r dashboards and metrics are pretty intuitive.

The ease to set up and the helpfulness of the team

The amazing marketing tool that helps grow your email list and social media following at the same time. It taps into human psychology and gets people excited about the giveaway/ contest. My favorite part was the automated emails participants receive when someone else has moved ahead of them. This encourages the participants to keep going back to the contest page and share the contest with others to earn more points.