# Best Customer Advocacy Software - Page 3

## How Many Customer Advocacy Software Products Does G2 Track?

**Total Products under this Category:** 168

### Category Stats (Jul 2026)

- **Average Rating:** 4.51/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Customer Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,300+ Authentic Reviews
- 168+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Advocacy Software
 ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506)

Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo)

**Sponsored**

### UserEvidence

UserEvidence is a customer voice platform that automates social proof for GTM teams, generating verified case studies, testimonials, and stats in minutes. Using surveys and third-party reviews, UserEvidence continually captures feedback throughout the customer journey and creates a customer story library that proves the value of your product. Game-changing B2B companies like Pendo, Workato, Gong, Jasper.ai, and Ramp rely on UserEvidence to create authentic customer stories at scale.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-07-27T21%3A58%3A52Z&secure%5Bdisplayable_resource_id%5D=1435&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1435&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=170410&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D3&secure%5Btoken%5D=4a78c1a8284e9cf8d41bd3e198ef853d7ea8794b2e7341c38f9fd04ffbdf9adf&secure%5Burl%5D=https%3A%2F%2Fuserevidence.com&secure%5Burl_type%5D=company_website)

### [Snoball](https://www.g2.com/products/best-company-snoball/reviews)

Referrals. Done For You. Get more customers. Snoball generates referrals, creates marketing assets, and collects reviews from your happy customers. Finally, a word of mouth marketing platform that does it all for you. The Snoball Referrals Module automates the process of turning your satisfied customers into referring customers. This software complements our existing review generation and reputation-building tools to boost your word of mouth marketing. Snoball helps businesses of all sizes and departments. From marketing and sales to finance and business owners, we provide tools to grow, increase revenue, safeguard reputation, and make your current sales funnel more efficient.

**Average Rating:** 4.7/5.0

**Total Reviews:** 70

#### How Do G2 Users Rate Snoball?

- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.2/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Snoball?

- **Seller:** [Snoball](https://www.g2.com/sellers/snoball)
- **Year Founded:** 2019
- **HQ Location:** Pleasant Grove, UT
- **LinkedIn® Page:** https://www.linkedin.com/company/snoballplatform/ (320 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Renewables & Environment, Consumer Services
- **Company Size:** 47% Medium, 41% Small

#### What Do G2 Reviewers Say About Snoball?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Snoball for its **responsive support team** , ensuring quick and efficient communication for customer needs.
- Users find Snoball's **referral programs highly effective** , appreciating the easy setup and significant time savings.
- Users appreciate the **time-saving automation** of Snoball, allowing them to focus on other business areas effectively.
- Users praise the **responsive support team** of Snoball, leading to strong ROI and successful outreach efforts.
- Users appreciate the **ease of use** of Snoball, valuing its seamless setup and efficient onboarding process.

#### What Are Recent G2 Reviews of Snoball?

**["Effortless Referral Management with Snoball"](https://www.g2.com/survey_responses/snoball-review-11817899)**

**Rating:** 5.0/5.0 stars

_— Alex K._

[Read full review](https://www.g2.com/survey_responses/snoball-review-11817899)

**["Seamless End-to-End Customer Engagement That Drives New and Returning Business"](https://www.g2.com/survey_responses/snoball-review-12479941)**

**Rating:** 5.0/5.0 stars

_— Gavin P._

[Read full review](https://www.g2.com/survey_responses/snoball-review-12479941)

### [ExpertVoice](https://www.g2.com/products/expertvoice/reviews)

The ExpertVoice platform scales brand advocacy, builds awareness and improves sales performance. More than 900 of the world’s leading brands increase word of mouth and gather authentic UGC and reviews by connecting with their target audience inside the ExpertVoice network of 850k+ vetted industry experts. The Advocacy Platform allows a brand to measure the impact of advocacy marketing across e-commerce, retail and social media channels. Learn more about how ExpertVoice and its rapidly growing community of brands and experts can help your brand reach more consumers with trusted recommendations. www.expertvoice.com/business.

**Average Rating:** 4.1/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate ExpertVoice?

- **Ease of Use:** 8.2/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Ease of Admin:** 10.0/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ExpertVoice?

