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Compare SOCi and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (53.3% of reviews)
Small-Business (44.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 1 user/per month (billed annually)
SOCi
Star Rating
(3,596)4.5 out of 5
Market Segments
Small-Business (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SOCiSprout Social
Star Rating
(5,753)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in social publishing, with users appreciating its ability to publish across multiple channels simultaneously. This feature significantly reduces the hassle of managing posts on different platforms, making it a favorite for those looking for efficiency.
- Users say that SOCi shines in its comprehensive approach to social media management, particularly for review and reputation management. Reviewers highlight how it saves time and provides inspiration for content creation, which is especially beneficial for busy professionals.
- According to verified reviews, Sprout Social's intuitive interface and robust data tracking are frequently praised. Users find that the platform's analytics module makes performance insights clear and actionable, enhancing their overall social media strategy.
- Reviewers mention that SOCi's planning capabilities are a standout feature, allowing users to schedule their posts for an entire week or month in one sitting. This convenience is particularly appreciated by those with tight schedules, as it minimizes the need for daily management.
- G2 reviewers highlight that while both platforms offer solid support, SOCi receives slightly higher marks for its customer service. Users express satisfaction with the responsiveness and helpfulness of SOCi's support team, which can be a crucial factor for businesses needing timely assistance.
- Users report that Sprout Social's setup process is smooth and user-friendly, making it easy for new users to get started quickly. This ease of implementation is a significant advantage for teams looking to adopt a new tool without extensive training or onboarding.
Pricing
Entry-Level Pricing
SOCi
No pricing availableSprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
SOCi
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
8.9
3,075
8.5
5,033
Ease of Use
8.7
3,251
8.8
5,086
Ease of Setup
8.8
2,016
8.7
3,470
Ease of Admin
8.9
1,302
8.8
2,167
Quality of Support
8.8
2,534
8.6
4,500
Has the product been a good partner in doing business?
9.0
1,288
8.7
2,134
Product Direction (% positive)
8.8
3,081
8.9
4,957
Features by Category
Social Analytics
7.8(won by 0.1)
766
7.7
2956
8.2(won by 0.4)
801
7.8
3141
8.6
815
8.7(won by 0.1)
3306
7.9(won by 0.7)
725
7.2
2595
Feature Not Available
7.0(won by default)
2602
7.8(won by 0.6)
726
7.2
2361
8.1(won by 1.0)
726
7.1
2299
Reports & Dashboards
8.2(won by 0.1)
785
8.1
3179
8.3
786
8.5(won by 0.2)
3244
8.5(tied score)
779
8.5(tied score)
3085
Feature Not Available
Feature Not Available
Agentic AI - Social Media Analytics
7.7(won by 1.5)
197
6.2
893
7.8(won by 1.6)
195
6.2
886
7.8(won by 1.6)
193
6.2
878
7.7(won by 1.5)
195
6.2
884
7.8(won by 1.6)
194
6.2
885
Business Tools
8.1
157
Not enough data
Feature Not Available
Not enough data
7.6
149
Not enough data
7.8
161
Not enough data
8.0
161
Not enough data
Customer Tools
8.5
169
Not enough data
8.2
161
Not enough data
8.0
161
Not enough data
8.1
158
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.6
49
Not enough data
7.4
49
Not enough data
7.5
48
Not enough data
7.4
47
Not enough data
7.6
46
Not enough data
Listing Management
8.2
629
Not enough data
8.3
623
Not enough data
8.1
617
Not enough data
8.4
637
Not enough data
Performance
8.4
654
Not enough data
8.5
662
Not enough data
Local Search Optimization
8.2
410
Not enough data
8.4
423
Not enough data
8.5
428
Not enough data
8.6
421
Not enough data
8.7
430
Not enough data
8.5
436
Not enough data
Content & Collaboration
8.9
1555
8.9
3125
8.4
1525
7.9
2913
8.3
1401
8.2
2967
8.3
1416
8.0
2860
8.6
1467
8.3
2975
8.4
1457
Feature Not Available
Social Management
8.6
1683
8.6
4149
8.9
1713
8.9
4140
8.3
1609
8.0
3785
8.6
1668
8.5
4089
8.1
1515
Feature Not Available
8.4
1507
7.9
2876
Feature Not Available
7.5
2474
Agentic AI - Social Media Management
7.9
375
6.2
1062
7.9
373
6.4
1052
8.1
374
6.5
1049
7.9
373
6.5
1044
8.0
374
6.4
1035
7.9
374
6.4
1036
8.0
373
6.4
1032
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
8.1
227
Not enough data
8.1
229
Not enough data
8.1
230
Not enough data
8.1
230
Not enough data
8.0
229
Not enough data
8.2
230
Not enough data
Social Functionality
8.8
1243
Not enough data
Campaign Management
8.6
1186
Not enough data
8.5
693
Not enough data
