SOCi Features
Social Management (6)
Social Analytics
1706 reviewers of SOCi have provided feedback on this feature.
Reports on the performance of social media posts and campaigns.
Social Publishing
Based on 1770 SOCi reviews.
Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
This feature was mentioned in 1617 SOCi reviews.
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
Based on 1697 SOCi reviews.
Centrally manages social media content and conversations across multiple social channels.
Social Ads
Based on 1523 SOCi reviews.
Provides features for managing and optimizing paid advertisements across social channels.
Campaign Planning
This feature was mentioned in 1511 SOCi reviews.
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Social Functionality (1)
Social Functionality
1245 reviewers of SOCi have provided feedback on this feature.
Product functionality for social advertising.
Campaign Management (11)
Campaign Dashboard
As reported in 1189 SOCi reviews.
Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
694 reviewers of SOCi have provided feedback on this feature.
Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
This feature was mentioned in 1185 SOCi reviews.
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
This feature was mentioned in 1140 SOCi reviews.
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Based on 1142 SOCi reviews.
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Fraud Protection
Based on 1098 SOCi reviews.
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Budget Pacing
1074 reviewers of SOCi have provided feedback on this feature.
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
This feature was mentioned in 1119 SOCi reviews.
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Based on 1078 SOCi reviews.
Supports rich media display and video ads that involve user interaction.
In-App Ads
1053 reviewers of SOCi have provided feedback on this feature.
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Based on 1057 SOCi reviews.
Supports rich media mobile ads that involve user interaction.
Targeting (3)
Targeting
As reported in 1159 SOCi reviews.
Able to target desired audiences based on demographics and behavior variables.
Geo-Targeting
This feature was mentioned in 1088 SOCi reviews.
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Based on 1101 SOCi reviews.
Able to match the marketer's ad with specific content on a site or page.
Platform (17)
API / Integrations
Based on 1079 SOCi reviews.
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Based on 1111 SOCi reviews.
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
As reported in 1154 SOCi reviews.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
As reported in 1172 SOCi reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
This feature was mentioned in 1086 SOCi reviews.
Provides features to allow scaling for large organizations.
Customization
This feature was mentioned in 1132 SOCi reviews.
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
As reported in 1120 SOCi reviews.
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Notifications
As reported in 680 SOCi reviews.
Alerts marketer of the performance of particular campaigns.
Conversation Editor
As reported in 34 SOCi reviews.
Allows business to edit conversations to meet the unique needs of one's business.
Integration
As reported in 33 SOCi reviews.
Gives users the ability to update systems, like CRM, based on conversations.
Human-In-The-Loop
32 reviewers of SOCi have provided feedback on this feature.
Allows users to maintain and observe the accuracy and viability of Intelligent Virtual Assistants.
Live chat
As reported in 77 SOCi reviews.
Provide tools for live chat on one's website.
Integrations
As reported in 81 SOCi reviews.
Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.
Branding
Based on 82 SOCi reviews.
Has the ability to customize look and feel of chatbot to match` company branding.
Analytics
Based on 81 SOCi reviews.
Gives user the ability to analyze conversations with the chatbot and see its performance.
Role-based access
As reported in 75 SOCi reviews.
Allows for varying access to chatbot and admin settings, depending on user, their role, etc.
Collection of information
As reported in 86 SOCi reviews.
Can collect and store information from interlocators, such as email, phone number, etc.
Reports & Dashboards (3)
Report Customizability
784 reviewers of SOCi have provided feedback on this feature.
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
This feature was mentioned in 785 SOCi reviews.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
As reported in 784 SOCi reviews.
Allows marketer to add, track, and measure a multitude of social media accounts.
Social Analytics (6)
Competitor Analysis
764 reviewers of SOCi have provided feedback on this feature.
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
As reported in 806 SOCi reviews.
Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
As reported in 822 SOCi reviews.
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Paid Campaign Tracking
Based on 725 SOCi reviews.
Tracks and measures the success of paid advertising initiatives run on social media sites.
Hashtag Analytics
This feature was mentioned in 726 SOCi reviews.
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
As reported in 726 SOCi reviews.
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Consumer Intelligence (3)
Customer Feedback
Based on 988 SOCi reviews and verified by the G2 Product R&D team.
Provides a forum for customers to give feedback and data storage for company analysis.
Competitive Intelligence
Based on 952 SOCi reviews and verified by the G2 Product R&D team.
Allows users to get real-time information on competitors performance and reputation.
