# Best Enterprise Connected TV (CTV) Advertising Platforms

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Products classified in the overall Connected TV (CTV) Advertising Platforms category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Connected TV (CTV) Advertising Platforms to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Connected TV (CTV) Advertising Platforms category.

In addition to qualifying for inclusion in the Connected TV (CTV) Advertising Platforms category, to qualify for inclusion in the Enterprise Business Connected TV (CTV) Advertising Platforms category, a product must have at least 10 reviews left by a reviewer from an enterprise business.





## Top Connected TV (CTV) Advertising Platforms at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (863 reviews) | Full-funnel CTV buying with white-glove support | "[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)" |
| 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (170 reviews) | Omnichannel CTV buying with AI-driven optimization | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" |
| 3 | [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) | 4.8/5.0 (135 reviews) | Self-serve CTV campaign launch with retargeting | "[Intuitive UX, Incredible Customer Success Support, and Great Audience Segmentation](https://www.g2.com/survey_responses/vibe-review-12517453)" |
| 4 | [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews) | 4.8/5.0 (61 reviews) | Performance-attributed CTV advertising with conversion tracking | "[Revolutionized Our TV Advertising Strategy](https://www.g2.com/survey_responses/mntn-performance-tv-review-12713892)" |
| 5 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal CTV with geofenced footfall attribution | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" |
| 6 | [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | 4.2/5.0 (310 reviews) | Cookieless CTV activation with household-level attribution | "[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)" |
| 7 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (755 reviews) | Managed CTV retargeting with full-funnel display | "[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)" |
| 8 | [Extreme Reach](https://www.g2.com/products/extreme-reach/reviews) | 4.4/5.0 (13 reviews) | — | "[Extreme Reach: Reliable Partner for SAG-AFTRA Compliance and Streamlined Payments](https://www.g2.com/survey_responses/extreme-reach-review-13051673)" |
| 9 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (186 reviews) | Cookieless full-funnel CTV and display activation | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" |
| 10 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (646 reviews) | Multi-channel ABM with CRM-synced account targeting | "[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)" |


## How Many Connected TV (CTV) Advertising Platforms Products Does G2 Track?
**Total Products under this Category:** 49

### Category Stats (Jul 2026)
- **Average Rating**: 4.4/5 (↓0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Extreme Reach (+0.57%) - Among all products in this category, Extreme Reach recorded the largest rating increase compared to last month
*Last updated: July 01, 2026*


## How Does G2 Rank Connected TV (CTV) Advertising Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 4,100+ Authentic Reviews
- 49+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Connected TV (CTV) Advertising Platforms Is Best for Your Use Case?

- **Best for Small Businesses:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Best for Mid-Market:** [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
- **Best for Enterprise:** [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
- **Highest User Satisfaction:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
- **Best Free Software:** [Kochava](https://www.g2.com/products/kochava/reviews)


---

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---

## What Are the Top-Rated Connected TV (CTV) Advertising Platforms Products in 2026?
### 1. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.


**Average Rating:** 4.4/5.0
**Total Reviews:** 170

**Who Is the Company Behind The Trade Desk?**

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** https://www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk (20,680 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 47% Mid-Market, 32% Small-Business


#### What Are The Trade Desk's Pros and Cons?

**Pros:**

- Features (35 reviews)
- Ease of Use (30 reviews)
- Audience Targeting (26 reviews)
- Customer Support (24 reviews)
- Targeting (24 reviews)

**Cons:**

- Learning Curve (21 reviews)
- Expensive (15 reviews)
- Complexity (12 reviews)
- Learning Difficulty (11 reviews)
- Training Difficulty (11 reviews)


### What Do G2 Reviewers Say About The Trade Desk?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **advanced targeting options** and **responsive customer success teams** with The Trade Desk, enhancing their experience.
- Users appreciate the **user-friendly interface** of The Trade Desk, making campaign management efficient and effective.
- Users value the **advanced audience targeting** capabilities of The Trade Desk, enabling precise segmentation and real-time insights.
- Users appreciate the **proactive and highly responsive customer support** from The Trade Desk, enhancing their overall experience.
- Users value the **advanced targeting capabilities** of The Trade Desk, enhancing campaign optimization and data-driven decisions.

