# Best Email Tracking Software for Small Business - Page 4 *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Products classified in the overall Email Tracking category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Email Tracking to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Email Tracking category. In addition to qualifying for inclusion in the Email Tracking Software category, to qualify for inclusion in the Small Business Email Tracking Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## Top Email Tracking Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | 4.4/5.0 (13,276 reviews) | Real-time email open tracking with CRM-native sequencing | "[Excellent CRM for sales teams](https://www.g2.com/survey_responses/hubspot-sales-hub-review-13120963)" | | 2 | [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5.0 (24,674 reviews) | Salesforce-native email tracking inside opportunity pipelines | "[Scalable CRM for Modern Enterprise Sales Teams](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13141005)" | | 3 | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5.0 (9,359 reviews) | Multi-touch outreach tracking with sequenced follow-ups | "[One Platform for Prospecting, Outreach, and Pipeline Growth](https://www.g2.com/survey_responses/apollo-io-review-12951676)" | | 4 | [Pipedrive](https://www.g2.com/products/pipedrive/reviews) | 4.3/5.0 (3,048 reviews) | Deal-linked email tracking with pipeline visibility | "[Simple, Cost-Effective CRM with an Easy-to-Use Visual Pipeline](https://www.g2.com/survey_responses/pipedrive-review-13043351)" | | 5 | [Instantly](https://www.g2.com/products/instantly/reviews) | 4.8/5.0 (4,121 reviews) | Cold outreach deliverability with multi-inbox warmup tracking | "[Instantly showed me that cold email is not just about writing better emails](https://www.g2.com/survey_responses/instantly-review-13109041)" | | 6 | [monday CRM](https://www.g2.com/products/monday-crm/reviews) | 4.6/5.0 (1,332 reviews) | Centralized email tracking with pipeline automation | "[Flexible Boards + GraphQL API: Turned monday into a Powerful Data Source](https://www.g2.com/survey_responses/monday-crm-review-13112363)" | | 7 | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5.0 (8,876 reviews) | Outbound email tracking with B2B intent signals | "[ZoomInfo GTM Workspace: Fast, Accurate Data and Strong ROI for Channel Prospecting](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195)" | | 8 | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5.0 (2,467 reviews) | Multi-channel campaign tracking with unified deliverability analytics | "[Reliable Email Marketing with Brevo: Fast Delivery, Easy UI, and Helpful Support](https://www.g2.com/survey_responses/brevo-marketing-platform-review-13116928)" | | 9 | [Salesloft](https://www.g2.com/products/salesloft/reviews) | 4.5/5.0 (4,153 reviews) | Salesforce-synced email tracking inside sales cadences | "[Boosts Sales Execution with Structured Cadences and CRM-Integrated Insights](https://www.g2.com/survey_responses/salesloft-review-12628860)" | | 10 | [Substrata](https://www.g2.com/products/substrata-substrata/reviews) | 4.9/5.0 (1,096 reviews) | Email tracking with behavioral buyer-intent signals | "[Caught a silent deal-breaker using Q for Email and SoundWave](https://www.g2.com/survey_responses/substrata-review-13135490)" | ## G2 Grid® for Email Tracking Software ![G2 Grid® for Email Tracking Software plotting products by satisfaction and market presence](https://www.g2.com/categories/email-tracking/grids.png?focus%5B%5D=6227&focus%5B%5D=1619&focus%5B%5D=166877&focus%5B%5D=19743&focus%5B%5D=1174041&focus%5B%5D=3435&focus%5B%5D=506&focus%5B%5D=54174) Highlighted products: HubSpot Sales Hub, Pipedrive, Instantly, Apollo.io, monday CRM, Brevo Marketing Platform, Agentforce Sales (formerly Salesforce Sales Cloud), and GMass. Underlying data: [Grid® JSON](https://www.g2.com/categories/email-tracking/grids.json?focus%5B%5D=hubspot-sales-hub&focus%5B%5D=pipedrive&focus%5B%5D=instantly&focus%5B%5D=apollo-io&focus%5B%5D=monday-crm&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=gmass&segment=small-business) ## How Many Email Tracking Software Products Does G2 Track? **Total Products under this Category:** 170 ### Category Stats (Jul 2026) - **Average Rating**: 4.46/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: TrulyInbox (+2.45%) - Among all products in this category, TrulyInbox recorded the largest rating increase compared to last month *Last updated: July 23, 2026* ## How Does G2 Rank Email Tracking Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 117,300+ Authentic Reviews - 170+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=271&secure%5Bchosen_at%5D=2026-07-23T07%3A46%3A31Z&secure%5Bdisplayable_resource_id%5D=271&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=271&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=271&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=llm_category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-tracking%2Fsmall-business%3Fpage%3D4&secure%5Btoken%5D=39f6658645674a58341ab7df451205fc508486b63f27cd4f9bae88f7b24b88d0&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Demailtracking&secure%5Burl_type%5D=custom_url) --- ## Email Tracking Software Features & Capabilities ### What are the Best Email Tracking Software with Notifications? Reminds administrators to follow-up on emails based on pre-set reminders. **Top-rated Email Tracking Software for Notifications:** - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) [Explore Email Tracking Software with Notifications](https://www.g2.com/categories/email-tracking/f/notifications) ### What are the Best Email Tracking Software with Attachment Activity? Records the rate at which email attachments are opened or downloaded. **Top-rated Email Tracking Software for Attachment Activity:** - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [Explore