# Best Cross-Channel Advertising Software - Page 4

## How Many Cross-Channel Advertising Software Products Does G2 Track?

**Total Products under this Category:** 197

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** GoMarble AI (+5.56%) - Among all products in this category, GoMarble AI recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Cross-Channel Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,300+ Authentic Reviews
- 197+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Cross-Channel Advertising Software
 ![G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/cross-channel-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=19103&focus%5B%5D=1393260&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=3026&focus%5B%5D=54066&focus%5B%5D=5974)

Highlighted products: StackAdapt, Bloomreach, Adobe Real-Time CDP, Facebook for Business, LocaliQ, AdRoll, AdRoll ABM (Formerly RollWorks), and Prisma.

Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=adroll&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=prisma-mediaocean)

**Sponsored**

### TestGorilla

TestGorilla is a skills-based software platform helping organizations find and hire the right people - faster, fairer, and without the bias of CVs. The platform supports recruiters with 350+ science-backed assessments, 100+ AI interviews, resume scoring, ID verification and role simulations. As of December 2025, TestGorilla has also been working with companies to help them identify and hire AI-fluent talent and develop scientifically-backed tests and interviews to identify role-specific AI fluency.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=289&secure%5Bchosen_at%5D=2026-08-01T21%3A13%3A07Z&secure%5Bdisplayable_resource_id%5D=261&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=130623&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=130623&secure%5Bresource_id%5D=289&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcross-channel-advertising%3Fpage%3D4&secure%5Btoken%5D=50162bc4bfde2036c8e3d13036012c4024e7624172423bcd5f9d38f766f48ea8&secure%5Burl%5D=https%3A%2F%2Fwww.testgorilla.com%2Fpricing%2F%3Futm_source%3DG2%26utm_medium%3Dads%26utm_campaign%3Dg2-2026&secure%5Burl_type%5D=custom_url)

### [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

**Average Rating:** 3.8/5.0

**Total Reviews:** 85

#### How Do G2 Users Rate Roku OneView (formerly Dataxu)?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Roku OneView (formerly Dataxu)?

- **Seller:** [Roku](https://www.g2.com/sellers/roku)
- **Year Founded:** 2002
- **HQ Location:** San Jose, CA
- **Twitter:** @Roku  
247,565 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a57d21916969b166132641b868b6866bb9981c5b92d63d412f2f934b3752b18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F50076%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,365 employees on LinkedIn®
- **Ownership:** NASDAQ:ROKU

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Hospital & Health Care
- **Company Size:** 41% Medium, 31% Small

#### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)?

**["Great platform for OTT buys"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)

**["AEG TV on Roku advertising"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)**

**Rating:** 5.0/5.0 stars

_— Monetia S._

[Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)

#### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)?

- [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made)
- [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for)

### [Shirofune](https://www.g2.com/products/shirofune/reviews)

Founded in 2014, Shirofune is an automated advertising management tool that maximizes the efficiency and productivity of major digital advertising platforms. The Shirofune platform is designed to maximize advertising effectiveness by automating day-to-day digital ad campaigns using a single, easy-to-use interface for management, budgeting, monitoring and analytics. Over 10,000 accounts have been automated using Shirofune, including 300,000 active ad campaigns. Key Features: Advanced Auto-bidding and Budgeting: Effortlessly manage daily expenses, ensuring optimal budget utilization with a 97%-99% spend rate by month-end.Set personalized parameters such as minimum ROAS or maximum CPA to drive budget allocation towards high-performing campaigns or platforms, maximizing conversions. Intelligent Improvement Suggestions: Receive actionable recommendations for refining your campaigns, including suggestions for keyword adjustments, audience targeting, and creative enhancements. Streamlined Consolidated Reporting: Seamlessly gather data from leading platforms such as Google, Meta, and TikTok, alongside integrations with tools like Google Analytics. Understand performance insights through comprehensive, natural language explanations, detailing what occurred, why, and the underlying causes. Seamless Integration with Third-party Measurement Tools: Enhance optimization capabilities by integrating with third-party measurement tools like Google Analytics, facilitating detailed reporting and analysis. Primary Benefits: Save Time: Shirofune automates tedious tasks, freeing up valuable time for strategic decision-making. Boost Performance: Experience a significant uplift in campaign performance through intelligent optimization and data-driven insights. Elevate your PPC campaigns with Shirofune – the ultimate solution for efficient and effective advertising management.

**Average Rating:** 5.0/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Shirofune?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.7/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Shirofune?

