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Best Design Systems Software for Small Business

Gauri Pawsey
GP
Researched and written by Gauri Pawsey

Products classified in the overall Design Systems category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Design Systems to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Design Systems category.

In addition to qualifying for inclusion in the Design Systems Software category, to qualify for inclusion in the Small Business Design Systems Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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6 Listings in Small Business Design Systems Available

(6,237)4.7 out of 5
1st Easiest To Use in Design Systems software
View top Consulting Services for Canva
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Canva is an end-to-end AI-powered visual communication and collaboration platform empowering everyone in the world to design everything from presentations to infographics, videos, documents, websites,

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 67% Small-Business
    • 23% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Canva is a design tool used for creating various types of visual content such as menus, social media posts, promotional designs, and more.
    • Reviewers like the easy-to-use interface, the time-saving ready-made templates, and the convenience of the mobile app for quick design needs.
    • Users mentioned limitations in export quality for some templates, a lack of advanced design features, and a desire for more free restaurant-style designs.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Canva Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,276
    Templates
    910
    Features
    798
    Template Availability
    773
    Useful
    723
    Cons
    Limited Features
    422
    Limited Options
    395
    Expensive
    348
    Limited Templates
    325
    Limited Customization
    300
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Canva features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    Template Usage
    Average: 8.3
    9.0
    Educational Resources
    Average: 8.4
    9.4
    Design Templates
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Canva
    Company Website
    Year Founded
    2012
    HQ Location
    Sydney
    Twitter
    @canva
    333,560 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    10,807 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Canva is an end-to-end AI-powered visual communication and collaboration platform empowering everyone in the world to design everything from presentations to infographics, videos, documents, websites,

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 67% Small-Business
  • 23% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Canva is a design tool used for creating various types of visual content such as menus, social media posts, promotional designs, and more.
  • Reviewers like the easy-to-use interface, the time-saving ready-made templates, and the convenience of the mobile app for quick design needs.
  • Users mentioned limitations in export quality for some templates, a lack of advanced design features, and a desire for more free restaurant-style designs.
Canva Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,276
Templates
910
Features
798
Template Availability
773
Useful
723
Cons
Limited Features
422
Limited Options
395
Expensive
348
Limited Templates
325
Limited Customization
300
Canva features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
9.2
Template Usage
Average: 8.3
9.0
Educational Resources
Average: 8.4
9.4
Design Templates
Average: 8.9
Seller Details
Seller
Canva
Company Website
Year Founded
2012
HQ Location
Sydney
Twitter
@canva
333,560 Twitter followers
LinkedIn® Page
www.linkedin.com
10,807 employees on LinkedIn®
(460)4.5 out of 5
5th Easiest To Use in Design Systems software
View top Consulting Services for Visme
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Visme makes it easy and affordable for anyone to create impactful, original, interactive experiences. Visme's all-in-one platform allows non-design professionals to transform the way they create, shar

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Education Management
    Market Segment
    • 69% Small-Business
    • 24% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Visme Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    42
    Features
    31
    Easy Creation
    26
    Templates
    26
    Content Creation
    24
    Cons
    Limited Features
    14
    Missing Features
    13
    Interface Issues
    9
    Limited Options
    9
    Poor Design
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Visme features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    9.0
    Template Usage
    Average: 8.3
    8.8
    Educational Resources
    Average: 8.4
    9.2
    Design Templates
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Visme
    Year Founded
    2014
    HQ Location
    Rockville, Maryland
    Twitter
    @VismeApp
    64,266 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    87 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Visme makes it easy and affordable for anyone to create impactful, original, interactive experiences. Visme's all-in-one platform allows non-design professionals to transform the way they create, shar

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Education Management
Market Segment
  • 69% Small-Business
  • 24% Mid-Market
Visme Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
42
Features
31
Easy Creation
26
Templates
26
Content Creation
24
Cons
Limited Features
14
Missing Features
13
Interface Issues
9
Limited Options
9
Poor Design
8
Visme features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
9.0
Template Usage
Average: 8.3
8.8
Educational Resources
Average: 8.4
9.2
Design Templates
Average: 8.9
Seller Details
Seller
Visme
Year Founded
2014
HQ Location
Rockville, Maryland
Twitter
@VismeApp
64,266 Twitter followers
LinkedIn® Page
www.linkedin.com
87 employees on LinkedIn®

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(681)4.4 out of 5
6th Easiest To Use in Design Systems software
Save to My Lists
Entry Level Price:$0
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    InVision is the visual collaboration platform powering the world’s smartest companies. We exist to make every kind of work more collaborative, inclusive and impactful. Between our platform, our practi

    Users
    • UX Designer
    • Designer
    Industries
    • Design
    • Marketing and Advertising
    Market Segment
    • 49% Small-Business
    • 33% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • InVision features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Template Usage
    Average: 8.3
    6.7
    Educational Resources
    Average: 8.4
    8.3
    Design Templates
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    InVision
    Year Founded
    2011
    HQ Location
    N/A
    Twitter
    @freehandapp
    48 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