**Cons:**

- Users find the **steep learning curve** challenging, particularly due to complex features and options overwhelming for beginners.
- Users find The Trade Desk to be **expensive** , with complicated pricing that can be challenging for smaller teams to navigate.
- Users find the **complexity of reporting and constant updates** frustrating, complicating their overall experience with The Trade Desk.
- Users face a **steep learning curve** with The Trade Desk, needing training to navigate its complex features effectively.
- Users face a **steep learning curve** with The Trade Desk, making it challenging for newcomers and smaller teams.

#### What Are Recent G2 Reviews of The Trade Desk?

**"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"**

**Rating:** 4.0/5.0 stars
*— sai v.*

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)

---

**"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"**

**Rating:** 4.5/5.0 stars
*— Nijat I.*

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)

---


#### What Are G2 Users Discussing About The Trade Desk?

- [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model)
- [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai)
- [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google)
- [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do)

### 2. [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.


**Average Rating:** 4.7/5.0
**Total Reviews:** 863

**Who Is the Company Behind StackAdapt?**

- **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt)
- **Company Website:** https://www.stackadapt.com
- **Year Founded:** 2014
- **HQ Location:** Ontario
- **Twitter:** @StackAdapt (2,579 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,751 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Marketing Manager, Digital Strategist
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 63% Small-Business, 31% Mid-Market


#### What Are StackAdapt's Pros and Cons?

**Pros:**

- Ease of Use (136 reviews)
- Customer Support (129 reviews)
- Team Helpfulness (111 reviews)
- Helpful (95 reviews)
- Features (88 reviews)

**Cons:**

- Reporting Limitations (32 reviews)
- Poor Reporting (26 reviews)
- Reporting Issues (26 reviews)
- Limited Reporting (23 reviews)
- Budget Management (21 reviews)


### What Do G2 Reviewers Say About StackAdapt?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find StackAdapt to be **exceptionally easy to use** , greatly simplifying advertising campaign management and client interactions.
- Users praise StackAdapt for its **superb customer support** , always available and proactive in enhancing campaign performance.
- Users appreciate the **exceptionally helpful team** at StackAdapt, enhancing their client interactions and overall campaign management.
- Users appreciate StackAdapt's **helpful support team** and strategic insights that enhance their advertising efforts significantly.
- Users praise StackAdapt for its **user-friendly interface and robust targeting options** , enhancing campaign management and optimization.

**Cons:**

- Users find the **reporting limitations** challenging, as organizing data can be time-consuming and complex with budget management.
- Users express concerns about **poor reporting** due to limited API data and missing features in StackAdapt.
- Users express concerns over **reporting issues** , citing excessive checkbox requirements and API limitations affecting detailed analytics.
- Users find the **limited reporting** features cumbersome, especially with restricted API dimensions and unnecessary checkbox selections.
- Users express frustration with **budget restrictions** limiting client migration to programmatic on StackAdapt.

#### What Are Recent G2 Reviews of StackAdapt?

**"[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)"**

**Rating:** 5.0/5.0 stars
*— Amanda B.*

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-12629043)

---

**"[In-Depth Yet Easy to Use, with Incredible Performance and Support](https://www.g2.com/survey_responses/stackadapt-review-12627008)"**

**Rating:** 5.0/5.0 stars
*— Alex S.*

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-12627008)

---


#### What Are G2 Users Discussing About StackAdapt?

- [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment

### 3. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)
The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners.


**Average Rating:** 4.2/5.0
**Total Reviews:** 310

**Who Is the Company Behind Viant Technology?**

- **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc)
- **Company Website:** https://viantinc.com/
- **Year Founded:** 1999
- **HQ Location:** Irvine, California
- **Twitter:** @viant_tech (2,996 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (453 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Programmatic Trader
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 41% Mid-Market, 39% Small-Business


#### What Are Viant Technology's Pros and Cons?

**Pros:**

- Customer Support (16 reviews)
- Ease of Use (16 reviews)
- Easy Setup (10 reviews)
- Setup Ease (10 reviews)
- Team Helpfulness (10 reviews)

**Cons:**

- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)
- Complex Reporting (3 reviews)
- Editing Difficulties (3 reviews)
- Learning Curve (3 reviews)


### What Do G2 Reviewers Say About Viant Technology?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **fantastic customer support** from Viant Technology, ensuring quick responses to their queries.
- Users value the **ease of use** of Viant Technology, appreciating its intuitive workflow and seamless campaign setup.
- Users appreciate the **easy setup** of Viant Technology, making campaign management straightforward and efficient.
- Users find the **setup ease** of Viant Technology invaluable for launching and managing campaigns efficiently.
- Users commend the **responsive and knowledgeable support** from the Viant team, enhancing campaign performance and user experience.

