Best Customer Advocacy Software - Page 3

How Many Customer Advocacy Software Products Does G2 Track?

Total Products under this Category: 174

Category Stats (Sep 2026)

  • Average Rating: 4.52/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Froonze Loyalty (+1.5%) - Among all products in this category, Froonze Loyalty recorded the largest rating increase compared to last month

Last updated: September 15, 2026

How Does G2 Rank Customer Advocacy Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 13,400+ Authentic Reviews
  • 174+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Advocacy Software

G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence

Highlighted products: Birdeye, LoyaltyLion, Okendo, Smile.io, NiceJob, Buyapowa, Synup, and Yotpo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=smile-io&focus%5B%5D=nicejob&focus%5B%5D=buyapowa&focus%5B%5D=synup&focus%5B%5D=yotpo)

aklamio

Aklamio's Customer Incentives Platform enables brands to grow by acquiring new customers, retaining existing ones and turning them into brand advocates. Enterprises all around the world use our fully managed platform to offer many different types of incentives (cash, vouchers, C02 offsetting) for any chosen moment of the customer lifecycle. Our modules can be used for referral, acquisition, up-selling and retention & loyalty programs. They can be implemented without disrupting the business with 0 set up costs. Easy set up, flexible and customisable, Aklamio offers brands a new growth channel they can add to their marketing mix without the hassle. Founded in 2011, Aklamio has become the market leader in the incentive marketing space and has worked with more than 300 international brands. The company operates offices in Berlin, London and Madrid and was ranked 2nd fastest growing technology company in Germany.

Average Rating: 4.4/5.0

Total Reviews: 14

How Do G2 Users Rate aklamio?

  • Ease of Use: 8.5/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.2/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind aklamio?

  • Seller: Aklamio GmbH
  • Year Founded: 2011
  • HQ Location: Berlin, Berlin
  • Twitter: @aklamioUK
    65 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    82 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 29% Large

What Do G2 Reviewers Say About aklamio?

AI-generated summary from verified user reviews

Pros
  • Users value Aklamio’s excellent customer support and appreciate the attractive rewards and easy integration.
  • Users find the easy setup of Aklamio beneficial for quickly integrating with their online stores.
  • Users appreciate the easy integrations with their online store, enhancing performance and flexibility in achieving objectives.
  • Users appreciate Aklamio’s attractive rewards program, which enhances customer engagement and helps achieve their goals effectively.

What Are Recent G2 Reviews of aklamio?

What Are G2 Users Discussing About aklamio?

Referral Rock

Referral Rock is referral software built to bring in referrals steadily, not in one big launch that fades. A dedicated advisor sets up the program around how your business sells, then it runs in the background without you managing it day to day. It's opinionated on purpose. Most programs stall when the person running it chases the moves that feel right but don't work: a big launch campaign, oversized rewards, endless brand tweaking, or pushing the referred friend to buy on the spot instead of just letting them raise their hand. Referral Rock is streamlined around what actually produces steady referrals, so it stays simple for your customer, easy for their friend, and hard to steer off course. A lot of programs never launch at all because they're waiting to get that right. The system already has. Run the program that fits how you sell. A refer-a-friend program that turns happy customers into new ones, an affiliate or partner program with its own portal, or an invite-only brand ambassador program. Set your own reward rules, two-sided, tiered, or milestone-based, and pay out in gift cards, cash, or account credit. Because the program is shaped to your business instead of a fixed template, very different models run on it: home services, professional services, clinics, financial offices, franchises, agencies, SaaS, and e-commerce. Most referral tools hand out a share link and leave the rest to you. Referral Rock works across the whole program, from enrollment and a branded member portal to sharing, rewards, and reporting, in one place.

Average Rating: 4.5/5.0

Total Reviews: 15

How Do G2 Users Rate Referral Rock?

  • Ease of Use: 8.2/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.5/10 (Category avg: 9.0/10)
  • Ease of Setup: 7.9/10 (Category avg: 8.8/10)

Who Is the Company Behind Referral Rock?