- **Seller:** [ExpertVoice](https://www.g2.com/sellers/expertvoice)
- **Year Founded:** 2004
- **HQ Location:** Salt Lake City, US
- **Twitter:** @readypulse (1,183 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18537909/ (167 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 53% Small, 26% Large

#### What Are Recent G2 Reviews of ExpertVoice?

**["So thankful for our ExpertVoice Team!"](https://www.g2.com/survey_responses/expertvoice-review-8138743)**

**Rating:** 5.0/5.0 stars

_— Verified User in Alternative Medicine_

[Read full review](https://www.g2.com/survey_responses/expertvoice-review-8138743)

**["Anticipating the needs of brands and making it fun for Experts."](https://www.g2.com/survey_responses/expertvoice-review-8226904)**

**Rating:** 5.0/5.0 stars

_— Sarah B._

[Read full review](https://www.g2.com/survey_responses/expertvoice-review-8226904)

### [Referral Rock](https://www.g2.com/products/referral-rock/reviews)

Referral Rock is referral software built to bring in referrals steadily, not in one big launch that fades. A dedicated advisor sets up the program around how your business sells, then it runs in the background without you managing it day to day. It's opinionated on purpose. Most programs stall when the person running it chases the moves that feel right but don't work: a big launch campaign, oversized rewards, endless brand tweaking, or pushing the referred friend to buy on the spot instead of just letting them raise their hand. Referral Rock is streamlined around what actually produces steady referrals, so it stays simple for your customer, easy for their friend, and hard to steer off course. A lot of programs never launch at all because they're waiting to get that right. The system already has. Run the program that fits how you sell. A refer-a-friend program that turns happy customers into new ones, an affiliate or partner program with its own portal, or an invite-only brand ambassador program. Set your own reward rules, two-sided, tiered, or milestone-based, and pay out in gift cards, cash, or account credit. Because the program is shaped to your business instead of a fixed template, very different models run on it: home services, professional services, clinics, financial offices, franchises, agencies, SaaS, and e-commerce. Most referral tools hand out a share link and leave the rest to you. Referral Rock works across the whole program, from enrollment and a branded member portal to sharing, rewards, and reporting, in one place.

**Average Rating:** 4.5/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Referral Rock?

- **Ease of Use:** 8.2/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.3/10 (Category avg: 9.0/10)
- **Ease of Setup:** 7.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Referral Rock?

- **Seller:** [Referral Rock](https://www.g2.com/sellers/referral-rock)
- **Year Founded:** 2017
- **HQ Location:** Washington, D.C.
- **Twitter:** @ReferralRock (3,837 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/referral-rock/ (13 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 60% Small, 33% Medium

#### What Do G2 Reviewers Say About Referral Rock?

_AI-generated summary from verified user reviews_

##### Pros

- Users rave about the **amazing customer support** of Referral Rock, enhancing their overall experience and setup process.
- Users appreciate the **customization options** in ReferralRock, allowing for tailored referral programs that enhance user experience.
- Users rave about the **incredible Concierge Service** that ensures campaign success with expert support.
- Users praise the **ease of use** of Referral Rock, requiring minimal training for effective implementation.
- Users appreciate the **easy integrations** of Referral Rock, enabling quick setup and a smooth referral marketing experience.

##### Cons

- Users note a significant **customer confusion** due to a learning curve, but support helps clarify issues over time.
- Users face **integration issues** with platforms like webstores and sales software, impacting overall functionality.
- Users note the **limited customization** options in Referral Rock, requiring additional effort to manage certain technical aspects.
- Users note a **learning curve for advanced customization** , but commend the helpful customer support that eases the process.
- Users find the **clunky UI/UX** frustrating, but appreciate the helpful customer service for navigation support.

#### What Are Recent G2 Reviews of Referral Rock?

**["ReferralRock helped us launch a program fast and easily"](https://www.g2.com/survey_responses/referral-rock-review-11201867)**

**Rating:** 5.0/5.0 stars

_— Anna-Lisa D._

[Read full review](https://www.g2.com/survey_responses/referral-rock-review-11201867)

**["Great team and easy-to-use program"](https://www.g2.com/survey_responses/referral-rock-review-10252896)**

**Rating:** 4.5/5.0 stars

_— Orit L._

[Read full review](https://www.g2.com/survey_responses/referral-rock-review-10252896)

### [Roster](https://www.g2.com/products/roster/reviews)

Everyone has influence, and the best brands use Roster to harness it. With Roster, companies convert passionate customers into brand ambassadors that drive awareness on social media, boost marketing initiatives like reviews, and drive revenue. Roster's comprehensive toolset helps companies: (1) Recruit, Engage, and Reward a Community (2) Amplify Brand Awareness (3) Leverage User Generated Content (4) Drive Word of Mouth Revenue

**Average Rating:** 4.4/5.0

**Total Reviews:** 61

#### How Do G2 Users Rate Roster?

- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.8/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Roster?

- **Seller:** [Roster](https://www.g2.com/sellers/roster)
- **Year Founded:** 2016
- **HQ Location:** Lehi, Utah
- **Twitter:** @get\_roster (873 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/getroster/ (32 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Consumer Goods, Health, Wellness and Fitness
- **Company Size:** 76% Small, 16% Medium

#### What Do G2 Reviewers Say About Roster?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Roster's **ease of use** invaluable for managing campaigns and affiliate activities all in one centralized location.
- Users value Roster for its **exceptional customer support** , which includes personalized assistance and quick service responses.
- Users find Roster's **easy setup** invaluable, enjoying seamless integration and helpful guidance throughout the onboarding process.
- Users value Roster's **effective campaign management** , appreciating its ease of use and robust support for affiliate success.
- Users appreciate the **centralized and intuitive system** of Roster, which streamlines management and enhances efficiency across campaigns.

