Compare SOCi and Sprout Social 
At a Glance
Market Segments
Small-Business (53.1% of reviews)
Small-Business (44.7% of reviews)
Entry-Level Pricing
Contact Us
Starting at $79.00 1 user/per month (billed annually)
SOCi
Star Rating
(4,021)4.5 out of 5
Market Segments
Small-Business (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansSprout Social
Star Rating
(6,213)4.4 out of 5
Market Segments
Small-Business (44.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in user experience, with many praising its intuitive interface and organization. Users appreciate how it simplifies posting across multiple platforms, making it particularly accessible for those who may not be tech-savvy.
- Users say that SOCi offers strong capabilities for managing listings and reviews, especially for businesses with multiple locations. Reviewers highlight the efficiency of bulk responding to reviews, which streamlines their workflow significantly.
- According to verified reviews, Sprout Social stands out for its robust analytics features. Users mention the value of its unified Smart Inbox and AI-powered insights, which help them monitor user interactions and analyze content performance effectively.
- Reviewers mention that while SOCi is easy to access and use for scheduling posts, it may not provide the same depth of analytics as Sprout Social. Users appreciate the scheduling flexibility but desire more comprehensive insights into their social media performance.
- G2 reviewers highlight that Sprout Social's tagging feature is particularly beneficial for content differentiation, allowing users to dive deep into what works and what doesn’t. This level of detail is often noted as a key advantage over SOCi's offerings.
- Users report that both platforms have strong support, but SOCi edges out slightly with higher ratings for quality of support. Reviewers appreciate the responsiveness and helpfulness of SOCi's customer service, which enhances their overall experience.
Pricing
Entry-Level Pricing
SOCi
Genius Local Search Agent
Contact Us
The agent drives local SEO and AI search visibility by analyzing customer search trends, optimizing listings, and publishing Google Posts.
- Listings Management
- AI Listings Optimization
- Google Search Rankings
Sprout Social
Essentials
Starting at $79.00
1 user/per month (billed annually)
Created for social media professionals focused on simplifying publishing workflows.
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Free Trial
SOCi
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
8.9
3,272
8.5
5,295
Ease of Use
8.7
3,461
8.8
5,355
Ease of Setup
8.8
2,182
8.7
3,721
Ease of Admin
8.9
1,394
8.8
2,235
Quality of Support
8.8
2,700
8.6
4,731
Has the product been a good partner in doing business?
9.0
1,382
8.7
2,201
Product Direction (% positive)
8.8
3,272
8.9
5,210
Features by Category
Social Analytics
7.8(won by 0.1)
767
7.7
2979
8.2(won by 0.4)
809
7.8
3157
8.6
829
8.8(won by 0.2)
3372
7.9(won by 0.7)
727
7.2
2605
Feature Not Available
7.0(won by default)
2611
7.9(won by 0.6)
729
7.3
2371
8.2(won by 1.1)
729
7.1
2309
Reports & Dashboards
8.2(won by 0.1)
787
8.1
3222
8.3
787
8.5(won by 0.2)
3268
8.5(tied score)
789
8.5(tied score)
3128
Feature Not Available
Feature Not Available
Agentic AI - Social Media Analytics
7.8(won by 1.6)
199
6.2
895
7.8(won by 1.6)
197
6.2
890
7.8(won by 1.6)
194
6.2
880
7.7(won by 1.5)
196
6.2
888
7.8(won by 1.5)
195
6.3
891
Business Tools
8.1
158
Not enough data
Feature Not Available
Not enough data
7.6
148
Not enough data
7.9
162
Not enough data
8.0
161
Not enough data
Customer Tools
8.5
171
Not enough data
8.3
162
Not enough data
8.0
161
Not enough data
8.1
158
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.5
50
Not enough data
7.4
50
Not enough data
7.6
49
Not enough data
7.5
48
Not enough data
7.7
47
Not enough data
Listing Management
8.2
634
Not enough data
8.3
624
Not enough data
8.1
619
Not enough data
8.4
642
Not enough data
Performance
8.5
659
Not enough data
8.5
668
Not enough data
Local Search Optimization
8.2
410
Not enough data
8.4
425
Not enough data
8.5
436
Not enough data
8.6
424
Not enough data
8.7
437
Not enough data
8.5
441
Not enough data
Content & Collaboration
8.9
1577
8.9
3191
8.5
1540
7.9
2927
8.3
1404
8.2
3013
8.3
1423
8.0
2896
8.6
1470
8.3
3003
8.4
1472
Feature Not Available
Social Management
8.6
1731
8.6
4304
9.0
1801
8.9
4325
8.3
1627
8.1
3813
8.6
1720
8.5
4191
8.1
1529
Feature Not Available
8.4
1518
7.9
2903
Feature Not Available
7.5
2491
Agentic AI - Social Media Management
7.9
376
6.2
1063
7.9
374
6.4
1055
8.1
374
6.5
1059
8.0
373
6.5
1045
8.0
374
6.4
1035
7.9
374
6.4
1036
8.0
374
6.5
1036
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
8.1
227
Not enough data
8.1
230
Not enough data
8.2
230
Not enough data
8.1
230
Not enough data
8.1
229
Not enough data
8.2
231
Not enough data
Social Functionality
8.8
1250
Not enough data
Campaign Management
8.7
1193
Not enough data
8.5
697
