# Shirofune Reviews **Vendor:** Shirofune **Category:** [Display Advertising Software](https://www.g2.com/categories/display-advertising) **Average Rating:** 5.0/5.0 **Total Reviews:** 10 ## About Shirofune Founded in 2014, Shirofune is an automated advertising management tool that maximizes the efficiency and productivity of major digital advertising platforms. The Shirofune platform is designed to maximize advertising effectiveness by automating day-to-day digital ad campaigns using a single, easy-to-use interface for management, budgeting, monitoring and analytics. Over 10,000 accounts have been automated using Shirofune, including 300,000 active ad campaigns. Key Features: Advanced Auto-bidding and Budgeting: Effortlessly manage daily expenses, ensuring optimal budget utilization with a 97%-99% spend rate by month-end.Set personalized parameters such as minimum ROAS or maximum CPA to drive budget allocation towards high-performing campaigns or platforms, maximizing conversions. Intelligent Improvement Suggestions: Receive actionable recommendations for refining your campaigns, including suggestions for keyword adjustments, audience targeting, and creative enhancements. Streamlined Consolidated Reporting: Seamlessly gather data from leading platforms such as Google, Meta, and TikTok, alongside integrations with tools like Google Analytics. Understand performance insights through comprehensive, natural language explanations, detailing what occurred, why, and the underlying causes. Seamless Integration with Third-party Measurement Tools: Enhance optimization capabilities by integrating with third-party measurement tools like Google Analytics, facilitating detailed reporting and analysis. Primary Benefits: Save Time: Shirofune automates tedious tasks, freeing up valuable time for strategic decision-making. Boost Performance: Experience a significant uplift in campaign performance through intelligent optimization and data-driven insights. Elevate your PPC campaigns with Shirofune – the ultimate solution for efficient and effective advertising management. ## Shirofune Reviews ### 1. Efficiency improved by more than 60% with Shirofune! **Rating:** 5.0/5.0 stars **Reviewed by:** 芳教 . | COO, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2024 **What do you like best about Shirofune?** It's easier to see what's going on with multiple clients' daily spending because Shirofune lists them on the dashboard in a very visual way. We used to spend about 30 to 60 minutes a day on this, but now it's down to half that. Plus, since we're consolidating reports from different ad platforms into one data set, we can get a better handle on clients' overall ad spend. We're saving a lot of time by not having to put together the total spend for each ad platform. **What do you dislike about Shirofune?** Nothing in particular. If I had to say, being able to customize the report items would let us delete unnecessary items and create a more streamlined report (with fewer columns). **What problems is Shirofune solving and how is that benefiting you?** As we get more clients, it gets harder to keep track of how much we're spending and make the right adjustments. With Shirofune, we can cut down on this work. It's easy to see how things are going, and the adjustments are made automatically, so we can manage our budgets more precisely than we could before. The more clients we have, the more we save time, which is great for our agency. This has led to each person being able to handle more clients, which has increased productivity (the number of clients managed has increased by 1.5 to 2 times). ### 2. We couldn't start an ad business without Shirofune. **Rating:** 5.0/5.0 stars **Reviewed by:** 功次 . | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2024 **What do you like best about Shirofune?** What really sets it apart is how simple it is to use and how easy it is to understand. You just have to enter the necessary information and follow the steps, and you can manage your clients' ads without needing any special training. **What do you dislike about Shirofune?** Nothing in particular. If I were to be picky, I would love it if we could submit ads for LINE and TikTok directly from Shirofune. **What problems is Shirofune solving and how is that benefiting you?** As a small company, it's tough to find the time to manage clients' ads. Once Shirofune is up and running, we only need to check it for about ten minutes a week, and Shirofune handles the rest. We get requests from customers, but we've had to turn them down because we don't have the resources or expertise. Thanks to Shirofune, we can now accept these requests. We've learned a lot about web advertising, and we've seen some great results. As we got more familiar with it, we were able to free up resources, which means we can help even more clients with their ad operations. ### 3. No More Platform-Specific Budgets **Rating:** 5.0/5.0 stars **Reviewed by:** Alessia A. | Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2024 **What do you like best about Shirofune?** We manage Google, Bing, Facebook, YouTube, and Instagram. Before, we set budgets for each platform separately, but now we focus on conversion-based management. We stopped setting budgets per platform and configured it to automatically adjust across all platforms. The allocated budgets per platform have changed a lot, and our CPA has gone down by over 10%. **What do you dislike about Shirofune?** It would be great if we could hand the whole operation over to Shirofune including creative works **What problems is Shirofune solving and how is that benefiting you?** It's not something you can do with just one ad platform. It automatically allocates budgets to the best-performing platforms and campaigns, so you get the highest overall performance. ### 4. Packed with features to meet every need! **Rating:** 4.5/5.0 stars **Reviewed by:** Koichiro S. | Consulting, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Shirofune?** - It is VERY useful to have a parameter master automatically created when linking CV indicators from the measurement tool to Shirofune. By automating this process, we are able to avoid the risk of reporting errors due to missing updates that can occur when manually linking parameters. - Through period comparison of Change Analysis reports, we have greatly increased the speed at which we can identify bottlenecks that cause performance fluctuations. **What do you dislike about Shirofune?** We're pretty happy with the cost-effectiveness of just reducing the operational workload through Shirofune's automation alone. But we think a manual on how to adjust the account structure of ad platforms to better utilize Shirofune's automation might have helped us spend less time on the impelmentation. **What problems is Shirofune solving and how is that benefiting you?** My goal is to reduce the number of human hours spent on ad operations while maintaining the quality of it. Shirofune's automation makes adjustments more often than human operations, so the tool not only reduces man-hours by replacing operations, but also helps ads perform better. For example, it can reduce CPA by 20% by making adjustments more often in our case. This tool helps improve ad performance, like a 20% reduction in CPA, by making operations more flawless. ### 5. Reducing operational man-hours by 54% with Shirofune **Rating:** 5.0/5.0 stars **Reviewed by:** Makoto I. | Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2024 **What do you like best about Shirofune?** We're using all sorts of features, but let me tell you, the "Numerical Reports" are our go-to. They make it super easy to match up our own data with ad platform stats automatically, giving us insights we wouldn't normally see on the ad platform consoles. And the best part? We can whip up those slick, easy-to-read reports with just a click. No more sweating over those tedious number-crunching tasks! Plus, the automated bidding and budget management features have been a game-changer. They've really stepped up our game on most projects, saving us a ton of time and keeping our satisfaction levels through the roof. We're all about that efficiency these days! **What do you dislike about Shirofune?** While there are no major complaints, if I were to mention one thing regarding the Numerical Reports feature, it would be highly beneficial if "Reach" could also be included in the reporting scope. I understand that this may be challenging as many ad platforms do not provide API access for Reach metrics, but considering that many clients use Reach as a key performance indicator (KPI), including it would further enhance coverage. I appreciate that Shirofune is responsive to candid feedback, which makes me really grateful. I'm looking forward to more updates in the future! **What problems is Shirofune solving and how is that benefiting you?** Shirofune has contributed to doubling productivity and establishing organizational structures for further improving results, which in turn leads to increased client satisfaction. Moreover, we feel we've been able to increase the delivery speed of reports to our clients. When reports are manually generated, there are inherent limitations in speed and potential for errors. Additionally, the benefits of ensuring budget management accuracy and seamlessly driving performance improvements through automated bidding and budget management are significant advantages. ### 6. Operation Time Reduced to 10 Minutes a Day **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie V. | Head of Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Shirofune?