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Julius Reviews & Product Details

Julius is an influencer-marketing platform offering scalable full-funnel solutions driven by data. Its proprietary technology serves enterprise clients’ unique needs in identifying, activating and accurately measuring and gaining the best value on their campaigns. The company has attracted global clients including Allergan, NARS, Mediacom, and Club Med. With a footprint in influencer marketing dating back to 2012, Julius was formalized in 2017 by Jared Augustine, Tiki Barber and Marc Gerson. Julius acquired HYPR in 2020, and collectively the company possesses the most influencer marketing expertise and data analytics in the market. Julius was named on the Inc. 5000 list of fastest-growing private companies in 2021. Headquartered in New York City, Julius has additional offices in San Francisco, London and Krakow.

Seller

Julius Works

Discussions

Julius Community

Languages Supported

English

Product Description

Julius is a SaaS Influencer Marketing platform that provides marketers with influencer data, advanced search capabilities, and the campaign management tools required to organize a successful influencer marketing strategy

Overview by

Alyssa Militano

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

16 months

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Julius Media

Audience Overlap lives in Julius’ List feature and compares the Instagram followers of multiple influencers for duplicate followers. Creating a List in Julius is a great way to stay organized as you build a roster of influencers to consider partnering with. From creating custom stages in Boar...

Insight View will show you the posting frequency, top five hashtags, most mentioned hashtags in posts and sponsored vs organic posts insights.

Content Search enables Julius users to leverage Boolean logic to comb through millions of social media posts to find influencers that are talking about specific keywords and topics. Using this will help you find influencers that are talking about the things you care about in almost-real time, and...

Julius’ Reporting Suite is built to help marketers automate, scale, and consolidate the performance metrics from their influencer partners. In this tool, you’ll be able to see holistic campaign performance, influencer-by-influencer data, and content-specific analysis.

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Brendan D.

Associate Director of Influencer Talent

Small-Business (50 or fewer emp.)

2/8/2023

"Excellent platform for all data relating to influencer marketing."

5/5

What do you like best about Julius?

The audience data analytics are the most helpful for us as it relates to influencer marketing and helping sell through creators on campaigns. Secondly, the search functionalities to allow us to discover talent who hit key interests or verticals is equally as important for us to source new talent for different campaigns. Review collected by and hosted on G2.com.

What do you dislike about Julius?

I wish the platform pulled creators that haven't been inputted manually into the system as profiles that pop up in the search function. Also, the campaign management feature could be improved to make it easier for creators. Review collected by and hosted on G2.com.

Verified User in Sports

Mid-Market (51-1000 emp.)

1/11/2023

"Great so far!"

4/5

What do you like best about Julius?

Keeping myself organized and easily finding new influencers Review collected by and hosted on G2.com.

What do you dislike about Julius?

The profiles aren't updated regularly so locations for influencers are sometimes outdated Review collected by and hosted on G2.com.

Doug B.

Director of Strategy

Small-Business (50 or fewer emp.)

2/8/2022

"A Great Partner to Agencies"

4.5/5

What do you like best about Julius?

The ability to utilize audience information like demographics, geography, interests, and brand affinities is the most valuable to our agency. This data allows us to take an audience-driven approach to our influencer campaigns as oppose to simply choosing creators based on their content and persona. Review collected by and hosted on G2.com.

What do you dislike about Julius?

Being unable to share logins can be limiting in terms of collaboration across teams. Multiple logins are an option but they come at an additional cost that isn't necessarily a small one. Review collected by and hosted on G2.com.

What problems is Julius solving and how is that benefiting you?

Julius helps us identify audience segments for both new business opportunities and existing clients. The fact that the platform is home to a wealth of audience data allowed us to discontinue the use of a separate audience analysis tool which freed up budget to utilize elsewhere across our business. Review collected by and hosted on G2.com.

Response from Nrupa Mehta of Julius

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Thank you for your positive review of Julius! We appreciate your business.

Rachel H.

Account Manager

Small-Business (50 or fewer emp.)

2/16/2022

"Consolidated and efficient"

5/5

What do you like best about Julius?

