G2

Mark T.

PR and Influencer Marketing Executive

Mid-Market (51-1000 emp.)

10/22/2026

"Traackr: A Powerful Tool, A Need for Clearer Direction"

4/5

What do you like best about Traackr?

I love the benchmarks—they provide amazing insight into brands and competitors. I also really like the discovery tools; they offer solid visibility into audiences, numbers, and everything overall. And I prefer VIT much more than EMV or any other metrics, because it gives a clearer, more complete picture. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

The biggest downside for me is VIT optimisation. I do believe VIT is a great tool and a valuable metric; however, the way it’s calculated could be refined so brands have a much more accurate way of understanding their impact.

Right now, a high VIT is often still calculated for influencers and creators with low audience credibility scores. How can a creator have meaningful VIT with a 20% audience credibility score? To me, this has a big impact, and adjusting VIT for creators who have bought followers would encourage brands to stop working with those people.

This is the heart and soul of Traackr and currently I believe we have inflated numbers.

Another topic I would say is a small refinement to categorisation - currently fragrance/makeup categorisation is not up to par and a lot of times content is being picked up on different axes. Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

Traackr helps with casting and exploring talent, and it’s been a really valuable tool and addition for our work. It also makes it easy to see who other brands are working with, which provides great insight. I also appreciate the benchmarking features and being able to see where we rank. On top of that, it offers solid categorisation across our axes, although that part could still use some refinement.

I do influencer marketing and it reduces time for our reports, reduces time for exploration of talents and also whenever we need marketing insights or reports for higher management which is incredible! I also enjoy looking at now the more segmented benchmarks which is great insight too. Review collected by and hosted on G2.com.