  • Seller: Referral Rock
  • Year Founded: 2017
  • HQ Location: Washington, D.C.
  • Twitter: @ReferralRock
    3,837 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 63% Small, 31% Medium

What Do G2 Reviewers Say About Referral Rock?

AI-generated summary from verified user reviews

Pros
  • Users commend the exceptional customer support from Referral Rock, highlighting the effective assistance from dedicated specialists like Alfonso Campos.
  • Users love the customization options of ReferralRock, making it easy to tailor programs to their needs.
  • Users rave about the incredible Concierge Service that ensures campaign success with expert support.
  • Users find Referral Rock's platform to be easy to use with minimal training required and great support available.
  • Users appreciate the easy integrations of Referral Rock, enabling quick setup and a smooth referral marketing experience.
Cons
  • Users experience a learning curve and initial confusion, but support helps clarify features and functionalities.
  • Users face integration issues with Referral Rock, particularly connecting it to existing webstores and sales software.
  • Users find limited customization a challenge, needing to resolve technical aspects independently without sufficient flexibility.
  • Users note a learning curve with advanced customization options, but support is responsive and helpful in addressing confusion.
  • Users find the UI clunky, though customer service provides assistance for better navigation.

What Are Recent G2 Reviews of Referral Rock?

What Are G2 Users Discussing About Referral Rock?

ExpertVoice

The ExpertVoice platform scales brand advocacy, builds awareness and improves sales performance. More than 900 of the world’s leading brands increase word of mouth and gather authentic UGC and reviews by connecting with their target audience inside the ExpertVoice network of 850k+ vetted industry experts. The Advocacy Platform allows a brand to measure the impact of advocacy marketing across e-commerce, retail and social media channels. Learn more about how ExpertVoice and its rapidly growing community of brands and experts can help your brand reach more consumers with trusted recommendations. www.expertvoice.com/business.

Average Rating: 4.1/5.0

Total Reviews: 18

How Do G2 Users Rate ExpertVoice?

  • Ease of Use: 8.2/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 10.0/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind ExpertVoice?

  • Seller: ExpertVoice
  • Year Founded: 2004
  • HQ Location: Salt Lake City, US
  • Twitter: @readypulse
    1,183 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    174 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 53% Small, 26% Large

What Are Recent G2 Reviews of ExpertVoice?

What Are G2 Users Discussing About ExpertVoice?

Snoball

Referrals. Done For You. Get more customers. Snoball generates referrals, creates marketing assets, and collects reviews from your happy customers. Finally, a word of mouth marketing platform that does it all for you. The Snoball Referrals Module automates the process of turning your satisfied customers into referring customers. This software complements our existing review generation and reputation-building tools to boost your word of mouth marketing. Snoball helps businesses of all sizes and departments. From marketing and sales to finance and business owners, we provide tools to grow, increase revenue, safeguard reputation, and make your current sales funnel more efficient.

Average Rating: 4.7/5.0

Total Reviews: 70

How Do G2 Users Rate Snoball?

  • Ease of Use: 9.1/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.2/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.1/10 (Category avg: 8.8/10)

Who Is the Company Behind Snoball?

  • Seller: Snoball
  • Year Founded: 2019
  • HQ Location: Pleasant Grove, UT
  • LinkedIn® Page: www.linkedin.com
    316 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Renewables & Environment, Consumer Services
  • Company Size: 47% Medium, 41% Small

What Do G2 Reviewers Say About Snoball?

AI-generated summary from verified user reviews

Pros
  • Users find the automated messaging and referral tracking features of Snoball invaluable for generating impressive results quickly.
  • Users commend the responsive support team of Snoball, enhancing outreach effectiveness and customer satisfaction.
  • Users find Snoball's ease of use remarkable, with effortless setup and quick results in generating referrals.
  • Users praise the responsive support team of Snoball, enhancing outreach success and customer engagement significantly.
  • Users highlight the extremely easy setup of Snoball, enabling quick onboarding and immediate results in referrals.

