Best Customer Data Platforms (CDP) - Page 12
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
Best Customer Data Platforms (CDP) At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Everything you need to know to understand your customer Collect all the information about your customers and clients in one place. In today’s world, information is the key to successful business opera
- 50% Enterprise
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
Our Spotlight platform provides much more than CRM only can offer. Spotlight platform covers additional possibilities regarding marketing and interaction with customers. We know that the future lies
- 67% Mid-Market
- 33% Small-Business
- Overview
- User Satisfaction
- Seller Details
Our mission is to connect people, brands, and media owners truly. We believe a true connection is built upon explicit consent and grows over time because of the unique value it provides to all parties
- Overview
- User Satisfaction
- Seller Details
WondarisⓇ is a cloud-based customer data platform that helps companies quickly and easily build high-value audiences from their 1st party data and activate them into multiple marketing channels with s
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
Yeti Data offers a cloud-based "private data exchange" service that solves the marketer's challenge of managing, transforming and analyzing customer data from many disparate sources while managing use
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
ADvance is an audience engagement platform that enables publishers to create, market, package and fulfil orders, to a target audience.
755 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Acceleraid Customer Data & Transaction Platform (CDTP) Unified customer data for smarter marketing decisions. The acceleraid Customer Data & Transaction Platform (CDTP) consolidates fragmente
- Overview
- User Satisfaction
- Seller Details
Acxiom Real ID™ delivers sub second decisions to power relevant messages in real time, enabling the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to
18,156 Twitter followers
- Overview
- User Satisfaction
- Seller Details
ai-InteleKt is a cutting-edge AI-driven platform designed to meet the diverse needs of mid-scale to large-scale enterprises. Our platform equips companies with the essential data infrastructure to pri
- Overview
- User Satisfaction
- Seller Details
akaInsights allows you to access and understand data from multiple channels. It helps conjure a 360 view of every customer and has powerful predictive models so that you can know what their needs are,
2,235 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Algonomy (previously Manthan-RichRelevance) is a global leader in algorithmic customer engagement powering digital first strategies for retailers and brands. With industry-leading retail expertise con
- 100% Small-Business
12,525 Twitter followers
- Overview
- User Satisfaction
- Seller Details
AnalyticsIQ is a pioneering data company that blends cognitive psychology with data science to provide comprehensive, predictive marketing data. Their proprietary databases—PeopleCore, BusinessCore, a
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
We at Applicata believe that profitable online marketing is for everyone. By empowering agencies and brands to perform more effective online advertising, our software enables businesses of any size to
12 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Arrigoo is a Customer Data Platform (CDP) designed to be an accessible and secure solution for businesses. It stands out by focusing on: Low-Cost & Fast Onboarding: Unlike complex enterprise
- Overview
- User Satisfaction
- Seller Details
AudienceMaker is a customer intelligence tool that allows marketers to quickly and easily access their first party data and Speedeon third-party data. The platform is secure, and allows users to creat
