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Compare SOCi and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (53.2% of reviews)
Small-Business (44.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 1 user/per month (billed annually)
SOCi
Star Rating
(3,736)4.5 out of 5
Market Segments
Small-Business (53.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SOCiSprout Social
Star Rating
(6,176)4.4 out of 5
Market Segments
Small-Business (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in its intuitive user interface and comprehensive analytics, making it a favorite for managing social media engagement across multiple platforms. Users appreciate how it helps them keep their brands organized and allows for quick posting, which is essential for fast-paced environments.
- Users say that SOCi shines in its ability to consolidate reviews and posts in one location, which simplifies the process of responding across different platforms. The AI assistance for managing reviews is highlighted as a significant time-saver, making it easier for users to engage with their audience efficiently.
- Reviewers mention that while Sprout Social has a higher overall satisfaction score, SOCi's users find it easier to navigate and respond to reviews quickly, thanks to its clean UI and pre-made response templates. This feature is particularly beneficial for businesses that need to manage customer feedback promptly.
- According to verified reviews, Sprout Social's strong social listening capabilities are a standout feature, allowing users to monitor and optimize their social media strategies effectively. This capability is crucial for brands looking to enhance their online presence and engagement.
- G2 reviewers highlight that SOCi's reporting functionality is robust, providing valuable insights that help users track their performance across various channels. This feature is particularly appreciated by those who need to analyze their social media impact regularly.
- Users report that while both platforms offer solid support, SOCi tends to receive higher marks for its customer service, with users noting that they feel more supported in their business endeavors. This aspect can be a deciding factor for companies that prioritize strong vendor relationships.
Pricing
Entry-Level Pricing
SOCi
No pricing availableSprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
SOCi
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
8.9
3,135
8.5
5,263
Ease of Use
8.7
3,317
8.8
5,321
Ease of Setup
8.8
2,062
8.7
3,686
Ease of Admin
8.9
1,326
8.8
2,222
Quality of Support
8.8
2,583
8.6
4,701
Has the product been a good partner in doing business?
9.0
1,312
8.7
2,189
Product Direction (% positive)
8.8
3,138
8.9
5,178
Features by Category
Social Analytics
7.8(won by 0.1)
765
7.7
2972
8.2(won by 0.4)
803
7.8
3154
8.6
819
8.8(won by 0.2)
3360
7.9(won by 0.7)
725
7.2
2600
Feature Not Available
7.0(won by default)
2608
7.8(won by 0.6)
726
7.2
2365
8.2(won by 1.1)
727
7.1
2306
Reports & Dashboards
8.2(won by 0.1)
785
8.1
3210
8.3
786
8.5(won by 0.2)
3264
8.5(tied score)
784
8.5(tied score)
3123
Feature Not Available
Feature Not Available
Agentic AI - Social Media Analytics
7.8(won by 1.6)
198
6.2
894
7.8(won by 1.6)
196
6.2
889
7.8(won by 1.6)
193
6.2
880
7.7(won by 1.5)
195
6.2
886
7.8(won by 1.5)
194
6.3
889
Business Tools
8.1
157
Not enough data
Feature Not Available
Not enough data
7.6
148
Not enough data
7.9
162
Not enough data
8.0
161
Not enough data
Customer Tools
8.5
169
Not enough data
8.2
160
Not enough data
8.0
160
Not enough data
8.1
157
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.6
49
Not enough data
7.4
49
Not enough data
7.6
49
Not enough data
7.5
48
Not enough data
7.7
47
Not enough data
Listing Management
8.2
630
Not enough data
8.3
622
Not enough data
8.1
616
Not enough data
8.4
637
Not enough data
Performance
8.5
653
Not enough data
8.5
663
Not enough data
Local Search Optimization
8.2
410
Not enough data
8.4
423
Not enough data
8.5
430
Not enough data
8.6
422
Not enough data
8.7
433
Not enough data
8.5
438
Not enough data
Content & Collaboration
8.9
1557
8.9
3181
8.5
1527
7.9
2923
8.3
1402
8.2
3005
8.3
1418
8.0
2887
8.6
1467
8.3
2998
8.4
1459
Feature Not Available
Social Management
8.6
1694
8.6
4284
8.9
1742
8.9
4305
8.3
1612
8.1
3811
8.6
1680
8.5
4173
8.1
1517
Feature Not Available
8.4
1509
7.9
2896
Feature Not Available
7.5
2487
Agentic AI - Social Media Management
7.9
374
6.2
1062
7.9
373
6.4
1053
8.1
373
6.5
1057
8.0
372
6.5
1045
8.0
373
6.4
1036
7.9
373
6.4
1036
8.0
372
6.5
1036
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
8.1
226
Not enough data
8.1
228
Not enough data
8.2
229
Not enough data
8.1
229
Not enough data
8.0
228
Not enough data
8.2
229
Not enough data
Social Functionality
8.8
1244
Not enough data