- **Seller:** [Shirofune](https://www.g2.com/sellers/shirofune)
- **Year Founded:** 2014
- **HQ Location:** El Segundo, US
- **Twitter:** @Shirofune\_ad  
1,568 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf9389c68d46d821f81efe1b7ca61434059cea0f16c778f30258f652163b8f9c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshirofune-usa%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Consulting
- **Company Size:** 60% Small, 30% Medium

#### What Are Recent G2 Reviews of Shirofune?

**["Efficiency improved by more than 60% with Shirofune!"](https://www.g2.com/survey_responses/shirofune-review-9755839)**

**Rating:** 5.0/5.0 stars

_— 芳教 ._

[Read full review](https://www.g2.com/survey_responses/shirofune-review-9755839)

**["We couldn't start an ad business without Shirofune."](https://www.g2.com/survey_responses/shirofune-review-9833508)**

**Rating:** 5.0/5.0 stars

_— 功次 ._

[Read full review](https://www.g2.com/survey_responses/shirofune-review-9833508)

### [EXADS](https://www.g2.com/products/exads/reviews)

EXADS is a White-label Ad Serving Technology provider that has been developing platforms for advertisers, publishers, ad networks and agencies for over 10 years. At EXADS, we build scalable solutions for big and small companies and cater to all their ad serving needs. EXADS delivers powerful and customized ad platforms that come with an extensive range of features, from automatic optimizations to some of the best analytics capabilities, without any additional costs. Our team of ad tech experts are always available to provide the best support possible and answer any questions. With EXADS you can save time and money by having your own ad platform ready in weeks!

**Average Rating:** 5.0/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate EXADS?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.8/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind EXADS?

- **Seller:** [EXADS](https://www.g2.com/sellers/exads)
- **Year Founded:** 2013
- **HQ Location:** Sandyford, IE
- **Twitter:** @exads  
90 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=db79bc0022146dea4011455be45bf2aafcfd06ea3dd506ecb479775a1d1bb875&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexads%2F&secure%5Burl_type%5D=linkedin_company_website)  
60 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 75% Medium, 19% Small

#### What Do G2 Reviewers Say About EXADS?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive setup** of EXADS, appreciating the simplicity of implementing their white-label ad serving technology.
- Users appreciate the **ease of use** of EXADS, highlighting its responsive setup process and user-friendly interface.
- Users love the **easy setup** of EXADS, finding it very responsive and quick to implement.
- Users find EXADS to be **very responsive and easy to set up** , enhancing their overall experience effortlessly.
- Users find the **responsive and easy setup** of EXADS' user interface highly beneficial for their ad serving needs.

#### What Are Recent G2 Reviews of EXADS?

**["complete ad server solution an campaign management system"](https://www.g2.com/survey_responses/exads-review-11236631)**

**Rating:** 5.0/5.0 stars

_— Benoit C._

[Read full review](https://www.g2.com/survey_responses/exads-review-11236631)

**["Robust white label solution for your DSP"](https://www.g2.com/survey_responses/exads-review-9129573)**

**Rating:** 5.0/5.0 stars

_— Ana S._

[Read full review](https://www.g2.com/survey_responses/exads-review-9129573)

#### What Are G2 Users Discussing About EXADS?

- [What is EXADS used for?](https://www.g2.com/discussions/what-is-exads-used-for)

### [Skai](https://www.g2.com/products/skai/reviews)

Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations.

**Average Rating:** 4.0/5.0

**Total Reviews:** 281

#### How Do G2 Users Rate Skai?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.6/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Skai?

- **Seller:** [Skai](https://www.g2.com/sellers/skai)
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @skaicommerce  
7,446 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a70a11d6c85b424cfb4caecc66a84f055951ce5b6c99bb1913aef91a7e8c5511&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F167470%2F&secure%5Burl_type%5D=linkedin_company_website)  
726 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 44% Medium, 30% Large

#### What Do G2 Reviewers Say About Skai?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Skai, finding its intuitive UI and tools enhance their experience.
- Users appreciate the **speed and reliability of automation** in Skai, simplifying bidding and account management significantly.
- Users appreciate the **excellent customer support** from Skai, enhancing their experience and helping them utilize the platform effectively.
- Users praise Skai for its **fast and reliable ad management** , facilitating easy bidding adjustments and actionable insights.
- Users praise the **speed and reliability** of Skai for optimizing bidding and managing accounts effectively.

##### Cons

- Users find **poor reporting** frustrating, lacking details on failures and updates for shopping campaign adjustments.
- Users find room for improvement in **ad issues** related to shopping reporting and campaign updates in Skai.
- Users find **adjustment difficulty** in Skai for shopping reporting and PMAX updates, impacting campaign management.
- Users feel that Skai's **campaign management** could improve for shopping reporting and PMAX adjustments.
- Users find **campaign management issues** in Skai, especially in shopping reporting and PMAX adjustments, needing improvements.