What Are Recent G2 Reviews of Snoball?

What Are G2 Users Discussing About Snoball?

Base

Base is creating the AI Engagement OS for post-sale growth. Most B2B companies invest heavily in winning customers - but lack the infrastructure to engage them after the deal closes. The result: fragmented customer journeys, low product adoption, missed expansion opportunities, and preventable churn. Base fixes that. We give companies a single platform to orchestrate the entire post-sale customer lifecycle — across onboarding, adoption, expansion, advocacy, and retention. The Base platform analyzes customer signals across product usage, lifecycle milestones, and engagement touchpoints, and turns them into AI-driven customer journeys that run at scale. This enables companies to move from reactive customer management to proactive, automated lifecycle engagement. With Base, teams can: • Drive product adoption and activation • Identify and capture expansion opportunities • Turn customers into advocates • Increase retention and lifetime value • Run lifecycle engagement programs at scale Customer-Led Growth is the next phase of B2B revenue. Base is building the operating system that powers it.

Average Rating: 4.4/5.0

Total Reviews: 56

How Do G2 Users Rate Base?

  • Ease of Use: 8.1/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.1/10 (Category avg: 9.0/10)
  • Ease of Setup: 7.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Base?

  • Seller: Base
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Tel Aviv,
  • Twitter: @base_CLG
    333 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    43 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Large, 32% Medium

What Do G2 Reviewers Say About Base?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Base, enabling seamless management and customization of advocacy programs.
  • Users appreciate the clean, intuitive interface and enhanced features of Base, making advocacy seamless and engaging.
  • Users appreciate the AI automation features of Base, which streamline operations and enhance customer engagement seamlessly.
  • Users commend Base's excellent and responsive customer support, enhancing their overall experience and operational success.
  • Users love the clean and intuitive interface of Base, making it easy for both admins and clients.
Cons
  • Users face missing features like limited customization and inadequate reporting, hindering effective usage of Base.
  • Users experience poor customer support with delayed ticket responses, impacting their troubleshooting efficiency.
  • Users experience feature limitations in Base, particularly with communication options and restricted customization capabilities.
  • Users express frustration over the limited customization options, which restrict their ability to tailor the platform effectively.
  • Users face limited functionality in Base, struggling with customization and essential data tracking capabilities.

What Are Recent G2 Reviews of Base?

What Are G2 Users Discussing About Base?

Duel

Brands winning today aren’t running better ad campaigns. They’re building better relationships - with the customers, employees, creators, and fans who drive discovery, conversion, and trust. Duel is the platform that manages those relationships at scale. Duel turns a brand’s people into its growth engine. With our proprietary Advocate Intelligence Graph that understands every individual, and a comprehensive engagement and reward layer, Duel helps brands transform any act of advocacy into measurable, attributable growth. You don’t need multiple tools. Duel is your one, enterprise-ready solution. A single platform built to scale advocacy programs from 1000 to 100,000 advocates without adding headcount. From integrations with your CRM and eCommerce stack to multi-market program management, the platform handles the operational weight so your team can focus on growth. Duel's deep strategic expertise in brand advocacy develops a program tailored to each brands' goals. The AI-native Advocate Relationship Management platform automates moderation, support, challenge creation, communication and reporting, so you can work with more advocates without spending more time managing them. Duel is trusted by the world's best consumer brands, including Charlotte Tilbury, Victoria's Secret, Aerie, LUSH, Spanx and many more.

Average Rating: 4.4/5.0

Total Reviews: 22

How Do G2 Users Rate Duel?

  • Ease of Use: 7.8/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.5/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.1/10 (Category avg: 8.8/10)

Who Is the Company Behind Duel?

  • Seller: Duel
  • Year Founded: 2015
  • HQ Location: London, England, United Kingdom
  • LinkedIn® Page: www.linkedin.com
    77 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail
  • Company Size: 68% Medium, 23% Small

What Do G2 Reviewers Say About Duel?

