SOCi Features
Social Management (6)
Social Analytics
This feature was mentioned in 1727 SOCi reviews.
Reports on the performance of social media posts and campaigns.
Social Publishing
Based on 1796 SOCi reviews.
Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
1626 reviewers of SOCi have provided feedback on this feature.
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
1714 reviewers of SOCi have provided feedback on this feature.
Centrally manages social media content and conversations across multiple social channels.
Social Ads
This feature was mentioned in 1528 SOCi reviews.
Provides features for managing and optimizing paid advertisements across social channels.
Campaign Planning
As reported in 1517 SOCi reviews.
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Social Functionality (1)
Social Functionality
As reported in 1249 SOCi reviews.
Product functionality for social advertising.
Campaign Management (11)
Campaign Dashboard
1192 reviewers of SOCi have provided feedback on this feature.
Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
696 reviewers of SOCi have provided feedback on this feature.
Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
This feature was mentioned in 1189 SOCi reviews.
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Based on 1144 SOCi reviews.
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
This feature was mentioned in 1146 SOCi reviews.
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Fraud Protection
As reported in 1100 SOCi reviews.
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Budget Pacing
This feature was mentioned in 1075 SOCi reviews.
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Based on 1122 SOCi reviews.
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Based on 1080 SOCi reviews.
Supports rich media display and video ads that involve user interaction.
In-App Ads
This feature was mentioned in 1055 SOCi reviews.
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
This feature was mentioned in 1058 SOCi reviews.
Supports rich media mobile ads that involve user interaction.
Targeting (3)
Targeting
As reported in 1162 SOCi reviews.
Able to target desired audiences based on demographics and behavior variables.
Geo-Targeting
This feature was mentioned in 1089 SOCi reviews.
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Based on 1103 SOCi reviews.
Able to match the marketer's ad with specific content on a site or page.
Platform (17)
API / Integrations
1080 reviewers of SOCi have provided feedback on this feature.
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
This feature was mentioned in 1113 SOCi reviews.
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Based on 1155 SOCi reviews.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
This feature was mentioned in 1175 SOCi reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
As reported in 1087 SOCi reviews.
Provides features to allow scaling for large organizations.
Customization
This feature was mentioned in 1137 SOCi reviews.
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
This feature was mentioned in 1122 SOCi reviews.
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Notifications
Based on 684 SOCi reviews.
Alerts marketer of the performance of particular campaigns.
Conversation Editor
As reported in 35 SOCi reviews.
Allows business to edit conversations to meet the unique needs of one's business.
Integration
35 reviewers of SOCi have provided feedback on this feature.
Gives users the ability to update systems, like CRM, based on conversations.
Human-In-The-Loop
This feature was mentioned in 33 SOCi reviews.
Allows users to maintain and observe the accuracy and viability of Intelligent Virtual Assistants.
Live chat
This feature was mentioned in 77 SOCi reviews.
Provide tools for live chat on one's website.
Integrations
Based on 81 SOCi reviews.
Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.
Branding
Based on 82 SOCi reviews.
Has the ability to customize look and feel of chatbot to match` company branding.
Analytics
Based on 81 SOCi reviews.
Gives user the ability to analyze conversations with the chatbot and see its performance.
Role-based access
75 reviewers of SOCi have provided feedback on this feature.
Allows for varying access to chatbot and admin settings, depending on user, their role, etc.
Collection of information
86 reviewers of SOCi have provided feedback on this feature.
Can collect and store information from interlocators, such as email, phone number, etc.
Reports & Dashboards (3)
Report Customizability
This feature was mentioned in 786 SOCi reviews.
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
Based on 786 SOCi reviews.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
This feature was mentioned in 786 SOCi reviews.
Allows marketer to add, track, and measure a multitude of social media accounts.
Social Analytics (6)
Competitor Analysis
As reported in 766 SOCi reviews.
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
As reported in 808 SOCi reviews.
Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Based on 827 SOCi reviews.
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Paid Campaign Tracking
This feature was mentioned in 726 SOCi reviews.
Tracks and measures the success of paid advertising initiatives run on social media sites.
Hashtag Analytics
As reported in 728 SOCi reviews.
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
This feature was mentioned in 728 SOCi reviews.
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Consumer Intelligence (3)
Customer Feedback
Based on 993 SOCi reviews and verified by the G2 Product R&D team.
Provides a forum for customers to give feedback and data storage for company analysis.