Not enough data
8.5
1190
Not enough data
8.3
1145
Not enough data
8.5
1149
Not enough data
Feature Not Available
Not enough data
8.5
1101
Not enough data
Feature Not Available
Not enough data
8.3
1076
Not enough data
8.5
1123
Not enough data
8.4
1081
Not enough data
8.1
1056
Not enough data
8.3
1059
Not enough data
Targeting
8.4
1163
Not enough data
Feature Not Available
Not enough data
8.3
1090
Not enough data
8.3
1104
Not enough data
Platform
8.3
1081
Not enough data
8.4
1114
Not enough data
8.7
1157
Not enough data
8.8
1176
Not enough data
8.6
1088
Not enough data
8.6
1137
Not enough data
8.7
1123
Not enough data
Feature Not Available
Not enough data
8.4
685
Not enough data
Responses
8.1
38
Not enough data
8.3
44
Not enough data
8.1
35
Not enough data
Automation - AI Agents
8.0
33
Not enough data
8.4
39
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
46
Not enough data
Platform
8.3
35
Not enough data
8.2
36
Not enough data
8.2
33
Not enough data
Autonomy - AI Agents
8.2
32
Not enough data
8.4
35
Not enough data
8.6
35
Not enough data
8.2
34
Not enough data
Generative AI
8.4
45
Not enough data
8.6
34
Not enough data
Responses
8.2
89
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.6
83
Not enough data
Feature Not Available
Not enough data
Platform
8.0
77
Not enough data
8.3
81
Not enough data
8.3
82
Not enough data
8.4
81
Not enough data
Feature Not Available
Not enough data
8.3
75
Not enough data
8.3
86
Not enough data
Generative AI
8.4
66
Not enough data
8.2
66
Not enough data
Survey Management
8.6
185
Not enough data
8.6
186
Not enough data
8.7
185
Not enough data
8.6
183
Not enough data
Survey Customization
8.6
179
Not enough data
8.8
179
Not enough data
8.7
140
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.9
181
Not enough data
8.6
179
Not enough data
8.7
181
Not enough data
8.7
182
Not enough data
Agentic AI - Survey
8.7
60
Not enough data
8.6
60
Not enough data
8.7
62
Not enough data
Monitoring & Listening
Not enough data
8.5
1905
Not enough data
7.0
1437
Not enough data
8.0
1223
Not enough data
7.9
1198
Not enough data
7.7
1166
Not enough data
7.8
1193
Agentic AI - Social Media Listening Tools
Not enough data
6.4
389
Not enough data
6.4
390
Not enough data
6.4
388
Not enough data
6.4
388
Not enough data
6.4
387
Data Management & Analysis
Not enough data
7.5
1212
Not enough data
8.6
1971
Not enough data
8.1
1228
Not enough data
7.8
1127
Generative AI
Not enough data
7.1
864
Not enough data
6.9
849
Process
Not enough data
8.4
1467
Not enough data
7.9
1247
Not enough data
7.7
1008
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1523
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1128
Not enough data
8.4
1432
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content Generation - AI Content Creation Platforms
8.6
55
Not enough data
8.6
52
Not enough data
8.8
60
Not enough data
Management - AI Content Creation Platforms
8.6
53
Not enough data
8.7
50
Not enough data
8.4
50
Not enough data
Consumer Intelligence
8.6
996
|
Verified
Not enough data
8.3
954
|
Verified
Not enough data
8.5
979
|
Verified
Not enough data
Reporting
Feature Not Available
Not enough data
8.3
937
|
Verified
Not enough data
8.9
1046
|
Verified
Not enough data
Media Monitoring
8.9
1031
|
Verified
Not enough data
8.9
1051
Not enough data
8.6
962
|
Verified
Not enough data
In-House Management
8.0
577
Not enough data
8.2
919
|
Verified
Not enough data
Generative AI
8.1
761
Not enough data
Agentic AI - Online Reputation Management
7.8
210
Not enough data
7.8
209
Not enough data
8.0
213
Not enough data
7.8
212
Not enough data
7.9
213
Not enough data
7.9
212
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
Customer Interaction Automation - AI Customer Support Agents
8.1
35
Not enough data
8.1
36
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
Automation
8.1
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
Autonomy
7.9
35
Not enough data
8.0
35
Not enough data
8.2
36
Not enough data
8.3
36
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SOCi and Sprout Social are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Sprout Social is categorized as Social Media Listening Tools and Social Customer Service
Reviews
Reviewers' Company Size
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Real Estate
22.8%
Health, Wellness and Fitness
6.8%
Marketing and Advertising
6.7%
Retail
5.6%
Leisure, Travel & Tourism
5.0%
Other
53.0%
Marketing and Advertising
20.4%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.8%
Computer Software
3.2%
Other
60.9%
Discussions
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 Comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
What type of integrations are available with SOCi?
1 Comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
Is there a place of education for users?
7 Comments
BR
General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:...Read more
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