Best Account-Based Analytics Software - Page 4

How Many Account-Based Analytics Software Products Does G2 Track?

Total Products under this Category: 65

Category Stats (Oct 2026)

  • Average Rating: 4.45/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Albacross (+0.48%) - Among all products in this category, Albacross recorded the largest rating increase compared to last month

Last updated: October 26, 2026

How Does G2 Rank Account-Based Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 32,300+ Authentic Reviews
  • 65+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Account-Based Analytics Software

G2 Grid® for Account-Based Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, 6sense Revenue Marketing, Demandbase One, AdRoll ABM (Formerly RollWorks), Adobe Marketo Engage, GTM Studio - Powered by ZoomInfo, Fibbler, and Factors.AI.

Underlying data: [Grid® JSON](https://www.g2.com/categories/account-based-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=demandbase-one&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=fibbler&focus%5B%5D=factors-ai)

ZenABM

ZenABM is a plug-and-play ABM analytics platform that helps B2B marketers connect the dots between LinkedIn ads and real pipeline results. Built for revenue teams tired of vanity metrics, ZenABM shows which accounts are engaging, when they’re showing intent, and which campaigns are driving qualified opportunities. Whether you're running 1:1 or 1:few campaigns, ZenABM helps you track ROI, personalize outreach, and accelerate deal cycles.

Average Rating: 5.0/5.0

Total Reviews: 5

How Do G2 Users Rate ZenABM?

  • Market Insights : 10.0/10 (Category avg: 8.2/10)
  • Lead Analysis : 10.0/10 (Category avg: 8.4/10)
  • Segmentation : 9.2/10 (Category avg: 8.4/10)

Who Is the Company Behind ZenABM?

  • Seller: ZenABM
  • Year Founded: 2024
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of ZenABM?

Kwanzoo

Kwanzoo (https://www.kwanzoo.com) provides the industry’s first, comprehensive, B2B pipeline growth platform. We help B2B companies focus their sales outreach on exactly the right accounts and buyers, while the marketing team engages exactly the right buying groups at target accounts. Kwanzoo simplifies and unifies the coordination of the pipeline dev process across all platforms and tools in the B2B go-to-market (GTM) tech stack. Mid-market companies are cutting infrastructure costs by 50%, media costs by 20%, and data costs by up to 80% with Kwanzoo. Generate 100s to 1000s more leads with full PII (work email, phone, LinkedIn URL) directly off your website. Source 1000s of in-market accounts showing buying signals each month and action them through your SDRs. Kwanzoo combines multiple intent data sources to help SDRs prioritise the right accounts. Deliver the right messages and engage buyers with 1:1 targeted ads. Easily measure pipeline and revenue growth with our impact dashboards. Our SaaS platform comes with strategic services and full customer success (CS) support. Customers can set up in-house, outsourced or agency teams directly on the platform. Our white-label Pipeline Growth platform enables Marketing & Media Agencies, Publishers and SaaS Tech Providers to generate recurring SaaS revenues while they deepen their customer relationships. Our customers include Automattic, Ayla Networks, and others in Software, IT services and other industries.

Average Rating: 4.3/5.0

Total Reviews: 4

How Do G2 Users Rate Kwanzoo?

  • Market Insights : 7.5/10 (Category avg: 8.2/10)
  • Lead Analysis : 8.3/10 (Category avg: 8.4/10)
  • Segmentation : 6.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Kwanzoo?

  • Seller: Kwanzoo
  • Year Founded: 2023
  • HQ Location: Santa Clara, US
  • Twitter: @kwanzoo
    12,054 Twitter followers
  • LinkedIn® Page: linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 25% Large

What Are Recent G2 Reviews of Kwanzoo?

What Are G2 Users Discussing About Kwanzoo?

Radiate B2B

Radiate B2B is the leading European B2B advertising and intent data platform designed for companies selling to enterprises. It focuses on combining intent signals and advertising drive optimised media spending and sales insight. Since launching in 2017, the platform: 1. Targets companies with advertising across Display networks. You can proactively reach companies in your ideal customer profile, whether they have come to your website or not. Drives a 2- 3x increase in engagement and dramatic awareness within target companies with optimised media spend. 2. Increases exposure within the 5% of companies in market. Connect your intent data to your advertising - either Display or Linkedin. Increase meeting generation by 30%. 3. See intent signals from: a. Website visitors: Identify companies based on their activity on your site. b. Internet browsing activity: Identify companies that have not yet visited your website and are showing intent. c. See the earliest signal of intent - companies engaging with your advertising across Display and LinkedIn. 3. Send intent signals to your CRM. Use it to score your accounts or use our scoring. Our signals include website visitors, Bombora intent data, Display ads and LinkedIn ads.

Average Rating: 4.7/5.0

Total Reviews: 6

How Do G2 Users Rate Radiate B2B?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.2/10)
  • Market Insights : 10.0/10 (Category avg: 8.2/10)
  • Lead Analysis : 8.3/10 (Category avg: 8.4/10)
  • Segmentation : 7.5/10 (Category avg: 8.4/10)

Who Is the Company Behind Radiate B2B?

