# Best Donor Management Software - Page 3

  *By [Emma Stein](https://research.g2.com/insights/author/emma-stein)*

   Donor management software is used by nonprofit organizations to manage relationships with donors. It enables organizations to manage donor information, including donations, volunteer work, etc., and use that information to devise personalized strategies for donor retention. Depending on the fundraising strategy of the organization, this type of software can be used to invite donors to donate online, in person at fundraising events, or to use other payment methods such as check, electronic transfer, and more. Multichannel communication is also an important part of maintaining the relationship between not for profits and donors.

Donor management software needs to integrate with [donor prospect research](https://www.g2.com/categories/donor-prospect-research) software in order to have up to date information about donors available. Also, integration with [nonprofit accounting](https://www.g2.com/categories/nonprofit-accounting) and [fundraising](https://www.g2.com/categories/fundraising) software helps organizations match donors with fundraising programs and track payments.

To qualify for inclusion in the Donor Management category, a product must:

- Manage donor information and donations history
- Include options to communicate with donors on multiple channels 
- Deliver value proposition management functionality 
- Allow users to create workflows that facilitate donors’ contributions
- Provide acknowledgment letters and tax receipts
- Analyze donor activity and contributions to the organization




  
## How Many Donor Management Software Products Does G2 Track?
**Total Products under this Category:** 184

### Category Stats (May 2026)
- **Average Rating**: 4.31/5
- **New Reviews This Quarter**: 184
- **Buyer Segments**: Small-Business 81% │ Mid-Market 16% │ Enterprise 3%
- **Top Trending Product**: 4aGoodCause (+0.438)
*Last updated: May 18, 2026*

  
## How Does G2 Rank Donor Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 16,300+ Authentic Reviews
- 184+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Donor Management Software Is Best for Your Use Case?

- **Leader:** [Givebutter](https://www.g2.com/products/givebutter/reviews)
- **Highest Performer:** [Funraise](https://www.g2.com/products/funraise/reviews)
- **Easiest to Use:** [Zeffy](https://www.g2.com/products/zeffy/reviews)
- **Top Trending:** [Givebutter](https://www.g2.com/products/givebutter/reviews)
- **Best Free Software:** [Givebutter](https://www.g2.com/products/givebutter/reviews)

  
---

**Sponsored**

### GiveCampus

GiveCampus is a comprehensive B2B SaaS solution designed specifically to assist educational institutions, including colleges, universities, and independent schools, in optimizing their fundraising efforts and raising more money. Established in 2014, GiveCampus focuses exclusively on the unique needs of the education sector, providing a platform that enhances fundraising efficiency, engages more donors, and ultimately helps schools raise more funds. By leveraging AI-powered workflows and predictive modeling (“GC Intelligence”), GiveCampus streamlines various fundraising initiatives, making it easier for institutions to manage their donor relationships and campaigns. The platform caters to a diverse audience within the educational advancement landscape, including advancement services teams, annual giving and alumni relations professionals, and frontline fundraisers. Four core solutions comprise the GiveCampus platform and users can send personalized emails, texts, and videos from each—no matter which Platform Edition they choose: - GC Online Giving - for everyday giving, crowdfunding, and giving days - GC Gift Officer - for DGOs, LGOs, MGOs, and even student fundraising / phonathon—anyone who manages a portfolio or does 1:1 engagement - GC Events - for managing registration, ticketing, promotion, and donor engagement - GC Volunteer Management - for creating meaningful volunteer experiences at scale GC Online Giving allows advancement teams to manage all online fundraising initiatives from a single, secure platform. Access to mobile-first giving forms, robust crowdfunding tools, and powerful peer-to-peer social fundraising software ensures institutions have everything they need to raise more dollars from more donors with less effort. GC Gift Officer helps frontline fundraisers build more pipeline, schedule more visits with potential donors, and ultimately close more gifts. By providing AI-informed insights and built-in outreach tools that enhance donor engagement, GC Gift Officer helps institutions cultivate meaningful relationships with supporters at every stage of the donor pyramid. GC Events simplifies the registration and ticketing experience, helps boost attendance rates, and seamlessly connects event attendees to giving opportunities. With just a single click, event page visitors can be directed to giving forms and campaign pages, making it easier for schools to capitalize on the enthusiasm generated by their events. GC Volunteer Management enhances the effectiveness of volunteer programs, empowering alumni relations and advancement teams to streamline their volunteer efforts, saving valuable time for staff and volunteers alike. By optimizing volunteer engagement, GiveCampus ensures that schools can harness the full potential of their alumni networks, further driving fundraising initiatives and community involvement. Finally, built-in AI-powered outreach capabilities (via GC Outreach) are included with each of the aforementioned core solutions, allowing users to write, design, and send branded emails, text messages, and video to smartly segmented lists from wherever they are in the GiveCampus platform. Overall, GiveCampus stands out in the fundraising software category by offering a tailored, comprehensive suite of integrated solutions that address the specific challenges faced by educational institutions.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=483&secure%5Bdisplayable_resource_id%5D=483&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=483&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=97520&secure%5Bresource_id%5D=483&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdonor-management%3Fpage%3D3&secure%5Btoken%5D=1c2fc8a2bdf3f2a972f72c069a802bc10f18921ce77b167bde4574c28b9a5838&secure%5Burl%5D=https%3A%2F%2Finfo.givecampus.com%2Fschedule%3Futm_source%3Dg2%26utm_medium%3Dg2%26utm_campaign%3Dg2pcpads_q12026&secure%5Burl_type%5D=book_demo)

---

  ## What Are the Top-Rated Donor Management Software Products in 2026?
### 1. [DonorView](https://www.g2.com/products/donorview/reviews)
  DonorView is a cloud-based nonprofit management solution that caters to the diverse needs of nonprofit organizations. It offers a comprehensive suite of features, including online donation processing, event management, volunteer tracking, email marketing, and more. With its intuitive interface, users can efficiently manage events, engage donors, and run targeted campaigns, all from one centralized platform. DonorView empowers nonprofits to streamline their operations and maximize their impact. By automating tasks such as donation processing and volunteer tracking, organizations can save time and resources, allowing them to focus more on their mission and less on administrative burdens. DonorView provides customizable reporting and data-driven insights, enabling organizations to make informed decisions and optimize their strategies for greater effectiveness. With DonorView, nonprofits can say goodbye to administrative headaches and hello to streamlined operations. Whether it's managing events, cultivating donor relationships, or launching fundraising campaigns, DonorView provides the tools and support needed for nonprofits of all sizes to thrive and make a lasting difference in their communities.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 31
**How Do G2 Users Rate DonorView?**

