# Prism Reviews **Vendor:** Pixis **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.6/5.0 **Total Reviews:** 14 ## About Prism Pixis is the digital marketer’s AI sidekick, that empowers you to use your own data across platforms to reach the best outcomes with confidence, all while saving teams time and effort. Our AI-powered platform brings out the hero in marketers, supercharging their decisions and empowering them to turn data into automated action. It helps marketers streamline ad manager bid and budget allocation, audience targeting, and creative asset management using tailor-made, true AI for their brand (not rules-based). This allows marketing teams to leverage real-time data to provide the best optimizations possible. These actions can be done manually, or fully automated by the marketer. This leads to meaningful, actionable insights that can be used to create better marketing decisions, whether it's dynamically optimizing ad budgets, bids, or targeting new cohorts and audiences. Pixis can also help brands build creative assets quickly, and iterate on them intelligently based on confidence scores indicating what works best with which audiences. Marketing teams can choose to implement brand, compliance, and security guidelines that Pixis will follow as it builds out creative assets. With Pixis, brands can grow and profitably scale with ease. Marketers can set-and-forget (automate) many of their tasks and receive easy-to understand recommendations on how to optimize their ad spend, reduce costs, save time, build compelling creative assets, and reach new untapped audiences. Pixis is a service that allows marketers to benefit from true AI, with minimal direction. Just tell Pixis what your objectives are, and we’ll do the rest! We currently serve over 200+ customers which include Fortune 500 brands like DHL and Sanofi, along with large enterprises like HelloFresh and Allbirds. Marketing heroes need a sidekick that frees them from toil, manual analysis, and guesswork. Pixis can empower marketers to focus on what matters, and can empower agencies to focus on high-level strategy, or bringing in new business. Ask for a demo to see how Pixis can revolutionize your ad campaigns! ## Prism Reviews ### 1. With Pixis AI, we were able to scale high-interest audiences and increase in the Conversion Rate **Rating:** 5.0/5.0 stars **Reviewed by:** Akash S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Prism?** The Pixis AI infrastructure helped us increase our engagement and conversations across campaigns significantly. We saw a significant spike in engagement as well as conversions. I especially liked the simple AI deployment and integration method which is a simple extension on the browser. That solved the issue of having to wait days to be able to start using the product.  The infrastructure is sharp with respect to the targeting  and we could identify high-intent audiences beyond what Facebook enables. The AI continuously monitored the campaigns and gave us real-time feedback on shifting budgets across platforms with ease. We also liked the transparency of the AI actions and recommendations which were being recorded on a comprehensive scale - it gave visibility and control over our campaigns. We’re happy with the results. **What do you dislike about Prism?** There’s no critical drawback that held us back from using the product. It would be nice if we saw more new features and an easier way to leverage their generative AI infrastructure. **What problems is Prism solving and how is that benefiting you?** Targeting and creative optimizations were the biggest problems that the AI infrastructure solves. To be able to work within platform restrictions and still see good results is definitely a plus. The bid-budget features, and the cross-platform feature are some of the biggest strengths of the product and now a strength for my team. Also, repetitive work was taken over by the AI, which left more room for my team to strategize creatively, with AI-backed insights. ### 2. Pixis Helped Us Scale New Users for Swiggy Food Delivery App at a Much Better Cost per Acquisition **Rating:** 4.5/5.0 stars **Reviewed by:** Awant B. | Head of Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2023 **What do you like best about Prism?** At Swiggy we used Pixis to help increase our scale on Facebook ads by deploying its end-to-end solution of creative, targeting, performance, and optimization AI. Our cost of acquisition on Facebook Ads as a channel with Pixis AI was almost halved due to which we got the confidence to increase our scale on this channel and get even more new users. We were also able to save manual efforts on creative, targeting, optimization, and reporting by maintaining a lean team to do the same. **What do you dislike about Prism?** It would be great if their AI can be implemented across more channels apart from the ones supported currently which are Facebook, Google, LinkedIn & TikTok. This would help the clients get even more optimized results from the same spends. **What problems is Prism solving and how is that benefiting you?** Pixis AI helped bring down our cost per user acquisition on Facebook by half. This helped us gain confidence to run Facebook ads at a very high scale and get even more new users for our food delivery app. ### 3. Pixis AI has been helpful in optimizing the campaign and generate 10-20% better performance. **Rating:** 4.0/5.0 stars **Reviewed by:** Suraj L. | Campaign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Prism?** Helpful and supportive account management team is major strength for the product. The team will onboard and help you understand the product. New features are rolled out every quarter which makes product even better. **What do you dislike about Prism?** Nothing to dislike as such. The impact I observed over manual campaign optimizations was <20%. So, Pixis AI will be effective for high spending accounts to see significant cost savings. **What problems is Prism solving and how is that benefiting you?** Larger ad accounts with multiple campaigns and ad groups/sets will take a lot more time for bid and budget changes. Its not humanly possible to optimize the campaigns on a daily basis. Pixis AI will do the optimization job for you on hourly basis. ### 4. The experience for performance marketing has been amazing. Actionable insights and creatives **Rating:** 5.0/5.0 stars **Reviewed by:** Srini R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Prism?** The tool offers flexibility to move budgets across media platforms and at sub-channel level too. **What do you dislike about Prism?** Nothing that I can think of. Everything has been smooth. **What problems is Prism solving and how is that benefiting you?** Digital media management, Campaign optimisations and realtime insights for digital marketing across channels. ### 5. Great AI tool that deliver results supported by a knowledgable team **Rating:** 5.0/5.0 stars **Reviewed by:** Miguel M. | Global Head Of Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Prism?** It just took a couple weeks for us to start seeing improvement in our KPI's Their performance team are a perfect add-on to their AI tool, always spot on and ready to help **What do you dislike about Prism?** I can't highlight anything at this point **What problems is Prism solving and how is that benefiting you?** 1. We are still in early stages of our collaboration together and we have seen on average a 30% improvement in our CPI, and the good thing is that it looks like the tool has potential to keep optimising this KPI 2. The team is willing to help launching campaigns , which is key for me as I save time and I can focus on more strategic aspects 3. They create great weekly reports, that I don't have to produce any more ### 6. The best performance marketing budget automation I've found. **Rating:** 5.0/5.0 stars **Reviewed by:** Steven J. | Director of Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2022 **What do you like best about Prism?** The team is open to tailoring the solution to our specific needs and continually enhancing the functionality of the platform. **What do you dislike about Prism?** The Pixis UI is in its infancy stage but continues to get better. I wouldn't say this creates barriers but looking forward to some of the coming enhancements. **What problems is Prism solving and how is that benefiting you?** I've spent many years trying to automate cross-channel budget optimization because regardless of the number of people you throw at something, it's not possible to see everything 24/7. AI can do that. Pixis can do that. It's helping us automate optimization in ways we couldn't previously do. ### 7. It is really useful for us for our Campaign management using AI **Rating:** 4.5/5.0 stars **Reviewed by:** Ugandhar P. | Regional Head of Performance, Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2022 **What do you like best about Prism?** most useful was Campaign management, which helped to very granular level campaign structure within very less time reducing the workload of the team and also helped so some extent on the campaign performance with optimization done by AI **What do you dislike about Prism?** budget management was bit off early but now it is kind of Fixed **What problems is Prism solving and how is that benefiting you?** As mentioned in the above, it resolved our complex campaign structure with very less effort, which has helped the team invest time in other aspects of the business. ### 8. Great AI Tool and a Fantastic Team to Back it Up **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2022 **What do you like best about Prism?** Pixis is the next step in the digital ads world. As we move towards more and more automation, you need a tool that helps you manage your ads in a way that drives results. You can scroll through job titles or have Pixis do that work. I was especially appreciative of having a team of super-qualified folks supporting us through the process! **What do you dislike about Prism?** Like any tool it takes time to get used to the UI, and how to use it. I wouldn't say that it is a dislike as much as it is just learning another system. The Pixis team was super helpful throughout the process. **What problems is Prism solving and how is that benefiting you?