Campaign Management
8.7
1188
Not enough data
8.5
693
Not enough data
8.5
1184
Not enough data
8.3
1141
Not enough data
8.5
1142
Not enough data
Feature Not Available
Not enough data
8.5
1099
Not enough data
Feature Not Available
Not enough data
8.3
1075
Not enough data
8.5
1119
Not enough data
8.4
1079
Not enough data
8.1
1053
Not enough data
8.3
1058
Not enough data
Targeting
8.4
1159
Not enough data
Feature Not Available
Not enough data
8.3
1088
Not enough data
8.3
1101
Not enough data
Platform
8.3
1080
Not enough data
8.4
1111
Not enough data
8.7
1155
Not enough data
8.8
1172
Not enough data
8.6
1087
Not enough data
8.6
1132
Not enough data
8.7
1121
Not enough data
Feature Not Available
Not enough data
8.4
680
Not enough data
Responses
8.2
35
Not enough data
8.4
33
Not enough data
8.1
33
Not enough data
Automation - AI Agents
8.0
33
Not enough data
8.0
32
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
32
Not enough data
Platform
8.3
32
Not enough data
8.4
32
Not enough data
8.2
31
Not enough data
Autonomy - AI Agents
8.2
32
Not enough data
8.3
33
Not enough data
8.5
32
Not enough data
8.3
32
Not enough data
Generative AI
8.5
32
Not enough data
8.5
32
Not enough data
Responses
8.2
89
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.6
83
Not enough data
Feature Not Available
Not enough data
Platform
8.0
77
Not enough data
8.3
81
Not enough data
8.3
82
Not enough data
8.4
81
Not enough data
Feature Not Available
Not enough data
8.3
75
Not enough data
8.3
86
Not enough data
Generative AI
8.4
66
Not enough data
8.2
66
Not enough data
Survey Management
8.6
185
Not enough data
8.6
186
Not enough data
8.7
185
Not enough data
8.6
183
Not enough data
Survey Customization
8.6
179
Not enough data
8.8
179
Not enough data
8.7
140
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.9
180
Not enough data
8.6
179
Not enough data
8.7
181
Not enough data
8.7
182
Not enough data
Agentic AI - Survey
8.7
60
Not enough data
8.6
60
Not enough data
8.7
61
Not enough data
Monitoring & Listening
Not enough data
8.5
1900
Not enough data
7.0
1432
Not enough data
8.0
1213
Not enough data
7.9
1190
Not enough data
7.7
1159
Not enough data
7.8
1187
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
385
Not enough data
6.4
387
Not enough data
6.3
385
Not enough data
6.4
387
Data Management & Analysis
Not enough data
7.5
1205
Not enough data
8.6
1963
Not enough data
8.1
1223
Not enough data
7.8
1124
Generative AI
Not enough data
7.1
863
Not enough data
6.9
848
Process
Not enough data
8.4
1459
Not enough data
7.9
1243
Not enough data
7.7
1006
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1515
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1126
Not enough data
8.4
1426
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content Generation - AI Content Creation Platforms
8.4
49
Not enough data
8.6
49
Not enough data
8.6
51
Not enough data
Management - AI Content Creation Platforms
8.5
48
Not enough data
8.6
48
Not enough data
8.4
48
Not enough data
Consumer Intelligence
8.6
982
|
Verified
Not enough data
8.3
951
|
Verified
Not enough data
8.5
977
|
Verified
Not enough data
Reporting
Feature Not Available
Not enough data
8.3
933
|
Verified
Not enough data
8.8
1032
|
Verified
Not enough data
Media Monitoring
8.8
1021
|
Verified
Not enough data
8.9
1040
Not enough data
8.6
957
|
Verified
Not enough data
In-House Management
8.0
576
Not enough data
8.2
918
|
Verified
Not enough data
Generative AI
8.1
757
Not enough data
Agentic AI - Online Reputation Management
7.8
210
Not enough data
7.8
209
Not enough data
8.0
212
Not enough data
7.9
211
Not enough data
7.9
213
Not enough data
7.9
212
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
Customer Interaction Automation - AI Customer Support Agents
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
Automation
8.1
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
Autonomy
7.9
35
Not enough data
8.0
35
Not enough data
8.2
35
Not enough data
8.3
35
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SOCi and Sprout Social are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Sprout Social is categorized as Social Media Listening Tools and Social Customer Service
Reviews
Reviewers' Company Size
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Real Estate
23.1%
Marketing and Advertising
6.8%
Health, Wellness and Fitness
6.7%
Retail
5.6%
Leisure, Travel & Tourism
5.0%
Other
52.8%
Marketing and Advertising
20.5%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.7%
Computer Software
3.2%
Other
60.9%
Discussions
I need step by step quidance
3 Comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 Comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 Comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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