#### What Are Recent G2 Reviews of Skai?

**["Experienced User for 2 Years"](https://www.g2.com/survey_responses/skai-review-10336805)**

**Rating:** 4.5/5.0 stars

_— Taylor E._

[Read full review](https://www.g2.com/survey_responses/skai-review-10336805)

**["Easy To Use and Great Customer Service"](https://www.g2.com/survey_responses/skai-review-7024093)**

**Rating:** 5.0/5.0 stars

_— Verified User in Automotive_

[Read full review](https://www.g2.com/survey_responses/skai-review-7024093)

#### What Are G2 Users Discussing About Skai?

- [What is Skai used for?](https://www.g2.com/discussions/what-is-skai-used-for)

### [Humming](https://www.g2.com/products/humming/reviews)

Get your ads everywhere so you can reach people anywhere. Humming helps you manage ads across every channel from one platform. Behind the scenes, an experienced team and some pretty cool tech help ensure the best bang for your advertising buck. Get started now! Sign up for free.

**Average Rating:** 4.7/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Humming?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.7/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Admin:** 6.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Humming?

- **Seller:** [Humming](https://www.g2.com/sellers/humming)
- **Year Founded:** 2019
- **HQ Location:** Tacoma, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c8c2cb12304c3a2240f220551c9fcdfd4b15e40ecda41f82bb1e72626182c89a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18397819&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager
- **Company Size:** 54% Medium, 38% Small

#### What Are Recent G2 Reviews of Humming?

**["Perfect marketing tool with AI features"](https://www.g2.com/survey_responses/humming-review-9722431)**

**Rating:** 5.0/5.0 stars

_— Aimee K._

[Read full review](https://www.g2.com/survey_responses/humming-review-9722431)

**["BEST TOOL IN MY OPINION FOR MARKETING"](https://www.g2.com/survey_responses/humming-review-9751259)**

**Rating:** 5.0/5.0 stars

_— Jaden B._

[Read full review](https://www.g2.com/survey_responses/humming-review-9751259)

### [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews)

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency. 

**Average Rating:** 3.9/5.0

**Total Reviews:** 118

#### How Do G2 Users Rate MediaMath by Infillion?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.5/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.0/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind MediaMath by Infillion?

- **Seller:** [Infillion](https://www.g2.com/sellers/infillion)
- **Company Website:** infillion.com
- **Year Founded:** 2008
- **HQ Location:** New York, US
- **Twitter:** @infilliontech  
300 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e4d78aa8e530521e677595798571a57b379f0fb74de7b006e83ef66844b48929&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfilliontech%2F&secure%5Burl_type%5D=linkedin_company_website)  
186 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 51% Medium, 25% Small

#### What Do G2 Reviewers Say About MediaMath by Infillion?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **unique campaign categories** offered by MediaMath and appreciate the responsive customer support.
- Users appreciate the **transparency and control over spending** offered by MediaMath, enhancing their advertising management experience.
- Users appreciate the **transparency and control over spending** that MediaMath by Infillion offers for effective budget management.
- Users value the **unique campaign category options** and exceptional customer support offered by MediaMath.
- Users value the **diverse campaign options** offered by MediaMath, along with exceptional customer support.

##### Cons

- Users find the **complexity** of MediaMath challenging due to its outdated UI and awkward navigation.
- Users find the **complex setup** of MediaMath cumbersome and time-consuming, impacting their initial experience with the product.
- Users find the **complex user interface** challenging, with outdated design, nested menus, and slow reporting updates.
- Users find the **dashboard issues** frustrating, including outdated UI, complex navigation, and slow report updates.
- Users find the **difficult navigation** due to outdated UI and nested menus frustrating and time-consuming.

#### What Are Recent G2 Reviews of MediaMath by Infillion?

**["Media Math is very attentive and prompt to delivery for all of your business solutions needs."](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)

**["Powerful Control, Needs UI Overhaul"](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)**

**Rating:** 4.0/5.0 stars

_— David C._

[Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)

#### What Are G2 Users Discussing About MediaMath by Infillion?

- [What is MediaMath TerminalOne Marketing OS™ used for?](https://www.g2.com/discussions/what-is-mediamath-terminalone-marketing-os-used-for)
- [How many employees does MediaMath have?](https://www.g2.com/discussions/how-many-employees-does-mediamath-have)
- [Is MediaMath a DSP?](https://www.g2.com/discussions/is-mediamath-a-dsp)
- [What is MediaMath?](https://www.g2.com/discussions/what-is-mediamath)

