It's been two months since this profile received a new review

Baseline Reviews & Product Details

Baseline is an easy to use Brand Management Platform that unifies brand management, digital asset management (DAM), and content creation in one seamless ecosystem. Designed for businesses of all sizes, from startups to agencies and large enterprises, Baseline empowers teams to create, manage, and deploy consistent brand experiences across all touchpoints. Key features include: Brand Guide Creation: Easily create and share professional brand guidelines, ensuring consistency across your organization. Digital Asset Management (DAM): Centralize, organize, and share brand assets with intuitive tagging and powerful search capabilities. Design Editor: Create on-brand designs with direct access to your brand assets, colors, and fonts. Template Library: Utilize customizable, on-brand templates for various marketing materials. Collaboration Tools: Foster teamwork with role-based permissions, approval workflows, and real-time collaboration features. Version Control: Track changes, manage revisions, and easily revert to previous versions of assets. Baseline stands out for its budget-friendly approach and ease of use. It's focused on brand consistency without the headache. Whether you're a small business establishing your brand identity, a growing company managing multiple brands, or a large enterprise maintaining global brand consistency, Baseline provides the tools and flexibility to elevate your brand management process. With its user-friendly interface, powerful features, and scalable architecture, Baseline is more than just a DAM or design tool – it's a complete brand experience platform that grows with your business, turning brand management from a challenge into a competitive advantage.

Seller

Baseline

Languages Supported

English

Product Description

Baseline makes designing content incredibly simple and ensures that your brand/company/product looks professional. All it takes is a single click, and you got an on-brand design ready to publish. Here is how it works: First Baseline helps you create a solid brand guide by guiding you through a few simple steps. The brand guide gives you everything you need to keep your brand consistent across different platforms by making it easy to copy-paste values and CSS to wherever you need. Then Baseline Studio takes over. There you will find hundreds of templates for Instagram, Facebook, LinkedIn, ProductHunt, and more. All of which only need a single click to apply your brand to. No cumbersome color changes, font changes, or logo changes are required. Baseline takes care of all that for you. All you have to do is edit the text and images. As a result, Baseline makes content creation for your brand amazingly simple. It saves a lot of time when compared to alternatives like Canva. Something that could take hours can take under a minute.

Overview by

Gilli Sigurdsson

Top-Rated Alternatives

View All Alternatives

Baseline Media

Access all your brand sections from this simple dashboard

You can manage multiple brands easily.

The brand color section in the dashboard is packed with features. Click on any color to copy it, generate CSS code for all of them, and get accessibility contrast ratios for every color.

Create on-brand designs easily with our custom-built editor that easily has every brand asset on hand.

Access a large template library where every template already has your brand applied to it.

Baseline Demo - Digital Asset Management

Our asset library makes managing your assets a breeze.

Baseline Reviews (30)

G2 reviews are authentic and verified.

Here's how.

Minn T.

Google Trusted Photographer

Small-Business (50 or fewer emp.)

4/8/2025

"Absolutely awesome software"

5/5

What do you like best about Baseline?

I really like the UI because of how simple and well thought out it is and even more than that, I like the brand guides, which are clean, professional, and very presentable. This is great for leaving a very good first impression with clients. The founder is also very responsive, which shows dedication to the software and its future. Highly recommend this for anyone in marketing. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

So far, nothing to dislike about it. It does everything I want it to do and even a bit more. There is a roadmap, so I'm looking forward to any added functionality that will be added, but I am already completely satisfied with it as is. Review collected by and hosted on G2.com.

ammar a.

Marketing Consultant

Marketing and Advertising

Small-Business (50 or fewer emp.)

1/28/2024

"The First Tool Every Marketer Should Use To Establish Their Brand Identity"

5/5

What do you like best about Baseline?

The best thing I like about baseline because it provides the goal of its name.

That is establishing a base for your brand.

It starts with creating a brand, Name, Uploading your logo.

Then it automatically detects the colors of your logo, you can add more colors and color gradients to use in your brand, your images that you'll use as marketing assets.

It is very easy to setup, right from the start, it takes less than five minutes to create a brand base, I am honestly creating a new brand for my new business while I am writing this review, to make it as honest as I can.

By now, I have choosen brand name, color gradients, now I am choosing fonts and typescale. My brand base is ready by now.

That's why I like Baseline, very easy to setup. Now each time I want an image, I can use baseline to create the image with same fonts, same colors, and same gradients.

So my brand identity is the consistent throughout. Very professional tool.

I admire the mind of the creator who had this idea. Making your brand consistent. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

I would like to see more templates for advertising in the future. Review collected by and hosted on G2.com.

Alfredo P.

Personal Trainer

Small-Business (50 or fewer emp.)

12/22/2023

"Baseline: Your ally for flawless branded personalization"

4.5/5

What do you like best about Baseline?

Baseline.is has many features that make it an interesting software. For example, I like the intuitive and user-friendly interface that makes it easy to create branded material. Additionally, I appreciate its wide range of customization options that allow you to tailor the material to your specific brand needs. Baseline.us is an effective tool for creating high-quality visual content and promoting your brand image consistently and professionally. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

I would like it to be a little more user friendly inside, even in the construction, I would insert more elements, more integration and more AI, for the rest there is nothing that I don't like, perhaps the logo generation part is missing, it relies on logology Review collected by and hosted on G2.com.

What problems is Baseline solving and how is that benefiting you?

Baseline solves several problems related to creating branded material. Here are some examples:

1.Simplified customization: Baseline offers intuitive tools to easily customize materials like logos, banners, brochures and more. This allows companies to quickly create visual content that reflects their brand identity.

2.Brand Consistency: Baseline helps maintain visual consistency across all branded materials. This is particularly advantageous for companies that want to maintain a consistent and recognizable brand image.

3.Save time and energy: With Baseline, you don't need to rely on outside designers or spend significant time creating branded materials. The software simplifies the process, saving you valuable time and energy. Review collected by and hosted on G2.com.

Shivani K.

Small-Business (50 or fewer emp.)

2/23/2024

""Baseline: Your Gateway to Effortless Branding with Automation""

5/5

What do you like best about Baseline?

The best part about Basleline which I like much is its ease of use and implementation. Its customer support team is very good and responds immediately. It has so many advanced features for creating logos for different brands. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

I have been using Baseline for the past couple of months and I feel like its integration feature is one of its drawbacks. Review collected by and hosted on G2.com.

CHANDI D.

Senior Software Engineer

Small-Business (50 or fewer emp.)

10/18/2023

"finest editing tool -Baseline"

5/5

What do you like best about Baseline?

Baseline is an amazing, easy-to-use platform that helps create top-notch content for brands. With its extensive collection of themes and fonts, users may create a wide range of visual content, including presentations, social media posts, and more. After starting using baseline, I have more reach into my social media account. I am getting more orders nowadays. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

There is nothing to dislike, but the cost was high. When we want to use updated designs such as templates and fonts, we need to get their subscription plan. The resources can be fully utilized by many people if they prioritize pricing .implementation was not much difficult. If we have any doubts, the support team will help us. Review collected by and hosted on G2.com.

Sandhya R.

Small-Business (50 or fewer emp.)

10/18/2023

"""One of the finest application for designing and creation"""

5/5

What do you like best about Baseline?

Creating a logo is very easy using Baseline. we can start creating the logos from basic or also we can also develop and modify existing logos. The best thing about the Baseline is the logos that are created are easily integrated and incorporated with our brands. The customer support team also responds very quickly which results in increasing productivity. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

The Baseline is very easy to handle and implement the logos created. The features that are available are good but they need to look at their user interface which is very old style. Sometimes it is difficult to navigate a few features because of its clumsy UI. Review collected by and hosted on G2.com.

What problems is Baseline solving and how is that benefiting you?

I used to depend on so many websites for my company logo creation. Every time a new product is added as a part of our expansion we need to create a template with a logo which costs me more for a rich look. But now with the help of Baseline, I can do all the stuff starting from logo design to creating social media posts with grasping templates. Thanks to Baseline it is the one-stop solution for all my problems. Review collected by and hosted on G2.com.

k c.

Application Developer

Small-Business (50 or fewer emp.)

10/9/2023

"""Designing any kind of logo or posts made simple and easy with Baseline"""

5/5

What do you like best about Baseline?

Baseline application is not only for logo creation and designing it also designs posts for different types of social media platforms like Instagram, Twitter, and Facebook. The best part is that it provides attractive templates for YouTube thumbnails which helps in getting more views for my channel as well. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

The user interface of Baseline looks very old and has many issues while accessing some features like adding tone of voice. The audio added is not so clear and the screen got stuck and faced lagging issues. Customer support teams take so much of time to solve the issues. Review collected by and hosted on G2.com.

What problems is Baseline solving and how is that benefiting you?

Baseline provides many custom templates for logo designing starting from text size and color to different font shapes we can build our logo as per our requirements in an attractive way. It saves my time and money because I used to invest a lot for my logo creation from other third parties. But now I can create my logo within less time and grow my business. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

2/27/2024

"The Best Brand Management Tool Available"

5/5

What do you like best about Baseline?

Baseline has significantly improved our efficiency. The streamlined process has saved us approximately 175 person-hours per month while managing 12 brands in it, empowering us to focus on delivering exceptional results and pursuing our mission-driven approach. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

Honestly, there's nothing negative only because the founder is very receptive to feedback and provides the best customer service. Review collected by and hosted on G2.com.

Sandhya R.

Mid-Market (51-1000 emp.)

8/18/2023

"""Baseline: Astonishing Application for Logo Designing"""

4.5/5

What do you like best about Baseline?

Baseline is providing me the opportunity to grow my business starting from scratch. It is giving so many features like brand logo creations to posting business templates on different social media platforms is the best part that I like personally. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

I dont find any issues with the Baseline web application. Every feature available in a web application is so good and clean but while accessing the Baseline mobile application I noticed a few issues like delay in screen load time. Review collected by and hosted on G2.com.

Lavanya D.

Software Engineer

Small-Business (50 or fewer emp.)

8/2/2023

""Best Content Editing Tool available in the Market.""

4.5/5

What do you like best about Baseline?

Baseline is a great easy-to-use application that helps in creating high quality content for brands. It has an extensive library of templates, graphics, and fonts, allowing users to create a wide range of wide range of visual content, social media posts, presentations, and more. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

Baseline is a subscription-based application, to access advanced features and templates user must have premium subscription. It sometimes can be a drawback for small businessess or individuals. Review collected by and hosted on G2.com.