Introducing G2.ai, the future of software buying.Try now
Product Avatar Image
Plain

By Plain

4.5 out of 5 stars

How would you rate your experience with Plain?

Plain Reviews & Product Details

Pricing

Pricing provided by Plain.

Launch

$39.00
1 User Per Month

Plain Integrations

(6)
Verified by Plain

Plain Media

Plain Demo - One inbox for all your channels
Meet your customers where they want to be - Slack, MS Teams, Discord, email and chat
Plain Demo - Collaborate across teams
Plain makes it easy to discuss customer issues with other teams, helps you stay on top of escalated issues, and keeps track of engineering work for you.
Plain Demo - Workflows built for B2B teams
From automated triaging to detailed AI-generated replies, and AI workflow rules you'll move faster in Plain than any other platform.
Product Avatar Image

Have you used Plain before?

Answer a few questions to help the Plain community

Plain Reviews (20)

Reviews

Plain Reviews (20)

4.5
20 reviews

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Priya K.
PK
Regional lead for customer support
Mid-Market (51-1000 emp.)
"Great support platform with the potential to accelerate further!"
What do you like best about Plain?

1. Compared to our previous platform, Help Scout, Plain has made our support life much easier.

2. It offers better integration with many of our internal tools like Slack and Linear.

3. All Slack conversations are updated immediately.

4. Integration with Linear helps us manage our escalation workflows more effectively.

5. The Broadcast feature is useful for sending messages to multiple customers.

6. SLA and working hours definitions and controls are very helpful.

7. We’re looking forward to the upcoming Help Center feature.

8. Continuous release of new AI features is a great addition. Review collected by and hosted on G2.com.

What do you dislike about Plain?

1. Notes are not editable and do not support emojis, leading to duplicate or additional notes instead of updates.

2. No integration with Notion, which is our internal documentation base.

3. Some AI features (e.g., Themes, Top Issues) are not fully usable due to missing filtering and timeline selection.

4. Insights-> reporting, no filter to choose tickets involved other than creation time. Review collected by and hosted on G2.com.

Jason S.
JS
Senior Support Engineer
Mid-Market (51-1000 emp.)
"Makes smashing the queues fun and efficient"
What do you like best about Plain?

It has a clear, modern, nice designed UI. I use Plain every day for customer tickets.

Native AI integration helps me to send out quick responses to clients, and whenever I have a bug, feature request or a question, the Plain people are responding immediately on Slack.

It also offers customizable customer cards which we feed by our internal information, the webhooks are really useful for that.

Useful integrations with Linear and Slack. Pretty well designed so that I don't have to leave my tickets to get other tools. I can check Linear issues on the Plain side panel or interact with our Slack channels, and this ticket gets assigned automatically.

Plain is really self-explanatory, on my first day as a support engineer I didn't need an onboarding to Plain - I simply just used it! Review collected by and hosted on G2.com.

What do you dislike about Plain?

Having customer metadata available at a glance and making that metadata (customer cards) adjustable to our own needs, simply by using well-known webhooks and Graph QL.

Saves me time as I can customize my ticket overview panel with Subscription information, buttons with links, so I don't have to rush through multiple browser tabs and lookup customer data every time - Plain is doing it for me (with our own Webhook setup). Review collected by and hosted on G2.com.

Meredith W.
MW
Technical Support Engineer
Small-Business (50 or fewer emp.)
"Actually enjoyable ticket queues !"
What do you like best about Plain?

I love the level of organization, control and collaboration it allows. This is my first role as a Technical Support Engineer at a very hectic start-up. We're a small team and Jira was not conducive to a realistic ticket flow. With Jira everything just ended up as Waiting or Done (and inevitably getting lost). We switched to Plain and the level of nuance allows much better ticket bucketing that hugely helps ticket visibility and time management. I love that you can start a conversation in a Slack channel from the ticket itself, so they are always paired. Having multiple assignees to a ticket is also huge as we're working across multiple time zones and often have ticket hand-offs. Labeling and ease of look-up are also vast improvements over Jira. I also love that you can leave notes -- super helpful for collaborating. And last but not least, the sound it makes when you close a ticket is pure delight. Review collected by and hosted on G2.com.

What do you dislike about Plain?