### [Prism](https://www.g2.com/products/pixis-prism/reviews)

Pixis is the digital marketer’s AI sidekick, that empowers you to use your own data across platforms to reach the best outcomes with confidence, all while saving teams time and effort. Our AI-powered platform brings out the hero in marketers, supercharging their decisions and empowering them to turn data into automated action. It helps marketers streamline ad manager bid and budget allocation, audience targeting, and creative asset management using tailor-made, true AI for their brand (not rules-based). This allows marketing teams to leverage real-time data to provide the best optimizations possible. These actions can be done manually, or fully automated by the marketer. This leads to meaningful, actionable insights that can be used to create better marketing decisions, whether it's dynamically optimizing ad budgets, bids, or targeting new cohorts and audiences. Pixis can also help brands build creative assets quickly, and iterate on them intelligently based on confidence scores indicating what works best with which audiences. Marketing teams can choose to implement brand, compliance, and security guidelines that Pixis will follow as it builds out creative assets. With Pixis, brands can grow and profitably scale with ease. Marketers can set-and-forget (automate) many of their tasks and receive easy-to understand recommendations on how to optimize their ad spend, reduce costs, save time, build compelling creative assets, and reach new untapped audiences. Pixis is a service that allows marketers to benefit from true AI, with minimal direction. Just tell Pixis what your objectives are, and we’ll do the rest! We currently serve over 200+ customers which include Fortune 500 brands like DHL and Sanofi, along with large enterprises like HelloFresh and Allbirds. Marketing heroes need a sidekick that frees them from toil, manual analysis, and guesswork. Pixis can empower marketers to focus on what matters, and can empower agencies to focus on high-level strategy, or bringing in new business. Ask for a demo to see how Pixis can revolutionize your ad campaigns!

**Average Rating:** 4.6/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Prism?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.6/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.4/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Prism?

- **Seller:** [Pixis](https://www.g2.com/sellers/pixis)
- **Year Founded:** 2018
- **HQ Location:** California , US
- **Twitter:** @Pixis\_AI  
154 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=45328ef7d265373c9f56bc254744d5ed921c9624bbf573cdbb1a9ce91291a769&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F31559415&secure%5Burl_type%5D=linkedin_company_website)  
434 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 43% Large

#### What Are Recent G2 Reviews of Prism?

**["Pixis Helped Us Scale New Users for Swiggy Food Delivery App at a Much Better Cost per Acquisition"](https://www.g2.com/survey_responses/prism-review-8041973)**

**Rating:** 4.5/5.0 stars

_— Awant B._

[Read full review](https://www.g2.com/survey_responses/prism-review-8041973)

**["With Pixis AI, we were able to scale high-interest audiences and increase in the Conversion Rate"](https://www.g2.com/survey_responses/prism-review-8037229)**

**Rating:** 5.0/5.0 stars

_— Akash S._

[Read full review](https://www.g2.com/survey_responses/prism-review-8037229)

### [OpenWeb](https://www.g2.com/products/openweb/reviews)

OpenWeb powers communities across the open internet, turning real participation into direct audience relationships, actionable insights, and revenue. OpenWeb’s mission is to to build the community infrastructure that powers trusted engagement across the open internet for real people, publishers, and brands alike. OpenWeb works with more than 5,000 partners, hosting more than 150 million active users each month. Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London and Paris and is backed by world-class investors including Insight Partners, Georgian, Entrée Capital, The New York Times Company, Samsung Next, Dentsu, and ScaleUp. To learn more about OpenWeb’s platform visit OpenWeb.com or follow @OpenWebHQ on LinkedIn.

**Average Rating:** 4.2/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate OpenWeb?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind OpenWeb?

- **Seller:** [OpenWeb](https://www.g2.com/sellers/openweb)
- **Year Founded:** 2015
- **HQ Location:** New York
- **Twitter:** @OpenWebHQ  
3,418 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=829aa5c7e11f89c7cf3384c46579e34480e1430e3bec5f3825e2cd1ff47fb950&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fopenwebhq&secure%5Burl_type%5D=linkedin_company_website)  
251 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Online Media, Newspapers
- **Company Size:** 47% Small, 42% Medium

#### What Are Recent G2 Reviews of OpenWeb?

**["OpenWeb vs MundoDeportivo"](https://www.g2.com/survey_responses/openweb-review-5374469)**

**Rating:** 5.0/5.0 stars

_— Verified User in Newspapers_

[Read full review](https://www.g2.com/survey_responses/openweb-review-5374469)

**["RNS review of OpenWeb"](https://www.g2.com/survey_responses/openweb-review-5348722)**

**Rating:** 5.0/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/openweb-review-5348722)

#### What Are G2 Users Discussing About OpenWeb?

- [What is OpenWeb used for?](https://www.g2.com/discussions/what-is-openweb-used-for)

### [Criteo Commerce Max (Retail Media)](https://www.g2.com/products/criteo-commerce-max-retail-media/reviews)

Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed loop measurement tied to actual online and in-store sales data. A single point of entry for 200+ retailers, Commerce Max allows advertisers to operate onsite and offsite campaigns within one platform with unified workflows and reporting. Access AI-powered optimization models to maximize revenue while targeting unique retailer audiences. Advanced commerce insights enable brands and agencies to make smarter media and merchandising decisions.