Email Tracking Software with Attachment Activity](https://www.g2.com/categories/email-tracking/f/attachment-activity) ### What are the Best Email Tracking Software with Open Rates? Records the rate at which emails are opened. **Top-rated Email Tracking Software for Open Rates:** - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) [Explore Email Tracking Software with Open Rates](https://www.g2.com/categories/email-tracking/f/open-rates) ### What are the Best Email Tracking Software with Link Activity? Records the rate at which links in emails are followed. **Top-rated Email Tracking Software for Link Activity:** - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) [Explore Email Tracking Software with Link Activity](https://www.g2.com/categories/email-tracking/f/link-activity) ### What are the Best Email Tracking Software with Email Categorization? Allows for the categorization of emails. **Top-rated Email Tracking Software for Email Categorization:** - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [monday CRM](https://www.g2.com/products/monday-crm/reviews) [Explore Email Tracking Software with Email Categorization](https://www.g2.com/categories/email-tracking/f/email-categorization) ## What Are the Top-Rated Email Tracking Software Products in 2026? ### 1. [Veloxy](https://www.g2.com/products/veloxy/reviews) Veloxy is a revenue growth system that multiplies and accelerates your selling activities while eliminating non-selling activities that cost you time and money. It's one integrated sales platform that gives your essential sales capabilities — sales engagement, sales enablement, sales productivity, and Salesforce adoption — a single touchpoint across all devices to help you close more deals and generate more leads. 1,000's of field sales reps, inside sales reps, and sales managers are transforming sales departments into real revenue centers with Veloxy. **Average Rating:** 4.7/5.0 **Total Reviews:** 208 **How Do G2 Users Rate Veloxy?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Email Platform Integration:** 9.1/10 (Category avg: 8.6/10) **Who Is the Company Behind Veloxy?** - **Seller:** [Veloxy](https://www.g2.com/sellers/veloxy) - **Year Founded:** 2015 - **HQ Location:** Pleasanton, California - **LinkedIn® Page:** https://www.linkedin.com/company/6439980/ (8 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Business Account Executive, Regional Sales Manager - **Top Industries:** Telecommunications, Information Technology and Services - **Company Size:** 60% Enterprise, 27% Mid-Market #### What Are Veloxy's Pros and Cons? **Pros:** - Automation (1 reviews) - Business Management (1 reviews) - Customizability (1 reviews) - Customization (1 reviews) - Ease of Use (1 reviews) **Cons:** - Battery Issues (1 reviews) - Editing Issues (1 reviews) - Inaccurate Data (1 reviews) - Lead Management (1 reviews) - Lead Management Issues (1 reviews) ### What Do G2 Reviewers Say About Veloxy? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **automation features** of Veloxy, enhancing call management and efficiency in Salesforce updates. - Users praise Veloxy for its **game-changing mobile app** that enhances call management and productivity effectively. - Users value the **customizability** of Veloxy, enabling efficient call management and agile note-taking for Salesforce. - Users benefit from the **customization options** in Veloxy, which enhance productivity and streamline call management. - Users find the **ease of use** of Veloxy enhances productivity, streamlining call management and Salesforce updates. **Cons:** - Users experience frustrating **battery issues** with Veloxy, impacting lead status updates and causing app glitches. - Users face **editing issues** with Veloxy, struggling to change lead statuses and experiencing app glitches during use. - Users experience **inaccurate data** issues, preventing proper lead status updates and causing app glitches during email actions. - Users experience **status update issues** with leads in Veloxy, causing frustration and glitches during email actions. - Users experience **lead management issues** with Veloxy, as status changes and emails often fail to function properly. #### What Are Recent G2 Reviews of Veloxy? **"[Very well developed platform](https://www.g2.com/survey_responses/veloxy-review-8012546)"** **Rating:** 5.0/5.0 stars *— Verified User in Education Management* [Read full review](https://www.g2.com/survey_responses/veloxy-review-8012546) --- **"["Game Changer."](https://www.g2.com/survey_responses/veloxy-review-9552005)"** **Rating:** 5.0/5.0 stars *— Shane W.* [Read full review](https://www.g2.com/survey_responses/veloxy-review-9552005) --- #### What Are G2 Users Discussing About Veloxy? - [What is Veloxy used for?](https://www.g2.com/discussions/what-is-veloxy-used-for) ### 2. [Uptics](https://www.g2.com/products/uptics/reviews) Meet Uptics. Your new secret weapon to dominate outbound sales, book 3x more meetings and close more deals with ease. Uptics is an easy to use, sales software that helps you automate all the manual, boring sales stuff so you can focus on things that matter - taking care of customers and closing sales. The software is an all-in-one sales automation platform for remote and inside sales teams to easily launch outbound campaigns, nurture inbound leads, pack your deal pipeline, and drive top-line revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 60 **How Do G2 Users Rate Uptics?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Email Platform Integration:** 7.9/10 (Category avg: 8.6/10) - **Email Categorization:** 8.8/10 (Category avg: 8.5/10) - **Attachment Activity:** 7.1/10 (Category avg: 8.3/10) **Who Is the Company Behind Uptics?** - **Seller:** [Uptics](https://www.g2.com/sellers/uptics) - **Year Founded:** 2021 - **HQ Location:** Minneapolis, MN - **LinkedIn® Page:** https://www.linkedin.com/company/uptics (6 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 92% Small-Business, 3% Mid-Market #### What Are Uptics's Pros and Cons? **Pros:** - Features (1 reviews) **Cons:** - Poor Customer Support (2 reviews) - Unintuitive Interface (2 reviews) - Call Issues (1 reviews) - Complexity (1 reviews) - Data Deletion (1 reviews) ### What Do G2 Reviewers Say About Uptics? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **great features** of Uptics, noting successful implementations and positive experiences. **Cons:** - Users report **poor customer support** from Uptics, with delayed responses and unresolved issues creating frustration. - Users find the **unintuitive interface** of Uptics frustrating, leading to significant challenges in navigation and setup. - Users express frustration with **call issues** in Uptics, reporting delays and inadequate support for new users. - Users find the **complexity of the setup process** overwhelming, leading to frustration and delays in support response. - Users experience **frustrating data deletion issues** , with insufficient support and a lack of robustness in the platform. #### What Are Recent G2 Reviews of Uptics? **"[Hyper focused on email outreach](https://www.g2.com/survey_responses/uptics-review-7924111)"** **Rating:** 4.5/5.0 stars *— Daniel V.* [Read full review](https://www.g2.com/survey_responses/uptics-review-7924111) --- **"[Effortless Sales Automation](https://www.g2.com/survey_responses/uptics-review-6967076)"** **Rating:** 4.5/5.0 stars *— Sumit P.* [Read full review](https://www.g2.com/survey_responses/uptics-review-6967076) --- #### What Are G2 Users Discussing About Uptics? - [What is Uptics used for?](https://www.g2.com/discussions/what-is-uptics-used-for) ## What Is Email Tracking Software? [Sales Acceleration Software](https://www.g2.com/categories/sales-acceleration) ## What Software Categories Are Similar to Email Tracking Software? - [CRM Software](https://www.g2.com/categories/crm) - [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management) - [Sales Analytics Software](https://www.g2.com/categories/sales-analytics) - [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking) - [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) - [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability) - [Sales Engagement Software](https://www.g2.com/categories/sales-engagement) --- ## What Are the Most Common Questions About Email Tracking Software? *AI-generated · Last updated: June 3, 2026* ### Which email tracking tool integrates with CRM systems Based on G2 reviews, several email tracking tools in this category are commonly used alongside CRM workflows, pipeline tracking, and follow-up management. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — centralized CRM with email tracking. - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud) — customer data and workflow tracking. - [Pipedrive](https://www.g2.com/products/pipedrive) — visual pipeline and email sync. - [monday CRM](https://www.g2.com/products/monday-crm) — customizable workflows with email visibility. ### Which email tracking tool offers the best reporting features Based on G2 reviews, buyers looking for stronger reporting in email tracking often compare products that surface email activity, pipeline visibility, and team performance in one place. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — dashboards for deals and lead activity. - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud) — customizable reports and forecast visibility. - [Pipedrive](https://www.g2.com/products/pipedrive) — simple pipeline reporting for follow-ups. - [monday CRM](https://www.g2.com/products/monday-crm) — snapshot reporting on pipeline health. ### Which email tracking platform supports attachment tracking Based on G2 reviews, attachment tracking is discussed less often than email opens, follow-ups, and communication history, so buyers usually look for platforms that centralize email activity and document-related context. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — tracks email activity and follow-ups. - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud) — logs emails with account history. - [Pipedrive](https://www.g2.com/products/pipedrive) — email-linked deal and document context. - [Close](https://www.g2.com/products/close) — communication history with email workflows. ### What should buyers look for in email tracking tools According to verified users, buyers should look for email tracking tools that make follow-ups easier, keep communication history in one place, and connect email activity to pipeline or lead management. Recent reviews repeatedly mention value in open and engagement tracking, reminders, automated sequences, dashboards, and a clean interface that sales teams can adopt quickly. Integrations with Gmail, Outlook, calendars, and CRM workflows also come up often because they reduce manual updates. Reviewers also flag a few tradeoffs to evaluate early, including setup complexity, reporting depth, syncing reliability, and whether advanced automation or customization is limited to higher plans. ### How do teams use email tracking for follow-ups According to verified users, teams use email tracking to stay on top of leads, customer conversations, and next steps without relying on memory or scattered spreadsheets. Recent reviews describe using open and click visibility, reminders, sequences, and activity timelines to spot when outreach needs a response or when a deal may be stalling. Users also mention tying emails to contact or account records so managers and teammates can quickly see conversation history. In practice, that means email tracking supports more consistent outreach, cleaner handoffs, and better day-to-day prioritization, especially when teams are handling a high volume of prospects, meetings, and follow-up tasks.