Plain is an AI-powered customer support platform designed to help B2B SaaS companies consolidate their fragmented support operations into a single, intelligent workflow. By unifying various communication channels such as email, Slack, MS Teams, Discord, and in-app support, Plain addresses the issue of tool sprawl that often hinders modern support teams. This solution is particularly beneficial for fast-growing software companies that seek to streamline their support functions, transforming them from a cost center into a competitive advantage.
Targeted specifically at B2B teams, Plain serves organizations that recognize the importance of providing exceptional support experiences to complement their high-quality products. Unlike traditional help desk software, which often relies on rigid ticketing systems and prioritizes deflection over effective resolution, Plain focuses on facilitating natural, contextual conversations that genuinely address customer issues. This approach aligns with the expectations of today’s B2B customers, who demand seamless support experiences akin to those offered by consumer products.
The core capabilities of Plain revolve around three key features: AI-enhanced support, unified cross-channel intelligence, and seamless team collaboration. The platform’s AI does not replace human agents; rather, it empowers them by providing contextual insights, suggested responses, and intelligent routing to ensure that the most qualified individual manages each conversation. This enhancement transforms support agents from mere ticket processors into strategic advisors, fostering deeper customer relationships. The unified inbox feature maintains complete conversation context across all channels, while collaboration tools facilitate seamless communication between support, engineering, and product teams.
Plain is particularly well-suited for ambitious B2B SaaS companies, developer tools, and API-first businesses that have outgrown basic shared inboxes but are wary of the complexities associated with traditional enterprise support software. Organizations typically adopt Plain when they are managing over 100 customer conversations weekly and recognize that their existing tool stack is creating more challenges than solutions. Common use cases include consolidating multiple support tools into a single platform, scaling technical support for developer products without increasing headcount, and leveraging customer interactions to gain valuable product insights that drive growth.
Key differentiators of Plain include its unified multi-channel intelligence, which preserves full conversation context across every interaction, thereby alleviating the context-switching challenges that often lead to burnout among support teams. Additionally, the developer-first API allows for custom integrations and workflows that legacy platforms struggle to match. Real-time analytics provide actionable insights into team performance, customer satisfaction, and revenue impact, moving beyond superficial metrics like deflection rates. Companies that implement Plain typically experience 67% faster response times and threefold increases in support team capacity, ultimately transforming their customer experience into a competitive advantage that enhances retention and drives expansion.
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Product Description
B2B customer support is evolving from transactional, siloed interactions to collaborative, company-to-company communication. The best companies work as one internally, and work in partnership alongside their customers. Plain is building the platform for those companies.
Overview by
Kate Donnellan
