Users are frustrated by the data limitations of Supermetrics, particularly missing GA4 funnel events and incomplete KPI access.
  • Users find data limitations frustrating, including restricted KPIs and difficulties in connecting sources, affecting usability and costs.

What Are Recent G2 Reviews of Supermetrics?

What Are G2 Users Discussing About Supermetrics?

Quantcast Platform

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

Average Rating: 4.2/5.0

Total Reviews: 189

How Do G2 Users Rate Quantcast Platform?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Data Collection: 8.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.1/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Quantcast Platform?

  • Seller: Quantcast
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • Twitter: @Quantcast
    10,210 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    536 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 39% Medium, 34% Small

What Do G2 Reviewers Say About Quantcast Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Quantcast Platform, simplifying report creation and campaign management.
  • Users value the intuitive user interface and effective audience insights provided by the Quantcast Platform.
  • Users value the user-friendly platform for campaign management, enabling easy report creation and effective optimization.
  • Users appreciate the intuitive analytics of the Quantcast Platform, enabling efficient insights and enhanced decision-making.
  • Users appreciate the advanced audience targeting of Quantcast Platform, enhancing their campaign effectiveness and insights.
Cons
  • Users find the limited features of the Quantcast platform frustrating, particularly regarding campaign duplication and bulk editing.
  • Users find the missing features in Quantcast Platform frustrating, particularly due to absence of bulk editing options.
  • Users struggle with poor reporting due to limited API connections and the lack of automated summary data for conversions.
  • Users face issues with reporting capabilities, as automated reports often fail and API connections are lacking.
  • Users are frustrated with the reporting limitations of Quantcast Platform, facing delays and incomplete conversion data.

What Are Recent G2 Reviews of Quantcast Platform?

What Are G2 Users Discussing About Quantcast Platform?

Accutics

Accutics ensures consistent marketing data governance with standardized campaign naming and tracking across your entire organization. Access validated marketing data wherever you need it to clearly demonstrate business impact. Our solution is fast to implement, highly rated by users, and trusted by decision-makers to deliver quality data and measurable ROI from the get-go. Platform Key Features: - Marketing naming and tracking at any granularity (Platforms IDs, Internal IDs, Cost IDs ) - Simple and recognized user activation and adoption from Online App and Browser Extension. - Automated and complete translation /classification back to your data lake. - Branded Short URLs and QRs for applying dynamic tracking to offline use cases. - Dynamic link tracking for tracking across APPs and Mobile devices. - Marketing Data Quality Validation - Connected Cost Products available in the platform: ACCUTICS STANDARDIZE Create a shared data language for everything marketing naming and tracking across your entire organisation. Naming, tracking codes, branded and dynamic Short Links and QRs baked into a single flow for marketing impact. ACCUTICS VALIDATE Your Guarantee for Compliant Data. Stop worrying about your data quality. Accutics Validate is your guarantee for 100% tracked media campaigns across the board. ACCUTICS CONNECT Consolidate Your Marketing Data Accutics Connect ensures that your most important metrics are extracted, transformed, harmonized, and loaded into your stack. Gain clear insight into walled gardens and know where to spend your money for the best results.

Average Rating: 4.6/5.0

Total Reviews: 23

How Do G2 Users Rate Accutics?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.3/10)
  • Data Collection: 8.1/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Accutics?

  • Seller: Accutics
  • Year Founded: 2017
  • HQ Location: Copenhagen K, DK
  • Twitter: @accutics
    103 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    31 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 48% Large, 30% Small

What Do G2 Reviewers Say About Accutics?

AI-generated summary from verified user reviews

Pros
  • Users value the automation capabilities of Accutics, enhancing efficiency and consistency in tracking processes.
  • Users commend the excellent business support from Accutics, highlighting their responsiveness and collaborative approach.
  • Users value the exceptional customer experience with Accutics, praising their responsiveness and supportive team collaboration.
  • Users value the customization options of Accutics, enhancing their tracking systems and improving collaboration.
  • Users value the seamless integration with platforms like Adobe, enhancing structure and data quality for enterprise teams.
Cons
  • Users express concern that limited user roles hinder necessary dataset modifications while risking unwanted changes to data settings.
  • Users find Accutics to be expensive, indicating it caters more to enterprise-level budgets.
  • Users find the expensive pricing of Accutics to be a barrier for smaller businesses and individuals.
  • Users feel that the missing features in Accutics restrict basic changes to datasets, leading to potential risks.

What Are Recent G2 Reviews of Accutics?

What Are G2 Users Discussing About Accutics?

Mode

Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-service. As the unified intelligence layer, Mode maximizes modern data stack ROI and turns data into a competitive advantage for leading businesses across all sectors and stages.

Average Rating: 4.5/5.0

Total Reviews: 319

How Do G2 Users Rate Mode?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Mode?

  • Seller: Mode Analytics, Inc.
  • Year Founded: 2013
  • HQ Location: San Francisco, California
  • Twitter: @ModeAnalytics
    6,658 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    694 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Scientist, Data Analyst
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 47% Medium, 29% Large

What Do G2 Reviewers Say About Mode?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface and robust feature tracking, enhancing self-service exploration and data analysis.
  • Users highlight the customization options in Mode, enabling tailored experiences for both analysts and business users.
  • Users find the ease of implementation with Mode's SSO functionality enhances accessibility and efficiency across the organization.
  • Users appreciate the ease of use in Mode, benefiting from a clean UI and role-based features for all.
  • Users value the efficiency of Mode, benefiting from clear visibility and streamlined data analysis for all roles.
Cons
  • Users find the complex setup challenging for non-technical users, requiring significant admin support for authentication.
  • Users find complex usage a barrier, especially for less technical users needing significant admin support for onboarding.
  • Users find that on-boarding less technical users is challenging, as it requires substantial admin support for data integration.
  • Users find difficult learning curves for onboarding less technical users, requiring admin support for effective integration.
  • Users find initial difficulty in onboarding less technical users, requiring substantial support for effective integration.