InVision is the visual collaboration platform powering the world’s smartest companies. We exist to make every kind of work more collaborative, inclusive and impactful. Between our platform, our practi

Users
  • UX Designer
  • Designer
Industries
  • Design
  • Marketing and Advertising
Market Segment
  • 49% Small-Business
  • 33% Mid-Market
InVision features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.3
Template Usage
Average: 8.3
6.7
Educational Resources
Average: 8.4
8.3
Design Templates
Average: 8.9
Seller Details
Seller
InVision
Year Founded
2011
HQ Location
N/A
Twitter
@freehandapp
48 Twitter followers
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Design Huddle is a white label design and video creation platform, offering complete branding control and powerful APIs for custom integrations. It empowers businesses to streamline the creation of di

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 74% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Design Huddle Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Design Quality
    4
    Helpfulness
    4
    Team Collaboration
    4
    Versatility
    4
    Cons
    Feature Limitations
    4
    Difficulty
    2
    Editing Difficulties
    2
    Feature Deficiency
    2
    AI Limitations
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Design Huddle features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    10.0
    Template Usage
    Average: 8.3
    10.0
    Educational Resources
    Average: 8.4
    10.0
    Design Templates
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2018
    HQ Location
    Portland, US
    LinkedIn® Page
    www.linkedin.com
    9 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Design Huddle is a white label design and video creation platform, offering complete branding control and powerful APIs for custom integrations. It empowers businesses to streamline the creation of di

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 74% Small-Business
  • 21% Mid-Market
Design Huddle Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Design Quality
4
Helpfulness
4
Team Collaboration
4
Versatility
4
Cons
Feature Limitations
4
Difficulty
2
Editing Difficulties
2
Feature Deficiency
2
AI Limitations
1
Design Huddle features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
10.0
Template Usage
Average: 8.3
10.0
Educational Resources
Average: 8.4
10.0
Design Templates
Average: 8.9
Seller Details
Year Founded
2018
HQ Location
Portland, US
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®
(207)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Design Systems software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplif

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 40% Enterprise
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Frontify Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    15
    Customer Support
    14
    Branding Management
    11
    Asset Organization
    9
    Asset Management
    8
    Cons
    Learning Curve
    7
    Missing Features
    7
    Poor Usability
    7
    Poor Interface Design
    6
    Limited Customization
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Frontify features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    7.7
    Template Usage
    Average: 8.3
    8.1
    Educational Resources
    Average: 8.4
    7.8
    Design Templates
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2013
    HQ Location
    St.Gallen, Switzerland
    Twitter
    @Frontify
    2,771 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    332 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplif

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 40% Enterprise
  • 38% Mid-Market
Frontify Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
15
Customer Support
14
Branding Management
11
Asset Organization
9
Asset Management
8
Cons
Learning Curve
7
Missing Features
7
Poor Usability
7
Poor Interface Design
6
Limited Customization
5
Frontify features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
7.7
Template Usage
Average: 8.3
8.1
Educational Resources
Average: 8.4
7.8
Design Templates
Average: 8.9
Seller Details
Company Website
Year Founded
2013
HQ Location
St.Gallen, Switzerland
Twitter
@Frontify
2,771 Twitter followers
LinkedIn® Page
www.linkedin.com
332 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Baseline is an easy to use Brand Management Platform that unifies brand management, digital asset management (DAM), and content creation in one seamless ecosystem. Designed for businesses of all sizes

    Users
    No information available
    Industries
    • Design
    • Marketing and Advertising
    Market Segment
    • 93% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Baseline Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    13
    Branding Management
    8
    Features
    8
    Templates
    8
    Customization
    6
    Cons
    Expensive
    5
    Interface Issues
    5
    Slow Loading
    4
    Limited Options
    3
    Expensive Pro Version
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Baseline features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    9.4
    Template Usage
    Average: 8.3
    9.4
    Educational Resources
    Average: 8.4
    9.3
    Design Templates
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Baseline
    Year Founded
    2020
    HQ Location
    Reykjavik, IS
    Twitter
    @baselineis
    353 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Baseline is an easy to use Brand Management Platform that unifies brand management, digital asset management (DAM), and content creation in one seamless ecosystem. Designed for businesses of all sizes

Users
No information available
Industries
  • Design
  • Marketing and Advertising
Market Segment
  • 93% Small-Business
  • 17% Mid-Market
Baseline Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
13
Branding Management
8
Features
8
Templates
8
Customization
6
Cons
Expensive
5
Interface Issues
5
Slow Loading
4
Limited Options
3
Expensive Pro Version
2
Baseline features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
9.4
Template Usage
Average: 8.3
9.4
Educational Resources
Average: 8.4
9.3
Design Templates
Average: 8.9
Seller Details
Seller
Baseline
Year Founded
2020
HQ Location
Reykjavik, IS
Twitter
@baselineis
353 Twitter followers
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®