  • Seller: Radiate B2B
  • Year Founded: 2017
  • HQ Location: London, GB
  • Twitter: @radiateb2b
    99 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About Radiate B2B?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the supportive guidance from Riaz and his team, making LinkedIn ads accessible and efficient.
  • Users appreciate the supportive customer service from Riaz, making complex processes easier to understand and navigate.
  • Users find the IBM dashboard incredibly helpful for aligning LinkedIn efforts with customer needs effectively.
  • Users find Radiate B2B's team easy to work with, providing clear support for successful ad campaigns.
  • Users find the easy integrations with IBM invaluable, facilitating smooth collaboration and enhanced advertising efforts.

What Are Recent G2 Reviews of Radiate B2B?

What Are G2 Users Discussing About Radiate B2B?

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AdDaptive Intelligence

AdDaptive Intelligence is the leading provider of Account-Based Marketing and B2B intelligence. Our technology platform combines the power of big data and advertising automation to help B2B marketers define, reach and engage their ideal customers. By analyzing billions of data points in real-time, we are able to accurately connect validated offline business data to the online world and provide marketers with world-class solutions for B2B targeting and Account-Based Marketing in their digital advertising efforts.

Average Rating: 3.8/5.0

Total Reviews: 2

How Do G2 Users Rate AdDaptive Intelligence?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.2/10)
  • Market Insights : 8.3/10 (Category avg: 8.2/10)
  • Lead Analysis : 6.7/10 (Category avg: 8.4/10)
  • Segmentation : 6.7/10 (Category avg: 8.4/10)

Who Is the Company Behind AdDaptive Intelligence?

  • Seller: AdDaptive
  • Year Founded: 2010
  • HQ Location: Waltham, US
  • Twitter: @AdDaptive
    150 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    54 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Large

What Do G2 Reviewers Say About AdDaptive Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users value the real-time analytics and reporting offered by AdDaptive Intelligence for effective optimization.
  • Users value the analytics and reporting features of AdDaptive Intelligence for effective real-time optimization.
Cons
  • Users find AdDaptive Intelligence to be too expensive for small businesses, making it less accessible for their needs.
  • Users find integration with third-party software difficult, especially due to the costs for small businesses.
  • Users find the integration issues with third-party software challenging, especially for small business budgets.
  • Users find poor integration limits functionality and adds costs for small businesses needing advanced analytics.
  • Users find AdDaptive Intelligence unsuitable for small businesses due to its high costs and complex integration needs.

What Are Recent G2 Reviews of AdDaptive Intelligence?

What Are G2 Users Discussing About AdDaptive Intelligence?

Bombora Measurement

The right insights, at the right time, can be the difference between hitting your goals and not. BomboraMeasurement uncovers hidden insights into whatworking well, whatnot, and what could be better with your marketing and sales initiatives.

Average Rating: 3.5/5.0

Total Reviews: 2

How Do G2 Users Rate Bombora Measurement?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.2/10)
  • Market Insights : 6.7/10 (Category avg: 8.2/10)
  • Lead Analysis : 6.7/10 (Category avg: 8.4/10)
  • Segmentation : 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Bombora Measurement?

  • Seller: Bombora
  • Year Founded: 2014
  • HQ Location: New York
  • Twitter: @bomboradata
    1,432 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    226 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are G2 Users Discussing About Bombora Measurement?

Heeet

Heeet is a multi-touch tracking and attribution solution to track and credit every customer interaction across channels, giving businesses a clear, data-driven view of what drives conversions and ROI.

Average Rating: 4.8/5.0

Total Reviews: 3

Who Is the Company Behind Heeet?

  • Seller: Heeet
  • Year Founded: 2020
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Medium

What Do G2 Reviewers Say About Heeet?

AI-generated summary from verified user reviews

Pros
  • Users value Heeet for its accurate attribution tracking, effectively linking LinkedIn engagement to revenue outcomes.
  • Users rave about the exceptional customer support from Heeet, providing quick answers and comprehensive setup guidance.
  • Users find Heeet's ease of use exceptional, praising effortless setup and helpful customer support throughout their experience.
  • Users find Heeet's exceptional customer service invaluable for smooth setup and ongoing support in using the tool.
  • Users find the SEO analytics integration of Heeet invaluable for tracking performance in Salesforce effectively.

What Are Recent G2 Reviews of Heeet?

Agent3 Spotlight

Spotlight is a powerful insight curation tool. Highly experienced analysts use it to deliver a managed service or you can harness the power yourself. The tool allows you to package insights and news into digestible reports. These can be customised for each user and user type.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Agent3 Spotlight?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.2/10)

Who Is the Company Behind Agent3 Spotlight?

  • Seller: agent3
  • Year Founded: 2013
  • HQ Location: London, GB
  • Twitter: @weareagent3
    676 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Agent3 Spotlight?