What Are Recent G2 Reviews of Mode?

Sprinklr Marketing

Sprinklr Marketing is an AI-native campaign management platform that unifies campaign planning, content creation, publishing, and analytics for global marketing, creative, and media teams. It replaces disconnected tools with one system to manage the entire campaign lifecycle, from brief to performance, so teams can accelerate go-to-market, cut production costs, and enforce brand governance at scale. With specialized AI purpose-built for CX and a complete view across paid, owned, and earned media, Sprinklr Marketing helps enterprises run consistent, brand-safe campaigns across every team, market, and channel. Key Features Campaign Management: Streamline end-to-end workflows across planning, production, activation, and analytics, reducing content production costs. Content Marketing: Generate campaign briefs, copy, and localized content in seconds with generative AI, while maintaining brand tone and compliance. Social Media Advertising: Centralize paid social across 10+ channels and boost ROAS by up to 30%, with real-time comment management on paid ads. Marketing Analytics: Uncover real-time performance insights across paid, owned, and earned media in one place to drive higher marketing ROI. Creative Performance Optimization: Automatically analyze creative elements from CTAs to color palettes, with AI recommendations on what to scale, pause, or adjust. Always-on Budget and Bid Optimization: Sprinklr AI dynamically adjusts budgets, bids, and creative delivery in real time, pausing underperforming ads to improve ROI. Brand Governance at Scale: Customizable approval workflows, role-based permissions, and AI-powered compliance with pre-flight scoring and off-brand alerts. Unified Paid, Owned, and Earned View: Bring paid ads, organic posts, and earned mentions into a single platform for smarter measurement and optimization. Sprinklr Copilot: Conversational access to campaign insights, so teams can ask about top-performing posts, content ideas, and audience sentiment and act in real time. Enterprise Integrations: Connects with 100+ systems including CRM, DAM, project management, and BI tools for a single source of truth. Recognized Leader: Named a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms for the sixth consecutive year

Average Rating: 4.1/5.0

Total Reviews: 107

How Do G2 Users Rate Sprinklr Marketing?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 9.3/10)
  • Data Collection: 8.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Sprinklr Marketing?

  • Seller: Sprinklr
  • Year Founded: 2009
  • HQ Location: New York
  • Twitter: @Sprinklr
    38,047 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9,888 employees on LinkedIn®
  • Ownership: NYSE: CXM

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 44% Large, 33% Small

What Do G2 Reviewers Say About Sprinklr Marketing?

AI-generated summary from verified user reviews

Pros
  • Users value the automation capabilities of Sprinklr Marketing, streamlining ad campaign management across multiple social media platforms.
  • Users appreciate the unified dashboard of Sprinklr Marketing, effectively integrating multiple social media ad platforms for streamlined management.
  • Users value the multi-channel campaign management feature of Sprinklr Marketing, streamlining their advertising efforts efficiently.
  • Users value Sprinklr Marketing for its best-in-class integration of multiple social media ad platforms, enhancing campaign management.
  • Users find Sprinklr Marketing to be very easy to use, facilitating effective exploration and producing excellent results.
Cons
  • Users often find the learning curve steep, making it challenging to effectively utilize Sprinklr Marketing's features.
  • Users find limited customization frustrating, as it restricts the adaptability of Sprinklr Marketing to their specific needs.
  • Users express frustration over limited features, such as API restrictions and lack of integration with other tools.
  • Users struggle with poor search functionality, making it difficult to find relevant information quickly and efficiently.
  • Users find the high cost of Sprinklr Marketing prohibitive, especially for small businesses seeking effective solutions.

What Are Recent G2 Reviews of Sprinklr Marketing?

What Are G2 Users Discussing About Sprinklr Marketing?

AppTweak

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

Average Rating: 4.6/5.0

Total Reviews: 205

How Do G2 Users Rate AppTweak?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 7.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 6.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.2/10 (Category avg: 8.8/10)

Who Is the Company Behind AppTweak?

  • Seller: AppTweak
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Brussels, Brussels Region
  • Twitter: @AppTweak
    4,438 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    135 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: ASO Manager
  • Top Industries: Computer Games, Marketing and Advertising
  • Company Size: 40% Small, 36% Medium

What Do G2 Reviewers Say About AppTweak?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AppTweak, allowing quick learning and seamless integration with other platforms.
  • Users commend AppTweak for its ease of use, facilitating smooth workflows and effective competitor analysis.
  • Users value the comprehensive insights from AppTweak, praising its helpful team and continuous feature improvements.
  • Users appreciate the easy-to-use interface of AppTweak, enhancing workflow and providing valuable market insights effortlessly.
  • Users highlight the helpful customer support of AppTweak, enhancing their experience and addressing their needs effectively.
Cons
  • Users report data inaccuracies in AppTweak's analytics, particularly with limited impressions data causing discrepancies in reporting.
  • Users find the data insights limited, especially without a higher tier plan, impacting overall functionality and access.
  • Users are frustrated by the lack of information, particularly in onboarding and comprehensive analytics for better insights.
  • Users find the difficult learning curve due to overwhelming features and navigation challenges in AppTweak.
  • Users find the pricing of AppTweak to be expensive, especially for smaller companies with limited needs.

What Are Recent G2 Reviews of AppTweak?

What Are G2 Users Discussing About AppTweak?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated