Best Customer Data Platforms (CDP) - Page 12

WondarisⓇ is a cloud-based customer data platform that helps companies quickly and easily build high-value audiences from their 1st party data and activate them into multiple marketing channels with simple, clickable workflows. With the ability to centralise data from any of the public cloud vendors, including GCP, AWS, Azure and Snowflake, either via the pre-built connectors or businesses’ existing integration stack. WondarisⓇ gives businesses a private, safe, secure and infinitely scalable environment to leverage and manage 1st party data, to drive more effective marketing and better customer experiences.

Yeti Data offers a cloud-based "private data exchange" service that solves the marketer's challenge of managing, transforming and analyzing customer data from many disparate sources while managing use-rights and privacy rules. Yeti Data private data exchanges provide an arena for companies to check-in, and frequently exchange data with partners and customers.

ADvance is an audience engagement platform that enables publishers to create, market, package and fulfil orders, to a target audience.

Acceleraid Customer Data & Transaction Platform (CDTP) Unified customer data for smarter marketing decisions. The acceleraid Customer Data & Transaction Platform (CDTP) consolidates fragmented customer and transaction data into a centralized, actionable system. It enables marketing, sales, and service teams to gain a 360-degree view of every customer—turning raw data into relevant, real-time insights. Whether it's anonymous clickstream data or logged-in transactions, CDTP merges all touchpoints across your digital ecosystem. The result: accurate, real-time profiles and segments that empower personalized customer journeys and data-driven decision-making. #Key Features: - Real-Time Data Processing: Immediate access to updated customer activities and interactions. - Seamless Data Integration: Collects and harmonizes data from websites, apps, CRM, ERP, and more. - Privacy-Ready Architecture: Built-in compliance with GDPR and data protection standards. - Flexible Integration: Work seamless with other CDPs, CRMs, Datalakes, Marketingsystems etc. #Use Cases: - Personalized campaigns with real-time behavioral targeting - Cross-channel customer journey orchestration - Improved customer retention through smart segmentation - Seamless activation of predictive audiences #Why acceleraid CDTP? Unlike traditional CDPs, acceleraid combines customer data with transactional insights—enabling marketers to not just understand who their customers are, but also how they behave and buy in real time.

Acxiom Real ID™ delivers sub second decisions to power relevant messages in real time, enabling the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences.

ai-InteleKt is a cutting-edge AI-driven platform designed to meet the diverse needs of mid-scale to large-scale enterprises. Our platform equips companies with the essential data infrastructure to prioritize their customers in every decision. By using ai-Intelekt , businesses can gather, unify, and direct their customer data to any required system, enabling a deeper understanding of their customers and the creation of seamless, compelling real-time experiences. Our comprehensive suite of features includes advanced Customer Data analytics, Customer engagement platform, Customer Loyalty Management along with account management, contact management, Lead management , Opportunity management, an AI-powered dash boards, task management, marketing campaign management, sales forecasting, customer Service request and robust reporting and analytics.

akaInsights allows you to access and understand data from multiple channels. It helps conjure a 360 view of every customer and has powerful predictive models so that you can know what their needs are, before your customer know it themselves. With akaInsights, you can now discover and define new customer segments, make smarter personalization interventions and target most valuable segments by delivering sophisticated marketing campaigns across all offline and online channels.

Algonomy (previously Manthan-RichRelevance) is a global leader in algorithmic customer engagement powering digital first strategies for retailers and brands. With industry-leading retail expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration and customer analytics. Headquartered in San Francisco and Bangalore, our global presence spans over 20 countries.

AnalyticsIQ is a pioneering data company that blends cognitive psychology with data science to provide comprehensive, predictive marketing data. Their proprietary databases—PeopleCore, BusinessCore, and Connection+—offer over 1,500 unique attributes covering more than 264 million individuals and 24 million businesses. This approach enables organizations to understand not just who their customers are and what they do, but also why they make certain decisions, facilitating more personalized and effective marketing strategies. Key Features and Functionality: - PeopleCore: A consumer marketing database featuring over 1,500 predictive data points on more than 264 million individuals and 127 million households. It includes insights into demographics, behaviors, and psychological drivers. - BusinessCore: A B2B database covering over 24 million businesses and 129 million professionals, providing detailed information on companies and their key decision-makers. - Connection+: A B2B2C linkage solution that connects personal and professional data, offering a holistic view of individuals both at home and at work. - ChannelIQ: An innovative suite of data covering various consumer channel behaviors, including social media activity, TV consumption, and podcast habits, enabling marketers to optimize messaging and targeting. Primary Value and Solutions Provided: AnalyticsIQ empowers organizations to enhance their marketing effectiveness by offering deep insights into consumer and business behaviors and motivations. By understanding the psychological drivers behind decisions, companies can create more personalized and impactful marketing campaigns. This leads to improved customer engagement, higher conversion rates, and better overall business outcomes. Additionally, AnalyticsIQ's data solutions support predictive modeling, audience segmentation, and cross-channel targeting, enabling businesses to stay ahead in a rapidly evolving market landscape.

We at Applicata believe that profitable online marketing is for everyone. By empowering agencies and brands to perform more effective online advertising, our software enables businesses of any size to focus on profitability and compete with the biggest online advertisers in the world. Applicata analyzes the data collected during the consumer interactions with the brand and defines the impact and efficiency (ROI) of advertising on consumer behavior. Based on this consumer and advertisement database we can answer all the key questions every brand owner needs to know to manage their advertisement and attract more potential customers, close more sales, make those clients more profitable through time and keep them. Applicata is a Business Intelligence solution that combines state-of-the-art software and guidance of our expert consultants to provide a powerful, customised, online marketing management tool. Applicata focuses on gaining and managing the most profitable consumers. We make profitability simple, on any scale.

Arrigoo is a Customer Data Platform (CDP) designed to be an accessible and secure solution for businesses. It stands out by focusing on: Low-Cost & Fast Onboarding: Unlike complex enterprise platforms, Arrigoo is built to get your team up and running quickly with a low initial investment. This allows companies to see value and ROI sooner. Strong Data Protection: Arrigoo prioritizes data privacy and compliance. It offers GDPR-friendly hosting within the EU or even on the customer's own infrastructure, ensuring that sensitive customer data is handled securely and in line with strict European data protection regulations.

AudienceMaker is a customer intelligence tool that allows marketers to quickly and easily access their first party data and Speedeon third-party data. The platform is secure, and allows users to create audiences, enhance current files, create sophisticated predictive models, and discover audience insights using our intuitive interface. The entire platform is underpinned by Speedeon's best in class dataset which includes high value audiences like new movers, or audiences showing specific intent for industries like insurance, finance, and more. Our team offers white-glove support for both onboarding and beyond to ensure strategies powered by AudienceMaker are a success.

Blendee The First European M.O.S. Engage Your Perfect Audience. Enjoy The Experience. Elevate Your Business Blendee is the first European Marketing Operating System (𝖬.𝖮.𝖲.), a technological solution that arises from the evolution of the more traditional marketing and advertising technologies. Blendee combines the functions of a modern Customer Data Platform, an Ad Server and a performing DMP (Audience Management Platform). Blendee is an end-to-end solution which allows to orchestrate and to oversee the entire customer journey of each individual user. From the first impression on paid channels to engagement and retention activities, Blendee allows users to personalize the customer experience in every touchpoint, managing all marketing activities from a single platform.

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