We use Pendula as our primary communications tool for Sales and Marketing along with Customer Lifecycle. Introducing SMS into our tool kit has enabled us to improve ARPU and bundle rates, as well as winning back churned customers with dynamic, targeted flows.

With our custom solution that Pendula helped us build, we are able to trigger journeys based on behavioural and transactional data, automate replies, and hand off to our sales team in a structured, measurable way. Whether it’s a promo push, promo campaign or post-activation nudge, Pendula helps us execute quickly and scale comms without sacrificing personalisation. Review collected by and hosted on G2.com.

Occasionally, reporting visibility can be limited when comparing complex journeys across time or customer segments — especially when wanting to drill into link-level engagement or conversion trends. While standard reporting covers key metrics well, more flexible dashboards or integrations would help our teams self-serve deeper insights. Review collected by and hosted on G2.com.

The best thing about Pendula is definitely their top-notch customer service. Every time we had a question or needed help, our representative has been incredibly responsive and friendly. Although the Salesforce integration wasn’t straightforward, we had guidance through every step of the process. They made sure we were set up correctly and didn’t leave us hanging at any point, which made a potentially frustrating experience much more manageable. Once everything was set up, Pendula proved to be a reliable and user-friendly platform. The messaging flows are straightforward, and they’ve made it much easier to keep our communications organized and consistent. Review collected by and hosted on G2.com.

While the Pendula is great overall, there are some areas for improvement. The integration with Salesforce, as mentioned, took some effort—it would be nice if that process could be smoother in the future. Also, the messaging flows could use more advanced features, like a “loop” function to repeat certain actions. This would make automation much more powerful and flexible. Review collected by and hosted on G2.com.

I appreciate how easily Pendula integrates with our Salesforce platform, making it simple to execute and automate our marketing strategies based on client responses. The excellent customer success team has been crucial in helping our team learn and effectively utilise all of Pendula's features. Review collected by and hosted on G2.com.

I wish that I could do a trial of the flow and I wish that it had a built in character counter. Review collected by and hosted on G2.com.

is an easy and intuitive tool to allow companies to connect with clients Review collected by and hosted on G2.com.

it could take some time to implement, otherwise all good Review collected by and hosted on G2.com.

As a systems administrator, I find Pendula’s seamless integration with Salesforce significantly enhances my ability to manage bulk messaging efficiently. The platform allows me to create flows similar to Salesforce reporting, which is incredibly useful. I can easily track the number of recipients and use flow triggers to schedule and activate various functionalities. These features streamline my operations and ensure consistent communication with both customers and staff. The user-friendly interface and robust automation capabilities make Pendula an indispensable tool in my daily workflow. I frequently use it as a System Administrator and train other users to use Pendula. I find Pendula’s seamless integration with Salesforce and user-friendly interface made the implementation process straightforward and well-supported. I have been in contact with Pendula various times to clarify some doubts and they have been really responsive and helpful providing clear guidance whenever needed. Review collected by and hosted on G2.com.

One area for improvement is the ability to see the specific recipients of bulk messages. While I can check the number of recipients, it would be beneficial to have a feature that allows exporting a report of the recipients who will receive the message. This would help in identifying any discrepancies with Salesforce data and ensure more accurate communication Review collected by and hosted on G2.com.

Pendula is easy to use, customisable and opens up endless possibilities for communications across the employee and customer life cycles. The team at Pendula is extremely helpful and is always exploring ways to enhance the product based on customer feedback. Review collected by and hosted on G2.com.

There is an initial learning curve when first using the tool, however the Pendula team provide you with help each step of the way where required and there is an abundance of user guides and help options to guide you on correct use of the tool. Review collected by and hosted on G2.com.

Software/Platform is very reliable, but if something isn't quite right, you know you'll be backed and supported in a timely manner by quality people. Peace of mind is important. Review collected by and hosted on G2.com.

The UI has some shortcomings, but suggestions for improvements are always taken seriously and we can see changes are being made to improve the usability of the product. Review collected by and hosted on G2.com.

- Incredible service and support response

- API Integration with HubSpot

- Segmentation based on SMS responses

- Continuous product development and optimisation

- Easy to use with drag-and-drop functionality for SMS campaign pathways

- Quick process to set up and implement static campaigns Review collected by and hosted on G2.com.

- Currently only available to send SMS in Australia

- Limit to one mobile number per tenant (however I believe this is something they are roadmapping for the future) Review collected by and hosted on G2.com.

Their SMS Flow system is simply amazing: easy, highly customizable, and ready to connect to external platforms and CRMs. Support is always ready to jump into action quickly when we have any doubts. No issues with the app so far. Our Implementation Consultant, Josh helped us on every step of our setup, taking the extra time to explain us every step, even so the app is quite simple to understand and configure. Review collected by and hosted on G2.com.

Honestly, it's been great since day one. I can't raise any complaint. Review collected by and hosted on G2.com.

The ease of creating flows via drag and drop functionality. Also the Pendula team flexibility to make the tool work the way my business works (not working the way they need us to like some of their competitors). Review collected by and hosted on G2.com.

There is nothing that has been a problem to date. Review collected by and hosted on G2.com.