- **Reporting:** 8.4/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10)
- **Gift Tracking:** 8.9/10 (Category avg: 8.3/10)
- **Acknowledgments & Communications:** 8.8/10 (Category avg: 8.3/10)

**Who Is the Company Behind DonorView?**

- **Seller:** [ConnectedView](https://www.g2.com/sellers/connectedview)
- **HQ Location:** Marlborough, MA
- **Twitter:** @ConnectedView (96 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/donorview/ (4 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Non-Profit Organization Management
  - **Company Size:** 90% Small-Business, 10% Mid-Market


#### What Are DonorView's Pros and Cons?

**Pros:**

- Affordable (1 reviews)
- All-in-one Solution (1 reviews)
- All-in-one Solutions (1 reviews)
- Customer Support (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Event Management (2 reviews)
- Slow Performance (2 reviews)
- Auction Issues (1 reviews)
- Difficult Learning (1 reviews)
- Donation Management (1 reviews)

### 2. [ClearView CRM](https://www.g2.com/products/clearview-crm/reviews)
  Cloud-based ClearView CRM is fundraising software that supports nonprofits' efforts to raise money and manage donor services departments. It includes constituent relationship management; business intelligence and reporting; operational tools like data import/export, list segmentation/selection, and gift processing; wealth screening; and a mobile app for frontline fundraisers. Features --Powerful constituent relationship management: complete profiles--with touches and contacts, giving history, interests, demographics and more--coupled with opportunities management to coordinate and automate activities, communications and other efforts in pursuit of donations, including major and planned gifts. --Operational tools like list selection/segmentation for large, complex online and offline direct-mail campaigns, gift processing, data import/export and more. --Hundreds of built-in reports on gifts, donors, pipelines, trends, and more, and intuitive ad hoc reporting and business intelligence tools that let organizations --Free mobile app, ClearView CRM Mobile.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 29
**How Do G2 Users Rate ClearView CRM?**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.9/10)

**Who Is the Company Behind ClearView CRM?**

- **Seller:** [Doubleknot](https://www.g2.com/sellers/doubleknot-02ae4e3f-8a34-4c18-919c-7432bed66faa)
- **Year Founded:** 1987
- **HQ Location:** Amherst, NY
- **Twitter:** @ClearViewCRM (110 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/439282/ (18 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Non-Profit Organization Management, Fund-Raising
  - **Company Size:** 52% Mid-Market, 31% Enterprise


### 3. [ResultsPlus](https://www.g2.com/products/resultsplus/reviews)
  ResultsPlus is a donor management and fundraising software solution


  **Average Rating:** 3.0/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate ResultsPlus?**

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind ResultsPlus?**

- **Seller:** [ResultsPlus](https://www.g2.com/sellers/resultsplus)
- **Year Founded:** 1979
- **HQ Location:** Rochester, Minnesota
- **Twitter:** @ResultsPlus (1,107 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Non-Profit Organization Management
  - **Company Size:** 64% Small-Business, 27% Mid-Market


### 4. [Andar360](https://www.g2.com/products/andar360/reviews)
  Andar/360 is a robust and powerful CRM that helps nonprofits do what they do best. Manage donor relationships, process online donations and pledges, run campaigns, and keep an eye on insightful business analytics...in one, central place. Capture and centralize every constituent touch-point to make decision-relevant data accessible for your entire team. Gain a holistic view of all constituent interactions to nurture and enhance existing relationships and foster new network connections. Break down the silos of disjointed workflows and improve data sharing with an integrated CRM database. Andar/360 serves as the central source of truth for every department. Capture every touch point to gain a unified view of your constituent relationships. Set accessibility permissions per individual to ensure data privacy. Identify actionable data easily and feel confident that everyone on your team is taking the right actions. Built by nonprofit leaders and software experts, Andar/360 is the data powerhouse for over 400 nonprofit organizations over the last 35+ years. Andar/360 is ever-evolving with new features and modernized upgrades. Store your data in our cloud hosting environment or in-house on your server – the choice is yours.


  **Average Rating:** 3.7/5.0
  **Total Reviews:** 22
**How Do G2 Users Rate Andar360?**

- **Reporting:** 6.1/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 5.3/10 (Category avg: 8.9/10)
- **Gift Tracking:** 5.0/10 (Category avg: 8.3/10)
- **Acknowledgments & Communications:** 5.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Andar360?**

- **Seller:** [Andar Software](https://www.g2.com/sellers/andar-software)
- **Year Founded:** 1978
- **HQ Location:** Mississauga, CA
- **Twitter:** @AndarSoftware (48 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/andarsoftware (30 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Non-Profit Organization Management
  - **Company Size:** 78% Small-Business, 13% Mid-Market


#### What Are Andar360's Pros and Cons?


**Cons:**

- Clunky Design (1 reviews)
- Clunky Interface (1 reviews)
- Complexity (1 reviews)
- Complexity Issues (1 reviews)
- Difficult Learning (1 reviews)

### 5. [Bonterra GiveGab](https://www.g2.com/products/bonterra-givegab/reviews)
  Bonterra GiveGab is the #1 digital solution for Giving Days and year-round fundraising tailored to nonprofit networks, community foundations, education institutions, hospital foundations, and public media outlets. GiveGab provides a modern and secure platform built on technology inspired by the feedback of our customers, resulting in products and features tailored to the most popular requests of our partners. As the market leader for Giving Day software, we promise you best-in-class technology, connections to a community of Giving Day leaders, and the project management team you deserve! With our commitment to regular feature updates, live chat support, and access to peer-to-peer fundraising and matching technology, you can maximize awareness, engagement, and donations for your community, school, or organization with a Giving Day powered by Bonterra.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 47
**How Do G2 Users Rate Bonterra GiveGab?**