What Are G2 Users Discussing About Agent3 Spotlight?

Align.ly Attribution

Align.ly is a tool that works with Salesforce Campaigns, with the objetive to make campaings work better.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Align.ly Attribution?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.2/10)
  • Market Insights : 10.0/10 (Category avg: 8.2/10)
  • Lead Analysis : 10.0/10 (Category avg: 8.4/10)
  • Segmentation : 10.0/10 (Category avg: 8.4/10)

Who Is the Company Behind Align.ly Attribution?

  • Seller: Align.ly
  • Year Founded: 2017
  • HQ Location: Newburyport, US
  • Twitter: @alignly
    22 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Large, 50% Small

What Are Recent G2 Reviews of Align.ly Attribution?

What Are G2 Users Discussing About Align.ly Attribution?

MightySignal ABM4M

The key to unlocking the power of ABM4M is MightySignal's Salesforce Integration. Once you install our Salesforce Integration, you'll have an ongoing record of every account in your target market. As a result, you won't waste time aimlessly searching for customers--you'll always know who they are are which ones are most important. You'll be able to use ABM4M to power all go-to-market functions of your business.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate MightySignal ABM4M?

  • Segmentation : 10.0/10 (Category avg: 8.4/10)

Who Is the Company Behind MightySignal ABM4M?

  • Seller: MightySignal
  • Year Founded: 2014
  • HQ Location: Las Vegas, Nevada
  • Twitter: @MightySignal
    470 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 50% Large

What Are Recent G2 Reviews of MightySignal ABM4M?

What Are G2 Users Discussing About MightySignal ABM4M?

Mutiny

Mutinex GrowthOS is next generation market mix modelling powered by the gold-standard in econometrics and machine learning.​​ GrowthOS is the market mix modelling SaaS platform that is helping markets to make better decisions. - Make investment decisions with confidence - Improve marketing ROI by up to 15% - Increase the speed of decision making with regular data refreshes (no more static presentations) - Model factors like brand equity, channel performance and macro economic inputs GrowthOS analyses billions of dollars in marketing spend each month from brands including Samsung, Intuit and Asahi. We help brands that are ready to improve their marketing ROI.

Average Rating: 2.5/5.0

Total Reviews: 1

How Do G2 Users Rate Mutiny?

  • Has the product been a good partner in doing business?: 5.0/10 (Category avg: 9.2/10)

Who Is the Company Behind Mutiny?

  • Seller: Mutinex
  • Year Founded: 2017
  • HQ Location: South Melbourne, AU
  • LinkedIn® Page: au.linkedin.com
    91 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

BI Pro

Boardroom Insiders gives you the intelligence you need on the executives that matter most. Our database of 30,000+ detailed executive profiles has become a go-to resource for enterprise sales and marketing teams, with information on everything from personal interests to business priorities. Elevate the impact of your pitch today Boardroom Insiders is an Altrata company, a part of Euromoney PLC. Altrata is comprised of five distinct offerings: BoardEx, Boardroom Insiders, RelSci, WealthEngine, and Wealth-X. Together, we provide data and intelligence on the most impactful people to our clients' success.

Who Is the Company Behind BI Pro?

Campaign Strategy

Landbase's Campaign Strategy solution leverages advanced Agentic AI to automate and optimize go-to-market campaigns, enabling businesses to efficiently generate and manage high-converting outreach efforts. By integrating comprehensive data analysis with multi-channel orchestration, Landbase empowers teams to execute personalized campaigns that drive engagement and accelerate pipeline growth.

Who Is the Company Behind Campaign Strategy?

  • Seller: Landbase
  • Year Founded: 2023
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    75 employees on LinkedIn®
  • Phone: +1 707-400-0759

Domain Management

Landbase's Domain Management feature is a comprehensive solution designed to streamline the technical configuration and ongoing maintenance of email sending infrastructures. It automates critical processes such as domain registration, verification, and health monitoring, ensuring optimal email deliverability and compliance with authentication standards.

Who Is the Company Behind Domain Management?

  • Seller: Landbase
  • Year Founded: 2023
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    75 employees on LinkedIn®
  • Phone: +1 707-400-0759

Intelligent ABM

SWZD’s Intelligent ABM helps you plan and execute a more effective conversion-powered ABM strategy with best-in-class data. SWZD and Aberdeen have partnered to provide B2B tech sellers with unparalleled scale, quality and diversity of data. With the combination of SWZD’s first-party and Aberdeen’s third-party data insights, you can now get visibility into the entire buying collective - from the boardroom to the server room. Leverage this actionable intent data to identify, prioritize, and engage with accounts based on actual propensity to buy.

Who Is the Company Behind Intelligent ABM?

  • Seller: Ziff Davis
  • Year Founded: 1995
  • HQ Location: New York
  • Twitter: @ziffdavis
    1,426 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6,722 employees on LinkedIn®
  • Ownership: NASDAQ: ZD
Julie Jung
JJ
Researched and written by Julie Jung
Updated October 3, 2024