# What is Tomi.ai used for?

What is Tomi.ai used for?

##### Post Metadata
- Posted at: almost 3 years ago
- Author title: Pinned by G2 as a common question
- Net upvotes: 2


## Comments
### Comment 1

We help data-driven marketing teams lower CAC and boost acquisition with our patented Predictive AI technology.

Primary use-cases are:

(1) Paid Digital Advertising:
- predictive conversions + predicted value-based bidding for Google and Meta ads
- predictive retargeting and value-based lookalike audiences

(2) Digital analytics and strategy
- Advanced A/B testing (testing ICP targeting & messaging 10x faster with 90% lower cost)
- Predictive Attribution: uncover every touchpoint's true impact on incremental future revenue & LTV

(3) Sales Effectiveness:
- Predictive Lead Scoring: better lead routing to close more deals and never let a high-intent prospect fall through the cracks
- Prospect Scoring and Warm Outbound (primarily for B2B): uncover additional high-intent pipeline that didn't become a lead yet (up to 75% never will as they'll chose to start a trial or request a demo from your competitor, if you don't act soon enough to engage).

##### Comment Metadata
- Posted at: over 2 years ago
- Author title: Co-Founder @ Tomi.ai | Helping revenue teams get more high-value customers in the most cost efficient way with marketing science




## Related Product
[Tomi.ai](https://www.g2.com/products/tomi-ai/reviews)

## Related Category
[Social Media Advertising](https://www.g2.com/categories/social-media-advertising)

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