- **Reporting:** 8.3/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Gift Tracking:** 8.9/10 (Category avg: 8.3/10)
- **Acknowledgments & Communications:** 8.9/10 (Category avg: 8.3/10)

**Who Is the Company Behind Bonterra GiveGab?**

- **Seller:** [Bonterra](https://www.g2.com/sellers/bonterra)
- **Year Founded:** 2022
- **HQ Location:** Austin, United States
- **Twitter:** @BonterraTech (915 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bonterra-tech/ (1,312 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Non-Profit Organization Management, Higher Education
  - **Company Size:** 71% Small-Business, 19% Mid-Market


### 6. [EverTrue](https://www.g2.com/products/evertrue/reviews)
  EverTrue is a fundraising and donor engagement software platform built for nonprofits and educational institutions. Headquartered in the United States, EverTrue supports fundraising teams across higher education, K-12, healthcare, and the nonprofit sector. The platform is designed to help organizations better understand their donors, manage relationships, and improve fundraising outcomes through connected data and technology. EverTrue provides a unified suite of products that support the full donor lifecycle. This includes Signal by EverTrue for AI-powered donor insights and portfolio management, DonorSearch for wealth and philanthropic screening, ThankView for personalized donor communications, Pledgemine for personalized direct mail, Balance & Impact for endowment accounting and reporting, and donor experience programs that support pipeline development and engagement. At its core, EverTrue helps fundraising teams answer the question of how to identify, engage, and steward donors more effectively. By combining data enrichment, analytics, and engagement tools in one ecosystem, EverTrue enables teams to work more efficiently, personalize outreach at scale, and make informed decisions that drive long-term fundraising success.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 17
**How Do G2 Users Rate EverTrue?**

- **Reporting:** 9.2/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Gift Tracking:** 10.0/10 (Category avg: 8.3/10)
- **Acknowledgments & Communications:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind EverTrue?**

- **Seller:** [EverTrue](https://www.g2.com/sellers/evertrue)
- **Company Website:** https://www.evertrue.com/
- **Year Founded:** 2010
- **HQ Location:** Indianapolis, IN
- **Twitter:** @EverTrue (2,795 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/evertrue/ (223 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Higher Education
  - **Company Size:** 83% Mid-Market, 11% Enterprise


### 7. [SecureGive](https://www.g2.com/products/securegive/reviews)
  SecureGive has a kiosk system removes the barriers to giving and connects people to your ministry.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate SecureGive?**

- **Reporting:** 8.3/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)
- **Gift Tracking:** 5.0/10 (Category avg: 8.3/10)
- **Acknowledgments & Communications:** 5.8/10 (Category avg: 8.3/10)

**Who Is the Company Behind SecureGive?**

- **Seller:** [SecureGive](https://www.g2.com/sellers/securegive)
- **Year Founded:** 2005
- **HQ Location:** Augusta, US
- **Twitter:** @SecureGive (2,826 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/securegive/ (36 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Religious Institutions
  - **Company Size:** 70% Small-Business, 30% Mid-Market


### 8. [ChurchTrac](https://www.g2.com/products/churchtrac/reviews)
  Our passion is equipping churches to do better ministry. ChurchTrac is a powerful tool that enables you to keep up with your membership, improve communication, and organize your team and ministry. We've included everything you need, including contribution tracking, online giving, child check-in, attendance tracking, budgeting and accounting, congregation access, and much more. Perhaps our most impressive feature is our price. Create a free account and discover why thousands of churches trust us.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 12
**How Do G2 Users Rate ChurchTrac?**

- **Reporting:** 8.3/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Gift Tracking:** 8.3/10 (Category avg: 8.3/10)
- **Acknowledgments & Communications:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind ChurchTrac?**

- **Seller:** [ChurchTrac Software](https://www.g2.com/sellers/churchtrac-software)
- **HQ Location:** Jacksonville, Florida
- **Twitter:** @churchtrac (553 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/churchtrac (6 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Religious Institutions
  - **Company Size:** 67% Small-Business, 17% Enterprise


### 9. [Fundmetric](https://www.g2.com/products/fundmetric/reviews)
  Fundmetric is an AI driven data capture infrastructure platform designed for nonprofits. We leverage the data you already have, augment it with additional data sources, and generate new constituent data to deliver smarter lists. Fundmetric works at every stage of the donor journey to provide nonprofits with the information they need to make smarter, more sustainable decisions. Our growing list of predictive features goes beyond just demographic and donation data, to activate your coalition of strongest supporters, and move them up the giving pipeline. A full service data ecosystem, Fundmetric identifies missed revenue opportunities with machine-learned lists.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Fundmetric?**

- **Reporting:** 8.9/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Acknowledgments & Communications:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Fundmetric?**

- **Seller:** [Fundmetric](https://www.g2.com/sellers/fundmetric)
- **Year Founded:** 2013
- **HQ Location:** Halifax, Nova Scotia
- **Twitter:** @fundmetric (557 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5334486 (15 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 45% Small-Business, 36% Mid-Market


#### What Are Fundmetric's Pros and Cons?

**Pros:**

- Campaign Management (1 reviews)
- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Functionality (1 reviews)
- Fundraising Efficiency (1 reviews)

**Cons:**

- Integration Issues (1 reviews)

### 10. [Donarius](https://www.g2.com/products/donarius/reviews)
  Church and donor management software to track members, contributions, pledges, pre-authorized deposits (ACH) and gifts in kind. Keeps track of relationships between donors such as: families, sponsors and small groups. Store individual and family pictures so you can do a color photo directory. Import contribution files from Vanco or WeShare with a few clicks. Donarius lets you view and print tax receipts, donor lists, mailing labels/envelopes and donations by date or donor. Your tax receipts can be customized to look the way you want or send us a sample as a Word file and we will set it up for you free of charge. Sends personalized letters, e-mails and text messages. (Emails are sent using your own SMTP server, or your Gmail, Yahoo or AOL account.) Several users at different locations can share the data using DropBox, OneDrive, Google Drive, Sync.com, Good Sync, TeamDrive or SpiderOak. This is like web-based software but without a monthly fee. Imports donors and donations so you can convert the data from your existing software. We can also convert the data for you, no charge. Exports data to other programs too. Donor types and characteristics are customizable. Each user has their own sign-in and privileges. Can also be used by a single user without a password. Also used by non-profits to manage donor and donation database. Donations are tracked by source code so you know which mailings/events were the most successful.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 7
**How Do G2 Users Rate Donarius?**