** Previously, we spent several hours daily on ad management, but now it takes only 5 to 10 minutes. As an agency, it's great that the system monitors and automatically adjusts to ensure the monthly budget is not exceeded. This used to make the final days of the month, especially if they fell on weekends, less relaxing. **What do you dislike about Shirofune?** There are times when improvement suggestions are not displayed (though it's only for a few hours, it would be better if they were always visible). **What problems is Shirofune solving and how is that benefiting you?** Shirofune automates almost all aspects of ad management, excluding creative production, allowing us to focus on other core tasks. ### 7. A tool that makes it easy for even beginners to manage ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2024 **What do you like best about Shirofune?** We used to outsource this to external agencies, but with Shirofune, we've started managing it in-house. This switch has really helped us to understand online ads better, and it's also given us a wider range of ideas to share with our clients. Plus, we've seen improvements in CPC and CPA. **What do you dislike about Shirofune?** You can link with Meta ads, but you can't choose campaign objectives like "Leads" or "Sales." Also, if you make changes on the Meta side, they won't show up in Shirofune. So, you need to remember what you changed to avoid resubmitting old data. Shirofune says not to make changes directly on the ad platform, so you need to be careful and understand this before making any adjustments. **What problems is Shirofune solving and how is that benefiting you?** Before using Shirofune, we didn't know much about advertising. But by using Shirofune to implement suggestions and monitor metrics, we've learned a lot. This has led to improvements in CPA and CPC. It's also helped us keep our existing clients and get new ones. ### 8. Love the Reports! **Rating:** 5.0/5.0 stars **Reviewed by:** Rocco B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2024 **What do you like best about Shirofune?** As an agency, we use Google, Meta, TikTok, and Microsoft for our clients. It used to take almost a full day each month just to gather numbers for reports. Now, it takes only 5 seconds! **What do you dislike about Shirofune?** It would be great if the reports could be viewed on the screen as well as in Excel. **What problems is Shirofune solving and how is that benefiting you?** Shirofune has automated nearly all of the time-consuming tasks of gathering numbers from various platforms, compiling them into Excel reports, and adding analysis comments. ### 9. 1.5x increase in Amazon Ads & 80%+ decrease in workload **Rating:** 5.0/5.0 stars **Reviewed by:** REI N. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Shirofune?** I absolutely love that Shirofune takes care of all the manual adjustments for each keyword to align with our budget and target ROAS/ACOS. This has almost eliminated our workload, which is fantastic! On top of that, it significantly improves performance, making it an excellent tool. **What do you dislike about Shirofune?** It's such an essential tool for our operations that I couldn't imagine life without it! So, I don't have any particular dislikes. **What problems is Shirofune solving and how is that benefiting you?** Shirofune gets around that paradox where you have to put in a lot of effort to get better ad performance, which in turn increases your costs. It's a big plus for us that it improves results while reducing workload. ### 10. Its been off to a great start with strong improvements to the overall results **Rating:** 5.0/5.0 stars **Reviewed by:** Alex M. | Founder CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2024 **What do you like best about Shirofune?** Its been super easy to get it up and running. Its saves time on mundane tasks so that focus can be put on improving the paid marketing camapigns results so that its been quickly integrated into our daily routine. **What do you dislike about Shirofune?** I need to set up different accounts depending on curreny, however, once done its out of the way. But good to know before you get started. **What problems is Shirofune solving and how is that benefiting you?** Giving relevant insights, which prior needed hours to disect, now Shirofune supports us both in saving time and automating many tasks across many accounts and channels. - [View Shirofune pricing details and edition comparison](https://www.g2.com/products/shirofune/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+12%3A30%3A58+-0500&secure%5Bsession_id%5D=e489b005-6bdc-4c1f-8cc3-0aa9e18d0635&secure%5Btoken%5D=f45102f5efd6b770b0cc8a3c419b6556675e98a120fcedeb58a01076d40ede06&format=llm_user) ## Shirofune Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Shirofune Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,390 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) - 4.5/5.0 (1,034 reviews)