Sentiment Analysis
Based on 978 SOCi reviews and verified by the G2 Product R&D team.
Gives users greater visibility into the how feel and respond to reputation gaining tactics.
Reporting (2)
Corporate Reporting
Based on 935 SOCi reviews and verified by the G2 Product R&D team.
Helps monitor the overall performance of marketing efforts and brand establishment.
Dashboard
Based on 1037 SOCi reviews and verified by the G2 Product R&D team.
Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (3)
Social Networks Monitoring
Based on 1023 SOCi reviews and verified by the G2 Product R&D team.
Helps track and monitor social media trends and interactions.
Social Media Management
Based on 1046 SOCi reviews.
Helps manage social messaging and measures the full impact of social campaigns.
Digital Media Monitoring
Based on 959 SOCi reviews and verified by the G2 Product R&D team.
Helps manage ad messaging and measures the full impact of digital advertising campaigns.
In-House Management (2)
Employee Performance
576 reviewers of SOCi have provided feedback on this feature.
Gives visibility into employee performance and each individual's impact on reputation initiatives.
Team Workflow
Based on 918 SOCi reviews and verified by the G2 Product R&D team.
Helps establish a workflow that allows team members to communicate effectively and collaboratively.
Business Tools (4)
Bulk Uploading
As reported in 157 SOCi reviews.
Allows businesses to upload their location information en masse.
CMS Specific
147 reviewers of SOCi have provided feedback on this feature.
Product is intended for specific types of content management systems.
Traffic Analytics
This feature was mentioned in 161 SOCi reviews.
Provides analytics concerning traffic to each location.
Customer Analytics
This feature was mentioned in 160 SOCi reviews.
Provides data on customers and customer behavior based on location.
Customer Tools (4)
Location Listing
As reported in 170 SOCi reviews.
Allows customers to see a full list of all locations.
Product and Category Filters
161 reviewers of SOCi have provided feedback on this feature.
Allows customers to filter locations based on products or other categories.
Mobile Support
Based on 160 SOCi reviews.
Map is supported on mobile devices.
Automatic Geolocation
This feature was mentioned in 157 SOCi reviews.
Product can use geolocation to automatically point customers toward the closest location.
Listing Management (4)
Network Directory
As reported in 632 SOCi reviews.
Ability to submit location data to a wide variety of digital services
Data Aggregators
As reported in 623 SOCi reviews.
Ability to submit location data to major aggregators
Duplicate Monitoring
Based on 617 SOCi reviews.
Consistently monitors search engines and directories and removes duplicate listings
Optimization
639 reviewers of SOCi have provided feedback on this feature.
Offers the ability to enhance listings with menus, photos, videos, or other rich data
Performance (2)
Real-Time Updates
656 reviewers of SOCi have provided feedback on this feature.
Changes to location data are synced across listings immediately and in real time
Analytics
665 reviewers of SOCi have provided feedback on this feature.
Provides data or insights into listing performance and engagement
Local Search Optimization (6)
Rank Tracking
This feature was mentioned in 410 SOCi reviews.
Monitor and report on ranking in local search results
Online Listings
This feature was mentioned in 425 SOCi reviews.
Report on local citations and distribute accurate listing data to directories and search engines
Google My Business
This feature was mentioned in 434 SOCi reviews.
Optimize or automate content for Google My Business
Reputation Management
As reported in 423 SOCi reviews.
Monitor online reviews and brand reputation
Social Media
This feature was mentioned in 435 SOCi reviews.
Integrate with social media and offer management or automation tools
Dashboards and Reporting
As reported in 441 SOCi reviews.
Provide insights and data visualizations from a comprehensive dashboard
Content & Collaboration (6)
Content Calendar
Based on 1564 SOCi reviews.
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Based on 1531 SOCi reviews.
Allows users to upload and publish brand content from a shared library.
Shared Inbox
This feature was mentioned in 1400 SOCi reviews.
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
1418 reviewers of SOCi have provided feedback on this feature.
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
As reported in 1465 SOCi reviews.
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
As reported in 1463 SOCi reviews.
Provides features for creating or editing social media assets.
Responses (6)
Personalization
This feature was mentioned in 37 SOCi reviews.
Provides personalized responses to interlocator based on segmentation or past responses.
Route To Human
This feature was mentioned in 41 SOCi reviews.
Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had.
Natural Language Understanding (NLU)
Based on 34 SOCi reviews.
Can have a natural, human-like conversation with an interlocator.
