Tomi.ai Reviews & Product Details

Tomi.ai has been a game-changer for my marketing efforts. Their tool is not only powerful but also incredibly versatile, adapting well to my specific needs. What really sets them apart is their technical expertise and dedication to understanding the data inside out. The team went above and beyond to ensure they grasped the nuances of the business, which resulted in more accurate and actionable insights. This level of commitment has made a significant difference in the effectiveness of our campaigns. Review collected by and hosted on G2.com.

If I had to nitpick, I'd say that the initial learning curve can be a bit steep due to the depth of features available. However, their excellent support more than makes up for this. Review collected by and hosted on G2.com.

The tool worked as advertised and helped us increase ROMI in Search Ads. We used scored segments to optimize the ad spend in several channels and managed to profitably scale our new client acquisition.

Predictive attribution algorithms helped us understand the impact of various campaigns on the sale.

We were impressed by the expertise of the Customer Success team and the level of their dedication to the success of our project: from a very smooth integration to ongoing support and brainstormings and campaign optimization together with our performance marketing team. Review collected by and hosted on G2.com.

Nothing comes to mind. We are very satisfied with the results of the pilot project. Review collected by and hosted on G2.com.

The entire Tomi.AI team provided prompt feedback during our work, explained complex things in plain language, and was invested in the success of our projects. We have tested the high efficiency of their solution on real advertising campaigns. Review collected by and hosted on G2.com.

There was no visual dashboard with test results and campaigns at the beginning of the project (now there is a handy dashboard). Also, because of a rather complex structure of our advertising account and a large number of campaigns, we waited for quite a long time for the test results. Review collected by and hosted on G2.com.

What I liked most was the ability to use scored users as seeds for LAL audiences - it gave uplift to the growth of our campaigns. Review collected by and hosted on G2.com.

The uneven results are probably not just a problem with Tomi.ai, but also with the advertising systems themselves - sometimes campaigns that were running based on Tomi.ai audiences got bogged down in effectiveness and had to be refocused on other targetings. After a short "rest", I reused them and put them back on their old footing Review collected by and hosted on G2.com.

Flexibility! Initially, we didn’t have enough data to train the model on purchases, so Tomi's team came up with a solution to build a predictive model for the middle step in the funnel. It turned out to be instrumental in the success of the pilot.

The communication and client support are top-notch. It felt like they were always there to help where we lacked expertise. Review collected by and hosted on G2.com.

We encountered limitations of the model that were not initially clear. Tomi is best suited for scaling and optimizing the performance of a well-developed channel, but it will not help you get great results in a new untested channel. In the beginning, we experimented extensively with new channels, and it took a long time to achieve good accuracy with the predictive model. If we had understood it from the beginning, we would have started the experiment with well-developed channels and scaled to newer ones, as well as monitored the model's accuracy frequently. Review collected by and hosted on G2.com.

Tomi.ai excels in their data-driven approach to optimize our ad campaigns. Their advanced algorithms have helped us identify the most relevant audience segments for our campaigns, improving our ad spend efficiency, resulting in higher conversion rates and lower acquisition costs. Furthermore, the team’s responsiveness, proactivity, and genuine commitment to our success have made them a trusted partner in our growth journey. Review collected by and hosted on G2.com.

As of now, we have no complaints about Tomi.ai. Every aspect of their service, from their predictive analytics to their exceptional customer support, has exceeded our expectations. Review collected by and hosted on G2.com.

The team at Tomi takes full ownership of their work. The onboarding was easy and described (one of the few times a project timeline was kept!). This team knows what they are doing and has been an excellent resource for us - both from a human resource perspective but also as a tool in our digital marketing program. Review collected by and hosted on G2.com.

Not many downsides as most of what we had called out to the team as hurdles or hiccups were quickly and diligently solved. For example, at specific points, we have had issues with getting certain fields on our CRM populated (external issue to Tomi.ai), and the team was able to make workarounds happen (quickly) so we could take advantage of their product despite the CRM issues. Review collected by and hosted on G2.com.

While we are still early in our Pilot program with the folks from Tomi, their level of support is second to none. They are a cross-functional team of experts who not only swiftly responds to our requests, but also continuously offers targeting advice to better optimize our various social campaigns and PPC tactics.

After just a few short weeks, we are already seeing a significant increase in return on our overall marketing spend by getting to the right audience. Review collected by and hosted on G2.com.

No complaints so far. More integrations such as LinkedIn, Taboola, among others would be very helpful in capturing addtl audiences. Review collected by and hosted on G2.com.

1) For the pilot, Tomi.ai dedicated a cross-functional team of experts who helped us find new pockets of growth, not just ran their tool for us

2) Fast launch and integration

3) Deadlines were met

4) Fast response to changes (both project-related and business-related)

The vendor’s team was willing and able to go an extra mile and solve analytical tasks that were beyond the initial scope of the pilot project

The results of the pilot met our expectations Review collected by and hosted on G2.com.

The results of the implementation of the product met our expectations and we are looking forward to expanding our cooperation to other banking products. Review collected by and hosted on G2.com.

User-friendly dashboards and visual analytics. Since Tomi.ai is a predictive service, it is helpful to compare the metrics the service predicted and the real metrics based on the results of the advertising campaigns launched. The service helps us understand the most effective traffic channels very fast, before the value of our clients matures Review collected by and hosted on G2.com.

We used the tool to measure and optimize the performance of paid ads, and we would have liked the ability to measure the impact of all types of advertising with it, including awareness campaigns that do not land the visitors on our website/app Review collected by and hosted on G2.com.