# Best Customer Advocacy Software - Page 3

## How Many Customer Advocacy Software Products Does G2 Track?

**Total Products under this Category:** 168

### Category Stats (Jul 2026)

- **Average Rating:** 4.51/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Customer Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,300+ Authentic Reviews
- 168+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Advocacy Software
 ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506)

Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo)

**Sponsored**

### Weflow

Weflow is a Revenue AI Platform that captures every customer interaction and unlocks AI insights to help you convert and forecast your pipeline. Weflow offers a suite of products: - Activity Capture ($19/user/month (billed annually) - Conversation Intelligence ($39/user/month (billed annually) - Deal Intelligence & Forecasting ($39/user/month (billed annually) Pick single modules from above or bundles to save: - Revenue AI Foundation : Unify your GTM data with automated Salesforce data capture. Use AI to handle rep workflows and coach your team. - Revenue AI Business: Everything in Foundation, plus full deal and account intelligence. AI-powered scoring, summaries, and pipeline visibility, built in. - Revenue AI Enterprise: Everything in Business, plus AI-powered forecasting. Predict revenue, analyze pipeline, and run forecasts across your org. Transparent pricing, no platform fees. Premium support included. Learn more at: weflow.ai

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-07-28T20%3A08%3A49Z&secure%5Bdisplayable_resource_id%5D=2641&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=164950&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=164950&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D3&secure%5Btoken%5D=5e047bc50eb5e3545c6804c0feafb597d3fc7800af70ccbb8ac55db8128f3c89&secure%5Burl%5D=https%3A%2F%2Fwww.weflow.ai%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_content%3DRevOps-category-page&secure%5Burl_type%5D=custom_url)

[
Snoball
](https://www.g2.com/products/best-company-snoball/reviews)

By [Snoball](https://www.g2.com/sellers/snoball)

[

4.7/5(70)

](https://www.g2.com/products/best-company-snoball/reviews)

What do users say?

Users consistently praise the ease of use and responsive support provided by Snoball, highlighting how the platform simplifies referral management and enhances customer engagement. Many appreciate the

Pros and Cons

[
Customer Support (3)
](https://www.g2.com/products/best-company-snoball/reviews?qs=pros-and-cons)

[
ExpertVoice
](https://www.g2.com/products/expertvoice/reviews)

By [ExpertVoice](https://www.g2.com/sellers/expertvoice)

[

4.1/5(19)

](https://www.g2.com/products/expertvoice/reviews)

What do users say?

Users consistently praise the platform for its product knowledge and discount incentives, which enhance their ability to learn and sell effectively. The quizzes and educational content are seen as val

[
Referral Rock
](https://www.g2.com/products/referral-rock/reviews)

By [Referral Rock](https://www.g2.com/sellers/referral-rock)

[

4.5/5(15)

](https://www.g2.com/products/referral-rock/reviews)

What do users say?

Users consistently praise the platform for its ease of use and responsive customer support, making it accessible even for non-technical users. Many appreciate how quickly they can set up and manage th

Pros and Cons

[
Customer Support (2)
](https://www.g2.com/products/referral-rock/reviews?qs=pros-and-cons)[
Customer Confusion (2)
](https://www.g2.com/products/referral-rock/reviews?qs=pros-and-cons)

[
Roster
](https://www.g2.com/products/roster/reviews)

By [Roster](https://www.g2.com/sellers/roster)

[

4.4/5(62)

](https://www.g2.com/products/roster/reviews)

What do users say?

Users consistently praise Roster for its ease of use and centralized management of ambassador programs, which simplifies tasks like onboarding and communication. The platform's intuitive design and re

Pros and Cons

[
Ease of Use (6)
](https://www.g2.com/products/roster/reviews?qs=pros-and-cons)[
Missing Features (3)
](https://www.g2.com/products/roster/reviews?qs=pros-and-cons)

[
Tada
](https://www.g2.com/products/tada/reviews)

By [Tada](https://www.g2.com/sellers/tada)

[

4.5/5(78)

](https://www.g2.com/products/tada/reviews)

What do users say?

Users consistently praise the product for its user-friendly interface and the wide variety of merchant options available for redeeming points. Many appreciate how it simplifies the process of managing

[
Base
](https://www.g2.com/products/base/reviews)

By [Base](https://www.g2.com/sellers/base-02d70fff-c0fe-4cd5-8b53-1ebb41080faf)

[

4.4/5(55)

](https://www.g2.com/products/base/reviews)

What do users say?

Users consistently praise the platform for its intuitive interface and excellent customer support, which facilitate easy management of advocacy programs. Many appreciate the seamless integration with

Pros and Cons

[
Ease of Use (7)
](https://www.g2.com/products/base/reviews?qs=pros-and-cons)[
Missing Features (5)
](https://www.g2.com/products/base/reviews?qs=pros-and-cons)

[
Duel
](https://www.g2.com/products/duel/reviews)

By [Duel](https://www.g2.com/sellers/duel)

[

4.4/5(22)

](https://www.g2.com/products/duel/reviews)

What do users say?

