SOCi Features
Social Management (6)
Social Analytics
As reported in 1683 SOCi reviews. Reports on the performance of social media posts and campaigns.
Social Publishing
Allows the creation, management, and scheduling of content to be shared across social media channels. This feature was mentioned in 1713 SOCi reviews.
Campaign Optimization
Identifies trends in social media campaigns, such as optimal posting times, to improve performance. 1609 reviewers of SOCi have provided feedback on this feature.
Social Engagement
As reported in 1668 SOCi reviews. Centrally manages social media content and conversations across multiple social channels.
Social Ads
Provides features for managing and optimizing paid advertisements across social channels. 1515 reviewers of SOCi have provided feedback on this feature.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. This feature was mentioned in 1507 SOCi reviews.
Social Functionality (1)
Social Functionality
As reported in 1243 SOCi reviews. Product functionality for social advertising.
Campaign Management (11)
Campaign Dashboard
As reported in 1186 SOCi reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 693 SOCi reviews.
Reach
Based on 1185 SOCi reviews. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Based on 1143 SOCi reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 1144 reviewers of SOCi have provided feedback on this feature.
Fraud Protection
Based on 1101 SOCi reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Budget Pacing
As reported in 1077 SOCi reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns. 1120 reviewers of SOCi have provided feedback on this feature.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction. This feature was mentioned in 1081 SOCi reviews.
In-App Ads
Allows for ads to be placed in mobile apps. This feature was mentioned in 1055 SOCi reviews.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. This feature was mentioned in 1060 SOCi reviews.
Targeting (3)
Targeting
Able to target desired audiences based on demographics and behavior variables. 1161 reviewers of SOCi have provided feedback on this feature.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). 1090 reviewers of SOCi have provided feedback on this feature.
Contextual Targeting
Based on 1103 SOCi reviews. Able to match the marketer's ad with specific content on a site or page.
Platform (17)
API / Integrations
As reported in 1082 SOCi reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators. 1112 reviewers of SOCi have provided feedback on this feature.
User, Role, and Access Management
Based on 1156 SOCi reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
As reported in 1169 SOCi reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
As reported in 1089 SOCi reviews. Provides features to allow scaling for large organizations.
Customization
As reported in 1133 SOCi reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 1121 SOCi reviews.
Notifications
As reported in 681 SOCi reviews. Alerts marketer of the performance of particular campaigns.
Conversation Editor
As reported in 32 SOCi reviews. Allows business to edit conversations to meet the unique needs of one's business.
Integration
Based on 32 SOCi reviews. Gives users the ability to update systems, like CRM, based on conversations.
Human-In-The-Loop
Allows users to maintain and observe the accuracy and viability of Intelligent Virtual Assistants. This feature was mentioned in 31 SOCi reviews.
Live chat
Provide tools for live chat on one's website. 78 reviewers of SOCi have provided feedback on this feature.
Integrations
As reported in 82 SOCi reviews. Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.
Branding
Has the ability to customize look and feel of chatbot to match` company branding. This feature was mentioned in 82 SOCi reviews.
Analytics
Gives user the ability to analyze conversations with the chatbot and see its performance. This feature was mentioned in 82 SOCi reviews.
Role-based access
Allows for varying access to chatbot and admin settings, depending on user, their role, etc. This feature was mentioned in 76 SOCi reviews.
Collection of information
Can collect and store information from interlocators, such as email, phone number, etc. 87 reviewers of SOCi have provided feedback on this feature.
Reports & Dashboards (3)
Report Customizability
As reported in 785 SOCi reviews. Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file. This feature was mentioned in 786 SOCi reviews.
Scalability
As reported in 779 SOCi reviews. Allows marketer to add, track, and measure a multitude of social media accounts.
Social Analytics (6)
Competitor Analysis
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. This feature was mentioned in 766 SOCi reviews.
Follower Analysis
As reported in 801 SOCi reviews. Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. 815 reviewers of SOCi have provided feedback on this feature.
Paid Campaign Tracking
As reported in 725 SOCi reviews. Tracks and measures the success of paid advertising initiatives run on social media sites.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags. This feature was mentioned in 726 SOCi reviews.
Sentiment Analysis
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. This feature was mentioned in 726 SOCi reviews.