##### Cons

- Users express concern over **missing features** like a mobile app and YouTube integration, impacting their experience with Roster.
- Users report **inaccuracy in campaign metrics** , lacking detailed insights and reliable tracking of influencer actions.
- Users express a desire for an **easier way to credit affiliates retroactively** for phone transactions initiated by customers.
- Users express concern over **delayed feature updates** , particularly regarding the long-awaited YouTube integration for branding needs.
- Users find the **initial complexity** of Roster overwhelming, though support is excellent in providing clarification.

#### What Are Recent G2 Reviews of Roster?

**["Comprehensive Influencer Management with Unmatched Support"](https://www.g2.com/survey_responses/roster-review-12295501)**

**Rating:** 5.0/5.0 stars

_— Madison H._

[Read full review](https://www.g2.com/survey_responses/roster-review-12295501)

**["Centralized, Intuitive Hub for Scaling Our Ambassador Program"](https://www.g2.com/survey_responses/roster-review-12213413)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consumer Goods_

[Read full review](https://www.g2.com/survey_responses/roster-review-12213413)

### [Tada](https://www.g2.com/products/tada/reviews)

Tada (usetada.com) is an AI-powered Enterprise Loyalty & Rewards Platform that helps businesses acquire, engage, reward, and retain customers, channel partners, sales teams, and employees through scalable loyalty, incentive, and engagement programs. Trusted by 400+ leading brands across APAC, Tada helps enterprises digitalize customer loyalty, trade promotion, channel incentives, sales incentives, and employee engagement through a secure, enterprise-ready platform powered by AI and data. Our solutions help businesses increase customer retention, strengthen channel engagement, improve sales performance, maximize customer lifetime value, and drive sustainable growth. We offer a comprehensive suite of solutions, including: ✓ Customer Loyalty, ✓ B2B & Channel Partner Loyalty, ✓ Trade & Sales Incentives, ✓ WhatsApp Loyalty, ✓ Promoter Incentives, and ✓ Employee Engagement. Built with enterprise-grade security, Tada supports SaaS, Private Cloud, and On-Premise deployment, with seamless integration into existing business systems. Serving organizations across FMCG, Financial Services, Automotive, Agriculture, Construction, Consumer Electronics, Retail, F&B, Healthcare, and Beauty, Tada delivers measurable business impact through data-driven engagement and rewards.

**Average Rating:** 4.5/5.0

**Total Reviews:** 63

#### How Do G2 Users Rate Tada?

- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.1/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Tada?

- **Seller:** [Tada](https://www.g2.com/sellers/tada)
- **Year Founded:** 2012
- **HQ Location:** Jakarta, Indonesia
- **LinkedIn® Page:** https://www.linkedin.com/company/usetada/ (94 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Marketing
- **Top Industries:** Banking, Food & Beverages
- **Company Size:** 50% Medium, 27% Large

#### What Are Recent G2 Reviews of Tada?

**["Profitable for customers, Simple, Useful"](https://www.g2.com/survey_responses/tada-review-8625751)**

**Rating:** 4.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/tada-review-8625751)

**["Good Partner To Manage Loyalty System For Your Company"](https://www.g2.com/survey_responses/tada-review-8603982)**

**Rating:** 5.0/5.0 stars

_— ANNISA W._

[Read full review](https://www.g2.com/survey_responses/tada-review-8603982)

### [Duel](https://www.g2.com/products/duel/reviews)

Brands winning today aren’t running better ad campaigns. They’re building better relationships - with the customers, employees, creators, and fans who drive discovery, conversion, and trust. Duel is the platform that manages those relationships at scale. Duel turns a brand’s people into its growth engine. With our proprietary Advocate Intelligence Graph that understands every individual, and a comprehensive engagement and reward layer, Duel helps brands transform any act of advocacy into measurable, attributable growth. You don’t need multiple tools. Duel is your one, enterprise-ready solution. A single platform built to scale advocacy programs from 1000 to 100,000 advocates without adding headcount. From integrations with your CRM and eCommerce stack to multi-market program management, the platform handles the operational weight so your team can focus on growth. Duel's deep strategic expertise in brand advocacy develops a program tailored to each brands' goals. The AI-native Advocate Relationship Management platform automates moderation, support, challenge creation, communication and reporting, so you can work with more advocates without spending more time managing them. Duel is trusted by the world's best consumer brands, including Charlotte Tilbury, Victoria's Secret, Aerie, LUSH, Spanx and many more.