Competitive Intelligence
Based on 953 SOCi reviews and verified by the G2 Product R&D team.
Allows users to get real-time information on competitors performance and reputation.
Sentiment Analysis
Based on 978 SOCi reviews and verified by the G2 Product R&D team.
Gives users greater visibility into the how feel and respond to reputation gaining tactics.
Reporting (2)
Corporate Reporting
Based on 936 SOCi reviews and verified by the G2 Product R&D team.
Helps monitor the overall performance of marketing efforts and brand establishment.
Dashboard
Based on 1044 SOCi reviews and verified by the G2 Product R&D team.
Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (3)
Social Networks Monitoring
Based on 1030 SOCi reviews and verified by the G2 Product R&D team.
Helps track and monitor social media trends and interactions.
Social Media Management
As reported in 1049 SOCi reviews.
Helps manage social messaging and measures the full impact of social campaigns.
Digital Media Monitoring
Based on 961 SOCi reviews and verified by the G2 Product R&D team.
Helps manage ad messaging and measures the full impact of digital advertising campaigns.
In-House Management (2)
Employee Performance
Based on 576 SOCi reviews.
Gives visibility into employee performance and each individual's impact on reputation initiatives.
Team Workflow
Based on 918 SOCi reviews and verified by the G2 Product R&D team.
Helps establish a workflow that allows team members to communicate effectively and collaboratively.
Business Tools (4)
Bulk Uploading
158 reviewers of SOCi have provided feedback on this feature.
Allows businesses to upload their location information en masse.
CMS Specific
Based on 148 SOCi reviews.
Product is intended for specific types of content management systems.
Traffic Analytics
This feature was mentioned in 162 SOCi reviews.
Provides analytics concerning traffic to each location.
Customer Analytics
161 reviewers of SOCi have provided feedback on this feature.
Provides data on customers and customer behavior based on location.
Customer Tools (4)
Location Listing
Based on 171 SOCi reviews.
Allows customers to see a full list of all locations.
Product and Category Filters
162 reviewers of SOCi have provided feedback on this feature.
Allows customers to filter locations based on products or other categories.
Mobile Support
Based on 161 SOCi reviews.
Map is supported on mobile devices.
Automatic Geolocation
As reported in 158 SOCi reviews.
Product can use geolocation to automatically point customers toward the closest location.
Listing Management (4)
Network Directory
634 reviewers of SOCi have provided feedback on this feature.
Ability to submit location data to a wide variety of digital services
Data Aggregators
624 reviewers of SOCi have provided feedback on this feature.
Ability to submit location data to major aggregators
Duplicate Monitoring
619 reviewers of SOCi have provided feedback on this feature.
Consistently monitors search engines and directories and removes duplicate listings
Optimization
Based on 642 SOCi reviews.
Offers the ability to enhance listings with menus, photos, videos, or other rich data
Performance (2)
Real-Time Updates
Based on 658 SOCi reviews.
Changes to location data are synced across listings immediately and in real time
Analytics
Based on 668 SOCi reviews.
Provides data or insights into listing performance and engagement
Local Search Optimization (6)
Rank Tracking
As reported in 410 SOCi reviews.
Monitor and report on ranking in local search results
Online Listings
As reported in 425 SOCi reviews.
Report on local citations and distribute accurate listing data to directories and search engines
Google My Business
This feature was mentioned in 436 SOCi reviews.
Optimize or automate content for Google My Business
Reputation Management
This feature was mentioned in 424 SOCi reviews.
Monitor online reviews and brand reputation
Social Media
437 reviewers of SOCi have provided feedback on this feature.
Integrate with social media and offer management or automation tools
Dashboards and Reporting
As reported in 441 SOCi reviews.
Provide insights and data visualizations from a comprehensive dashboard
Content & Collaboration (6)
Content Calendar
This feature was mentioned in 1572 SOCi reviews.
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Based on 1538 SOCi reviews.
Allows users to upload and publish brand content from a shared library.
Shared Inbox
As reported in 1402 SOCi reviews.
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
Based on 1421 SOCi reviews.
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
1469 reviewers of SOCi have provided feedback on this feature.
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
As reported in 1470 SOCi reviews.
Provides features for creating or editing social media assets.
Responses (6)
Personalization
As reported in 38 SOCi reviews.
Provides personalized responses to interlocator based on segmentation or past responses.
Route To Human
44 reviewers of SOCi have provided feedback on this feature.
Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had.
Natural Language Understanding (NLU)
As reported in 35 SOCi reviews.
Can have a natural, human-like conversation with an interlocator.
Customization
This feature was mentioned in 89 SOCi reviews.
Customize your chat workflows with rules and automations.
Route To Human
80 reviewers of SOCi have provided feedback on this feature.
Has the ability to connect interlocator with a human agent when the need arises.
Menu bars
Based on 83 SOCi reviews.
Can provide interlocators with menus, through which they can choose a relevant response.
Survey Management (4)
Survey Builder
Based on 185 SOCi reviews.
Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor
Question Types
This feature was mentioned in 186 SOCi reviews.
Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings
Templates
As reported in 185 SOCi reviews.
Offers pre-built templates for creating surveys with different audiences or use cases
Survey Distribution
As reported in 183 SOCi reviews.
Provides tools for distributing surveys through email, SMS, social media, etc.
Survey Customization (3)
Branching/Skip Logic
This feature was mentioned in 179 SOCi reviews.
Helps create more intelligent surveys based on respondent's actions and answers
Branding
As reported in 179 SOCi reviews.
Allows users to customize survey colors, logos, and URLs to match company branding
Multimedia Support
140 reviewers of SOCi have provided feedback on this feature.
Ability to embed videos, photos, or other rich media
Survey Insights (4)
Reporting & Analytics
As reported in 180 SOCi reviews.
Provides tools to visualize and analyze data
BI Tools Integration
179 reviewers of SOCi have provided feedback on this feature.
Allows integration with third -party reporting and business intelligence applications
Data Exporting
As reported in 181 SOCi reviews.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file
Permissions
This feature was mentioned in 182 SOCi reviews.
Allows administrators to set permissions on viewing, filtering, or sharing survey results
Generative AI (5)
AI Text Generation
Based on 66 SOCi reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
Based on 66 SOCi reviews.
Condenses long documents or text into a brief summary.
AI Text Generation
As reported in 45 SOCi reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
As reported in 34 SOCi reviews.
Condenses long documents or text into a brief summary.
AI Text Generation
759 reviewers of SOCi have provided feedback on this feature.
Allows users to generate text based on a text prompt.
Content Generation - AI Content Creation Platforms (3)
Output quality
This feature was mentioned in 54 SOCi reviews.
Produces finished or near-finished content with minimal human intervention beyond templating and prompting.
Branding
52 reviewers of SOCi have provided feedback on this feature.
Generates high-quality content that adheres to brand guidelines.
Performance
This feature was mentioned in 60 SOCi reviews.
Provides content generation at scale with efficient response times and quick turnaround.
Management - AI Content Creation Platforms (3)
Collaboration
Based on 53 SOCi reviews.
Acts as a central hub for teams to collaborate and coordinate on large-scale content efforts.
Security and Privacy
50 reviewers of SOCi have provided feedback on this feature.
Maintains regulatory compliance to ensure company data privacy and protection.
Moderation
This feature was mentioned in 49 SOCi reviews.
Features guardrails to prevent harmful or offensive content generation.
Automation - AI Agents (3)
Sales Follow-Up
Based on 33 SOCi reviews.
Allows users to automate responses to customer inquiries across various channels.
Customer Interaction Automation
39 reviewers of SOCi have provided feedback on this feature.
Allows users to automate responses to customer inquiries across various channels.
Feedback Collection
45 reviewers of SOCi have provided feedback on this feature.
Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.
Autonomy - AI Agents (4)
Independent Decision Making
Based on 32 SOCi reviews.
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Adaptive Responses
Based on 35 SOCi reviews.
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Task Execution
Based on 35 SOCi reviews.
Provides the AI agent the ability to execute tasks without requiring constant user input.
Problem Solving
As reported in 34 SOCi reviews.
Allows the AI agent to identify and resolve issues without user intervention.
Automation (3)
Customer Interaction Automation
35 reviewers of SOCi have provided feedback on this feature.
Allows users to automate responses to customer inquiries across various channels.
Feedback Collection
As reported in 35 SOCi reviews.
Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.
Document Processing
35 reviewers of SOCi have provided feedback on this feature.
Allows users to automate the handling, processing, and management of documents.
Autonomy (4)
Independent Decision Making
Based on 35 SOCi reviews.
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Adaptive Responses
This feature was mentioned in 35 SOCi reviews.
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Task Execution
Based on 36 SOCi reviews.
Provides the AI agent the ability to execute tasks without requiring constant user input.
Problem Solving
Based on 36 SOCi reviews.
Allows the AI agent to identify and resolve issues without user intervention.
Customer Query Resolution - AI Customer Support Agents (5)
Automated Ticket Resolution
This feature was mentioned in 35 SOCi reviews.
Allows the AI agent to autonomously resolve customer queries without human intervention.
Contextual Response Generation
35 reviewers of SOCi have provided feedback on this feature.
Enables the AI agent to provide accurate answers based on the context of customer inquiries.
Sentiment Analysis
As reported in 35 SOCi reviews.
Allows the AI agent to analyze customer sentiment and adjust responses accordingly.
Knowledge Base Utilization
Based on 35 SOCi reviews.
Enables the AI agent to retrieve information from a knowledge base to assist with query resolution.
Multilingual Support
This feature was mentioned in 35 SOCi reviews.
Provides users the ability to interact with the AI agent in multiple languages for global support.
Customer Interaction Automation - AI Customer Support Agents (4)
Proactive Customer Outreach
35 reviewers of SOCi have provided feedback on this feature.
Enables the AI agent to initiate interactions, such as reminders or follow-ups, with customers.
Feedback Collection
36 reviewers of SOCi have provided feedback on this feature.
Provides users the ability to automate gathering and analyzing customer feedback after interactions.
Escalation Handling
This feature was mentioned in 35 SOCi reviews.
Allows the AI agent to identify when issues require human intervention and escalate them appropriately.
Workflow Optimization
This feature was mentioned in 35 SOCi reviews.
Enables the AI agent to streamline repetitive customer service tasks, improving efficiency and response times.
Agentic AI - Revenue Operations & Intelligence (RO&I) (5)
Autonomous Task Execution
This feature was mentioned in 50 SOCi reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 50 SOCi reviews.
Works across multiple software systems or databases
Adaptive Learning
Based on 49 SOCi reviews.
Improves performance based on feedback and experience
Proactive Assistance
48 reviewers of SOCi have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 47 SOCi reviews.
Makes informed choices based on available data and objectives
Agentic AI - Online Reputation Management (6)
Autonomous Task Execution
As reported in 209 SOCi reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
208 reviewers of SOCi have provided feedback on this feature.
Ability to break down and plan multi-step processes
Cross-system Integration
This feature was mentioned in 211 SOCi reviews.
Works across multiple software systems or databases
Adaptive Learning
As reported in 211 SOCi reviews.
Improves performance based on feedback and experience
Proactive Assistance
212 reviewers of SOCi have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Decision Making
211 reviewers of SOCi have provided feedback on this feature.
Makes informed choices based on available data and objectives
Agentic AI - Social Media Management (7)
Autonomous Task Execution
As reported in 375 SOCi reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
As reported in 373 SOCi reviews.
Ability to break down and plan multi-step processes
Cross-system Integration
Based on 373 SOCi reviews.
Works across multiple software systems or databases
Adaptive Learning
This feature was mentioned in 372 SOCi reviews.
Improves performance based on feedback and experience
Natural Language Interaction
373 reviewers of SOCi have provided feedback on this feature.
Engages in human-like conversation for task delegation
Proactive Assistance
Based on 373 SOCi reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
This feature was mentioned in 373 SOCi reviews.
Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
198 reviewers of SOCi have provided feedback on this feature.
Capability to perform complex tasks without constant human input
Cross-system Integration
As reported in 197 SOCi reviews.
Works across multiple software systems or databases
Adaptive Learning
This feature was mentioned in 194 SOCi reviews.
Improves performance based on feedback and experience
Proactive Assistance
195 reviewers of SOCi have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Decision Making
Based on 194 SOCi reviews.
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
226 reviewers of SOCi have provided feedback on this feature.
Capability to perform complex tasks without constant human input
Multi-step Planning
This feature was mentioned in 229 SOCi reviews.
Ability to break down and plan multi-step processes
Cross-system Integration
This feature was mentioned in 229 SOCi reviews.
Works across multiple software systems or databases
Adaptive Learning
229 reviewers of SOCi have provided feedback on this feature.
Improves performance based on feedback and experience
Proactive Assistance
As reported in 228 SOCi reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
Based on 230 SOCi reviews.
Makes informed choices based on available data and objectives
Agentic AI - Survey (3)
Adaptive Learning
Based on 60 SOCi reviews.
Improves performance based on feedback and experience
Proactive Assistance
60 reviewers of SOCi have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 62 SOCi reviews.
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.




