Acxiom
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The best data in the world is useless if you can't integrate and analyze it and apply the resulting insights. Acxiom Marketing Services creates a secure, unified foundation for all your relevant data-driven marketing.
Acxiom Healthcare makes it easy and safe to use people-based information to deliver relevant data-driven solutions for patient engagement. Acxiom provides industry-leading identity management and deeper data insights to power opportunities in today’s value-based healthcare environment.
Acxiom Real ID™ delivers sub second decisions to power relevant messages in real time, enabling the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences.
With InfoBase, Acxiom’s data-driven marketing tool, you get access to over 400 anonymised customer insights based on a rich, unique combination of public and historic data. Ethically sourced over decades, our data provides the deepest level of customer intelligence. This powerful platform uses cohorts to consolidate personal information, maximizing accuracy and predictability while keeping identities secure. Plus, with full coverage of all UK addresses, you’ll never miss a valuable lead!
Acxiom Real-Time Personalization enables you to vary the value proposition of your products and services based on the recipients as they interact with your brand—whether on a website, mobile application, call center or in person. It enables you to emphasize messaging that resonates with people based on their activities, interests, and opinions
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What is Acxiom?
Acxiom is a global technology and services company that specializes in harnessing the power of data to enable businesses and organizations to make better, more informed decisions. Operating since 1969, Acxiom offers a wide range of solutions, including data integration, audience insights, and customer experience management. Their expertise in data analytics and marketing services helps clients across various industries, including retail, finance, and insurance, more effectively engage with their customers. Acxiom's innovative approaches to privacy-conscious data use have made it a leader in ethical data use, ensuring that their data practices conform to the latest regulations and standards.