**Cons:**

- Users face **limited reporting** , with a confusing UI and inadequate support documentation affecting usability and efficiency.
- Users find the **reporting limitations** frustrating, citing unclear data and a steep learning curve for advanced features.
- Users find the **complex reporting** system of Viant Technology confusing and the UI outdated and unintuitive.
- Users face **editing difficulties** due to tedious bulk updates and a steep learning curve for advanced features.
- Users face a **steep learning curve** with Viant Technology, making it challenging to navigate advanced features and optimize performance.

#### What Are Recent G2 Reviews of Viant Technology?

**"[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)"**

**Rating:** 4.5/5.0 stars
*— Stephanie F.*

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009)

---

**"[Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights](https://www.g2.com/survey_responses/viant-technology-review-12952544)"**

**Rating:** 4.5/5.0 stars
*— Luciana S.*

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544)

---


#### What Are G2 Users Discussing About Viant Technology?

- [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp)
- [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located)
- [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments
- [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do)

### 4. [Kochava](https://www.g2.com/products/kochava/reviews)
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.


**Average Rating:** 4.1/5.0
**Total Reviews:** 131

**Who Is the Company Behind Kochava?**

- **Seller:** [Kochava](https://www.g2.com/sellers/kochava)
- **Company Website:** https://www.kochava.com
- **Year Founded:** 2011
- **HQ Location:** Sandpoint, US
- **Twitter:** @kochava (12 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2377474/ (170 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Entertainment
- **Company Size:** 39% Mid-Market, 31% Enterprise


#### What Are Kochava's Pros and Cons?

**Pros:**

- Customer Support (6 reviews)
- Attribution (5 reviews)
- Data Investigation (5 reviews)
- Insights (5 reviews)
- User Interface (5 reviews)

**Cons:**

- Poor UI (6 reviews)
- Complex Features (5 reviews)
- Not Intuitive (5 reviews)
- UX Improvement (5 reviews)
- Limitations (4 reviews)


### What Do G2 Reviewers Say About Kochava?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **responsive and helpful customer support** from Kochava, enhancing their overall experience and integration capabilities.
- Users praise **Kochava's robust CTV attribution capabilities** , which provide clear insights into cross-device performance and campaign impact.
- Users value the **data granularity** and exceptional support from Kochava, enhancing their analytical capabilities.
- Users value the **deep data insights and robust analytics** from Kochava, enhancing user behavior understanding and campaign performance.
- Users appreciate the **intuitive user interface** of Kochava, making data management and analysis straightforward and efficient.

**Cons:**

- Users find the **poor UI** challenging, hindering usability and making the platform less intuitive to navigate.
- Users find Kochava's **complex features** challenging to navigate, leading to a frustrating user experience overall.
- Users find the **interface not intuitive** , complicating navigation and understanding of various features and reports.
- Users find Kochava's **clunky and outdated UX** frustrating, hindering their ability to create reports easily.
- Users find **limitations in data retention** and integration difficulties with DSPs, impacting their analytical capabilities.

#### What Are Recent G2 Reviews of Kochava?

**"[Outstanding Custom Support and Insightful Solutions](https://www.g2.com/survey_responses/kochava-review-12580512)"**

**Rating:** 5.0/5.0 stars
*— Mike R.*

[Read full review](https://www.g2.com/survey_responses/kochava-review-12580512)

---

**"[Exceptional Support, Room For Innovation](https://www.g2.com/survey_responses/kochava-review-12543755)"**

**Rating:** 4.0/5.0 stars
*— Mike T.*

[Read full review](https://www.g2.com/survey_responses/kochava-review-12543755)

---


#### What Are G2 Users Discussing About Kochava?

- [What do you recommend for marketers considering Kochava for mobile attribution and analytics?](https://www.g2.com/discussions/what-do-you-recommend-for-marketers-considering-kochava-for-mobile-attribution-and-analytics)
- [What is Kochava used for?](https://www.g2.com/discussions/what-is-kochava-used-for)
- [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment
- [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment
- [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 1 comment

