Pendula Features
Integration (6)
Data Import & Export Tools
Tools for importing/exporting data to/from the platform to support campaign setup and reporting.
Integration APIs
Supports extensibility through APIs to build and manage integrations with third-party tools.
Breadth of Partner Applications
"Offers a wide range of plug-and-play integrations with third-party applications. "
CRM Integration
Integrates with CRM software, which can help provide context to your mailing lists.
Social Media Integration
Integrates with Social Media platforms, which can help expand your reach.
E-Commerce Integration
Integrates with e-commerce platforms, which can link directly to your online store.
Email Marketing (9)
Email and Mobile Preview
Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.
Manage Email Lists
List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.
High-Volume Sending
Ability to send thousands of unique, personalized emails per second.
Building and Personalizing Emails
Tools for designing, editing, and personalizing email content for recipients.
Sending Outbound Emails
Supports the ability to send outbound email campaigns to external recipients.
Manage Email Deliverability
Maximizes inbox placement by managing spam compliance and sender reputation.
Automated Email Responses
Automatically respond to user actions or triggers with predefined email messages.
Multi-user Account
Enables multiple users to login to the same account to maintain a single account for your entire marketing team.
Surveys
Ability to send secure and personalized survey invites to your contact list.
Reporting & Analytics (2)
A/B Testing
Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.
Basic Reporting
Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates.
Messenger (4)
Sequencing
Mapped-out responses for conversations.
AI
Artificial intelligence (AI) and chatbot involvement.
Live Chat
Live human component of conversations.
Customization Interface
Quality of interface for designing and customizing conversation maps.
Channels (8)
Social Media
Conversations enacted over social media.
Website
Conversations enacted through embedding or pop-ups on websites.
Text Message (SMS)
Conversations enacted through text message (SMS).
Voice Assistants
Conversations enacted through voice assistants.
Other
Conversations enacted through other channels.
Multi-Channel Coverage
Software incorporates multiple digital communications channels. This feature was mentioned in 17 Pendula reviews.
Open Listening
As reported in 16 Pendula reviews. Allows incorporation of inbound contacts from non-marketing channels.
Physical Media
Includes physical media (mail, flyers, billboards, etc.) in the channels mix. This feature was mentioned in 16 Pendula reviews.
Customers (5)
Targeting
Overall quality of customer targeting based on needs or situations.
Profiles
Creation and modification of customer profiles based on conversations.
Analytics
Reporting based around specific and overall conversation results.
Lead Gathering
Capture and organization of leads from conversations.
Sales Conversion
Success rate of conversations leading to customer purchases.
Templates (4)
Text and Themes
Allow users to edit text and themes on email templates
Stock Images
Provide a library of stock images to use for emails
Proofing
Offer email proofing capabilities
Mobile Responsive
Provide mobile responsive email templates
Edit (3)
Pre-Made
Offer pre-made email templates
Build
Allow users to create their own email templates
HTML
Use drag-and-drop HTML editing to create email templates
Logistics (4)
Analytics
Provide analytics reporting so that users can see how their campaigns perform
Issues
Allow for users to identify potential issues that would stop their emails from sending
Integrations
Integrate with email software or email marketing and marketing automation platforms
Shareable Link
Ability to share email templates via a link to collect feedback on the created emails easily
Text Messaging (8)
Bulk SMS
Enables users to send mass text message campaigns 13 reviewers of Pendula have provided feedback on this feature.
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty 14 reviewers of Pendula have provided feedback on this feature.
Text Scheduler
Based on 13 Pendula reviews. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Automatic Replies
As reported in 13 Pendula reviews. Provides automatic text message replies to recipients
Automatic URL Shortening
Based on 12 Pendula reviews. Provides automatic URL shortening to use less characters via text
MMS Marketing
Sends out multimedia via text messages, such as coupons, pictures, and audio 11 reviewers of Pendula have provided feedback on this feature.
Personalization
Offers features for personalizing text messages based on customer information or past behavior 13 reviewers of Pendula have provided feedback on this feature.
Transactional SMS
As reported in 12 Pendula reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages
Design (5)
Communications Strategy Development
As reported in 16 Pendula reviews. Allows planning and deployment of an overall communications strategy.
Create Content
As reported in 16 Pendula reviews. Includes or integrates with content creation apps.
Personalization
As reported in 16 Pendula reviews. Outbound communications are segmented and personalized.
Inbound Identification
Inbound contacts are identified and handled based on history. 15 reviewers of Pendula have provided feedback on this feature.
Regulatory Compliance
Software verifies compliance with GDPR, CAN-SPAM, and other legal requirements. 15 reviewers of Pendula have provided feedback on this feature.
Platform Basics (2)
Dynamic Segmentation
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (3)
Journey Mapping
Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
SMS Platform (6)
Reporting
Provides pre-built or customizable performance reports This feature was mentioned in 13 Pendula reviews.
Automation
As reported in 13 Pendula reviews. Automates tasks and features for added convenience
White Label
Offers a white labeling service for agencies or resellers to customize platform branding 10 reviewers of Pendula have provided feedback on this feature.
Text-to-Landline
Text enables landline phones so users can receive text messages sent to an existing business number This feature was mentioned in 10 Pendula reviews.
Short Codes
Based on 10 Pendula reviews. Provides businesses with 5- to 6-digit short codes for running text marketing campaigns
API Integration
Based on 12 Pendula reviews. Facilitates the integration of text messaging into existing business applications through an SMS gateway API
Generative AI (6)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
WhatsApp Messaging - WhatsApp Marketing (6)
Transactional Messages
Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications
Bulk WhatsApp Messaging
Enables users to send mass WhatsApp marketing campaigns
Conversational Messaging
Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty
Personalization
Offers features for personalizing WhatsApp messages based on customer information or past behavior
Promotional Messages
Allow users to share promotions with subscribers via WhatsApp
Automated Replies
Provides automated WhatsApp message replies to recipients
WhatsApp Business Platform - WhatsApp Marketing (4)
Segmentation
Deliver tailored promotions to specific audience segments
API Integration
Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API
WhatsApp Commerce
Allow customers to browse, discover, research, purchase, and complete payment in real-time
Analytics
Provides analytics on opt-ins, open and delivery rates, and click-throughs
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - SMS Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Email Marketing (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Conversational Marketing (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Email Template Builder (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases


