# SocialToaster Reviews **Vendor:** Social Toaster **Category:** [Employee Advocacy Software](https://www.g2.com/categories/employee-advocacy) **Average Rating:** 3.9/5.0 **Total Reviews:** 20 ## About SocialToaster Are you looking for effective ways to engage your employees while also leveraging them to support your marketing efforts? Are you already investing in creating marketing content? If so, SocialToaster is the solution for you. SocialToaster is an artificial-intelligence powered enterprise-level ambassador activation platform that uses the power of social media to amplify your message. SocialToaster delivers your existing marketing content directly to your biggest fans – or SuperFans – so they’re more likely to see it, engage with it, and share it with their friends, beating network algorithms to drive organic ROI. Our built-in artificial intelligence means SocialToaster is your 24/7 content marketing assistant, actively curating your existing digital marketing content and sending it straight to your ambassadors, automatically activating your army of content-sharing SuperFans. SocialToaster transforms your members into a community of active advocates and ambassadors. Our industry-leading platform combines an intuitive and patented sharing process with a variety of rich features to meet your social marketing, communication, engagement, and revenue objectives. See why some of the largest companies, brands, and universities in the country use SocialToaster to activate their biggest fans. Schedule a demo today! ## SocialToaster Reviews ### 1. Social Toaster is a good employee engagement tool for start-ups or SMBs **Rating:** 2.0/5.0 stars **Reviewed by:** Katy S. | Digital Marketing Manager (Global Social Media Program), Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2024 **What do you like best about SocialToaster?** Social Toaster was fairly simple to use and user-friendly. **What do you dislike about SocialToaster?** Social Toaster has more limited features vs other engagement tools such as more complex solutions like GaggleAMP or EveryoneSocial -- you can't schedule a post promotion for a video or carousel post for example. **What problems is SocialToaster solving and how is that benefiting you?** Social Toaster was the first employee engagement platform that we used at Riskonnect - it's the tool that we had when I came on board to lead our Social Media team in April 2023. ### 2. AVP, Advancement Marketing and Communications **Rating:** 5.0/5.0 stars **Reviewed by:** Erin S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about SocialToaster?** It's very user-friendly and a great way to engage with our audience and extend our reach. **What do you dislike about SocialToaster?** Right now, there isn't anything I dislike about it. **What problems is SocialToaster solving and how is that benefiting you?** It's helping us engage with our alumni, students and donors in a new way. ### 3. Great solution to engage audiences **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2019 **What do you like best about SocialToaster?** Amazing platform which enables any organization to build an ambassador program to share your mission, programs with their networks and even get incentives. It's pretty affordable and worth the cost of about $4k as it spreads awareness for your brand. You leave the heavy uplift work to your ambassadors who do most of the work for you and increase your audience followers, donors. They are a community of active advocates for your mission. You are able to target individuals you are trying to gain interest in. They offer video and photo sharing, surveys, reporting, forums. **What do you dislike about SocialToaster?** It's about $9000 a year to build the program with incentives for ambassadors but it is still worth the cost. The platform does not allow users to preview what's sent to their networks. I guess they are trying to make it easy for users to post however doesn't make sense. Why wouldn't they be able to customize with their own language especially geared towards their networks. **Recommendations to others considering SocialToaster:** Utilize the free demo and online YouTube videos. Access whether your company will benefit from this platform and will you utilize all the features. What audiences are you attempting to reach and where are your challenges. **What problems is SocialToaster solving and how is that benefiting you?** We are able to have brand ambassadors who are able to do the main work for us and reach out to their networks and spread word about our mission, programs. It's difficult to do this on our own and it's important to increase donor, audience base. We are able to engage different audiences on all social media channels. It's a great tool for outreach on events and other activities. We are able to poll, survey our users. ### 4. Great Platform with Helpful Customer Service **Rating:** 4.0/5.0 stars **Reviewed by:** Jackie B. | Chief Website Architect & Writer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2017 **What do you like best about SocialToaster?** Social Toaster gives brands a simple way to reward audiences for advocating and sharing content. We've looked for something for years that would make earning points, giving away prizes and encouraging user promotion simple to integrate and use with existing social platforms. The Social Toaster team has been very helpful in providing direction and helping us get set up, and in maintaining the program. They see issues and opportunities and are proactive in helping us improve our campaigns. When we did a test with our sales team, they were very excited about the platform and how they thought it would work to engage potential and existing customers. It's been a great way to get our advocates sharing our messages, which is often more effective than doing it ourselves. **What do you dislike about SocialToaster?** My only complaint is that we've had three different account reps from Social Toaster in less than a year. We adored the first; he was so helpful and proactive and knew our account well. Some of the others have been less pleasant and don't know our account as well. I wish we still had our original rep! **Recommendations to others considering SocialToaster:** Make good use of your Social Toaster rep to get the most from the platform, especially if you have an experienced one. Be sure to ask for walk-throughs of how to understand insights, how to update the sites, how to create posts and contests, and all the ins and outs. They are helpful and want to help you succeed. **What problems is SocialToaster solving and how is that benefiting you?** Social Toaster enables us to engage our brand advocates and customers, rewarding them for their participation and advocacy. We have a lot of in-depth, educational content that our audience loves and it needs to get out through the users and not just our own channels. Our content is regularly promoted by our users to their friends, who are more likely to read it and trust the friend who shared. Social Toaster also allows us to facilitate the acquisition of user generated content. Now we have photos, stories and survey results that we can use to help tell our story and feature our customers on our channels. ### 5. A Fun Way to Increase Brand Awareness **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2017 **What do you like best about SocialToaster?** What I love about Social Toaster is that they make setup really easy and Social Toaster is always available to help. **What do you dislike about SocialToaster?** The only thing I dislike about Social Toaster is that the design is pretty limited. You have to make your design elements work in a sort of grid of squares that can sometimes be limiting. **What problems is SocialToaster solving and how is that benefiting you?** I am using and have used Social Toaster for brand awareness. The best benefit is getting so much real content that you can repurpose for other things. ### 6. Social Toaster Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2017 **What do you like best about SocialToaster?** I like social toaster because it has a really great user experience, and is very customer focused for it's users. **What do you dislike about SocialToaster?** I have only used less than a couple months, so at this time, there are no dislikes. **What problems is SocialToaster solving and how is that benefiting you?** Being able to measure, organize and create digital marketing strategies and campaigns. ### 7. Social toaster **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2017 **What do you like best about SocialToaster?** The ability to cross channel -engage our top prospects. The ability to drive engagement through these key users in an authentic way. **What do you dislike about SocialToaster?** As new social platforms arise, the ability to engage with these platforms will be essential. We're often nervous about the ability to constantly "keep up" **What problems is SocialToaster solving and how is that benefiting you?** Social toaster has taken a very manual process of weeding through influencers and top prospects and allowing us to move those resources into engagement vs searching out these influencers and contacting them. ### 8. Very Effective for Company Advocacy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2017 **What do you like best about SocialToaster?** Social Toaster makes it very easy to use advocates to share information about your company/entity. Not only is it easy to send the information to advocates, the user side of the platform is incredibly easy to use. After linking your social media sites, the user is able to use single-button functionality to share the content across multiple social media sites. **What do you dislike about SocialToaster?** I work in fundraising, and due to the company functionality that it was created for, SocialToaster did present some challenges. However, the platform has since been moved into a communications office and is functioning much more properly. A more specific example of a challenge is the only information that you can have for your advocates is the information that they provide through their social media platforms. **What problems is SocialToaster solving and how is that benefiting you?** The major benefit is you're able to easily create and send information in relation to your company/product to a mass audience. As mentioned above, the ease with which advocates can use the platform has proved to be incredibly effective. ### 9. Great way to spread social messages **Rating:** 5.0/5.0 stars **Reviewed by:** Georgia J. | Account Executive, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2017 **What do you like best about SocialToaster?** Easy to use, easy to spread messages and great way to engage with communities **What do you dislike about SocialToaster?** Nothing really, I used it for a very simple process and it always worked great! **Recommendations to others considering SocialToaster:** Get familiar with the platform, and once you do it it so easy to use! **What problems is SocialToaster solving and how is that benefiting you?** Utilizing digital influencers, having them share our client's blog posts. ### 10. Easy to use running effective campaigns **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2017 **What do you like best about SocialToaster?** Easy to use system. Good support turnaround. **What do you dislike about SocialToaster?** Nothing at this time. Good reporting, good integration. **What problems is SocialToaster solving and how is that benefiting you?** Getting customers to understand new products. ### 11. Social Toaster **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2017 **What do you like best about SocialToaster?** I like how fast and easy it is to get your content through the web. **What do you dislike about SocialToaster?** Nothing I really dislike about the product. **Recommendations to others considering SocialToaster:** Definitely user friendly and does the job! **What problems is SocialToaster solving and how is that benefiting you?** I like how it shares my content through hastags, promotions, polls/surveys, and incentives like giftcards/ points etc. ### 12. Social Toaster is a novel way of engaging your audience's extended social reach **Rating:** 3.5/5.0 stars **Reviewed by:** Mark H. A. | Web Communications Manager, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2016 **What do you like best about SocialToaster?** Social Toaster is a novel way of engaging the organization's existing fans and most interested community members, leveraging that audience's extended social reach in a way that can make these constituents feel both helpful and appreciated. The "gamification" of Social Toaster, allowing fans to collect points and win accolades and even prizes, is a great way to increase adoption. **What do you dislike about SocialToaster?** Social Toaster seems to say it will, but doesn't, allow users to preview what will be shared with their social networks before messages go out. Letting users see exactly what they will be sharing on each platform should be the bare minimum, and letting users customize or introduce the messages in their own words would be appropriate and make me more confident in the tool. **What problems is SocialToaster solving and how is that benefiting you?** The alumni affairs arm of Cornell (I'm an alum, not an employee of alumni affairs) uses Social Toaster for outreach on events and initiatives. **Official Response from Brian Razzaque:** > Thanks Mark for reviewing our platform! We appreciate you taking the time. You should have the opportunity to preview what is being posted and to comment on it--would you mind contacting us at support@socialtoaster.com so we can work with you to figure out exactly what the issue is? Thanks! ### 13. Helping Cornell get the word out **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley B. | Assistant Director, Digital Innovation, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2016 **What do you like best about SocialToaster?** SocialToaster allows us to send custom emails to hundreds of volunteer social media ambassadors. Ambassadors can share our content with their networks with a click of a button. Email allows us to explain our content strategy goals and share our results. **What do you dislike about SocialToaster?** There is not much to dislike. We haven't used the platform to its full potential. It would be helpful to be able to segment our content by location and interests, but that might already be a feature I'm not using yet. **Recommendations to others considering SocialToaster:** Request a demo and take it on for a specific campaign. We did this with our first Giving Day and decided to continue with the program after seeing how well it worked. **What problems is SocialToaster solving and how is that benefiting you?** SocialToaster is helping us solve reach and engagement problems, especially for awareness campaigns. Our combined network reach is nearly 500K and our email open rate for ambassador messages averages 44%. **Official Response from Alexandria Duncan:** > Thank you for reviewing our platform, Ashley! We greatly appreciate your time and feedback. In regards to segmenting your content by location and/or interest, we have features that can make both of those things possible. - Segmenting is when we take the info that users have provided us with at sign-up and we segment them based on certain criteria (ie. location). - Tagging is when we actively ask a user upon sign-up to select an interest category (ie. alumni, faculty) Please let us know if you would like to discuss these features farther. Thank you! ### 14. Tool for Outreach among volunteers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2016 **What do you like best about SocialToaster?** This product is an easy-to-use software that is intuitive for novice and tech-savvy people alike. It is a great tool for setting up affiliate and sponsored social posts. The staff were very helpful too. **What do you dislike about SocialToaster?** but there is a snag with companies who want to offer rewards to their participants because legal teams may need to review terms of service. **What problems is SocialToaster solving and how is that benefiting you?** If you have a volunteer group, this is a great tool to spread the social word among these constituents. ### 15. Powerful tool, but up to you to make it work **Rating:** 4.0/5.0 stars **Reviewed by:** Suzanne Y. | Account Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2016 **What do you like best about SocialToaster?** The system is so user-friendly and does exactly what you want it to do - award points & make people feel special for sharing your client's content, using your client's hashtags, and spreading your client's keywords. The team at SocialToaster is always there to help update anything you can't figure out in the back end, verify winners, and help brainstorm ideas if you're stuck. **What do you dislike about SocialToaster?** This is not a magical tool. You really need to dedicate a lot of time to sending out content emails AT LEAST weekly and making it extremely clear what prizes fans are working towards, and making sure you fulfill those prizes, etc. It's really a lot of work. This doesn't mean I dislike it, it's just true. It would be nice if SocialToaster would take on the responsibility of contacting winners and prize fulfillment, especially when it's prizes that are physical merch. **Recommendations to others considering SocialToaster:** Make sure whoever is running the team has enough time to really dedicate to make it as effective as it can possibly be. **What problems is SocialToaster solving and how is that benefiting you?** SocialToaster caused my artist to trend on Twitter multiple times, worldwide, within minutes, because I was capitalizing on an already rabid fan base. So it's a perfect tool if you have a situation where you need to organize a bunch of passionate people into one place and make them powerful. If you were starting from zero, this would not be the tool for you. **Official Response from Brian Razzaque:** > Thanks Suzanne for taking the time to provide this review, we really appreciate it! One note, we do offer options for managed services that include everything from content creation or curation and content promotion to end-user customer support and prize fullfillment. We'd be happy to discuss if you're interested! ### 16. Old trusty **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2016 **What do you like best about SocialToaster?** From the beginning, Social Toaster has been a reliable place to engage fans and give them insider information they can share with their fans **What do you dislike about SocialToaster?