Nova Reviews & Product Details

NOVA is easy to use and incredibly powerful. One of the best lead gen tools out there. Their support is also fantastic. Review collected by and hosted on G2.com.

Nove is great and I honestly have nothing negative to add Review collected by and hosted on G2.com.

My favorite feature is the intelligence tab where you are able to filter within all of your campaign and email flows where you're able to seamlessly view opens, clicks, and replies with sentiment analysis as an added bonus. The customer service is also noteworthy since you're able to get answers to your questions instantly which helps your productivity. Review collected by and hosted on G2.com.

I dislike that Nova does not have a dashboard on the email thread itself that shows how many times a recipient opened and clicked so that I'm able to have a more in-depth view besides just the left panel. Review collected by and hosted on G2.com.

I can write emails with massive personalization. Leave a general format and add personal messages for each particular prospect. It is a great time saver and synchronizes in real time with Salesforce. The analytics panel allows me to generate reports with metrics at the end of each week that are very useful to measure my performance. Review collected by and hosted on G2.com.

I would like to do more like attach files in the first message, have a more specific dashboard about inbound leads and outbound leads, etc. Sometimes it is difficult to find some messages in the search bar or some are not registered. Review collected by and hosted on G2.com.

Nova effortlessly tracks in salesforce which is always nice because now I don't have to constantly remember to BCC Salesforce. At the same time the flows are really convenient to manage. I also really enjoy the side panel that gives me all the information on the contact in one place so I don't have to go to multiple places to see what I need to know. Review collected by and hosted on G2.com.

I would like a better way to track email opens/clicks. It would be nice if Nova had a dashboard on the email thread itself that said how many times they opened/clicked instead of having to search them on the left-side panel. At the same time, I would like a way to know when the last time I called a contact was, that way I make sure I touch everyone frequently. Review collected by and hosted on G2.com.

Nova allows me to be personalized at scale. I can write and organize email messages for different use cases, easily tailoring messages to different personas. The SFDC integration is great. I can either add someone to a Nova flow within the SFDC UI or toggle between Gmail and SFDC through Nova. Nova pulls the contact's LinkedIn, making it easy to connect with them and add personalized content efficiently. I also like that I can make phone calls from Nova, and the caller ID shows my cell phone, making it easy for prospects to call me back directly. Review collected by and hosted on G2.com.

Nova can work on reducing latency. This is a pain point since it slows down how many emails I can send per hour. Review collected by and hosted on G2.com.

Very easy interface, setting up new templates and adding merge tags is a breeze. Timing optimization for different timezones is a nice feature. Support is always very responsive and rectifies any problems with utmost speed and precision. Looking at performance metrics or segmenting the performance of campaigns is easy to do with simple to use rules-based logic. It also syncs with the dreaded Salesforce to make sure accounts are being enriched with your existing nova data and outreach information. Review collected by and hosted on G2.com.

The UI at times could be more flexible. I do with there was a stand alone app outside of gmail, as something I feel the platform could be quicker than it is. Going through general contact lists can be slightly cumbersome, and not full control is given over changing multiple stages in a flow, only the next stage going out. Review collected by and hosted on G2.com.

I like the ease with which I can import my leads from Salesforce and send them all personalized messages within minutes. Nova comes up with a top-notch script for me that needs only slight tweaking. It's also keen to allow me to review each letter before its sent out. The interface allows me to see exactly who opened my emails when and targeting those individuals who might be the best return on investment for me. Review collected by and hosted on G2.com.

I've experienced some glitches and received an ongoing error message with Nova unfortunately. It would not load on my email and countless hours were spent between me and Nova engineers to resolve the problem. Ultimately, it was resolved having been blocked by the internet server I was using at the time. But discovering that this was the problem took quite some time and frustrated quite a few of us. Review collected by and hosted on G2.com.

I love that Nova gives me insight at a glance when viewing a prospect. Before I send an email, I have access to the contact's role, company name, location and LinkedIn profile right at my fingertips making for a seamless introduction. The personalization feature of Nova is truly what sets it apart. I can choose Nova's built in language or customize it to my personal preference which really adds a warm, more personal touch to the outreach. Review collected by and hosted on G2.com.

I think the only thing I would change about the platform is the ability to easily view/get notifications when a prospect opens an email multiple times. Those warm leads have made up a good percentage of my meetings set in the past using other similar programs. Review collected by and hosted on G2.com.

I love the workflow rules. I set my rules and filters and my tasks are queued and ready every day. Review collected by and hosted on G2.com.

Some of the personalizations are cheesy but what else do you expect when technology is writing messages for you? The good thing is you can edit the copy accordingly. Review collected by and hosted on G2.com.

I really like how I can manage all my flows and contacts in one easy platform. NOVA helps me do all my follow ups and reach outs while I can focus on other important things. This tool has definitely made my work flow even more productive. Review collected by and hosted on G2.com.

The personalization tool is a bit off but I like that it gives you the option to choose. Most of the time, I don't use that function but sometimes it comes in handy. Review collected by and hosted on G2.com.