Acceleraid Customer Data & Transaction Platform (CDTP) Unified customer data for smarter marketing decisions. The acceleraid Customer Data & Transaction Platform (CDTP) consolidates fragmented customer and transaction data into a centralized, actionable system. It enables marketing, sales, and service teams to gain a 360-degree view of every customer—turning raw data into relevant, real-time insights. Whether it's anonymous clickstream data or logged-in transactions, CDTP merges all touchpoints across your digital ecosystem. The result: accurate, real-time profiles and segments that empower personalized customer journeys and data-driven decision-making. #Key Features: - Real-Time Data Processing: Immediate access to updated customer activities and interactions. - Seamless Data Integration: Collects and harmonizes data from websites, apps, CRM, ERP, and more. - Privacy-Ready Architecture: Built-in compliance with GDPR and data protection standards. - Flexible Integration: Work seamless with other CDPs, CRMs, Datalakes, Marketingsystems etc. #Use Cases: - Personalized campaigns with real-time behavioral targeting - Cross-channel customer journey orchestration - Improved customer retention through smart segmentation - Seamless activation of predictive audiences #Why acceleraid CDTP? Unlike traditional CDPs, acceleraid combines customer data with transactional insights—enabling marketers to not just understand who their customers are, but also how they behave and buy in real time.