My main gripe is the formatting. It's really hard/buggy to leave bullet points, enumerated lists and code blocks in the text box for responses and in the slack thread dialogue box. The indentation gets thrown off. I have faith that these issues will be resolved! Review collected by and hosted on G2.com.

Andreas T.
AT
Founder & CTO
Small-Business (50 or fewer emp.)
"Plain is the only support tool that does exactly what we need without being bloated."
What do you like best about Plain?

Plain works across all of our support channels, providing a unified experience for our team. Whether users reach out through email, Slack, Discord, or directly within our app, Plain brings all these conversations together, making it easy for our engineers to access and manage them in one place. Review collected by and hosted on G2.com.

What do you dislike about Plain?

I would prefer if the pricing model was based on workload instead of the number of seats. I want all of our engineers to be able to support our users, but it doesn't make sense to pay for a full seat when an engineer might only respond once a month. Review collected by and hosted on G2.com.

Sufyaan M.
SM
Product Specialist
Small-Business (50 or fewer emp.)
"Command center for Customer Success Teams"
What do you like best about Plain?

I like that it logs all tickets. Occasionally, I would find myself stumble upon tickets in plain that I would have lost on Slack. Review collected by and hosted on G2.com.

What do you dislike about Plain?

1. Not all our work is reactive - Outside of the tickets raised by customers, there are also mini-projects / initiatives that we work on. We maintain these usually on a gsheet over a recurring meeting. Would be cool to see plain add support for a project management feature of sorts, where we could collaborate with the customer on.

2. A lot of our customers (20%) are on their own instance of Microsoft teams and about another (20%) of our support volume comes in through personal emails. This is support volume currently not captured by plain in an easy fashion. Review collected by and hosted on G2.com.

Chris O.
CO
Head of Developer Success
Mid-Market (51-1000 emp.)
"Best B2B SaaS support tool on the market"
What do you like best about Plain?

Plain stood out to me for its developer-first approach and focus on building the best B2B support platform, not just replicating Zendesk's features (our previous tool).

Plain's platform let us build tight integrations with the rest of our systems and all of the built-in tools like reporting and AI-powered clustering give me a ton of insight into my team, our customers, and how our business is doing.

As a software engineer at heart, I also love all of Plain's handy keyboard shortcuts, I hardly have to take my hands off my keyboard to use it. I always call it vim for customer support! Review collected by and hosted on G2.com.

What do you dislike about Plain?

Their Graphql API is comprehensive and powerful, but I tend to prefer REST APIs for my workflow. It has never been a blocker and typically we use their great TypeScript SDK, but would love for quick one off cURLs if it were REST. Review collected by and hosted on G2.com.

Luisa E.
LE
Support Engineer
Mid-Market (51-1000 emp.)
"Efficient and powerful"
What do you like best about Plain?

There are a lot of capabilities that facilitate our daily job. The product is well structured and powerful, allowing us to handle thousands of tickets per week. The connection with other apps such as Linear comes very handy for us to keep track of escalated tickets. The "Create Help Center" article is also something very simple but that comes in extremely handy for creating new documentation based on a current ticket. Review collected by and hosted on G2.com.

What do you dislike about Plain?

Honestly, not much! Plain is easy to use, but it provides a lot of features, so it might be a little overwhelming at first, specially if you come from a tool that was more basic. The UI viewing of the reply box could also be improved, sometimes it gets stuck and it's difficult to scroll up to see the previous context of the past messages when you already have typed something on the reply box. It would also be nice to be able to add images to the snippets and to our signature at the bottom of the email. Review collected by and hosted on G2.com.

David M.
DM
Customer Support Engineer
Mid-Market (51-1000 emp.)
"Flexible, simple, yet powerful ticketing system"
What do you like best about Plain?

I like simplicity the most, when you are handling huge amount of tickets daily, having simple layout and easy to navigate UI its really useful. I like how powerful it is to implement your own features and things to customize it for your own needs. Review collected by and hosted on G2.com.

What do you dislike about Plain?

Some small things maybe like I had to create my own view to see my own backlog of tickets and maybe macros for quick replies and actions - generally useful and I'm using them but sometimes I will accidently trigger something :D Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market (51-1000 emp.)
"Not there yet, but has potential"
What do you like best about Plain?

Plain's UI is a great modern take compared to legacy systems in the area. Their team is very receptive to feedback and actively engages to address friction in the product. It's a bit easier to provide support in real-time channels like Slack than older legacy systems in the space. Review collected by and hosted on G2.com.

What do you dislike about Plain?

Plain lacks many essential workflows and features required for modern SaaS support, making it challenging to deliver enterprise-grade service. While it is encouraging to see their team responsive and attentive to product issues, it sometimes feels as though the product was developed by those unfamiliar with support environments, placing the burden of product QA on users. As a result, we often find ourselves working around Plain rather than with it.

Although Plain offers an open API, several methods are restricted to their internal API explorer and do not function outside that environment. This limitation prevents building integrations or workflows needed by support teams. For example, their integration with Linear depends on each user’s personal access token rather than an app-level OAuth token. While this may seem minor, it means Plain acts as individual users within Linear rather than as an app on their behalf. Consequently, programmatic linking of Linear issues to Plain threads—though possible in the API explorer—is not feasible in custom applications or workflows. Such undocumented implementation details and API constraints undermine the developer experience and complicate custom workflow development.

Reporting capabilities are currently very limited. To obtain granular insights into individual performance or more detailed ticket-level data beyond the default reports, users must configure ETL pipelines and build external dashboards. Although improvements are underway, gaining meaningful insights from support data remains more difficult and resource-intensive than expected.

Several common support workflows are missing. For instance, most platforms enable agents to respond to frequent questions with macros or snippets that can also automate labeling or add metadata to tickets, reducing manual effort. Plain’s snippets are restricted to response text only, requiring agents to manually apply any ticket labels or changes, which reduces efficiency.

Additionally, Plain's webhook content can't be modified. Webhook payloads include the entire thread content, resulting in payloads and network requests that are larger than necessary. Teams must build backend handlers to filter out irrelevant data. Additionally, this approach complicates compliance efforts such as GDPR or CCPA data deletion requests. A better option would be allowing users to specify the data included in webhook payloads, limiting it to what is strictly necessary.

Plain’s AI features are a a bit of a black box. There is no way to train their language model on your specific product support context or to consistently guide the AI to improve accuracy beyond rejecting certain responses. This limitation also applies to automatic ticket labeling. Depending on the environment, AI-generated responses may hinder rather than help support efficiency.

Text formatting is unreliable, especially in code-heavy environments. Customer-submitted code blocks often require manual correction to be understandable. Likewise, code blocks sent by agents may be displayed incorrectly to recipients, burdening customers with deciphering malformed content. This issue is especially apparent when supporting customers via Slack or Microsoft Teams. However, Plain is actively working to improve formatting consistency, and we've seen some improvements.

In summary, Plain lacks essential features and workflows required for enterprise-grade SaaS support, presenting challenges in automation, reporting, and API integration, which often forces users to implement workarounds and reduces efficiency. Review collected by and hosted on G2.com.

Jp V.
JV
Customer Success Engineer
Small-Business (50 or fewer emp.)
"Over a decade in customer-facing roles and Plain is the best tool I’ve ever used"
What do you like best about Plain?

I’ve been working in customer-facing roles for well over a decade, both as an IC and a manager. I’ve rolled out support systems at companies from seed stage through Series A, and I’ve always hated the software landscape in this space. Everything feels unnecessarily complex, bloated, and overpriced—while somehow still being a pain to actually use.

Plain is the first tool that’s flipped that experience on its head. It’s genuinely a joy to use, makes supporting users easy instead of exhausting, and you can tell the product team actually listens to feedback. It’s refreshingly straightforward without sacrificing power, and it’s the first support platform I’ve ever been excited to log into. Review collected by and hosted on G2.com.

What do you dislike about Plain?

The only real downsides so far: no presence indicators (which sometimes leads to two people accidentally picking up the same ticket), and the API docs could be a little more beginner-friendly. But honestly, those feel minor compared to how much better the overall experience is.

If you’ve ever felt trapped in the “support tool hellscape,” Plain will feel like a breath of fresh air. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Plain.

Launch

$39.00
1 User Per Month

Grow

$89.00
1 User Per Month

Scale

Contact Us
1 uer Per Month
Plain Features
Ticket Creation User Experience
Ticket Response User Experience
Workflow
Customer Portal
Email to Case
Multi-Channel Coverage
Communications Strategy Development
Create Content
Personalization
Product Avatar Image
Product Avatar Image