Photoroom
Photoroom is the AI visual solution for e-commerce that helps businesses of any scale, from individual sellers to global marketplaces, create high-quality listing visuals that meet marketplace standards and drive sales. As an all-in-one solution, Photoroom brings everything sellers need into a single platform: realistic AI-generated scenes, virtual models, product staging, flat lay, batch photo editing, and branded catalogue assets. Founded in 2019 and headquartered in Paris, Photoroom has raised $64 million in total funding from investors including Balderton Capital, Aglaé Ventures (LVMH's investment arm), and Y Combinator. Customers include Mercari, Wolt, Depop, Decathlon, and DoorDash. Built specifically for commerce, Photoroom is available as a self-serve web and mobile app and as a flexible API, with AI models fine-tuned for categories including fashion, home, beauty, electronics, food and grocery, and resale. While general-purpose AI image tools focus on lifestyle aesthetics and creative experimentation, Photoroom is built for one thing: helping sellers quickly create professional product images that convert, preserving colour, shape, texture, and brand details across thousands of SKUs in a single batch. Key features and capabilities: • Batch photo editing for up to 250 product images per pass, including background removal, AI shadows, AI backgrounds, resizing, and brand kit application. • Commerce-specific AI tools, including Virtual Model, Product Staging, Flat Lay, Ghost Mannequin, Product Beautifier, and AI Shadows, each fine-tuned for product photography across high-value categories. • Brand kits, templates, and apply-all rules that enforce visual consistency across catalogues, channels, and marketplaces. • Flexible API and workflow integrations for embedded and programmatic use cases, allowing visual production to run inside the tools commerce teams already use. • Enterprise capabilities including custom model fine-tuning, team management, and role-based access controls for marketplaces enabling third-party sellers at scale. Common use cases include seller enablement for marketplaces, listing production for direct-to-consumer brands, and programmatic image generation for businesses managing large or frequently updated catalogues.
Average Rating: 4.3/5.0
Total Reviews: 20
How Do G2 Users Rate Photoroom?
- Has the product been a good partner in doing business?: 3.3/10 (Category avg: 8.8/10)
- Ease of Admin: 3.3/10 (Category avg: 8.8/10)
- Ease of Use: 9.3/10 (Category avg: 8.8/10)
- Ease of Setup: 9.5/10 (Category avg: 8.8/10)
Who Is the Company Behind Photoroom?
- Seller: Photoroom
- Year Founded: 2019
- HQ Location: Paris, France
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LinkedIn® Page: www.linkedin.com
700 employees on LinkedIn®
Who Uses This Product?
- Company Size: 70% Small, 25% Medium
What Do G2 Reviewers Say About Photoroom?
AI-generated summary from verified user reviews
Pros
- Users love the quick and efficient background removal features of Photoroom, enhancing product visuals effortlessly.
- Users appreciate the ease of use of Photoroom, allowing for quick edits and effortless content creation.
- Users appreciate the efficiency of Photoroom, allowing quick batch-editing and easy generation of AI backgrounds.
- Users appreciate the ready-made templates in Photoroom, making quick edits and visuals effortless and efficient.
Cons
- Users encounter inaccuracy in auto-cropping, particularly with delicate details, requiring additional manual adjustments for proper results.
- Users find that Photoroom can yield inaccurate results, particularly with detailed edges requiring additional manual corrections.
What Are Recent G2 Reviews of Photoroom?
"Fast, Easy Background Removal and Pro-Looking Product Photos"
Rating: 5.0/5.0 stars
— Ajay S.
"Perfect PNG Background Removal Made Easy"
Rating: 5.0/5.0 stars
— Lucila L.