- **Reporting:** 6.7/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Gift Tracking:** 8.3/10 (Category avg: 8.3/10)
- **Acknowledgments & Communications:** 6.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind Donarius?**

- **Seller:** [Nuverb Systems](https://www.g2.com/sellers/nuverb-systems)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 71% Small-Business, 29% Mid-Market


#### What Are Donarius's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- Payment Processing (1 reviews)


### 11. [Instil](https://www.g2.com/products/instil/reviews)
  Instil is a purpose-built platform designed to unlock nonprofits' full potential to foster connections with their community. Instil leverages the true capability of technology to transform the way nonprofits operate, holistically managing donors, members, volunteers, advocates and beneficiaries to increase revenues and maximize impact.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 14
**How Do G2 Users Rate Instil?**

- **Reporting:** 9.6/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Gift Tracking:** 10.0/10 (Category avg: 8.3/10)
- **Acknowledgments & Communications:** 7.5/10 (Category avg: 8.3/10)

**Who Is the Company Behind Instil?**

- **Seller:** [Instil](https://www.g2.com/sellers/instil)
- **Year Founded:** 1993
- **HQ Location:** Los Angeles, CA
- **Twitter:** @weareinstil (83 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/instil (8 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Non-Profit Organization Management
  - **Company Size:** 86% Small-Business, 14% Mid-Market


### 12. [FundRaiser Spark](https://www.g2.com/products/fundraiser-spark/reviews)
  FundRaiser Software offers three powerful, complete donor management packages designed to fit the needs, budgets and installation environments of all nonprofits. For more than 30 years, nonprofits have been using FundRaiser Software to build stronger relationships with donors, raise more money, execute more effective campaigns, grow constituency and expand their reach.


  **Average Rating:** 3.7/5.0
  **Total Reviews:** 6
**How Do G2 Users Rate FundRaiser Spark?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)

**Who Is the Company Behind FundRaiser Spark?**

- **Seller:** [FundRaiser Software](https://www.g2.com/sellers/fundraiser-software)
- **Year Founded:** 1983
- **HQ Location:** United States
- **Twitter:** @FRSoftware (110 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/775935 (8 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 83% Small-Business, 17% Enterprise


### 13. [Flipcause](https://www.g2.com/products/flipcause/reviews)
  Flipcause is the best online fundraising platform for small nonprofits. With a built-in donor database, mobile app, and payment processing, Flipcause is the only tool you need to manage and accept donations, registrations, volunteers, sponsors, and peer-to-peer and crowdfunding campaigns - all from a single cloud-based dashboard. Along with industry-low pricing, every subscription plan comes with Unlimited Human Support and free Concierge Services. Learn more at www.flipcause.com and check out our blog at www.themodernnonprofit.com


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 33
**How Do G2 Users Rate Flipcause?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)

**Who Is the Company Behind Flipcause?**

- **Seller:** [Flipcause](https://www.g2.com/sellers/flipcause)
- **Year Founded:** 2012
- **HQ Location:** Oakland, CA
- **Twitter:** @Flipcause (1,857 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2820847/ (15 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Executive Director
  - **Top Industries:** Non-Profit Organization Management
  - **Company Size:** 91% Small-Business, 9% Mid-Market


#### What Are Flipcause's Pros and Cons?

**Pros:**

- Ease of Use (2 reviews)
- Automation (1 reviews)
- Customizability (1 reviews)
- Donor Management (1 reviews)
- Features (1 reviews)

**Cons:**

- Design Limitations (1 reviews)
- Difficult Customization (1 reviews)
- Donation Management (1 reviews)
- Inefficient Reporting (1 reviews)
- Limited Customization (1 reviews)

### 14. [Stratly](https://www.g2.com/products/stratly/reviews)
  Stratly is a modern fundraising platform built to help nonprofits raise more, engage donors better, and simplify day-to-day operations. Designed for all-sized teams, Stratly combines online donation tools, peer-to-peer and text fundraising, donor CRM, real-time analytics, and workflow automation—all in one easy-to-use solution. From pledge and membership management to website building, email marketing, and event coordination, Stratly equips nonprofits with everything they need to scale impact without scaling costs. Whether you're running campaigns, tracking donors, or building long-term relationships, Stratly empowers your team to do more—with less time, less effort, and fewer tools.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate Stratly?**

- **Reporting:** 9.6/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Gift Tracking:** 9.2/10 (Category avg: 8.3/10)
- **Acknowledgments & Communications:** 9.6/10 (Category avg: 8.3/10)

**Who Is the Company Behind Stratly?**

- **Seller:** [ Stratly](https://www.g2.com/sellers/stratly)
- **Year Founded:** 2016
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/stratlyofficial (19 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


#### What Are Stratly's Pros and Cons?

**Pros:**

- Customer Support (2 reviews)
- Easy Integrations (2 reviews)
- All-in-one Solutions (1 reviews)
- CRM Integration (1 reviews)
- Ease of Use (1 reviews)


### 15. [Subsplash](https://www.g2.com/products/subsplash/reviews)
  Subsplash has everything you need to engage your community and reach more people with the gospel through one centralized, easy-to-manage platform. Mobile and TV apps provide a distraction-free space for you to share your content and build community, with features like in-app groups and messaging, in-app volunteer schedule management, live streaming and on-demand media, integrated mobile giving, and more. Mobile, web, and text giving fuel your mission for $0/month – with no hidden fees and the best rates, negotiated automatically with GrowCurve™. Websites are your church’s digital doorstep, powered by the drag-and-drop website builder anyone can use. Subsplash websites are integrated with your app, media, events, and giving. Church management offers everything you need to manage your growing community, including child check-in, email and text messaging, volunteer management, and service planning. Media and live streaming amplify your message, with features like media tagging and personalized media recommendations, easy live stream trimming, automated podcasting, Bible reading plans, and so much more! Plus with Subsplash One, you’ll always have access to the latest and greatest innovations on the Subsplash Platform for no additional cost.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 22
**How Do G2 Users Rate Subsplash?**