**Average Rating:** 4.4/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Duel?

- **Ease of Use:** 7.8/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.5/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Duel?

- **Seller:** [Duel](https://www.g2.com/sellers/duel)
- **Year Founded:** 2015
- **HQ Location:** London, England, United Kingdom
- **LinkedIn® Page:** https://www.linkedin.com/company/dueltech (73 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 68% Medium, 23% Small

#### What Do G2 Reviewers Say About Duel?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **personalization options** of Duel, enabling tailored engagement and relationship-building with brand ambassadors.
- Users appreciate the **multiple levels of engagement** in Duel, fostering deep connections with brands and fans alike.
- Users value the **responsive and best-in-class customer support** provided by Duel, enhancing their overall experience significantly.
- Users value the **ease of use** of Duel, noting its simple implementation and intuitive design.
- Users enjoy the **multiple levels of engagement** with Duel, catering to everyone from curious customers to superfans.

##### Cons

- Users note the need for **improvement in integration with Shopify** and demonstrating the program's financial value to businesses.
- Users feel the **insufficient information** on emotional advocacy's impact makes it hard to justify the tool's value.
- Users find the **integration issues** with Shopify limiting, impacting the tool's effectiveness and overall business insights.
- Users note the **limited integration** with Shopify hinders revenue-driven businesses from fully leveraging Duel's potential.
- Users note the **missing integration with Shopify** , making it challenging to demonstrate emotional advocacy's financial value.

#### What Are Recent G2 Reviews of Duel?

**["A fantastic program that has helped shape and grow our community"](https://www.g2.com/survey_responses/duel-review-10167141)**

**Rating:** 5.0/5.0 stars

_— Laura J._

[Read full review](https://www.g2.com/survey_responses/duel-review-10167141)

**["Smooth integration from project start to launch"](https://www.g2.com/survey_responses/duel-review-10260056)**

**Rating:** 5.0/5.0 stars

_— Kristina D._

[Read full review](https://www.g2.com/survey_responses/duel-review-10260056)

### [PostBeyond by Influitive](https://www.g2.com/products/postbeyond-by-influitive/reviews)

PostBeyond is an employee advocacy and social selling platform, where marketers can activate and engage employees to share content with their social networks on behalf of their brand. Our vision is to empower companies to fearlessly evolve their social transformation. Today, over 100+ customers around the globe use PostBeyond to transform enhance brand visibility, generate qualified leads, establish thought leadership, and build a winning employer brand. PostBeyond provides a scalable solution that puts the employee first. This impacts the products we build and how we support our customers – from user experience to customer success.

**Average Rating:** 4.6/5.0

**Total Reviews:** 382

#### How Do G2 Users Rate PostBeyond by Influitive?

- **Ease of Use:** 9.4/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.8/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind PostBeyond by Influitive?

- **Seller:** [Jigsaw Interactive](https://www.g2.com/sellers/jigsaw-interactive)
- **Year Founded:** 2008
- **HQ Location:** Alpharetta, GA
- **Twitter:** @JigsawInteract (2,025 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/jigsaw-interact/ (3 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Large, 40% Medium

#### What Do G2 Reviewers Say About PostBeyond by Influitive?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effective brand promotion** capabilities of PostBeyond, empowering employees to engage and advocate confidently.
- Users appreciate the **engaging gamification model** of PostBeyond, enhancing employee advocacy and streamlined content sharing.
- Users highlight the **streamlined sharing efficiency** of PostBeyond, enhancing employee engagement and brand advocacy seamlessly.

#### What Are Recent G2 Reviews of PostBeyond by Influitive?

**["Takes away the guesswork when you want to keep you social media content-fresh"](https://www.g2.com/survey_responses/postbeyond-by-influitive-review-8960553)**

**Rating:** 4.0/5.0 stars

_— Mahmoud D._

[Read full review](https://www.g2.com/survey_responses/postbeyond-by-influitive-review-8960553)

**["PostBeyond enables our employees to be powerful brand advocates"](https://www.g2.com/survey_responses/postbeyond-by-influitive-review-4433803)**

**Rating:** 5.0/5.0 stars

_— Shreyans P._

[Read full review](https://www.g2.com/survey_responses/postbeyond-by-influitive-review-4433803)

### [Base](https://www.g2.com/products/base/reviews)

Base is creating the AI Engagement OS for post-sale growth. Most B2B companies invest heavily in winning customers - but lack the infrastructure to engage them after the deal closes. The result: fragmented customer journeys, low product adoption, missed expansion opportunities, and preventable churn. Base fixes that. We give companies a single platform to orchestrate the entire post-sale customer lifecycle — across onboarding, adoption, expansion, advocacy, and retention. The Base platform analyzes customer signals across product usage, lifecycle milestones, and engagement touchpoints, and turns them into AI-driven customer journeys that run at scale. This enables companies to move from reactive customer management to proactive, automated lifecycle engagement. With Base, teams can: • Drive product adoption and activation • Identify and capture expansion opportunities • Turn customers into advocates • Increase retention and lifetime value • Run lifecycle engagement programs at scale Customer-Led Growth is the next phase of B2B revenue. Base is building the operating system that powers it.