AI-generated summary from verified user reviews

Pros
  • Users value the personalization options in Duel, enabling tailored experiences for various engagement levels and business goals.
  • Users praise Duel for its exceptional customer engagement, fostering a vibrant community and building lifelong brand advocates.
  • Users praise Duel's responsive and best-in-class customer support, making the platform easy and intuitive to use.
  • Users find Duel to be incredibly user-friendly, appreciating its simple and intuitive implementation process.
  • Users value the multiple levels of engagement in Duel, catering to everyone from casual customers to devoted fans.
Cons
  • Users note the lack of integration with Shopify, which hinders the tool's overall effectiveness for revenue-driven businesses.
  • Users note the insufficient information available regarding the program's impact, complicating its perceived value in revenue-driven contexts.
  • Users point out the integration issues with Shopify, making it challenging to measure emotional advocacy's financial impact.
  • Users find the limited integration with Shopify challenging, impacting the perceived value of emotional advocacy programs.
  • Users note the missing integration with Shopify, which limits the effectiveness of Duel for revenue-driven businesses.

What Are Recent G2 Reviews of Duel?

Influitive

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating with your CRM and marketing automation platform to guide members through the entire customer journey.

Average Rating: 4.4/5.0

Total Reviews: 388

How Do G2 Users Rate Influitive?

  • Ease of Use: 8.6/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.4/10 (Category avg: 9.0/10)
  • Ease of Setup: 7.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Influitive?

  • Seller: Jigsaw Interactive
  • Year Founded: 2008
  • HQ Location: Alpharetta, GA
  • Twitter: @JigsawInteract
    2,025 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Marketing Manager, Customer Advocacy Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Medium, 42% Large

What Do G2 Reviewers Say About Influitive?

AI-generated summary from verified user reviews

Pros
  • Users find Influitive to be extremely user-friendly, facilitating easy management of complex events and engaging activities.
  • Users love the engaging community interactions on Influitive, enhancing their connection and participation through fun activities.
  • Users enjoy the fun competition features of Influitive, finding it engaging and easy to navigate for everyone.
  • Users love the engaging features of Influitive, enhancing customer interaction through fun activities and rewarding feedback.
  • Users love the intuitive design of Influitive, enabling easy connections and meaningful relationships within their community.
Cons
  • Users experience bugs in the program that cause delays and complicate reporting, impacting overall efficiency.
  • Users note that some features of Influitive need improvement, particularly in the mobile app and notification systems.
  • Users note that missing features like improved mobile app and global search limit the overall experience with Influitive.
  • Users find reporting navigation challenging, making it difficult to leverage the valuable insights available in the system.
  • Users face persistent software bugs that hinder functionality and delay reporting fixes, affecting overall experience.

What Are Recent G2 Reviews of Influitive?

PostBeyond by Influitive

PostBeyond is an employee advocacy and social selling platform, where marketers can activate and engage employees to share content with their social networks on behalf of their brand. Our vision is to empower companies to fearlessly evolve their social transformation. Today, over 100+ customers around the globe use PostBeyond to transform enhance brand visibility, generate qualified leads, establish thought leadership, and build a winning employer brand. PostBeyond provides a scalable solution that puts the employee first. This impacts the products we build and how we support our customers – from user experience to customer success.

Average Rating: 4.6/5.0

Total Reviews: 382

How Do G2 Users Rate PostBeyond by Influitive?

  • Ease of Use: 9.4/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.8/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind PostBeyond by Influitive?

  • Seller: Jigsaw Interactive
  • Year Founded: 2008
  • HQ Location: Alpharetta, GA
  • Twitter: @JigsawInteract
    2,025 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Large, 40% Medium

What Do G2 Reviewers Say About PostBeyond by Influitive?

AI-generated summary from verified user reviews

Pros
  • Users love PostBeyond for its effective brand promotion, empowering employees to become active and engaging advocates.
  • Users value the engagement capabilities of PostBeyond, effectively empowering employees to become brand advocates through gamification.
  • Users appreciate the sharing efficiency of PostBeyond, enjoying streamlined content dissemination through a simplified social sharing model.