** The platform can use an update. More user-friendly UI is a must in 2016 **What problems is SocialToaster solving and how is that benefiting you?** Engaging the right people is always important for our brand. Social toaster allows for this in a unique way that keeps customers engaged **Official Response from Alexandria Duncan:** > Thanks for reviewing our platform! We appreciate you taking the time to give your feedback. We are constantly working to keep our platform fresh and up to date. If you have a specific suggestion, could you please email support@socialtoaster.com? We'd be happy to work together in making our platform better. Thank you! ### 17. It's an excellent program for engaging a group. **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan D. | Director of Social Media / Digital Strategist / Account Manager, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2015 **What do you like best about SocialToaster?** I like the concept of creating an incentive for sharing on social media. **What do you dislike about SocialToaster?** There should be more ways to build your point total. **Recommendations to others considering SocialToaster:** I think this is the perfect way to engage users of a product/service. I primarily use it with my alma mater, and it's the ideal way to celebrate the University and promote what they are doing--and to do so in a way that's fun and engaging. **What problems is SocialToaster solving and how is that benefiting you?** -- **Official Response from Alexandria Duncan:** > Thanks for the suggestion Bryan! We’re always working on new and exciting ways to engage our SuperFans. With our latest App release, we now have over 25 different ways for users to engage, earn points, and share! ### 18. I work with Social Toaster on our advocacy program. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food Production | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2015 **What do you like best about SocialToaster?** Social Toaster is a very agile company and constantly looking at our advocacy program and suggesting ideas for refinement and improvement. **What do you dislike about SocialToaster?** Measuring the true ROI is a challenge and not sure that the community is true advocates of the brand and not just deal seekers. **What problems is SocialToaster solving and how is that benefiting you?** Viral voice for the brand. **Official Response from Alexandria Duncan:** > Thanks for the feedback. While we love to give our SuperFans great deals, we are always measuring the success of programs in terms of the broad reach and impact. We know our users are truly interested in our content based on many factors, including an average email open rate twice that of some mass-email marketers. ### 19. Building Your Advocacy Program **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food Production | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2015 **What do you like best about SocialToaster?** The platform is very intuitive in setting up campaigns as well as users navigating through the platform. You can gain great metrics on your community. **What do you dislike about SocialToaster?** There are some limitations on setting up the platform. Most of the emails that are sent to the community need to follow the template and is hard to customize. **What problems is SocialToaster solving and how is that benefiting you?** We found great insights on what our advocates are looking for in new products. Also, a great way to find out new flavor trends. **Official Response from Alexandria Duncan:** > Thank you for taking the time to review our platform! We optimize our email templates to be the best looking across email providers as possible. Our email factory contains some templated text but almost all colors and creative are customizeable. Please feel free to ask your account manager for a walkthrough of all these options! We also are always looking for suggestions on how to improve these templates. If you have an idea that you think would be a good update, please reach out to support@socialtoaster.com. ### 20. Amplifying your social media content **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel W. | President, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2013 **What do you like best about SocialToaster?** Social Toaster is easy to use and can really help you amp up your social media presence by helping the content spread through your "superfans" first. **What do you dislike about SocialToaster?** They used to have a free version, which they no longer offer. **Recommendations to others considering SocialToaster:** This is a great piece of software to use for organizations that want to cultivate and motivate long-term relationships. Superfans earn points for actions (tweeting, FB'ing, etc.) and can redeem them for various rewards. - [View SocialToaster pricing details and edition comparison](https://www.g2.com/products/socialtoaster/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+18%3A22%3A19+-0500&secure%5Bsession_id%5D=380a3d25-1bc9-407f-bc90-5992345b4b09&secure%5Btoken%5D=582f2d079866a7a5545eb20d592de3af9e1a2fa1cc737584a29550b4cb908ee3&format=llm_user) ## SocialToaster Features **Content Sharing** - Social sharing - Content scheduling - Content optimization - Content templates - AI Content Generation - Content Settings **Agentic AI - Customer Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Discovery** - Referral Program - Incentives **Content Dashboard** - Company news - Coworker content - Brand content sharing **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Analytics** - Engagement tracking - KPI Tracking - Trends - Gamification **Mobile** - Mobile Optimization **Platform** - Integrations - Mobile - Adoption Insight **Platform** - Multichannel Sharing - Forum - Integration - Content Distribution **Agentic AI - Employee Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top SocialToaster Alternatives - [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) - 4.4/5.0 (388 reviews) - [PostBeyond by Influitive](https://www.g2.com/products/postbeyond-by-influitive/reviews) - 4.6/5.0 (382 reviews) - [GaggleAMP](https://www.g2.com/products/gaggleamp/reviews) - 4.4/5.0 (377 reviews)