- **Reporting:** 8.3/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.9/10)
- **Gift Tracking:** 7.2/10 (Category avg: 8.3/10)
- **Acknowledgments & Communications:** 7.5/10 (Category avg: 8.3/10)

**Who Is the Company Behind Subsplash?**

- **Seller:** [Subsplash](https://www.g2.com/sellers/subsplash)
- **Year Founded:** 2005
- **HQ Location:** Austin, TX
- **Twitter:** @Subsplash (2,521 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/219670/ (312 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Religious Institutions
  - **Company Size:** 82% Small-Business, 14% Mid-Market


#### What Are Subsplash's Pros and Cons?

**Pros:**

- Features (3 reviews)
- Content Management (2 reviews)
- Customer Support (2 reviews)
- Ease of Use (2 reviews)
- Helpful (2 reviews)

**Cons:**

- Complexity (1 reviews)
- Confusing Instructions (1 reviews)
- Expensive (1 reviews)
- High Fees (1 reviews)
- Learning Curve (1 reviews)

### 16. [Microsoft Cloud for Nonprofits](https://www.g2.com/products/microsoft-cloud-for-nonprofits/reviews)
  Do more with less. At Microsoft we empower people and businesses throughout the world to realize their full potential and achieve more. We make this simple mission come to life every day through our passion to create technologies and develop products that touch just about every kind of customer. With Microsoft Cloud for Nonprofit, we offer industry leading products as standalone solutions, but they're even better when used together. Our modular and extensible cloud platform allows your organization to start with your needs and adapt as you grow. These solutions provide foundational systems ranging from security and business applications to modern work tools and data and AI integration. Support your donors, volunteers, and constituents with tools and applications that help improve fundraising, engagement, training, data intelligence and much more. With Microsoft Cloud for Nonprofit we're here to help your organization expand beyond the boundaries and do more with less.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 18
**How Do G2 Users Rate Microsoft Cloud for Nonprofits?**

- **Reporting:** 7.2/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Gift Tracking:** 10.0/10 (Category avg: 8.3/10)
- **Acknowledgments & Communications:** 7.8/10 (Category avg: 8.3/10)

**Who Is the Company Behind Microsoft Cloud for Nonprofits?**

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft (13,100,852 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (227,697 employees on LinkedIn®)
- **Ownership:** MSFT

**Who Uses This Product?**
  - **Top Industries:** Non-Profit Organization Management
  - **Company Size:** 89% Small-Business, 11% Mid-Market


### 17. [NonProfitPlus](https://www.g2.com/products/nonprofitplus/reviews)
  NonProfitPlus is business management software engineered with nonprofits in mind. Delivered on the powerful Acumatica platform, NonProfitPlus brings a new level of functionality that empowers organizations to efficiently manage their finances.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 9
**How Do G2 Users Rate NonProfitPlus?**

- **Reporting:** 10.0/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.9/10)
- **Gift Tracking:** 9.6/10 (Category avg: 8.3/10)
- **Acknowledgments & Communications:** 9.6/10 (Category avg: 8.3/10)

**Who Is the Company Behind NonProfitPlus?**

- **Seller:** [NonProfitPlus](https://www.g2.com/sellers/nonprofitplus)
- **HQ Location:** North Haven, CT
- **Twitter:** @NonProfitPlus (809 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9184525 (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 44% Mid-Market, 33% Enterprise


#### What Are NonProfitPlus's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)

**Cons:**

- Expensive (1 reviews)

### 18. [CharityAdvantage](https://www.g2.com/products/charityadvantage/reviews)
  CharityAdvantage is a comprehensive suite of website and fundraising management tools.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate CharityAdvantage?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind CharityAdvantage?**

- **Seller:** [CharityAdvantage.com](https://www.g2.com/sellers/charityadvantage-com)
- **Year Founded:** 2001
- **HQ Location:** San Diego, US
- **LinkedIn® Page:** https://www.linkedin.com/company/charityadvantage (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Small-Business, 33% Mid-Market


### 19. [Churchteams](https://www.g2.com/products/churchteams/reviews)
  Churchteams is a comprehensive cloud-based Church Management System designed to help your church manage all aspects of ministry operations, including people, groups, registrations, check-in, volunteer scheduling, giving, and more. This system is customizable for churches of all sizes, providing you with the tools you need for efficient and effective ministry admin and to foster community engagement. If you are looking to streamline operations and improve communication within your congregations and community, Churchteams is for you! With features tailored to the unique needs of a church, this software is all about reducing tasks and getting you back to people. For instance, Churchteams enables seamless member assimilation through automated workflows, facilitates group management, and streamlines registration and follow-up. Churches can also leverage the platform to raise funds through online and text giving, making it easier for people to contribute. Key features of Churchteams include a user-friendly interface and member app, ensuring accessibility for all users. The system's robust reporting and automation capabilities keep church leaders in the know, providing valuable insights into your congregation's health. Additionally, integrating email marketing and texting enables your church to communicate effectively with your members, promoting events and ministry information while fostering a sense of community. One of the standout features of Churchteams is our innovative texting feature, Text-to-Church, which allows people to text with church staff and use Keywords to give, sign up, manage their volunteer schedule, and more. This feature simplifies the user experience, making it easier for congregants to engage with church activities and stay informed about upcoming events, without needing a login. Our member app also offers all of this functionality, so you can meet people where they are, no matter their communication preference. Churchteams is full of automation, helping you track attendance, receive scheduled reports, and automatically follow up with guests. And by automating the tracking of discipleship signs, churches can assess their effectiveness in fulfilling their mission of making disciples, ultimately leading to deeper community connections and spiritual growth. Overall, Churchteams combines the best practices of ministry with advanced software architecture, offering a solution that is not only affordable but also designed to meet the evolving needs of modern churches. By providing a comprehensive suite of tools, it empowers you to focus on your core mission while efficiently managing the administrative aspects of your organizations.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 99
**How Do G2 Users Rate Churchteams?**

- **Reporting:** 10.0/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.9/10)
- **Gift Tracking:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Churchteams?**

