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Best Enterprise Connected TV (CTV) Advertising Platforms

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Connected TV (CTV) Advertising Platforms category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Connected TV (CTV) Advertising Platforms to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Connected TV (CTV) Advertising Platforms category.

In addition to qualifying for inclusion in the Connected TV (CTV) Advertising Platforms category, to qualify for inclusion in the Enterprise Business Connected TV (CTV) Advertising Platforms category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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4 Listings in Enterprise Connected TV (CTV) Advertising Platforms Available

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    G2 Score
The Trade Desk
(145)4.4 out of 5
Optimized for quick response
8th Easiest To Use in Connected TV (CTV) Advertising Platforms software
View top Consulting Services for The Trade Desk
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 45% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • The Trade Desk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    33
    Ease of Use
    27
    Customer Support
    24
    Audience Targeting
    22
    Campaign Management
    20
    Cons
    Learning Curve
    18
    Expensive
    13
    Learning Difficulty
    10
    Complexity
    9
    Training Difficulty
    9
    View All Pros and Cons
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    The Trade Desk
    Company Website
    Year Founded
    2009
    HQ Location
    Ventura, CA
    Twitter
    @TheTradeDesk
    20,427 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,615 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 45% Mid-Market
  • 27% Enterprise
The Trade Desk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
33
Ease of Use
27
Customer Support
24
Audience Targeting
22
Campaign Management
20
Cons
Learning Curve
18
Expensive
13
Learning Difficulty
10
Complexity
9
Training Difficulty
9
View All Pros and Cons
Seller Details
Seller
The Trade Desk
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
20,427 Twitter followers
LinkedIn® Page
www.linkedin.com
4,615 employees on LinkedIn®
Kochava
(129)4.1 out of 5
Optimized for quick response
11th Easiest To Use in Connected TV (CTV) Advertising Platforms software
View top Consulting Services for Kochava
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver bet

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Entertainment
    Market Segment
    • 39% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Kochava Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    23
    Ease of Use
    18
    Attribution
    12
    Helpful
    9
    Analytics
    8
    Cons
    Poor UI
    7
    Complex Features
    6
    Limitations
    6
    Not Intuitive
    6
    Data Management Issues
    5
    View All Pros and Cons
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Kochava
    Company Website
    Year Founded
    2011
    HQ Location
    Sandpoint, US
    Twitter
    @kochava
    12 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    185 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver bet

Users
No information available
Industries
  • Marketing and Advertising
  • Entertainment
Market Segment
  • 39% Mid-Market
  • 31% Enterprise
Kochava Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
23
Ease of Use
18
Attribution
12
Helpful
9
Analytics
8
Cons
Poor UI
7
Complex Features
6
Limitations
6
Not Intuitive
6
Data Management Issues
5
View All Pros and Cons
Seller Details
Seller
Kochava
Company Website
Year Founded
2011
HQ Location
Sandpoint, US
Twitter
@kochava
12 Twitter followers
LinkedIn® Page
www.linkedin.com
185 employees on LinkedIn®

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AdRoll
(696)4.0 out of 5
Optimized for quick response
6th Easiest To Use in Connected TV (CTV) Advertising Platforms software
Save to My Lists
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 57% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AdRoll Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    76
    Ad Management
    49
    Campaign Management
    49
    Customer Support
    46
    Easy Setup
    37
    Cons
    Limited Features
    17
    Reporting Limitations
    17
    Expensive
    16
    Campaign Management
    15
    Difficult Reporting
    14
    View All Pros and Cons
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    276 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    165 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 57% Small-Business
  • 35% Mid-Market
AdRoll Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
76
Ad Management
49
Campaign Management
49
Customer Support
46
Easy Setup
37
Cons
Limited Features
17
Reporting Limitations
17
Expensive
16
Campaign Management
15
Difficult Reporting
14
View All Pros and Cons
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
276 Twitter followers
LinkedIn® Page
www.linkedin.com
165 employees on LinkedIn®
AdRoll ABM (Formerly RollWorks)
(575)4.3 out of 5
7th Easiest To Use in Connected TV (CTV) Advertising Platforms software
View top Consulting Services for AdRoll ABM (Formerly RollWorks)
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 56% Mid-Market
    • 29% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AdRoll ABM is a platform that provides account-based marketing and retargeting capabilities, integrating with CRM systems and offering detailed reporting and analytics.
    • Reviewers like the platform's precise audience segmentation, easy CRM and LinkedIn integration, and the ability to run display and social campaigns from a unified dashboard.
    • Reviewers mentioned that the platform's reporting could be more customizable, with some finding the process of uploading creatives tedious and repetitive, and others noting limitations in attribution and intent data options for advanced analytics.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AdRoll ABM (Formerly RollWorks) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    155
    Intent Data
    90
    Audience Targeting
    89
    Targeting
    88
    Customer Support
    87
    Cons
    Missing Features
    55
    Learning Curve
    54
    Limited Features
    41
    Data Management
    40
    Campaign Issues
    39
    View All Pros and Cons
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    276 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    165 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 56% Mid-Market
  • 29% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AdRoll ABM is a platform that provides account-based marketing and retargeting capabilities, integrating with CRM systems and offering detailed reporting and analytics.
  • Reviewers like the platform's precise audience segmentation, easy CRM and LinkedIn integration, and the ability to run display and social campaigns from a unified dashboard.
  • Reviewers mentioned that the platform's reporting could be more customizable, with some finding the process of uploading creatives tedious and repetitive, and others noting limitations in attribution and intent data options for advanced analytics.
AdRoll ABM (Formerly RollWorks) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
155
Intent Data
90
Audience Targeting
89
Targeting
88
Customer Support
87
Cons
Missing Features
55
Learning Curve
54
Limited Features
41
Data Management
40
Campaign Issues
39
View All Pros and Cons
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
276 Twitter followers
LinkedIn® Page
www.linkedin.com
165 employees on LinkedIn®
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  • Enterprise
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Sort by
Clear All

4 Listings in Enterprise Connected TV (CTV) Advertising Platforms Available

  • Sort By:
    G2 Score

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