What I like most about #paid is how it keeps things honest and transparent. When creators use it, people can immediately tell the content is sponsored, so there’s no confusion about what they’re seeing. That clarity helps build trust between the audience and the creator, which feels especially important for maintaining long-term credibility. Review collected by and hosted on G2.com.

What I dislike about #paid is that it can sometimes make content feel less genuine. The moment people see it, they may assume the opinion is biased or shared only because money is involved, even when the creator genuinely likes the product. It can also reduce engagement, since audiences tend to trust organic recommendations more than sponsored ones. Review collected by and hosted on G2.com.