**Average Rating:** 4.0/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Criteo Commerce Max (Retail Media)?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Criteo Commerce Max (Retail Media)?

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo  
18,673 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69406c6d0298f79a224af0d7707d6083d07375167dfd6842f05584cc6d16eef7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37209%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,912 employees on LinkedIn®
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 39% Small, 33% Medium

#### What Are Recent G2 Reviews of Criteo Commerce Max (Retail Media)?

**["One Of The Best Open Internet Platform For E commerce Business"](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5163748)**

**Rating:** 4.5/5.0 stars

_— Prakash T._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5163748)

**["Criteo is very effective platform for us especially for retargeting campaigns"](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5204627)**

**Rating:** 5.0/5.0 stars

_— Büşra A._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5204627)

#### What Are G2 Users Discussing About Criteo Commerce Max (Retail Media)?

- [What is Retail Media by Criteo used for?](https://www.g2.com/discussions/what-is-retail-media-by-criteo-used-for)

### [Airtory](https://www.g2.com/products/airtory/reviews)

Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI and improve brand engagement with Airtory's easy-to-build rich media ads! We have 500+ templates across desktop, mobile, native and interactive video (although we can build bespoke templates for only you to use, or we've found a way to ingest ads built in Google Web Designer and run them as Airtory tags, for those very custom one-offs). These can easily be implemented across DSPs or on direct publishers. With the rise in popularity of CTV and OTT platforms, Airtory has also introduced video ads that support dynamic content, interactive features, and QR codes. These ads can be implemented on all CTV and OTT platforms, enabling advertisers to engage with those users as well. You can check out Airtory’s Rich Media Ads on the Showcase Page: https://formats.airtory.com/ Additionally, we have another product Self Serve+ which is a SaaS offering that allows publishers to open up their ad inventory to advertisers to set up and manage direct ad campaigns autonomously. Airtory's Rich Media builder can also be integrated, which is just a cherry on top! Last but not the least, Airtory has additional features that can elevate your Rich Media campaigns to the next level. Create hyper-personal ads with Airtory’s DCO suite or leverage our Landing Page Builder to incorporate it as an offering in your next campaign. In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical.

**Average Rating:** 4.5/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate Airtory?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Airtory?

- **Seller:** [Airtory](https://www.g2.com/sellers/airtory)
- **Year Founded:** 2016
- **HQ Location:** Austin, US
- **Twitter:** @airtoryHQ  
487 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fa9e7afdae97eccbfa74d06e1808357a405dc67a47c6248b6726d91c65ae1dd3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fairtory&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 53% Medium, 30% Small

#### What Are Recent G2 Reviews of Airtory?

**["Best Rich Media Solution Partner"](https://www.g2.com/survey_responses/airtory-review-8457056)**

**Rating:** 5.0/5.0 stars

_— Suhaib H._

[Read full review](https://www.g2.com/survey_responses/airtory-review-8457056)

**["Beginner-friendly. Good Experience with the platform."](https://www.g2.com/survey_responses/airtory-review-8457937)**

**Rating:** 4.5/5.0 stars

_— Sasirekha P._

[Read full review](https://www.g2.com/survey_responses/airtory-review-8457937)

#### What Are G2 Users Discussing About Airtory?

- [What is Airtory used for?](https://www.g2.com/discussions/what-is-airtory-used-for)

### [Perion One](https://www.g2.com/products/perion-one/reviews)

Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale.

**Average Rating:** 4.0/5.0

**Total Reviews:** 90

#### How Do G2 Users Rate Perion One?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 7.8/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Perion One?

- **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b)
- **Year Founded:** 2001
- **HQ Location:** New York
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab0c31a7c3c1abed622ad0422c2cab11c7a8a97b1571d519ae8140f074c1b8ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperion%2F&secure%5Burl_type%5D=linkedin_company_website)  
668 employees on LinkedIn®
- **Ownership:** NASDAQ: PERI

#### Who Uses This Product?

- **Company Size:** 46% Medium, 34% Small

#### What Do G2 Reviewers Say About Perion One?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Perion One, allowing effortless access to essential information across platforms.
- Users appreciate the **automation features** of Perion One, allowing easy access to all platforms and saving time.
- Users value the **centralized management** of Perion One, enhancing efficiency and providing ease of access across platforms.
- Users praise the **great customer support** of Perion One, enhancing their overall service experience.
- Users value the **customization** options in Perion One, finding them essential for daily data management.