What Are Recent G2 Reviews of PostBeyond by Influitive?

What Are G2 Users Discussing About PostBeyond by Influitive?

SocialToaster

Are you looking for effective ways to engage your employees while also leveraging them to support your marketing efforts? Are you already investing in creating marketing content? If so, SocialToaster is the solution for you. SocialToaster is an artificial-intelligence powered enterprise-level ambassador activation platform that uses the power of social media to amplify your message. SocialToaster delivers your existing marketing content directly to your biggest fans – or SuperFans – so they’re more likely to see it, engage with it, and share it with their friends, beating network algorithms to drive organic ROI. Our built-in artificial intelligence means SocialToaster is your 24/7 content marketing assistant, actively curating your existing digital marketing content and sending it straight to your ambassadors, automatically activating your army of content-sharing SuperFans. SocialToaster transforms your members into a community of active advocates and ambassadors. Our industry-leading platform combines an intuitive and patented sharing process with a variety of rich features to meet your social marketing, communication, engagement, and revenue objectives. See why some of the largest companies, brands, and universities in the country use SocialToaster to activate their biggest fans. Schedule a demo today!

Average Rating: 3.9/5.0

Total Reviews: 20

How Do G2 Users Rate SocialToaster?

  • Ease of Use: 8.6/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.3/10)
  • Ease of Admin: 7.9/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.1/10 (Category avg: 8.8/10)

Who Is the Company Behind SocialToaster?

  • Seller: Social Toaster
  • Year Founded: 2010
  • HQ Location: Baltimore, MD
  • Twitter: @SocialToaster
    3,064 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    22 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 40% Large, 35% Small

What Are Recent G2 Reviews of SocialToaster?

LoudCrowd

LoudCrowd is the first and best offering that HELPS BRANDS better monetize their creators with Influencer Storefronts, on the BRAND'S TERMS. LoudCrowd delivers the top brands in e-Commerce (Gymshark, boohoo, etc.) a creator commerce solution to actually compete with explosive 3rd party players like TikTok Shop, Amazon Influencer Storefronts, and more. LoudCrowd's customers not only win back vital revenue from 3rd party players, but also see dramatically increased creator-affiliate conversion rates (CVR) and average order values (AOV), and significantly cheaper customer acquisition (CPA) costs. LoudCrowd's Influencer Storefronts work by allowing a brand to give any creator a white-labeled, personalized page. Creators can DIY product bundles, integrate content from Instagram and TikTok, and earn commissions on sales they drive. The personalized landing pages are created automatically, without any of a brand's development resources. LoudCrowd's Influencer Storefronts represents a future for creator-affiliate marketing that works in brand's favor.

Average Rating: 4.4/5.0

Total Reviews: 41

How Do G2 Users Rate LoudCrowd?

  • Ease of Use: 8.8/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.9/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.7/10 (Category avg: 8.8/10)

Who Is the Company Behind LoudCrowd?

Who Uses This Product?

  • Top Industries: Apparel & Fashion, Health, Wellness and Fitness
  • Company Size: 60% Small, 33% Medium

What Are Recent G2 Reviews of LoudCrowd?

What Are G2 Users Discussing About LoudCrowd?

Club (formerly Brandbassador)