- **Seller:** [Churchteams](https://www.g2.com/sellers/churchteams)
- **Company Website:** https://churchteams.com
- **Year Founded:** 2001
- **HQ Location:** Lincoln, Nebraska
- **Twitter:** @Churchteams (437 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/churchteams/ (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Executive Pastor
  - **Top Industries:** Religious Institutions, Non-Profit Organization Management
  - **Company Size:** 91% Small-Business, 9% Mid-Market


#### What Are Churchteams's Pros and Cons?

**Pros:**

- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Helpful (1 reviews)
- Membership Management (1 reviews)
- Reporting (1 reviews)


### 20. [DonorDirect Studio Enterprise](https://www.g2.com/products/donordirect-studio-enterprise/reviews)
  StudioEnterprise by DonorDirect is a comprehensive donor management and nonprofit CRM solution designed specifically and exclusively for faith-based nonprofit ministries. We equip you with complete solutions that empower you to execute your ministry's vision. Going beyond Nonprofit CRM's, StudioEnterprise offers a complete solution for a modern ministry by offering integrated inventory, child sponsorship, missionary support, event management, and online giving. With StudioEnterprise, you'll discover cloud-based donor intelligence, ministry-centric CRM capabilities, unparalleled security, and robust automation at your fingertips. Take your organization to the enterprise level and beyond with the all-in-one simplicity your staff longs for, and your mission requires.


  **Average Rating:** 3.3/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate DonorDirect Studio Enterprise?**

- **Reporting:** 6.7/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 5.8/10 (Category avg: 8.9/10)
- **Gift Tracking:** 3.3/10 (Category avg: 8.3/10)
- **Acknowledgments & Communications:** 6.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind DonorDirect Studio Enterprise?**

- **Seller:** [Ministry Brands Holding](https://www.g2.com/sellers/ministry-brands-holding)
- **HQ Location:** N/A
- **Twitter:** @bridgeelement (188 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Mid-Market


### 21. [Givelify](https://www.g2.com/products/givelify/reviews)
  Givelify is the most loved and trusted online and mobile giving platform. Along with its powerful donation management system, it’s the fastest-growing technology for advancing generosity in the world. We instantly connect people to their heart’s impulse to do good with award-winning products and experiences. A global community of more than 1.5 million generous people support their favorite churches, places of worship, nonprofits and causes with over $5 billion in donations across more than 70,000 organizations. Givelify leads all giving apps on the App Store and Google Play Store with more than 104,000 verified authentic reviews with an average 4.9 out of 5-star rating. Learn more at Givelify.com.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 3

**Who Is the Company Behind Givelify?**

- **Seller:** [Givelify](https://www.g2.com/sellers/givelify)
- **Year Founded:** 2013
- **HQ Location:** Indianapolis, US
- **Twitter:** @Givelify (3,259 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/givelify/ (97 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 22. [Givergy](https://www.g2.com/products/givergy/reviews)
  Givergy is on a mission to help organizations raise more funds and change charitable giving worldwide. As a certified B Corporation with an award-winning fundraising platform, Givergy offers a range of cutting-edge fundraising solutions and expert advice. With operations in North America, UK & Europe, Australia, and Hong Kong, Givergy has supported over 3,000 nonprofits and charities to help them raise over USD $1.1 billion worldwide, helping some of the biggest names in the fundraising industry. The Givergy fundraising platform covers every aspect of fundraising regardless of an organization's size. To get started, visit www.givergy.com


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 20
**How Do G2 Users Rate Givergy?**

- **Reporting:** 9.2/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Gift Tracking:** 5.8/10 (Category avg: 8.3/10)
- **Acknowledgments & Communications:** 7.5/10 (Category avg: 8.3/10)

**Who Is the Company Behind Givergy?**

- **Seller:** [Givergy](https://www.g2.com/sellers/givergy)
- **Year Founded:** 2011
- **HQ Location:** London, UK
- **Twitter:** @GivergyGlobal (3,789 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/givergy (80 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Non-Profit Organization Management
  - **Company Size:** 60% Small-Business, 40% Mid-Market


#### What Are Givergy's Pros and Cons?

**Pros:**

- Ease of Use (4 reviews)
- Customer Support (2 reviews)
- Event Management (2 reviews)
- Intuitive (2 reviews)
- Auction Management (1 reviews)

**Cons:**

- Difficult Learning (1 reviews)
- Difficult Learning Curve (1 reviews)
- Difficulty (1 reviews)
- High Fees (1 reviews)
- Integration Issues (1 reviews)

### 23. [haku](https://www.g2.com/products/haku/reviews)
  haku is an all-in-one platform for events, fundraising, marketing, and engagement, powering endurance events and nonprofit organizations. Established in 2013, we began by transforming endurance events with flexible technology that simplified management and drove growth. Since then, we’ve brought that same innovation to nonprofits — helping organizations power events, fundraising, marketing, and engagement so they can focus on impact, not fixing broken systems. Today, haku is trusted by Eagles Autism Foundation, Track Shack, Blistering Pace, Chevron Houston Marathon, Vienna City Marathon, Colon Cancer Coalition, and many other leading endurance events and nonprofits. To learn more about haku and our work with endurance events and nonprofits, visit hakuapp.com


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 17
**How Do G2 Users Rate haku?**

- **Reporting:** 7.8/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Gift Tracking:** 6.7/10 (Category avg: 8.3/10)
- **Acknowledgments & Communications:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind haku?**

- **Seller:** [haku](https://www.g2.com/sellers/haku)
- **Year Founded:** 2013
- **HQ Location:** Miami, US
- **LinkedIn® Page:** https://www.linkedin.com/company/haku/ (147 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 71% Small-Business


#### What Are haku's Pros and Cons?

**Pros:**

- Customer Support (10 reviews)
- Ease of Use (9 reviews)
- Features (6 reviews)
- Response Time (5 reviews)
- Easy Creation (4 reviews)

**Cons:**

- Lacking Features (8 reviews)
- Missing Features (7 reviews)
- Limited Features (3 reviews)
- Confusion (2 reviews)
- Difficult Learning (2 reviews)

### 24. [Paperless](https://www.g2.com/products/paperless-transaction-corp-paperless/reviews)
  Paperlesstrans offers solutions such as donor management combined with cost-effective, secure payment processing.