Customization
89 reviewers of SOCi have provided feedback on this feature.
Customize your chat workflows with rules and automations.
Route To Human
This feature was mentioned in 80 SOCi reviews.
Has the ability to connect interlocator with a human agent when the need arises.
Menu bars
Based on 83 SOCi reviews.
Can provide interlocators with menus, through which they can choose a relevant response.
Survey Management (4)
Survey Builder
As reported in 185 SOCi reviews.
Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor
Question Types
As reported in 186 SOCi reviews.
Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings
Templates
As reported in 185 SOCi reviews.
Offers pre-built templates for creating surveys with different audiences or use cases
Survey Distribution
Based on 183 SOCi reviews.
Provides tools for distributing surveys through email, SMS, social media, etc.
Survey Customization (3)
Branching/Skip Logic
179 reviewers of SOCi have provided feedback on this feature.
Helps create more intelligent surveys based on respondent's actions and answers
Branding
Based on 179 SOCi reviews.
Allows users to customize survey colors, logos, and URLs to match company branding
Multimedia Support
140 reviewers of SOCi have provided feedback on this feature.
Ability to embed videos, photos, or other rich media
Survey Insights (4)
Reporting & Analytics
180 reviewers of SOCi have provided feedback on this feature.
Provides tools to visualize and analyze data
BI Tools Integration
Based on 179 SOCi reviews.
Allows integration with third -party reporting and business intelligence applications
Data Exporting
181 reviewers of SOCi have provided feedback on this feature.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file
Permissions
Based on 182 SOCi reviews.
Allows administrators to set permissions on viewing, filtering, or sharing survey results
Generative AI (5)
AI Text Generation
This feature was mentioned in 66 SOCi reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
Based on 66 SOCi reviews.
Condenses long documents or text into a brief summary.
AI Text Generation
Based on 40 SOCi reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
As reported in 34 SOCi reviews.
Condenses long documents or text into a brief summary.
AI Text Generation
As reported in 757 SOCi reviews.
Allows users to generate text based on a text prompt.
Content Generation - AI Content Creation Platforms (3)
Output quality
As reported in 50 SOCi reviews.
Produces finished or near-finished content with minimal human intervention beyond templating and prompting.
Branding
This feature was mentioned in 50 SOCi reviews.
Generates high-quality content that adheres to brand guidelines.
Performance
Based on 55 SOCi reviews.
Provides content generation at scale with efficient response times and quick turnaround.
Management - AI Content Creation Platforms (3)
Collaboration
This feature was mentioned in 50 SOCi reviews.
Acts as a central hub for teams to collaborate and coordinate on large-scale content efforts.
Security and Privacy
Based on 48 SOCi reviews.
Maintains regulatory compliance to ensure company data privacy and protection.
Moderation
47 reviewers of SOCi have provided feedback on this feature.
Features guardrails to prevent harmful or offensive content generation.
Automation - AI Agents (3)
Sales Follow-Up
Based on 33 SOCi reviews.
Allows users to automate responses to customer inquiries across various channels.
Customer Interaction Automation
As reported in 37 SOCi reviews.
Allows users to automate responses to customer inquiries across various channels.
Feedback Collection
41 reviewers of SOCi have provided feedback on this feature.
Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.
Autonomy - AI Agents (4)
Independent Decision Making
Based on 32 SOCi reviews.
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Adaptive Responses
Based on 35 SOCi reviews.
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Task Execution
35 reviewers of SOCi have provided feedback on this feature.
Provides the AI agent the ability to execute tasks without requiring constant user input.
Problem Solving
34 reviewers of SOCi have provided feedback on this feature.
Allows the AI agent to identify and resolve issues without user intervention.
Automation (3)
Customer Interaction Automation
As reported in 35 SOCi reviews.
Allows users to automate responses to customer inquiries across various channels.
Feedback Collection
As reported in 35 SOCi reviews.
Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.
Document Processing
35 reviewers of SOCi have provided feedback on this feature.
Allows users to automate the handling, processing, and management of documents.
Autonomy (4)
Independent Decision Making
As reported in 35 SOCi reviews.
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Adaptive Responses
35 reviewers of SOCi have provided feedback on this feature.
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Task Execution
35 reviewers of SOCi have provided feedback on this feature.
Provides the AI agent the ability to execute tasks without requiring constant user input.
Problem Solving
As reported in 35 SOCi reviews.
Allows the AI agent to identify and resolve issues without user intervention.
Customer Query Resolution - AI Customer Support Agents (5)
Automated Ticket Resolution
Based on 35 SOCi reviews.
Allows the AI agent to autonomously resolve customer queries without human intervention.
Contextual Response Generation
35 reviewers of SOCi have provided feedback on this feature.
Enables the AI agent to provide accurate answers based on the context of customer inquiries.
Sentiment Analysis
Based on 35 SOCi reviews.
Allows the AI agent to analyze customer sentiment and adjust responses accordingly.
Knowledge Base Utilization
As reported in 35 SOCi reviews.
Enables the AI agent to retrieve information from a knowledge base to assist with query resolution.
Multilingual Support
As reported in 35 SOCi reviews.
Provides users the ability to interact with the AI agent in multiple languages for global support.
Customer Interaction Automation - AI Customer Support Agents (4)
Proactive Customer Outreach
This feature was mentioned in 35 SOCi reviews.
Enables the AI agent to initiate interactions, such as reminders or follow-ups, with customers.
Feedback Collection
36 reviewers of SOCi have provided feedback on this feature.
Provides users the ability to automate gathering and analyzing customer feedback after interactions.
Escalation Handling
As reported in 35 SOCi reviews.
Allows the AI agent to identify when issues require human intervention and escalate them appropriately.
Workflow Optimization
This feature was mentioned in 35 SOCi reviews.
Enables the AI agent to streamline repetitive customer service tasks, improving efficiency and response times.
Agentic AI - Revenue Operations & Intelligence (RO&I) (5)
Autonomous Task Execution
This feature was mentioned in 49 SOCi reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
49 reviewers of SOCi have provided feedback on this feature.
Works across multiple software systems or databases
Adaptive Learning
This feature was mentioned in 49 SOCi reviews.
Improves performance based on feedback and experience
Proactive Assistance
This feature was mentioned in 48 SOCi reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
Based on 47 SOCi reviews.
Makes informed choices based on available data and objectives
Agentic AI - Online Reputation Management (6)
Autonomous Task Execution
210 reviewers of SOCi have provided feedback on this feature.
Capability to perform complex tasks without constant human input
Multi-step Planning
As reported in 209 SOCi reviews.
Ability to break down and plan multi-step processes
Cross-system Integration
This feature was mentioned in 212 SOCi reviews.
Works across multiple software systems or databases
Adaptive Learning
Based on 212 SOCi reviews.
Improves performance based on feedback and experience
Proactive Assistance
213 reviewers of SOCi have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Decision Making
212 reviewers of SOCi have provided feedback on this feature.
Makes informed choices based on available data and objectives
Agentic AI - Social Media Management (7)
Autonomous Task Execution
This feature was mentioned in 374 SOCi reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 372 SOCi reviews.
Ability to break down and plan multi-step processes
Cross-system Integration
372 reviewers of SOCi have provided feedback on this feature.
Works across multiple software systems or databases
Adaptive Learning
371 reviewers of SOCi have provided feedback on this feature.
Improves performance based on feedback and experience
Natural Language Interaction
As reported in 372 SOCi reviews.
Engages in human-like conversation for task delegation
Proactive Assistance
As reported in 372 SOCi reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
Based on 371 SOCi reviews.
Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
198 reviewers of SOCi have provided feedback on this feature.
Capability to perform complex tasks without constant human input
Cross-system Integration
196 reviewers of SOCi have provided feedback on this feature.
Works across multiple software systems or databases
Adaptive Learning
193 reviewers of SOCi have provided feedback on this feature.
Improves performance based on feedback and experience
Proactive Assistance
Based on 195 SOCi reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 194 SOCi reviews.
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
225 reviewers of SOCi have provided feedback on this feature.
Capability to perform complex tasks without constant human input
Multi-step Planning
This feature was mentioned in 227 SOCi reviews.
Ability to break down and plan multi-step processes
Cross-system Integration
228 reviewers of SOCi have provided feedback on this feature.
Works across multiple software systems or databases
Adaptive Learning
228 reviewers of SOCi have provided feedback on this feature.
Improves performance based on feedback and experience
Proactive Assistance
This feature was mentioned in 227 SOCi reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
This feature was mentioned in 228 SOCi reviews.
Makes informed choices based on available data and objectives
Agentic AI - Survey (3)
Adaptive Learning
This feature was mentioned in 60 SOCi reviews.
Improves performance based on feedback and experience
Proactive Assistance
As reported in 60 SOCi reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
Based on 61 SOCi reviews.
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.