**Average Rating:** 4.4/5.0

**Total Reviews:** 53

#### How Do G2 Users Rate Base?

- **Ease of Use:** 8.0/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.1/10 (Category avg: 9.0/10)
- **Ease of Setup:** 7.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Base?

- **Seller:** [Base](https://www.g2.com/sellers/base-02d70fff-c0fe-4cd5-8b53-1ebb41080faf)
- **Company Website:** https://base.ai/
- **Year Founded:** 2018
- **HQ Location:** Tel Aviv,
- **Twitter:** @base\_CLG (333 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/crowdvocate/ (40 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Large, 31% Medium

#### What Do G2 Reviewers Say About Base?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Base, making campaigns simple to set up and manage efficiently.
- Users love the **intuitive interface and robust features** of Base, making advocacy engaging and seamless.
- Users commend the **clean and intuitive interface** of Base.ai, enhancing the advocacy experience for both admins and clients.
- Users rave about Base's **excellent and responsive customer support** , consistently enhancing their experience and program success.
- Users appreciate the **easy setup** of Base, ensuring a smooth transition and efficient campaign management.

##### Cons

- Users express frustration over **missing features** like limited templates and customization, affecting functionality and user experience.
- Users find the **feature limitations** of Base restrictive, hindering customization and efficient database management.
- Users face challenges due to **limited functionality** , which restricts customization and data tracking options significantly.
- Users experience **poor customer support** , with slow ticket response times and limited assistance for integration challenges.
- Users face **occasional bugs and instability** , leading to a disrupted experience and delays in support response times.

#### What Are Recent G2 Reviews of Base?

**["Base: intuitive advocacy platform with curated UX/UI and effective social sharing"](https://www.g2.com/survey_responses/base-review-13148973)**

**Rating:** 4.5/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/base-review-13148973)

**["Powering a Customer Advocacy Program That Customers Loved by an Innovative Team"](https://www.g2.com/survey_responses/base-review-13160086)**

**Rating:** 5.0/5.0 stars

_— Heather K._

[Read full review](https://www.g2.com/survey_responses/base-review-13160086)

### [LoudCrowd](https://www.g2.com/products/loudcrowd/reviews)

LoudCrowd is the first and best offering that HELPS BRANDS better monetize their creators with Influencer Storefronts, on the BRAND'S TERMS. LoudCrowd delivers the top brands in e-Commerce (Gymshark, boohoo, etc.) a creator commerce solution to actually compete with explosive 3rd party players like TikTok Shop, Amazon Influencer Storefronts, and more. LoudCrowd's customers not only win back vital revenue from 3rd party players, but also see dramatically increased creator-affiliate conversion rates (CVR) and average order values (AOV), and significantly cheaper customer acquisition (CPA) costs. LoudCrowd's Influencer Storefronts work by allowing a brand to give any creator a white-labeled, personalized page. Creators can DIY product bundles, integrate content from Instagram and TikTok, and earn commissions on sales they drive. The personalized landing pages are created automatically, without any of a brand's development resources. LoudCrowd's Influencer Storefronts represents a future for creator-affiliate marketing that works in brand's favor.

**Average Rating:** 4.4/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate LoudCrowd?

- **Ease of Use:** 8.8/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.9/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind LoudCrowd?

- **Seller:** [LoudCrowd](https://www.g2.com/sellers/loudcrowd)
- **Year Founded:** 2019
- **HQ Location:** Austin, US
- **LinkedIn® Page:** https://www.linkedin.com/company/loud-crowd/ (27 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Health, Wellness and Fitness
- **Company Size:** 60% Small, 33% Medium

#### What Are Recent G2 Reviews of LoudCrowd?

**["Good platform if you have the customer base"](https://www.g2.com/survey_responses/loudcrowd-review-7504246)**

**Rating:** 4.5/5.0 stars

_— Chris V._

[Read full review](https://www.g2.com/survey_responses/loudcrowd-review-7504246)

**["Great platform for tracking UGC mentions"](https://www.g2.com/survey_responses/loudcrowd-review-7732033)**

**Rating:** 4.0/5.0 stars

_— Laura B._

[Read full review](https://www.g2.com/survey_responses/loudcrowd-review-7732033)

