Base Reviews & Product Details

Base.ai offers a clean, intuitive interface, and their recent enhancements have made the platform even stronger. It’s one of the closest replacements for Influitive, making the migration feel familiar. Features like reference management, ROI tracking, and gamification really help make advocacy seamless and engaging for customers. Review collected by and hosted on G2.com.

When I first joined, the platform felt a bit oversold. As someone who migrated from Influitive (like many others), I noticed a few features were missing. That said, Base has rolled out meaningful improvements since, which shows they are listening and evolving. I’ve also experienced some technical hiccups (particularly with the "Ask" workflow) but managed to find some workarounds that are a bit more time consuming but do the trick. Review collected by and hosted on G2.com.

I really like the fresh UI of the user version of the Base tool compared to what we had before. It’s a great platform to share, connect, and manage users on Base. The Base team is efficient with integrations, and the tool offers many features for categorizing different sets of user activities, making it easy to organize them. Creating a rewards catalog is simple, and the admin interface is intuitive, making it easy for new users to navigate. Overall, it’s a solid package for both user-facing and admin-facing needs. Review collected by and hosted on G2.com.

They need to improve their technical capabilities, particularly in managing APIs and identifying the root cause of issues more quickly. While they have a talented team handling the technical side, it’s unclear whether the challenge lies in resourcing or having the right mix of expertise. Review collected by and hosted on G2.com.

I love the fact that the transition from our old tool to this one was very easy and well prepared with the team. The UI is also very customizable and easy to use for our admins but also from the client's perspective. We just love the product. Review collected by and hosted on G2.com.

There's some bugs we're encountering along the way and the support team sometimes takes longer time to answer to tickets. But it's not dramatic, the main issues we encounter are usually fixed quite rapidly. Review collected by and hosted on G2.com.

We use Base for our advocate program, and it’s been great for managing a variety of activities. The platform makes it easy to set up and run campaigns, and the post-activity data analytics are straightforward and insightful. Additionally, their customer support is excellent and very responsive. Review collected by and hosted on G2.com.

There are some limitations in the advocate program, particularly around customer communication channels. It’s also difficult to generate different templates for each ask, and user database management is somewhat restrictive. Features like multi-selection for updating the database could be improved. Review collected by and hosted on G2.com.

Base is a truly intuitive and purpose-built platform for customer advocacy, references, and community engagement. I use it daily, and it has significantly streamlined how we manage advocacy activities, scale references, and reward customers. The implementation support was seamless, and the ongoing customer support is some of the best I've experienced, responsive, proactive, and genuinely collaborative.

The team behind Base consistently delivers new innovations and listens to feedback. They’re clearly invested in making the product even better over time. Unlike many other tools, Base provides a holistic approach to advocacy, it's more than just a platform; it's a partner in your program's success. Review collected by and hosted on G2.com.

The integration capabilities are solid but still evolving. There’s room for deeper automation and flexibility across some CRM, and CX tools. That said, the team is already working on improvements and has been transparent about their roadmap.

Also, while the tool is fantastic, it's important to understand that results depend on how you use it. Base is an enabler, you still need a clear program strategy and internal alignment to get the most out of it. It’s not a set-and-forget solution, and onboarding and adoption will take some time (as they should). Review collected by and hosted on G2.com.

We’ve seen real progress in our customer advocacy efforts since we started using BASE.

One of the things I value most is the Oracle integration—it’s something other vendors couldn’t offer, and it made a big difference for us. It feels like BASE really treats us as a customer they want to grow with.

Our CSM is excellent—responsive, proactive, and always willing to help. The platform keeps improving, and the recent addition of a community feature was a big win. It really brings everything together in one place. Review collected by and hosted on G2.com.

The addition of the community feature was a great move and adds real value. However, I do wish it included better reporting capabilities, which are currently missing.

Also, we’ve experienced occasional instability in the platform—features that suddenly stop working or behave unexpectedly. It’s not constant, but it does impact the experience.

Review collected by and hosted on G2.com.

The alternative to Influitive is its biggest sell. The reference program sync and ability are great Review collected by and hosted on G2.com.

You are bound to work with limited functionality, as little as choosing options with an Ask is limited to the advocacy type. The lack of customization possibilities makes you feel stuck at times. Not being able to download activity data truly matters. Imagine sitting with 200 testimonials that you can't bulk download, and keep clicking one by one for what you need. Review collected by and hosted on G2.com.

We have been using an existing well-known Advocacy platform for nearly 2 years and were looking for another vendor. Our research led us to shortlist base as our new vendor of choice. The reason we chose Base was mainly for the ease of doing business with the company and its team, the promised quick migration of our old system to Base in one platform (user management, crisp look and feel of the system, integration with tools such as zoom, tango card etc. Review collected by and hosted on G2.com.

I haven't come across any as of yet. I will update this later I do. Review collected by and hosted on G2.com.

The willingness of the customer success team to take in feedback and implement changes and feature upgrades makes Base a platform that is highly customizable for our enterprise needs. However, the team is relatively lean so changes take some time to implement. UI is much cleaner and modern compared to the platform we used previously. Review collected by and hosted on G2.com.

The product is still relatively bare-bones, but this is a good thing for a mature enterprise looking for a customizable tool rather than an out-of-the-box solution. Review collected by and hosted on G2.com.

Great 2-in-1 tool for an advocacy hub and automated reference management. Review collected by and hosted on G2.com.

No Snowflake integration or any API for reporting. Very limited to track data outside of the instance. We are still trying to figure out how to get this into Snowflake Review collected by and hosted on G2.com.