  **Average Rating:** 3.7/5.0
  **Total Reviews:** 13
**How Do G2 Users Rate Paperless?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Paperless?**

- **Seller:** [Paperless Transaction](https://www.g2.com/sellers/paperless-transaction)
- **Year Founded:** 1998
- **HQ Location:** Southlake, US
- **Twitter:** @paperlesstrans (462 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/paperlesstrans?originalSubdomain=gr (14 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 62% Small-Business, 31% Mid-Market


### 25. [Agilon One](https://www.g2.com/products/agilon-one/reviews)
  Agilon's One is a sophisticated, future-ready, Donor Management and CRM solution to help non-profit organizations manage relationships and interactions with their donors, alumni, board members and corporate partners. Our system is configurable to meet your organization's needs with modules for Relationship Management, Contributions Processing, Planned Giving, Donor & Alumni Outreach, Analytics & Modeling, Capital Campaigns, Crowdfunding, Marketing Communications, Events Management, Memberships, Scholarships, and Stewardship.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2

**Who Is the Company Behind Agilon One?**

- **Seller:** [AgilOn](https://www.g2.com/sellers/agilon)
- **HQ Location:** Sweden
- **LinkedIn® Page:** https://www.linkedin.com/company/agilon (4 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Mid-Market, 50% Small-Business



    ## What Is Donor Management Software?
  [Nonprofit Software](https://www.g2.com/categories/nonprofit)
  ## What Software Categories Are Similar to Donor Management Software?
    - [Fundraising Software](https://www.g2.com/categories/fundraising)
    - [Nonprofit CRM Software](https://www.g2.com/categories/nonprofit-crm)
    - [Volunteer Management Software](https://www.g2.com/categories/volunteer-management)
    - [Donor Prospect Research Software](https://www.g2.com/categories/donor-prospect-research)
    - [Grant Management Software](https://www.g2.com/categories/grant-management)
    - [Admission-Based Nonprofit Software](https://www.g2.com/categories/admission-based-nonprofit)
    - [Nonprofit Payment Gateway Software](https://www.g2.com/categories/nonprofit-payment-gateway)

  
---

## How Do You Choose the Right Donor Management Software?

### What You Should Know About Donor Management Software

### What is Donor Management Software?

Donor management software is used by organizations to manage every aspect of a nonprofit’s relationship with its donors. Nonprofit organizations use donor management solutions to control all donor-related information and grow their donor bases. Organizations also use donor management software to accept donations and track those contributions. Donor management solutions provide an end-to-end option for nonprofits to oversee the entire donations process, from running donor campaigns and boosting engagement to actually accepting donations and analyzing donation-related data. These solutions are a vital piece of a nonprofit organization’s fundraising arsenal and provide the potential to improve the efficiency and efficacy of donor management teams.

Key Benefits of Donor Management Software

- Leverage current donor base to raise funds and hit goals
- Strengthen donor and contact relationships by keeping in constant contact
- Increase giving and new donations through email blasts, newsletters, and hub for donors
- Track and target key donors with segmented analytics
- Ensure the relevance of an outreach effort for respective recipients
- Reduce costs by having automation within donor management

### Why Use Donor Management Software?

Nonprofits use donor management software for many reasons. Primary objectives include increasing their reach, supporting fundraising efforts, engaging in online fundraising, managing donor information, soliciting donations, and accepting donations. Donor management solutions provide nonprofits with control over every aspect of the donation process and allow improved access and insight into the process. The robust features included in many donor management solutions make them attractive options for organizations looking for a single solution to take care of their entire donor process.

**Donor communication —** Communicating with donors is vital for maintaining strong donor relationships. Donor management solutions provide a direct communication channel to donors, allowing nonprofits to send follow-up communication via email after receiving a donation. There are multiple communication channels through which users can maintain contact with donors. Certain solutions contain mass messaging features, which allow multiple points of access to donors via email and text messaging. While the majority of solutions in this category contain emailing features, some also allow users to send mass text messages.

**Make informed decisions –** The control and insight that donor management software can lend to the donor management process help users make informed, strategic decisions. Instead of fumbling around with huge data sets that give little to no insight to those who aren’t extremely data-savvy, reporting features provide sensible and easily digestible representations of data. While detailed reporting and analytics features are not present in every donor management solution, they are found in a large number of tools. Users can leverage insights into trends and historical data toward more strategic and better-informed decision-making.

**Manage donor information —** Donor management software functions somewhat like a [nonprofit constituent relationship management](https://www.g2.com/categories/nonprofit-crm) platform in that it allows nonprofits to organize donor information by providing donor profiles to complete. You can import existing contact data into your solution to easily access information such as donor addresses, contact information, giving history, and more.

**Accept donations –** Nonprofit organizations utilize donor management solutions to accept multiple types of donations. Donations can potentially be made online, via text, through direct bank transactions, or with credit or debit cards.

**Donor campaign management —** Running well-organized campaigns is vital to drumming up support and boosting donations. Donor management software contains campaign management tools to run campaigns and reporting tools to view the results of those campaigns. These campaigns primarily include email marketing, but may include social media marketing. Your organization can create specific donation pages for each campaign, giving each round of outreach a unique feel.

**Donor retention —** Nonprofits use donor management software to help with donor retention. Organizations can use these solutions to launch and run campaigns designed to engage donors and ideally gather more pledges. Creating more touchpoints between your organization and your donor base is key to ensuring your donors stay loyal and continually giving to your organization. For example, a one-time donor may forget about your organization and the work you do. Repeat messaging can get your name in front of that donor and make it more likely that they donate again instead lapsing.

**Re-engage with lapsed donors –** A key feature of donor management software is donor targeting. Nonprofits can use this feature to quickly sort their contacts by demographic, most recent donors, time of last contact, and more. Teams can utilize the built-in communication tools to send targeted messaging to certain groups, prompting them to donate again or engage with your organization in some other way. Marketing automation, reporting, built-in communication tools, and analytics features all contribute to the end goal of donor engagement and re-engagement.