##### Cons

- Users report challenges with **data inaccuracy** , noting difficulties in proper categorization despite using strict naming conventions.
- Users experience occasional difficulty with **data categorization** in Perion One, even with proper naming conventions.
- Users find the **expensive pricing** of Perion One concerning, feeling the value does not justify the cost.
- Users report occasional **inaccuracy in data categorization** , even when using strict naming conventions and labels.

#### What Are Recent G2 Reviews of Perion One?

**["Easy to Use & Customer Centric Platform"](https://www.g2.com/survey_responses/perion-one-review-10732486)**

**Rating:** 4.0/5.0 stars

_— Stelios K._

[Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486)

**["Streamlines Work"](https://www.g2.com/survey_responses/perion-one-review-7712988)**

**Rating:** 5.0/5.0 stars

_— Maddy B._

[Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988)

#### What Are G2 Users Discussing About Perion One?

- [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve)
- [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for)

### [Tomi.ai](https://www.g2.com/products/tomi-ai/reviews)

Tomi.ai is a privacy-friendly website visitor and inbound lead scoring platform that predicts the probability to buy and future revenue for every website visitor and turns these predictions into: - Advertising audiences and synthetic conversions (smart bidding optimization signals) that maximize revenue (not leads) and eliminate wasted marketing spend, - Instant insights into the actual quality of traffic generated by various channels, audiences, and ad creatives, - Lead and prospect scores that help sales teams create more pipeline and close more deals.

**Average Rating:** 4.8/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Tomi.ai?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Tomi.ai?

- **Seller:** [Tomi.ai](https://www.g2.com/sellers/tomi-ai)
- **Year Founded:** 2020
- **HQ Location:** Sunnyvale, US
- **Twitter:** @MeetTomiAI  
23 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d241201c38e3346349f84519bc64717374b9f02cedb3d315a2ad05b733731ec4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftomi-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 43% Large, 43% Medium

#### What Are Recent G2 Reviews of Tomi.ai?

**["Predictive insights to reveal the true impact of each channel and ROMI improvement in Search Ads"](https://www.g2.com/survey_responses/tomi-ai-review-7988663)**

**Rating:** 5.0/5.0 stars

_— Artemiy R._

[Read full review](https://www.g2.com/survey_responses/tomi-ai-review-7988663)

**["Impressive tool with exceptional technical support"](https://www.g2.com/survey_responses/tomi-ai-review-9840681)**

**Rating:** 4.5/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/tomi-ai-review-9840681)

#### What Are G2 Users Discussing About Tomi.ai?

- [What is Tomi.ai used for?](https://www.g2.com/discussions/what-is-tomi-ai-used-for) - 1 comment, 2 upvotes

### [WideOrbit](https://www.g2.com/products/wideorbit/reviews)

Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder.

**Average Rating:** 4.1/5.0

**Total Reviews:** 50

#### How Do G2 Users Rate WideOrbit?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.2/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind WideOrbit?

- **Seller:** [Lumine Group](https://www.g2.com/sellers/lumine-group)
- **Year Founded:** 1999
- **HQ Location:** Toronto, Ontario
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=550793010659e259f6a7e65f02ec9b6e41bd1e7a524a71d50c70fb448334b5f2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flumine-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
199 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Broadcast Media, Marketing and Advertising
- **Company Size:** 44% Medium, 34% Large

#### What Do G2 Reviewers Say About WideOrbit?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **reliable automation** of WideOrbit, ensuring seamless on-air programming even during computer failures.
- Users commend the **ease of use** of WideOrbit, appreciating its reliable performance and intuitive layout.
- Users value the **reliable on-air functionality** of WideOrbit, ensuring seamless programming even during equipment failures.
- Users appreciate the **reliable on-air performance** of WideOrbit, ensuring seamless programming even during technical issues.
- Users value the **reliability and seamless operation** of WideOrbit, ensuring uninterrupted broadcasting even during computer failures.

##### Cons

- Users experience **delays and bugs** with WideOrbit's budget management, which complicates live usage and performance.
- Users experience **delayed implementation** issues with WideOrbit, affecting live usage and leading to playback inconsistencies.
- Users experience **delay issues** with WideOrbit, as configuration can lead to slow playback and unpredictable behavior.
- Users experience **editing difficulties** with WideOrbit, facing delays, bugs, and crashes when operating at a fast pace.
- Users experience **functionality limitations** with WideOrbit, including delays and crashes during live usage and playback.