I like that now Hypr and Julius are both in the same place. Before, I had to separately use each of them and it was very time consuming. Review collected by and hosted on G2.com.

What do you dislike about Julius?

I don't see a lot of the HYPR stats from before, like Engagement Rate and mini-biographies for each influencer. Review collected by and hosted on G2.com.

Response from Nrupa Mehta of Julius

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Thank you for your positive review of Julius! We appreciate your business.

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

2/9/2022

"Good product features but not enough UK data"

3/5

What do you like best about Julius?

The search filters and user experience are good Review collected by and hosted on G2.com.

What do you dislike about Julius?

There is a lack of UK data there, so often smaller UK influencers aren't readily available on the platform Review collected by and hosted on G2.com.

Response from Nrupa Mehta of Julius

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Thank you for your review of Julius! Our team is constantly adding the new creators to our platform, so we welcome your feedback on additional UK influencer options.

Jack C.

Senior Strategist

Small-Business (50 or fewer emp.)

2/8/2022

"Easy to use and detailed"

5/5

What do you like best about Julius?

All the information I need in one place. Review collected by and hosted on G2.com.

What do you dislike about Julius?

No customisable export options, would save a lot of time if I could customise a talent template. Review collected by and hosted on G2.com.

Response from Nrupa Mehta of Julius

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Thank you for your positive review of Julius! We look forward to connecting with you when our additional export customizations launch later this year.

Christian P.

chief intel officer

Mid-Market (51-1000 emp.)

2/3/2022

"Best influencer platform in the market."

5/5

What do you like best about Julius?

the tool provides actionable insights and is very easy to navigate. Customer service is awesome!! Review collected by and hosted on G2.com.

What do you dislike about Julius?

nothing. The influencers they dont have are included in less than 24hs. Review collected by and hosted on G2.com.

Response from Nrupa Mehta of Julius

edit

Thank you for your positive review of Julius! We appreciate your business.

Jason F.

EVP of Marketing

Marketing and Advertising

Mid-Market (51-1000 emp.)

7/28/2021

"One of the best influencer marketing SaaS products on the market"

5/5

What do you like best about Julius?

The ease of use and powerful search filters stand out, as does the ability to assign value to each post, influencer, or campaign, which enables granular tracking of ROI. Review collected by and hosted on G2.com.

What do you dislike about Julius?

For SaaS in this category, Julius is on the higher end of the pricing spectrum. For medium to small businesses or agencies, it's not likely affordable. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

2/8/2022

"Easy Experience!"

4.5/5

What do you like best about Julius?

All the insights that are provided are beneficial. Review collected by and hosted on G2.com.

What do you dislike about Julius?

At the moment, I wish there was a more extensive option of influencers, but the swiftness that the Julius team adds new influencers that are missing is fantastic. Review collected by and hosted on G2.com.

Response from Nrupa Mehta of Julius

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Thank you for your positive review of Julius! We appreciate your business.

Verified User in Apparel & Fashion

Small-Business (50 or fewer emp.)

3/16/2021

"Great Program for Brands Working Heavily in the Influencer Space"

4/5

What do you like best about Julius?

HYPR has been very helpful in vetting influencers. When deciding which influencers are the right ones to work with, based on company goals, HYPR allows us to really dive into their analytics. We also like the organizational flow and tracking of metrics on each campaign. Review collected by and hosted on G2.com.

What do you dislike about Julius?

While the database is large, HYPR is missing many micro-influencers. Fortunately their team is typically quick to add requests. Now they just need to add TikTok influencers/analytics! Review collected by and hosted on G2.com.

Recommendations to others considering Julius:

HYPR can be a great resource to any brand or company that relies heavily on influencer marketing on a large scale. Be aware that some functionality like TikTok analytics is missing but overall it is a good program. Review collected by and hosted on G2.com.

What problems is Julius solving and how is that benefiting you?

We have been able to more quickly evaluate influencers and track their performance easily without all the manual work. Time is money and HYPR helps save us time. Review collected by and hosted on G2.com.