# Best marketing analytics solutions for SMBs (small businesses)?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’m looking into the best marketing analytics solutions for SMBs. I want platforms that are easy to use, offer solid reporting, and help tie marketing activity to results. Here are some top-rated options I found that seem great for small and mid-sized teams:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews"><strong>HubSpot Marketing Hub</strong></a> – A user-friendly platform that combines CRM data with campaign analytics. It’s great for SMBs that want to track email, social, and lead performance in one place.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/looker-studio/reviews"><strong>Looker Studio (formerly Google Data Studio)</strong></a> – A free tool that lets small businesses connect data from Google Ads, Analytics, and other sources into clean dashboards. It’s ideal for teams that want flexible, visual reporting.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/agencyanalytics/reviews"><strong>AgencyAnalytics</strong></a> – Built for agencies and growing marketing teams, AgencyAnalytics pulls in SEO, PPC, and social metrics with automated reports and customizable dashboards.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/kissmetrics/reviews"><strong>Kissmetrics</strong></a> – Great for SMBs focused on ecommerce and SaaS. Kissmetrics helps track customer behavior over time so you can see which campaigns lead to conversions.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/oribi/reviews"><strong>Oribi</strong></a> – A no-code analytics platform made for marketers. Oribi tracks website actions, funnels, and conversions without needing a developer to set it up.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I found these while browsing G2’s <a class="a a--md" elv="true" href="https://www.g2.com/categories/marketing-analytics">marketing analytics software category</a>. If your team has used any of these, I’d love to know how they helped with campaign tracking, insights, or reporting workflows.</p>

##### Post Metadata
- Posted at: about 1 year ago
- Author title: Industry Analyst
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;I also thought about Semrush, Google Analytics, and Mixpanel. All popular choices, but wanted to look for something that was a little less mainstream.&lt;/p&gt;

##### Comment Metadata
- Posted at: about 1 year ago
- Author title: Industry Analyst





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