8.5
1185
Not enough data
8.3
1143
Not enough data
8.5
1144
Not enough data
Feature Not Available
Not enough data
8.5
1101
Not enough data
Feature Not Available
Not enough data
8.3
1077
Not enough data
8.5
1120
Not enough data
8.4
1081
Not enough data
8.1
1055
Not enough data
8.3
1060
Not enough data
Targeting
8.4
1161
Not enough data
Feature Not Available
Not enough data
8.3
1090
Not enough data
8.3
1103
Not enough data
Platform
8.3
1082
Not enough data
8.4
1112
Not enough data
8.7
1156
Not enough data
8.8
1169
Not enough data
8.6
1089
Not enough data
8.6
1133
Not enough data
8.7
1121
Not enough data
Feature Not Available
Not enough data
8.3
681
Not enough data
Responses
8.2
35
Not enough data
8.4
33
Not enough data
8.1
33
Not enough data
Automation - AI Agents
8.0
33
Not enough data
8.0
32
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
32
Not enough data
Platform
8.3
32
Not enough data
8.4
32
Not enough data
8.2
31
Not enough data
Autonomy - AI Agents
8.2
32
Not enough data
8.3
32
Not enough data
8.5
32
Not enough data
8.3
32
Not enough data
Generative AI
8.5
32
Not enough data
8.5
32
Not enough data
Responses
8.2
90
Not enough data
Feature Not Available
Not enough data
8.2
81
Not enough data
8.5
84
Not enough data
Feature Not Available
Not enough data
Platform
8.0
78
Not enough data
8.3
82
Not enough data
8.2
82
Not enough data
8.4
82
Not enough data
Feature Not Available
Not enough data
8.3
76
Not enough data
8.3
87
Not enough data
Generative AI
8.3
66
Not enough data
8.1
66
Not enough data
Survey Management
8.6
186
Not enough data
8.6
187
Not enough data
8.7
185
Not enough data
8.6
184
Not enough data
Survey Customization
8.6
180
Not enough data
8.7
179
Not enough data
8.7
141
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.8
181
Not enough data
8.6
180
Not enough data
8.7
182
Not enough data
8.7
183
Not enough data
Agentic AI - Survey
8.7
60
Not enough data
8.6
60
Not enough data
8.6
60
Not enough data
Monitoring & Listening
Not enough data
8.5
1894
Not enough data
7.0
1431
Not enough data
8.0
1198
Not enough data
7.9
1183
Not enough data
7.7
1155
Not enough data
7.8
1182
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
385
Not enough data
6.4
388
Not enough data
6.4
386
Not enough data
6.4
386
Data Management & Analysis
Not enough data
7.5
1200
Not enough data
8.6
1953
Not enough data
8.0
1219
Not enough data
7.8
1124
Generative AI
Not enough data
7.1
859
Not enough data
6.9
848
Process
Not enough data
8.4
1449
Not enough data
7.9
1236
Not enough data
7.7
1003
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1498
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1124
Not enough data
8.4
1420
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content Generation - AI Content Creation Platforms
8.4
48
Not enough data
8.5
47
Not enough data
8.5
48
Not enough data
Management - AI Content Creation Platforms
8.5
48
Not enough data
8.6
48
Not enough data
8.4
48
Not enough data
Consumer Intelligence
8.6
980
|
Verified
Not enough data
8.3
952
|
Verified
Not enough data
8.5
978
|
Verified
Not enough data
Reporting
Feature Not Available
Not enough data
8.3
933
|
Verified
Not enough data
8.8
1027
|
Verified
Not enough data
Media Monitoring
8.8
1019
|
Verified
Not enough data
8.9
1032
Not enough data
8.6
957
|
Verified
Not enough data
In-House Management
8.0
576
Not enough data
8.2
919
|
Verified
Not enough data
Generative AI
8.1
757
Not enough data
Agentic AI - Online Reputation Management
7.8
210
Not enough data
7.8
208
Not enough data
8.0
212
Not enough data
7.9
211
Not enough data
7.9
212
Not enough data
7.9
211
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
Customer Interaction Automation - AI Customer Support Agents
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
Automation
8.1
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
Autonomy
7.9
35
Not enough data
8.0
35
Not enough data
8.2
35
Not enough data
8.3
35
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SOCi and Sprout Social are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Sprout Social is categorized as Social Media Listening Tools and Social Customer Service
Reviews
Reviewers' Company Size
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Real Estate
23.2%
Marketing and Advertising
6.8%
Health, Wellness and Fitness
6.8%
Retail
5.7%
Leisure, Travel & Tourism
4.9%
Other
52.6%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Discussions
I need step by step quidance
3 Comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 Comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 Comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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