### 5. [AdRoll](https://www.g2.com/products/adroll/reviews)
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.


**Average Rating:** 4.1/5.0
**Total Reviews:** 755

**Who Is the Company Behind AdRoll?**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (274 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 56% Small-Business, 35% Mid-Market


#### What Are AdRoll's Pros and Cons?

**Pros:**

- Ease of Use (107 reviews)
- Ad Management (68 reviews)
- Campaign Management (67 reviews)
- Easy Setup (56 reviews)
- Customer Support (55 reviews)

**Cons:**

- Limited Features (25 reviews)
- Campaign Management (22 reviews)
- Reporting Limitations (21 reviews)
- Expensive (19 reviews)
- Poor Reporting (18 reviews)


### What Do G2 Reviewers Say About AdRoll?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find AdRoll to be **very straightforward** , making it easy for anyone to launch ad campaigns successfully.
- Users appreciate the **seamless cross-channel retargeting** of AdRoll, enhancing engagement with high-intent users effortlessly.
- Users value the **user-friendly campaign management** of AdRoll, enabling effective retargeting across multiple channels with ease.
- Users find AdRoll's **easy setup** straightforward, enabling quick campaign launches and effective branding visibility.
- Users praise the **excellent customer support** of AdRoll, appreciating quick and helpful responses from the dedicated team.

**Cons:**

- Users find **limited features** in AdRoll, especially regarding video b-roll integration and social media advertising support.
- Users find **setup confusing** and dislike the charges for significant campaign edits, affecting user experience negatively.
- Users find **reporting limitations** in AdRoll, as data can be overwhelming and lacks a simplified overview for quick insights.
- Users find AdRoll to be **expensive** , especially with frequent charges for significant campaign edits and unclear reporting.
- Users find **poor reporting** in AdRoll problematic, often overwhelmed by detailed data without a simple overview.

#### What Are Recent G2 Reviews of AdRoll?

**"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"**

**Rating:** 5.0/5.0 stars
*— Ghiselle L.*

[Read full review](https://www.g2.com/survey_responses/adroll-review-12697341)

---

**"[AI-Driven Marketing with Easy Setup](https://www.g2.com/survey_responses/adroll-review-12850546)"**

**Rating:** 4.5/5.0 stars
*— Sri Ganesh V.*

[Read full review](https://www.g2.com/survey_responses/adroll-review-12850546)

---


#### What Are G2 Users Discussing About AdRoll?

- [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment
- [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment

### 6. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.


**Average Rating:** 4.3/5.0
**Total Reviews:** 646

**Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (274 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Mid-Market, 27% Small-Business


#### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons?

**Pros:**

- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)
- Targeting (102 reviews)
- Intent Data (99 reviews)
- Customer Support (91 reviews)

**Cons:**

- Learning Curve (66 reviews)
- Missing Features (60 reviews)
- Limited Features (45 reviews)
- Campaign Issues (42 reviews)
- Targeting Limitations (41 reviews)


### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find AdRoll ABM to be extremely **easy to use** , with excellent support making setup and integration seamless.
- Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement throughout customer journey stages.
- Users value the **precise targeting** and comprehensive support from AdRoll ABM, enhancing their advertising effectiveness.
- Users value the **powerful intent data** of AdRoll ABM for precise targeting and insightful account-level analytics.
- Users value the **great customer support** from AdRoll, enhancing the onboarding experience and overall usability.

**Cons:**

- Users often experience a **steep learning curve** , making initial navigation of RollWorks challenging for newcomers.
- Users find the **missing features** in AdRoll ABM limiting, as advanced functionalities may not adequately support their needs.
- Users experience **limited features** in AdRoll ABM, particularly in segmentation options and native advertising capabilities.
- Users experience **challenges with campaign tracking and lead generation** , leading to frustration with AdRoll ABM's effectiveness.
- Users express frustration over **targeting limitations** , as they cannot target specific individuals and face increased costs.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**"[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)"**

**Rating:** 4.0/5.0 stars
*— Melissa G.*

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)

---

**"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"**

**Rating:** 4.5/5.0 stars
*— Austin V.*

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)

---


#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)


## What Is Connected TV (CTV) Advertising Platforms?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Connected TV (CTV) Advertising Platforms?

- [Display Advertising Software](https://www.g2.com/categories/display-advertising)
- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)
- [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)