#### What Are Recent G2 Reviews of WideOrbit?

**["Best Traffic System of 2022"](https://www.g2.com/survey_responses/wideorbit-review-4538257)**

**Rating:** 5.0/5.0 stars

_— Linda C._

[Read full review](https://www.g2.com/survey_responses/wideorbit-review-4538257)

**["Wide Orbit is user friendly and very efficient!"](https://www.g2.com/survey_responses/wideorbit-review-6623852)**

**Rating:** 5.0/5.0 stars

_— Shannon D._

[Read full review](https://www.g2.com/survey_responses/wideorbit-review-6623852)

#### What Are G2 Users Discussing About WideOrbit?

- [What is white orbit?](https://www.g2.com/discussions/what-is-white-orbit)
- [Who owns WideOrbit?](https://www.g2.com/discussions/who-owns-wideorbit)
- [What is WideOrbit traffic?](https://www.g2.com/discussions/what-is-wideorbit-traffic)
- [What is WideOrbit used for?](https://www.g2.com/discussions/what-is-wideorbit-used-for)

### [Epom Ad Server](https://www.g2.com/products/epom-ad-server/reviews)

Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request.

**Average Rating:** 4.6/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate Epom Ad Server?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.1/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Epom Ad Server?

- **Seller:** [Epom](https://www.g2.com/sellers/epom)
- **Year Founded:** 2011
- **HQ Location:** Kiev, Ukraine
- **Twitter:** @EpomAdServer  
983 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58e8dfd3bcc2d53482cd346c81413137d39900fdb6c105699d4154c2bc5ee58c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2412434%2F&secure%5Burl_type%5D=linkedin_company_website)  
112 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 70% Small, 30% Medium

#### What Do G2 Reviewers Say About Epom Ad Server?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effective campaign management** of Epom Ad Server, enhancing retargeting and boosting conversion rates significantly.
- Users value the **outstanding customer support** of Epom Ad Server, enhancing their ad management experience significantly.
- Users value the **convenient ad integration** and effective management features of Epom Ad Server for improved campaign performance.
- Users value the **outstanding technical support** of Epom Ad Server, enhancing their ad management experience significantly.
- Users laud the **solid ad management** and exceptional technical support provided by Epom Ad Server.

##### Cons

- Users experience **difficult setup** challenges with Epom Ad Server, but the support team is helpful and guiding.
- Users often find the **complex setup** of Epom Ad Server requires significant support assistance for proper configuration.
- Users often face difficulties due to **poor customer support** , hindering successful setup and utilization of Epom Ad Server.
- Users often require assistance due to **poor documentation** , making setup and usage challenging for many.

#### What Are Recent G2 Reviews of Epom Ad Server?

**["We've been using Epom API in retail for 2 years"](https://www.g2.com/survey_responses/epom-ad-server-review-11282979)**

**Rating:** 4.0/5.0 stars

_— Irene K._

[Read full review](https://www.g2.com/survey_responses/epom-ad-server-review-11282979)

**["Using Epom Ad Server to manage media buying"](https://www.g2.com/survey_responses/epom-ad-server-review-11597453)**

**Rating:** 5.0/5.0 stars

_— Anastasiia C._

[Read full review](https://www.g2.com/survey_responses/epom-ad-server-review-11597453)

### [TubeMogul](https://www.g2.com/products/tubemogul/reviews)

TubeMogul is an advertising software company for digital branding. With a single, integrated video ad solution, TubeMogul puts Brands & Agencies in control.

**Average Rating:** 3.5/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate TubeMogul?

- **Has the product been a good partner in doing business?:** 7.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 7.1/10 (Category avg: 8.7/10)
- **Ease of Admin:** 6.8/10 (Category avg: 8.2/10)

#### Who Is the Company Behind TubeMogul?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 66% Medium, 25% Large

#### What Are Recent G2 Reviews of TubeMogul?

**["Programmatic becomes easy with Tubemogul"](https://www.g2.com/survey_responses/tubemogul-review-4315330)**

**Rating:** 4.5/5.0 stars

_— Anurag T._

[Read full review](https://www.g2.com/survey_responses/tubemogul-review-4315330)

**["Great platform for both Display and Video advertising."](https://www.g2.com/survey_responses/tubemogul-review-569147)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/tubemogul-review-569147)

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[Browse Cross-Channel Advertising Themes](/categories/cross-channel-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 9, 2026

Cross-channel advertising software enables businesses to plan, manage, and optimize paid advertising campaigns across three or more digital channels, including search, display, mobile, social, and video, through a single platform, giving marketers access to a wider variety of audiences and the unique benefits of each channel.