**Data management —** Donor management software gathers vast amounts of data on your donors and their contributions. Users can structure the data in useful ways and gain insights that would typically not be immediately obvious with these solutions. Donation teams can generate custom reports and analyze them to gain more clarity into where resources need to be directed.

### Who Uses Donor Management Software?

Nonprofit organizations are the users of donor management software, as a large portion of nonprofit funding comes via donations. Since donations are such an important source of funding for nonprofits, managing donors and donor activity properly is immensely important. For example, your nonprofit has lofty fundraising goals set by your board and strict deadlines to meet. Donor management software can improve your reach, track your team’s activities, and boost your chances of reaching those goals.

### Donor Management Software Features

Donor management solutions may include, but are not limited to, the following features:

**Dashboards –** Many donor management solutions contain dashboard features, which present the user with an easily understandable interface for interacting with the software. The dashboard provides real-time access to all of your information, from donor information to fundraising activity.

**Reporting –** Certain donor management software offers a reporting feature, which can generate detailed activity reports. Organizations can use these reports to shape donor strategy going forward. You can create a report that pulls donation numbers week by week from the past three years, notice that donations are usually down during a certain week, and then use that information to boost outreach during that period.

**Marketing automation –** Marketing automation saves time and has the ability to make your organization more efficient by eliminating mistakes in the marketing process. You may utilize a separate [marketing automation software](https://www.g2.com/categories/marketing-automation), but some robust donor management tools provide access to marketing automation features directly within the application. One can use these features to set up automated thank-you email responses or to gently nudge your donor base when they haven’t contributed in a while. Automating these processes means that you free up time to focus on more value-adding tasks, such as strategy.

**Email distribution –** Email distribution and mail-merge (the automatic addition of email addresses and personalized emails to expedite the process of sending out tons of marketing material at once) are two features included in the majority of donor management solutions. These allow users to send donor-related emails directly from the application.

**Messaging templates –** Some donor management solutions may contain email templates so users can easily craft and send acknowledgment emails. These solutions may also contain direct mail templates to help craft and send direct mail messages within the donor management application.

**Data integration –** Integrating existing data sets, primarily in the form of donor information and past donation history, is important to ensuring a smooth transition to a new donor management system. With quality data integration built in to your new solution, users can be sure that the information they will be relying on is accurate.

**Mobile-optimized: –** Mobility is increasingly important for software of all types, and donor management is no exception. Software vendors in this category are offering mobile-ready solutions to make accepting donations easier. Certain software offers text-to-give options, through which donors can make donations via text. Removing barriers makes it easier to solicit more donations.

**Task management –** Donation management at larger nonprofits may require an entire team of employees. These solutions may include task management tools, which schedule and assign tasks to individuals on the team and monitor the status of these tasks. Nonprofits often have fundraising goals and donation deadlines to stick to, so having a tool to organize the team can play a huge role in meeting those deadlines and hitting those goals.

**Mass messaging –** Donor management software may offer mass text messaging features, allowing organizations to reach out directly to their donor base. The combination of mass messaging features and text-to-give functionalities creates an additional line of communication and an additional donation channel.

**Donation pages –** Some solutions can create custom donor campaign pages to accompany targeted outreach. These pages streamline the donation process and track activity on the page more closely.

**Real-time activity monitor —** Using a real-time activity monitor, users can keep track of all donor activity as it occurs. This ensures that your nonprofit is up to date with all donor activity. Changes can be monitored and trigger immediate action to alleviate any issues and ensure a smoothly run donor management process.

#### Additional Donor Management Features

**Prospect research database –**

**Dashboards –** Donor management tools may provide access to a prospect database so you can carry out prospect research more easily. Prospect research is vital to increasing your number of donors, raising additional funds, and hitting donation goals. There is dedicated [donor prospect research software](https://www.g2.com/categories/donor-prospect-research), but having those tools within a donor management solution streamlines the entire process. With this feature, users can research potential donors and carry out marketing and outreach tasks all within the same tool.

**Custom reporting –** Many donor management solutions offer reporting features, but some can create custom report filters so that you can get exactly the data you want in the format best suited to the task. You may be able to automate the reporting process as well, ensuring that you have weekly, auto-generated, custom reports on all of the information that your organization deems vital.

**Dashboards –** Some software in this category may contain the ability to create online forms. These may include sign-up forms, forms to track donor information changes, and more. Creating forms and distributing forms easily streamlines and standardizes the information collection process, which frees you up to focus on creative tasks

### Trends Related to Donor Management Software

Donor management software is constantly changing and evolving to meet the needs of nonprofit organizations. There are a few trends in the donor management software industry that have shown staying power and will likely continue to be a vital part of the industry’s development. Solutions in this category are growing increasingly robust, adding features that provide further functionality for users.

One of these trends is mobile optimization. This doesn’t just include optimizing the application portal for mobile, but also includes providing text-to-give options for donors and mass messaging features for organizations. That’s not to say that mobile website and email optimization is not important. It certainly is, particularly as an increasing proportion of donations are made on mobile devices. More donor management software vendors are providing these features in addition to mobile applications so that teams can stay on top of the donor management process from anywhere. The increased mobility has particular utility for staff on the ground at a fundraising event, who can use it to access profiles and solicit donations at the event.

Another trend in the industry is the inclusion of marketing automation features. Automating marketing tasks saves teams time and effort that would otherwise be spent on repetitive tasks. From sending reminders to donors who have not donated in a long time to providing more opportunities for donors to engage with your organization, marketing automation features are increasingly included in robust donor management solutions.

### Software and Services Related to Donor Management Software

Donor management software is closely related to [fundraising](https://www.g2.com/categories/fundraising), [nonprofit accounting](https://www.g2.com/categories/nonprofit-accounting),[donor prospect research](https://www.g2.com/categories/donor-prospect-research), and [nonprofit gateway software](https://www.g2.com/categories/nonprofit-payment-gateway). Many donor management applications provide features similar to those found in [fundraising](https://www.g2.com/categories/fundraising), [nonprofit CRM](https://www.g2.com/categories/nonprofit-crm), prospect research, and [marketing automation software](https://www.g2.com/categories/marketing-automation). Donor management software may integrate with [nonprofit accounting software](https://www.g2.com/categories/nonprofit-accounting) and import contact data from your CRM tool.