** We mainly used Pixis in our audience targeting, so I thought it was fantastic. It is also better able to manage bids and budgets than a human. A lot of the time marketers think they have this special sauce, and while that may be the case I trust the computer to do the diligence on setting bids and budgets, and uncovering job titles, or experience that we human may have overlooked ### 9. Pixis performance module delivers results **Rating:** 5.0/5.0 stars **Reviewed by:** Randa M. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Prism?** The Pixis performance module supports our longer sales cycle, was crazy easy to implement, increased our MQL volume by 30 percent, and decreased our cost per MQL by 18 percent. Pixis even helped us find a creative way to target the right customer even though we are in a special ad category that limits our targeting capability. **What do you dislike about Prism?** We sometimes found that the creative layouts were a bit too templated, but I understand the need for limiting flexibility in order to speed up the learning process. **What problems is Prism solving and how is that benefiting you?** It allows you to depend more on your first party data and less on third party data which speeds up the learning process while improving cost efficiencies and campaign productivity. ### 10. PIXIS Review Overview **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2022 **What do you like best about Prism?** The AI budgeting, where the AI can maximize the budgets on best converting ad group instead of us optimizing manually. **What do you dislike about Prism?** Even though I liked the budget AI, the downside of the AI would be I need to tell the Pixis team whenever I want to increase or decrease the budgets of the AI group itself. It would be better if I can adjust the total budgets on my own instead of relying on the Pixis team. **What problems is Prism solving and how is that benefiting you?** Pixis is helping with budgeting & campaign optimisation recommendations. Basically, someone to oversee our accounts and inform us whenever there's something wrong or ways to improve. ### 11. Pixis is building the future of AI-driven marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Matt H. | Digital marketor, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Prism?** Pixis offers discovery of new audiences using AI and also helped us optimize our campaign effectively. **What do you dislike about Prism?** They are growing quickly and have some features to iron out further. **What problems is Prism solving and how is that benefiting you?** Pixis helps us save time by automating bidding and doing it effectively. This saves us time and helps our ROI. ### 12. My first big experience with a working AI tool **Rating:** 4.5/5.0 stars **Reviewed by:** DANIEL D. | Performance Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Prism?** The ease and speed of implementation and start-up **What do you dislike about Prism?** There are no important topics that I dislike **What problems is Prism solving and how is that benefiting you?** Pixis helps us improve the results of my campaigns in a fast and effective way, with a significant improvement in the most relevant Kpis. ### 13. Your right hand in advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Denise R. | Paid Social Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Prism?** Engaged team that breaks down the data and tools. **What do you dislike about Prism?** I think there is more to utilize than we probably are. **What problems is Prism solving and how is that benefiting you?** Incremental scale & budget changes. Finding the right audience for our business. ### 14. Automation for the Routine work **Rating:** 4.5/5.0 stars **Reviewed by:** Bharath R. | Head Of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Prism?** It helps to automate the daily tasks and focus on strategy, instead of creatives, budgets, and bids **What do you dislike about Prism?** If it can identify the right audience segments and creating the campaign would be even great. **What problems is Prism solving and how is that benefiting you?** Creative automation and automated optimization - [View Prism pricing details and edition comparison](https://www.g2.com/products/pixis-prism/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+11%3A37%3A12+-0500&secure%5Bsession_id%5D=eb60ab98-7efb-4ae1-913c-4ffb365fdd19&secure%5Btoken%5D=1d8e8d3f87b3c93dfadb62adf84036feb5c6ddfb4b5e7121f8bffbf1eba90e0a&format=llm_user) ## Prism Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Budget Execution & Monitoring **Segmentation** - A/B Testing **Deployment** - Framework Flexibility - Versioning - Ease of Deployment - Scalability **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Targeting** - Behavioral Targeting - Contextual Targeting **Management** - Cataloging - Monitoring - Governing - Model Registry **Operations** - Metrics - Infrastructure management - Collaboration **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability **Triggered Content** - Geofencing **Management** - Governing **Mobile Functionality** - Mobile Functionality **Personalized Content** - Recommendation Engine **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - In-App Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Prism Alternatives - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (357 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (753 reviews)