Club is an ambassador marketing platform designed to help brands harness the power of word-of-mouth marketing by building a vibrant community of loyal customers. Our solution enables brands to engage with their audience effectively, turning satisfied customers into enthusiastic brand advocates. By leveraging gamified Missions, Club facilitates the creation of authentic user-generated content, enhances social engagement, and ultimately drives revenue growth. Targeted at brands looking to expand their reach and deepen customer relationships, Club serves a diverse range of industries, from fashion and beauty to technology and lifestyle. The platform is particularly beneficial for businesses that recognise the value of community-driven marketing and wish to tap into the organic promotion that comes from genuine customer advocacy. One of the key features of Club is its ability to publish Missions that engage enthusiastic community members. These Missions can be tailored to align with specific marketing goals, whether it’s generating buzz around a new product launch or encouraging customers to share their experiences. By fostering authentic posts from followers who genuinely support the brand, Club helps build trust and credibility, which are essential components of successful marketing strategies. The platform allows brands to infinitely scale their community, accommodating an unlimited number of engaged members without compromising the quality of interactions. Club also streamlines the management of ambassador marketing by automating manual tasks such as payment processing and reward distribution. This saves brands valuable time and reduces the stress associated with managing community engagement. Additionally, brands retain full control over their community, including the ability to determine who can join and participate in Missions, ensuring a curated and focused group of advocates. The mobile app for creators further enhances accessibility, allowing brands to connect with their community on-the-go and respond to engagement in real-time. Overall, Club is a user-friendly platform that combines community building, authentic engagement, and streamlined management. By utilising Club, brands can effectively turn their customers into loyal ambassadors, amplifying their reach and enhancing their marketing efforts through genuine connections and shared experiences.

Average Rating: 4.7/5.0

Total Reviews: 107

How Do G2 Users Rate Club (formerly Brandbassador)?

  • Ease of Use: 8.9/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.0/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Club (formerly Brandbassador)?

  • Seller: Club
  • Year Founded: 2017
  • HQ Location: London, England
  • LinkedIn® Page: www.linkedin.com
    77 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Apparel & Fashion, Health, Wellness and Fitness
  • Company Size: 64% Small, 27% Medium

What Do G2 Reviewers Say About Club (formerly Brandbassador)?

AI-generated summary from verified user reviews

Pros
  • Users value the simplified campaign management of Club, enhancing influencer engagement and optimizing performance effectively.
  • Users praise Club for its effective influencer activation, facilitating successful campaigns with a supportive team.
  • Users value the insightful analytics of Club, which aids in optimizing ambassador programs and improving campaign outcomes.
  • Users value the automation capabilities of Club, enabling seamless management and engagement of ambassador programs.
  • Users value the easy communication features of Club, enhancing collaboration and engagement in ambassador programs.
Cons
  • Users find the filtering issues cumbersome, needing better options for finding suitable ambassadors on the platform.
  • Users feel that influencer segmentation can be improved, though the team is receptive to suggestions and enhancements.
  • Users find the integration issues with other marketing tools limit workflow efficiency and versatility within Club.
  • Users find limited collaboration features hinder efforts to streamline workflows and customize ambassador selection effectively.
  • Users find the platform has limited customization options for search and integrations, impacting overall usability.

What Are Recent G2 Reviews of Club (formerly Brandbassador)?

What Are G2 Users Discussing About Club (formerly Brandbassador)?

GrowSurf

GrowSurf is referral program software that helps startups and growth-stage companies build, manage, and measure customer referral programs, advocacy programs, and affiliate programs. The product is designed for product and marketing teams that want to add referral-led acquisition without building a custom system from scratch. Companies use GrowSurf to create branded referral experiences, assign unique referral links to each participant, and track how referred users move through signup, purchase, demo, or subscription flows. Teams can run programs inside their product, alongside existing signup flows, or through a hosted referral portal. GrowSurf also supports white-labeled referral experiences so the program can match the company's brand. GrowSurf is commonly used by B2C and B2B SaaS, fintech, healthtech, insurtech, AI, education, and subscription businesses that want a structured way to turn word-of-mouth into a repeatable acquisition channel. The platform includes no-code integrations as well as APIs, webhooks, and embeddable components for teams that need more customization. It can support both self-serve launches and more customized referral workflows. Key capabilities include: - Referral tracking across signup, billing, CRM, and product events - Automated reward fulfillment, commission logic, and qualification rules - White-labeled referral pages, embeddable widgets, and participant portals - Fraud prevention tools such as risk tagging, IP checks, and suspicious activity controls - Reporting that helps teams understand referral participation, conversions, and revenue impact GrowSurf is a fit for companies that want to launch a referral or advocacy program quickly, manage it from one dashboard, and connect it to their existing customer acquisition and lifecycle systems.

Average Rating: 4.5/5.0

Total Reviews: 10

How Do G2 Users Rate GrowSurf?

  • Ease of Use: 9.0/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.3/10 (Category avg: 9.0/10)
  • Ease of Setup: 7.8/10 (Category avg: 8.8/10)

Who Is the Company Behind GrowSurf?

  • Seller: GrowSurf
  • HQ Location: Chicago, US
  • Twitter: @GrowSurf
    1,139 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 60% Small, 40% Medium

What Do G2 Reviewers Say About GrowSurf?

AI-generated summary from verified user reviews

Pros
  • Users commend the exceptional customer support of GrowSurf, praising its quick response and helpful nature.
  • Users appreciate the easy setup process of GrowSurf, enabling quick implementation without heavy tech dependencies.
  • Users love the easy-to-manage referral programs that GrowSurf provides, streamlining customer engagement effortlessly.
  • Users appreciate the ease of use of GrowSurf, enjoying quick support and seamless entry into referral programs.
  • Users value the versatile features of GrowSurf, which cater to both small and scalable referral programs.
Cons
  • Users find the lack of guidance on marketing referral programs a significant barrier to maximizing GrowSurf's potential.
  • Users find the referral management process unclear with slow updates and a lack of tutorial resources for new users.
  • Users find the inaccurate analytics challenging and wish for improved filtering and clarity in data interpretation.
  • Users find the setup difficulty challenging due to unclear UX and slow manual processes for approval.
  • Users find the uploading issues frustrating, as manual updates slow down campaign asset management and referral approvals.

What Are Recent G2 Reviews of GrowSurf?

What Are G2 Users Discussing About GrowSurf?

Prefinery

Prefinery is a viral customer acquisition platform for product launches and word of mouth referral programs.

Average Rating: 4.7/5.0

Total Reviews: 23

How Do G2 Users Rate Prefinery?

  • Ease of Use: 8.7/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.8/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Prefinery?

  • Seller: Prefinery
  • Year Founded: 2007
  • HQ Location: Austin, US
  • Twitter: @prefinery
    264 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 100% Small

What Are Recent G2 Reviews of Prefinery?

What Are G2 Users Discussing About Prefinery?

Get The Referral

GetTheReferral is an app-based SaaS referral platform that combines communication, project management, and engagement tools that drive high-quality referrals. GTR combines an integrated dashboard that manages customer leads and communications, with an engaging, branded mobile app that makes it easier for their customers to actively refer and be rewarded quickly for their efforts.

Average Rating: 4.0/5.0

Total Reviews: 12

How Do G2 Users Rate Get The Referral?

  • Ease of Use: 6.9/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.7/10 (Category avg: 9.0/10)
  • Ease of Setup: 7.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Get The Referral?

  • Seller: GetTheReferral.com
  • Year Founded: 2014
  • HQ Location: San Diego, California
  • Twitter: @GetTheReferral
    331 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    31 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 75% Small, 25% Medium

What Are Recent G2 Reviews of Get The Referral?

What Are G2 Users Discussing About Get The Referral?

NextBee

NextBee's advocacy program management tools can help accelerate word of mouth reach for brands through catchy, compelling and branded social widgets, programmable rewards and recognition rules, and group challenges.

Average Rating: 4.5/5.0

Total Reviews: 10

How Do G2 Users Rate NextBee?

  • Ease of Use: 8.1/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.3/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.9/10 (Category avg: 8.8/10)

Who Is the Company Behind NextBee?

  • Seller: Next Bee
  • HQ Location: San Mateo, California
  • Twitter: @nextbee
    718 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 55% Small, 45% Medium

What Are Recent G2 Reviews of NextBee?

What Are G2 Users Discussing About NextBee?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated June 24, 2026