Consumer Intelligence (3)
Customer Feedback
Based on 980 SOCi reviews and verified by the G2 Product R&D team. Provides a forum for customers to give feedback and data storage for company analysis.
Competitive Intelligence
Based on 952 SOCi reviews and verified by the G2 Product R&D team. Allows users to get real-time information on competitors performance and reputation.
Sentiment Analysis
Based on 978 SOCi reviews and verified by the G2 Product R&D team. Gives users greater visibility into the how feel and respond to reputation gaining tactics.
Reporting (2)
Corporate Reporting
Based on 933 SOCi reviews and verified by the G2 Product R&D team. Helps monitor the overall performance of marketing efforts and brand establishment.
Dashboard
Based on 1027 SOCi reviews and verified by the G2 Product R&D team. Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (3)
Social Networks Monitoring
Based on 1019 SOCi reviews and verified by the G2 Product R&D team. Helps track and monitor social media trends and interactions.
Social Media Management
Helps manage social messaging and measures the full impact of social campaigns. 1032 reviewers of SOCi have provided feedback on this feature.
Digital Media Monitoring
Based on 957 SOCi reviews and verified by the G2 Product R&D team. Helps manage ad messaging and measures the full impact of digital advertising campaigns.
In-House Management (2)
Employee Performance
As reported in 576 SOCi reviews. Gives visibility into employee performance and each individual's impact on reputation initiatives.
Team Workflow
Based on 919 SOCi reviews and verified by the G2 Product R&D team. Helps establish a workflow that allows team members to communicate effectively and collaboratively.
Business Tools (4)
Bulk Uploading
Based on 157 SOCi reviews. Allows businesses to upload their location information en masse.
CMS Specific
As reported in 149 SOCi reviews. Product is intended for specific types of content management systems.
Traffic Analytics
As reported in 161 SOCi reviews. Provides analytics concerning traffic to each location.
Customer Analytics
Provides data on customers and customer behavior based on location. 161 reviewers of SOCi have provided feedback on this feature.
Customer Tools (4)
Location Listing
As reported in 169 SOCi reviews. Allows customers to see a full list of all locations.
Product and Category Filters
As reported in 161 SOCi reviews. Allows customers to filter locations based on products or other categories.
Mobile Support
As reported in 161 SOCi reviews. Map is supported on mobile devices.
Automatic Geolocation
Product can use geolocation to automatically point customers toward the closest location. This feature was mentioned in 158 SOCi reviews.
Listing Management (4)
Network Directory
Ability to submit location data to a wide variety of digital services This feature was mentioned in 629 SOCi reviews.
Data Aggregators
Ability to submit location data to major aggregators 623 reviewers of SOCi have provided feedback on this feature.
Duplicate Monitoring
Consistently monitors search engines and directories and removes duplicate listings 617 reviewers of SOCi have provided feedback on this feature.
Optimization
Offers the ability to enhance listings with menus, photos, videos, or other rich data 637 reviewers of SOCi have provided feedback on this feature.
Performance (2)
Real-Time Updates
As reported in 654 SOCi reviews. Changes to location data are synced across listings immediately and in real time
Analytics
Provides data or insights into listing performance and engagement 662 reviewers of SOCi have provided feedback on this feature.
Local Search Optimization (6)
Rank Tracking
Monitor and report on ranking in local search results 410 reviewers of SOCi have provided feedback on this feature.
Online Listings
Based on 423 SOCi reviews. Report on local citations and distribute accurate listing data to directories and search engines
Google My Business
As reported in 428 SOCi reviews. Optimize or automate content for Google My Business
Reputation Management
As reported in 421 SOCi reviews. Monitor online reviews and brand reputation
Social Media
Based on 430 SOCi reviews. Integrate with social media and offer management or automation tools
Dashboards and Reporting
As reported in 436 SOCi reviews. Provide insights and data visualizations from a comprehensive dashboard
Content & Collaboration (6)
Content Calendar
As reported in 1555 SOCi reviews. Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Allows users to upload and publish brand content from a shared library. This feature was mentioned in 1525 SOCi reviews.
Shared Inbox
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. 1401 reviewers of SOCi have provided feedback on this feature.
Approval Workflows
Based on 1416 SOCi reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features. This feature was mentioned in 1467 SOCi reviews.