Users consistently praise the platform for its ease of use and responsive support, which helps them effectively manage their brand ambassador programs. The ability to engage with a community and gener

Pros and Cons

[
Personalization (3)
](https://www.g2.com/products/duel/reviews?qs=pros-and-cons)[
Improvement Needed (1)
](https://www.g2.com/products/duel/reviews?qs=pros-and-cons)

[
PostBeyond by Influitive
](https://www.g2.com/products/postbeyond-by-influitive/reviews)

By [Jigsaw Interactive](https://www.g2.com/sellers/jigsaw-interactive)

[

4.6/5(401)

](https://www.g2.com/products/postbeyond-by-influitive/reviews)

What do users say?

Users consistently praise the product for its ease of use and content organization, allowing them to quickly share relevant articles across multiple social media platforms. The scheduling feature is p

Pros and Cons

[
Brand Promotion (1)
](https://www.g2.com/products/postbeyond-by-influitive/reviews?qs=pros-and-cons)

[
LoudCrowd
](https://www.g2.com/products/loudcrowd/reviews)

By [LoudCrowd](https://www.g2.com/sellers/loudcrowd)

[

4.4/5(42)

](https://www.g2.com/products/loudcrowd/reviews)

What do users say?

Users consistently praise the platform for its user-friendly interface and responsive support team, which makes managing user-generated content straightforward and efficient. Many appreciate how it he

[
Influitive
](https://www.g2.com/products/jigsaw-interactive-influitive/reviews)

By [Jigsaw Interactive](https://www.g2.com/sellers/jigsaw-interactive)

[

4.4/5(396)

](https://www.g2.com/products/jigsaw-interactive-influitive/reviews)

What do users say?

Users consistently praise the platform for its ease of use and engaging gamification features, which help foster customer advocacy and community interaction. Many appreciate the strong support from th

Pros and Cons

[
Ease of Use (5)
](https://www.g2.com/products/jigsaw-interactive-influitive/reviews?qs=pros-and-cons)[
Bugs (2)
](https://www.g2.com/products/jigsaw-interactive-influitive/reviews?qs=pros-and-cons)

[
SocialToaster
](https://www.g2.com/products/socialtoaster/reviews)

By [Social Toaster](https://www.g2.com/sellers/social-toaster)

[

3.9/5(20)

](https://www.g2.com/products/socialtoaster/reviews)

What do users say?

Users consistently praise the product for its user-friendly interface and ease of use, making it simple to engage audiences and share content across social media. Many appreciate the helpful customer

[
Club (formerly Brandbassador)
](https://www.g2.com/products/club-formerly-brandbassador/reviews)

By [Club](https://www.g2.com/sellers/club)

[

4.7/5(107)

](https://www.g2.com/products/club-formerly-brandbassador/reviews)

What do users say?

Users consistently praise the platform for its ease of use and exceptional support, which streamline the management of ambassador programs and enhance engagement. The intuitive interface and gamificat

Pros and Cons

[
Campaign Management (2)
](https://www.g2.com/products/club-formerly-brandbassador/reviews?qs=pros-and-cons)[
Filtering Issues (1)
](https://www.g2.com/products/club-formerly-brandbassador/reviews?qs=pros-and-cons)

[
GrowSurf
](https://www.g2.com/products/growsurf/reviews)

By [GrowSurf](https://www.g2.com/sellers/growsurf)

[

4.5/5(10)

](https://www.g2.com/products/growsurf/reviews)

What do users say?

Users consistently praise the exceptional customer support and ease of setup that GrowSurf offers, making it a reliable choice for managing referral programs. The platform's ability to scale and integ

Pros and Cons

[
Customer Support (3)
](https://www.g2.com/products/growsurf/reviews?qs=pros-and-cons)[
Lack of Guidance (2)
](https://www.g2.com/products/growsurf/reviews?qs=pros-and-cons)

[
Prefinery
](https://www.g2.com/products/prefinery/reviews)

By [Prefinery](https://www.g2.com/sellers/prefinery-c00416db-576e-430f-9fee-8a2614c97d5d)

[

4.7/5(23)

](https://www.g2.com/products/prefinery/reviews)

What do users say?

Users consistently praise the ease of use and customization options offered by Prefinery, highlighting its intuitive interface and flexibility in designing referral campaigns. Many appreciate the comp

[
Get The Referral
](https://www.g2.com/products/get-the-referral/reviews)

By [GetTheReferral.com](https://www.g2.com/sellers/getthereferral-com)

[

4/5(12)

](https://www.g2.com/products/get-the-referral/reviews)

What do users say?

Users consistently praise the product for its ease of use and simple navigation, which makes managing referrals straightforward and efficient. Many appreciate how it streamlines the referral process a

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Spotlight Categories

[Live Chat Software](https://www.g2.com/categories/live-chat)

[Purchasing Software](https://www.g2.com/categories/purchasing-software)

[Employee Recognition Software](https://www.g2.com/categories/employee-recognition)

[Managed File Transfer (MFT) Software](https://www.g2.com/categories/managed-file-transfer-mft)

[Business Continuity Management (BCM) Software Solutions](https://www.g2.com/categories/business-continuity-management-software)

Similar Categories

- [Employee Advocacy](/categories/employee-advocacy)

[Browse Customer Advocacy Themes](/categories/customer-advocacy/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated June 24, 2026

Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.

Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers.

To qualify for inclusion in the Customer Advocacy category, a product must:

- Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
- Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
- Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
- Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it

Show More