### [SocialToaster](https://www.g2.com/products/socialtoaster/reviews)

Are you looking for effective ways to engage your employees while also leveraging them to support your marketing efforts? Are you already investing in creating marketing content? If so, SocialToaster is the solution for you. SocialToaster is an artificial-intelligence powered enterprise-level ambassador activation platform that uses the power of social media to amplify your message. SocialToaster delivers your existing marketing content directly to your biggest fans – or SuperFans – so they’re more likely to see it, engage with it, and share it with their friends, beating network algorithms to drive organic ROI. Our built-in artificial intelligence means SocialToaster is your 24/7 content marketing assistant, actively curating your existing digital marketing content and sending it straight to your ambassadors, automatically activating your army of content-sharing SuperFans. SocialToaster transforms your members into a community of active advocates and ambassadors. Our industry-leading platform combines an intuitive and patented sharing process with a variety of rich features to meet your social marketing, communication, engagement, and revenue objectives. See why some of the largest companies, brands, and universities in the country use SocialToaster to activate their biggest fans. Schedule a demo today!

**Average Rating:** 3.9/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate SocialToaster?

- **Ease of Use:** 8.6/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10)
- **Ease of Admin:** 7.9/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SocialToaster?

- **Seller:** [Social Toaster](https://www.g2.com/sellers/social-toaster)
- **Year Founded:** 2010
- **HQ Location:** Baltimore, MD
- **Twitter:** @SocialToaster (3,064 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1229930/ (22 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 40% Large, 35% Small

#### What Are Recent G2 Reviews of SocialToaster?

**["Great solution to engage audiences"](https://www.g2.com/survey_responses/socialtoaster-review-3148275)**

**Rating:** 4.5/5.0 stars

_— Verified User in Non-Profit Organization Management_

[Read full review](https://www.g2.com/survey_responses/socialtoaster-review-3148275)

**["AVP, Advancement Marketing and Communications"](https://www.g2.com/survey_responses/socialtoaster-review-7776053)**

**Rating:** 5.0/5.0 stars

_— Erin S._

[Read full review](https://www.g2.com/survey_responses/socialtoaster-review-7776053)

### [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews)

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating with your CRM and marketing automation platform to guide members through the entire customer journey.

**Average Rating:** 4.4/5.0

**Total Reviews:** 388

#### How Do G2 Users Rate Influitive?

- **Ease of Use:** 8.6/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.4/10 (Category avg: 9.0/10)
- **Ease of Setup:** 7.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Influitive?

- **Seller:** [Jigsaw Interactive](https://www.g2.com/sellers/jigsaw-interactive)
- **Year Founded:** 2008
- **HQ Location:** Alpharetta, GA
- **Twitter:** @JigsawInteract (2,025 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/jigsaw-interact/ (3 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Customer Marketing Manager, Customer Advocacy Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 49% Medium, 42% Large

#### What Do G2 Reviewers Say About Influitive?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Influitive to be **extremely user-friendly** , simplifying the process of managing events and engaging with their community.
- Users love Influitive for its **strong community engagement** , fostering connections and rewarding participation effectively.
- Users find the **competition fun** aspect of Influitive enjoyable, enhancing engagement and ease of use for newcomers.
- Users value the **engaging interactivities** of Influitive, enhancing customer participation and feedback collection seamlessly.
- Users appreciate the **intuitive design** of Influitive, enabling easy connections and meaningful relationships with their community.

##### Cons

- Users report occasional **bugs in the program** that disrupt functionality and complicate the user experience.
- Users note that **limited features** like the mobile app and notification systems hinder overall user experience.
- Users feel that the **mobile application and notification systems** of Influitive could use significant improvement for better usability.
- Users find **reporting navigation difficult** , noting issues and bugs that hinder effective use of the platform.
- Users often face **software bugs** that cause delays in reporting and hinder the overall user experience.

#### What Are Recent G2 Reviews of Influitive?

**["The clear leader in Customer advocacy platform space, and for good reason"](https://www.g2.com/survey_responses/influitive-review-8210020)**

**Rating:** 4.5/5.0 stars

_— Dean S._

[Read full review](https://www.g2.com/survey_responses/influitive-review-8210020)

**["Great vendor!"](https://www.g2.com/survey_responses/influitive-review-9044891)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer & Network Security_

[Read full review](https://www.g2.com/survey_responses/influitive-review-9044891)

### [Club (formerly Brandbassador)](https://www.g2.com/products/club-formerly-brandbassador/reviews)

Club is an ambassador marketing platform designed to help brands harness the power of word-of-mouth marketing by building a vibrant community of loyal customers. Our solution enables brands to engage with their audience effectively, turning satisfied customers into enthusiastic brand advocates. By leveraging gamified Missions, Club facilitates the creation of authentic user-generated content, enhances social engagement, and ultimately drives revenue growth. Targeted at brands looking to expand their reach and deepen customer relationships, Club serves a diverse range of industries, from fashion and beauty to technology and lifestyle. The platform is particularly beneficial for businesses that recognise the value of community-driven marketing and wish to tap into the organic promotion that comes from genuine customer advocacy. One of the key features of Club is its ability to publish Missions that engage enthusiastic community members. These Missions can be tailored to align with specific marketing goals, whether it’s generating buzz around a new product launch or encouraging customers to share their experiences. By fostering authentic posts from followers who genuinely support the brand, Club helps build trust and credibility, which are essential components of successful marketing strategies. The platform allows brands to infinitely scale their community, accommodating an unlimited number of engaged members without compromising the quality of interactions. Club also streamlines the management of ambassador marketing by automating manual tasks such as payment processing and reward distribution. This saves brands valuable time and reduces the stress associated with managing community engagement. Additionally, brands retain full control over their community, including the ability to determine who can join and participate in Missions, ensuring a curated and focused group of advocates. The mobile app for creators further enhances accessibility, allowing brands to connect with their community on-the-go and respond to engagement in real-time. Overall, Club is a user-friendly platform that combines community building, authentic engagement, and streamlined management. By utilising Club, brands can effectively turn their customers into loyal ambassadors, amplifying their reach and enhancing their marketing efforts through genuine connections and shared experiences.

**Average Rating:** 4.7/5.0

**Total Reviews:** 107

#### How Do G2 Users Rate Club (formerly Brandbassador)?

- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.0/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Club (formerly Brandbassador)?

- **Seller:** [Club](https://www.g2.com/sellers/club)
- **Year Founded:** 2017
- **HQ Location:** London, England
- **LinkedIn® Page:** https://www.linkedin.com/company/brandbassador/ (77 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Health, Wellness and Fitness
- **Company Size:** 64% Small, 27% Medium

#### What Do G2 Reviewers Say About Club (formerly Brandbassador)?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy campaign management** of Club, appreciating its intuitive interface and effective performance tracking.
- Users find Club ideal for **activating multiple influencers** efficiently, leading to successful campaign outcomes.
- Users praise the **powerful analytics dashboard** for providing clear insights to optimize ambassador campaigns effectively.
- Users love the **automation features** of Club, simplifying ambassador management and enhancing overall campaign effectiveness.
- Users value the **easy communication** features of Club, enhancing engagement and streamlining ambassador interactions effectively.

##### Cons

- Users note that the **filtering issues** hinder their ability to effectively find and manage ambassadors on the platform.
- Users feel that **influencer segmentation needs improvement** , yet appreciate the responsiveness to suggestions and new feature implementation.
- Users find **integration issues** with Club, limiting seamless workflows and making it difficult to connect with other marketing tools.
- Users note the **limited collaboration features** that hinder effective integration with other marketing tools and workflows.
- Users note **limited customization** options in Club, finding the search features and tool integrations lacking for their needs.

#### What Are Recent G2 Reviews of Club (formerly Brandbassador)?

**["Streamlined Influencer Collaboration Platform with Great Potential"](https://www.g2.com/survey_responses/club-formerly-brandbassador-review-10677591)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/club-formerly-brandbassador-review-10677591)

**["Great for managing many creators"](https://www.g2.com/survey_responses/club-formerly-brandbassador-review-12493822)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/club-formerly-brandbassador-review-12493822)

### [GrowSurf](https://www.g2.com/products/growsurf/reviews)

GrowSurf is referral program software that helps startups and growth-stage companies build, manage, and measure customer referral programs, advocacy programs, and affiliate programs. The product is designed for product and marketing teams that want to add referral-led acquisition without building a custom system from scratch. Companies use GrowSurf to create branded referral experiences, assign unique referral links to each participant, and track how referred users move through signup, purchase, demo, or subscription flows. Teams can run programs inside their product, alongside existing signup flows, or through a hosted referral portal. GrowSurf also supports white-labeled referral experiences so the program can match the company's brand. GrowSurf is commonly used by B2C and B2B SaaS, fintech, healthtech, insurtech, AI, education, and subscription businesses that want a structured way to turn word-of-mouth into a repeatable acquisition channel. The platform includes no-code integrations as well as APIs, webhooks, and embeddable components for teams that need more customization. It can support both self-serve launches and more customized referral workflows. Key capabilities include: - Referral tracking across signup, billing, CRM, and product events - Automated reward fulfillment, commission logic, and qualification rules - White-labeled referral pages, embeddable widgets, and participant portals - Fraud prevention tools such as risk tagging, IP checks, and suspicious activity controls - Reporting that helps teams understand referral participation, conversions, and revenue impact GrowSurf is a fit for companies that want to launch a referral or advocacy program quickly, manage it from one dashboard, and connect it to their existing customer acquisition and lifecycle systems.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate GrowSurf?

- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.3/10 (Category avg: 9.0/10)
- **Ease of Setup:** 7.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind GrowSurf?

- **Seller:** [GrowSurf](https://www.g2.com/sellers/growsurf)
- **HQ Location:** Chicago, US
- **Twitter:** @GrowSurf (1,139 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/growsurf/ (4 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 60% Small, 40% Medium

#### What Do G2 Reviewers Say About GrowSurf?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional customer support** from GrowSurf, noting its quick responsiveness and helpfulness.
- Users find the **easy setup** of GrowSurf allows for quick implementation and effective referral management.
- Users appreciate the **ease of use for referral programs** with GrowSurf, enabling quick setup and effective management.
- Users appreciate the **ease of use** of GrowSurf, enjoying quick support and scalable referral system features.
- Users value the **scalable and user-friendly referral system** that GrowSurf provides for all program sizes.

##### Cons

- Users find the **lack of guidance** on marketing strategies limits the effectiveness of their referral programs.
- Users find the **referral management process confusing** and manual, leading to a slow campaign setup experience.
- Users find the **inaccurate analytics** challenging and wish for better clarity and filtering options for referrals.
- Users find the **setup difficulty** challenging, especially with manual processes for approving and updating referrals.
- Users find the **uploading issues** with GrowSurf cumbersome, slowing down the management of campaign assets and referrals.

#### What Are Recent G2 Reviews of GrowSurf?

**["Easy Entry Point to a Scalable Referral Program"](https://www.g2.com/survey_responses/growsurf-review-12251297)**

**Rating:** 5.0/5.0 stars

_— Timothy B._

[Read full review](https://www.g2.com/survey_responses/growsurf-review-12251297)

**["GrowSurf: Exceptional Support, Easy Setup, and Reliable Referral Program"](https://www.g2.com/survey_responses/growsurf-review-12252417)**

**Rating:** 4.5/5.0 stars

_— Brent C._

[Read full review](https://www.g2.com/survey_responses/growsurf-review-12252417)

### [Prefinery](https://www.g2.com/products/prefinery/reviews)

Prefinery is a viral customer acquisition platform for product launches and word of mouth referral programs.

**Average Rating:** 4.7/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Prefinery?

- **Ease of Use:** 8.7/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.8/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Prefinery?

- **Seller:** [Prefinery](https://www.g2.com/sellers/prefinery-c00416db-576e-430f-9fee-8a2614c97d5d)
- **Year Founded:** 2007
- **HQ Location:** Austin, US
- **Twitter:** @prefinery (264 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2725625/ (3 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Prefinery?

**["Prefinery is pretty fine!"](https://www.g2.com/survey_responses/prefinery-review-4636028)**

**Rating:** 4.5/5.0 stars

_— Aditya S._

[Read full review](https://www.g2.com/survey_responses/prefinery-review-4636028)

**["Turning Product Interest Into a Structured Referral Machine"](https://www.g2.com/survey_responses/prefinery-review-12600017)**

**Rating:** 5.0/5.0 stars

_— Manoharan R._

[Read full review](https://www.g2.com/survey_responses/prefinery-review-12600017)

### [Get The Referral](https://www.g2.com/products/get-the-referral/reviews)

GetTheReferral is an app-based SaaS referral platform that combines communication, project management, and engagement tools that drive high-quality referrals. GTR combines an integrated dashboard that manages customer leads and communications, with an engaging, branded mobile app that makes it easier for their customers to actively refer and be rewarded quickly for their efforts.

**Average Rating:** 4.0/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Get The Referral?

- **Ease of Use:** 6.9/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.7/10 (Category avg: 9.0/10)
- **Ease of Setup:** 7.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Get The Referral?

- **Seller:** [GetTheReferral.com](https://www.g2.com/sellers/getthereferral-com)
- **Year Founded:** 2014
- **HQ Location:** San Diego, California
- **Twitter:** @GetTheReferral (331 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4811861/ (30 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Are Recent G2 Reviews of Get The Referral?

**["High Converting Referral Leads"](https://www.g2.com/survey_responses/get-the-referral-review-7144528)**

**Rating:** 4.5/5.0 stars

_— Jeff H._

[Read full review](https://www.g2.com/survey_responses/get-the-referral-review-7144528)

**["Great for our Referral Program"](https://www.g2.com/survey_responses/get-the-referral-review-7143308)**

**Rating:** 5.0/5.0 stars

_— Jessica P._

[Read full review](https://www.g2.com/survey_responses/get-the-referral-review-7143308)

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- [Employee Advocacy](/categories/employee-advocacy)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated June 24, 2026

Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.

Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers.

To qualify for inclusion in the Customer Advocacy category, a product must:

- Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
- Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
- Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
- Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it

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