Content Creation
As reported in 1457 SOCi reviews. Provides features for creating or editing social media assets.
Responses (6)
Personalization
Based on 35 SOCi reviews. Provides personalized responses to interlocator based on segmentation or past responses.
Route To Human
As reported in 33 SOCi reviews. Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had.
Natural Language Understanding (NLU)
Can have a natural, human-like conversation with an interlocator. 33 reviewers of SOCi have provided feedback on this feature.
Customization
Customize your chat workflows with rules and automations. 90 reviewers of SOCi have provided feedback on this feature.
Route To Human
Has the ability to connect interlocator with a human agent when the need arises. 81 reviewers of SOCi have provided feedback on this feature.
Menu bars
Based on 84 SOCi reviews. Can provide interlocators with menus, through which they can choose a relevant response.
Survey Management (4)
Survey Builder
Based on 186 SOCi reviews. Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor
Question Types
Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings This feature was mentioned in 187 SOCi reviews.
Templates
As reported in 185 SOCi reviews. Offers pre-built templates for creating surveys with different audiences or use cases
Survey Distribution
Provides tools for distributing surveys through email, SMS, social media, etc. 184 reviewers of SOCi have provided feedback on this feature.
Survey Customization (3)
Branching/Skip Logic
Helps create more intelligent surveys based on respondent's actions and answers This feature was mentioned in 180 SOCi reviews.
Branding
Allows users to customize survey colors, logos, and URLs to match company branding 179 reviewers of SOCi have provided feedback on this feature.
Multimedia Support
Based on 141 SOCi reviews. Ability to embed videos, photos, or other rich media
Survey Insights (4)
Reporting & Analytics
Based on 181 SOCi reviews. Provides tools to visualize and analyze data
BI Tools Integration
Allows integration with third -party reporting and business intelligence applications This feature was mentioned in 180 SOCi reviews.
Data Exporting
Based on 182 SOCi reviews. Allows users to export reports from the product into an .xsl, .csv, or .pdf file
Permissions
Allows administrators to set permissions on viewing, filtering, or sharing survey results 183 reviewers of SOCi have provided feedback on this feature.
Generative AI (5)
AI Text Generation
As reported in 66 SOCi reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
As reported in 66 SOCi reviews. Condenses long documents or text into a brief summary.
AI Text Generation
Based on 32 SOCi reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
As reported in 32 SOCi reviews. Condenses long documents or text into a brief summary.
AI Text Generation
As reported in 757 SOCi reviews. Allows users to generate text based on a text prompt.
Content Generation - AI Content Creation Platforms (3)
Output quality
As reported in 48 SOCi reviews. Produces finished or near-finished content with minimal human intervention beyond templating and prompting.
Branding
Based on 47 SOCi reviews. Generates high-quality content that adheres to brand guidelines.
Performance
As reported in 48 SOCi reviews. Provides content generation at scale with efficient response times and quick turnaround.
Management - AI Content Creation Platforms (3)
Collaboration
Based on 48 SOCi reviews. Acts as a central hub for teams to collaborate and coordinate on large-scale content efforts.
Security and Privacy
Maintains regulatory compliance to ensure company data privacy and protection. 48 reviewers of SOCi have provided feedback on this feature.
Moderation
Based on 48 SOCi reviews. Features guardrails to prevent harmful or offensive content generation.
Automation - AI Agents (3)
Sales Follow-Up
Allows users to automate responses to customer inquiries across various channels. This feature was mentioned in 33 SOCi reviews.
Customer Interaction Automation
Allows users to automate responses to customer inquiries across various channels. 32 reviewers of SOCi have provided feedback on this feature.
Feedback Collection
Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders. 32 reviewers of SOCi have provided feedback on this feature.
Autonomy - AI Agents (4)
Independent Decision Making
Based on 32 SOCi reviews. Allows the AI agent to learn from interactions and adapt its responses accordingly.
Adaptive Responses
Based on 32 SOCi reviews. Allows the AI agent to learn from interactions and adapt its responses accordingly.
Task Execution
Based on 32 SOCi reviews. Provides the AI agent the ability to execute tasks without requiring constant user input.
Problem Solving
Based on 32 SOCi reviews. Allows the AI agent to identify and resolve issues without user intervention.
Automation (3)
Customer Interaction Automation
Allows users to automate responses to customer inquiries across various channels. 35 reviewers of SOCi have provided feedback on this feature.
Feedback Collection
Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders. 35 reviewers of SOCi have provided feedback on this feature.
Document Processing
As reported in 35 SOCi reviews. Allows users to automate the handling, processing, and management of documents.
Autonomy (4)
Independent Decision Making
Based on 35 SOCi reviews. Allows the AI agent to learn from interactions and adapt its responses accordingly.
Adaptive Responses
Allows the AI agent to learn from interactions and adapt its responses accordingly. This feature was mentioned in 35 SOCi reviews.
Task Execution
Based on 35 SOCi reviews. Provides the AI agent the ability to execute tasks without requiring constant user input.
Problem Solving
Allows the AI agent to identify and resolve issues without user intervention. 35 reviewers of SOCi have provided feedback on this feature.
Customer Query Resolution - AI Customer Support Agents (5)
Automated Ticket Resolution
Based on 35 SOCi reviews. Allows the AI agent to autonomously resolve customer queries without human intervention.
Contextual Response Generation
Enables the AI agent to provide accurate answers based on the context of customer inquiries. This feature was mentioned in 35 SOCi reviews.
Sentiment Analysis
As reported in 35 SOCi reviews. Allows the AI agent to analyze customer sentiment and adjust responses accordingly.
Knowledge Base Utilization
Based on 35 SOCi reviews. Enables the AI agent to retrieve information from a knowledge base to assist with query resolution.
Multilingual Support
Provides users the ability to interact with the AI agent in multiple languages for global support. 35 reviewers of SOCi have provided feedback on this feature.
Customer Interaction Automation - AI Customer Support Agents (4)
Proactive Customer Outreach
Enables the AI agent to initiate interactions, such as reminders or follow-ups, with customers. This feature was mentioned in 35 SOCi reviews.
Feedback Collection
Based on 35 SOCi reviews. Provides users the ability to automate gathering and analyzing customer feedback after interactions.
Escalation Handling
Allows the AI agent to identify when issues require human intervention and escalate them appropriately. 35 reviewers of SOCi have provided feedback on this feature.
Workflow Optimization
Based on 35 SOCi reviews. Enables the AI agent to streamline repetitive customer service tasks, improving efficiency and response times.
Agentic AI - Revenue Operations & Intelligence (RO&I) (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 49 reviewers of SOCi have provided feedback on this feature.
Cross-system Integration
Based on 49 SOCi reviews. Works across multiple software systems or databases
Adaptive Learning
As reported in 48 SOCi reviews. Improves performance based on feedback and experience
Proactive Assistance
As reported in 47 SOCi reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Based on 46 SOCi reviews. Makes informed choices based on available data and objectives
Agentic AI - Online Reputation Management (6)
Autonomous Task Execution
Based on 210 SOCi reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes 208 reviewers of SOCi have provided feedback on this feature.
Cross-system Integration
Based on 212 SOCi reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 211 SOCi reviews.
Proactive Assistance
Based on 212 SOCi reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 211 SOCi reviews.
Agentic AI - Social Media Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 375 reviewers of SOCi have provided feedback on this feature.
Multi-step Planning
As reported in 373 SOCi reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Based on 374 SOCi reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 373 SOCi reviews.
Natural Language Interaction
Based on 374 SOCi reviews. Engages in human-like conversation for task delegation
Proactive Assistance
As reported in 374 SOCi reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Based on 373 SOCi reviews. Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
As reported in 197 SOCi reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 195 SOCi reviews.
Adaptive Learning
Improves performance based on feedback and experience 193 reviewers of SOCi have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 195 reviewers of SOCi have provided feedback on this feature.
Decision Making
Based on 194 SOCi reviews. Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
As reported in 227 SOCi reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
As reported in 229 SOCi reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 230 SOCi reviews.
Adaptive Learning
Improves performance based on feedback and experience 230 reviewers of SOCi have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 229 reviewers of SOCi have provided feedback on this feature.
Decision Making
Based on 230 SOCi reviews. Makes informed choices based on available data and objectives
Agentic AI - Survey (3)
Adaptive Learning
As reported in 60 SOCi reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 60 SOCi reviews.
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 60 SOCi reviews.
Technology Glossary Features
View definitions of the features and discover new technology terms.
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