### Core Capabilities of Cross-Channel Advertising Software

To qualify for inclusion in the Cross-Channel Advertising category, a product must:

- Manage and serve ads across three or more of the following digital advertising channels: search, display, mobile, social, video
- Offer features for uploading or creating online advertisements
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics including reach, conversions, and ROAS

### Common Use Cases for Cross-Channel Advertising Software

In-house marketing teams and advertising agencies use cross-channel advertising software to diversify and unify their digital advertising strategies. Common use cases include:

- Running coordinated campaigns across search, social, and display from a single management interface
- Buying ads in real time via integrated demand-side platform (DSP) capabilities
- Tracking and reporting unified ROAS and conversion metrics across all active channels

### How Cross-Channel Advertising Software Differs from Other Tools

Cross-channel advertising platforms consolidate what individual channel tools handle separately, including [paid search](https://www.g2.com/categories/paid-search-advertising), [display](https://www.g2.com/categories/display-advertising), [mobile](https://www.g2.com/categories/mobile-advertising), and [video advertising](https://www.g2.com/categories/video-advertising), into a unified workflow. They may also integrate with a [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) for programmatic ad buying, and connect with [supply-side platforms (SSPs)](https://www.g2.com/categories/supply-side-platform-ssp) and [app monetization platforms](https://www.g2.com/categories/app-monetization-platforms) used by publishers.

### Insights from G2 on Cross-Channel Advertising Software

Based on category trends on G2, unified campaign management and cross-channel performance reporting stand out as standout capabilities. Improved advertising efficiency and reduced overhead from managing multiple channel-specific tools stand out as primary benefits of adoption.

Show More

* * *

## How Do You Choose the Right Cross-Channel Advertising Software?

### What You Should Know About Cross-Channel Advertising Software

### What is Cross-Channel Advertising Software?

Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels.

To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads.

Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals.

Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel.

Key Benefits of Cross-Channel Advertising Software

- Create more touchpoints for brands, increasing the chances of conversions
- Create a single cross-channel view of the customer buying journey across channels
- Multiple connections with buyers or customers through their preferred channels
- Provide a positive brand experience and build lasting relationships
- Gain better insights into cross-channel campaigns and advertisements
- Increase brand visibility and customer engagement

### Why Use Cross-Channel Advertising Software?

**Connect with consumers on all of their favorite channels —** Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing.

**Increase customer engagement and improve customer loyalty —** Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist.

**Enhance brand visibility and awareness —** Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation.

**Ensure more customer touchpoints, and better customer insights and experience —** Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground.

**Track ROI —** Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment.

### Who Uses Cross-Channel Advertising Software?

Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits.

**Marketing teams —** Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise.

### Cross-Channel Advertising Software Features

**Campaign management —** Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting.

**Campaign analysis —** This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts.

**Real-time dashboards —** The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation.

**Advertising performance —** Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better.

**Integrations —** Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory.

**Attribution models —** With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail.

**Reporting and analytics —** Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet.

### Trends Related to Cross-Channel Advertising Software

Over the last decade, there has been a tremendous shift in consumer behavior. When a customer starts their buyer journey, there are multiple digital channels through which they might enter the funnel. Tapping each of these channels is imperative for marketers so that they don’t miss out on any of their valuable prospects.

Businesses are shifting to cross-channel advertising considering the immense potential of the platforms. It is observed that brands using display, mobile, social, and video marketing simultaneously have achieved remarkable improvement in generating quality traffic, customer retention, and better ROI from their advertising efforts.

Technology-driven customers are seen switching seamlessly between different channels while deciding to buy a product or service, pushing marketers to make sure they are present in each of these channels to understand and adapt to customers’ behavior and buying habits. The main objective of a cross-channel strategy is to enable marketers to reach a customer at the right time with the right content and on the right channel.

### Potential Issues with Cross-Channel Advertising Software

**Personalized messages and medium —** Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy.

**Increased time and expenses —** With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues.

### Software and Services Related to Cross-Channel Advertising Software

[**Search advertising software**](https://www.g2.com/categories/search-advertising) **—** Search advertising software, also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines. Search advertising allows companies to target keywords relevant to their businesses and gain more prominent positioning in search engine results, gaining visibility among users who are already searching for those keywords. Search advertising products are typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords.

[**Display advertising software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party advertising agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising.

[**Mobile advertising software**](https://www.g2.com/categories/mobile-advertising) **—** Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.

[**Social media advertising software**](https://www.g2.com/categories/social-media-advertising) **—** Social media advertising software helps companies advertise on social media sites. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be leveraged to drive both brand awareness and direct response initiatives.

[**Video advertising software**](https://www.g2.com/categories/video-advertising) **—** Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be used to drive brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels.