--- title: Pendula Reviews meta_title: 'Pendula Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 25 reviews by the users' company size, role or industry to find out how Pendula works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 25 scale: '5' date_modified: '2026-06-22' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service --- # Pendula Reviews **Vendor:** Pendula **Category:** [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management) **Average Rating:** 4.5/5.0 **Total Reviews:** 25 ## About Pendula Pendula is an enterprise customer engagement platform designed to help organisations maximise Customer Lifetime Value and foster stronger connections with their audience. By focusing on "moments that matter," Pendula enables businesses to engage customers in a personalised way, optimising conversion rates and enhancing the overall experience across every touchpoint. This platform is especially beneficial for businesses aiming to streamline communication processes without requiring extensive technical knowledge. With no coding skills necessary, Pendula supports automated and personalised two-way communication across multiple channels, including mobile, SMS, email, social messaging, and even fax. Now with RCS (Rich Communication Services) as a new channel, Pendula’s platform provides even more flexibility, allowing customers to receive interactive, media-rich messages on compatible devices. This channel range ensures that customers receive messages at their convenience, regardless of location or preferred method of communication, and supports an omnichannel marketing approach. Pendula’s robust suite of engagement and workflow automation tools empowers organisations to understand and respond to customer behaviour effectively. Key features include real-time analytics, omnichannel engagement across mobile, in-app, and web platforms, and a user-friendly interface that enables rapid campaign creation and delivery. Pendula also integrates seamlessly with over 80 systems via a rich API and native-built integrations, making it adaptable to various organisational needs. Pendula’s advanced Intelligence Suite brings new dimensions to customer engagement with the use of Artificial Intelligence (AI), offering tools such as sentiment analysis, data classification, and categorisation. This suite enables businesses to gain deeper insights into customer preferences, attitudes, and needs, providing critical intelligence that allows organisations to deliver timely and relevant content tailored to their audience. By leveraging these insights, businesses can anticipate customer behaviours and respond in a proactive and personalised way, enhancing engagement across the customer journey. Pendula’s criteria segmentation and event-based flows give businesses granular control over their communication strategies. This means organisations can drill down within a flow, enabling the creation of targeted customer journeys that respond to specific customer segments. By tailoring messages to unique audiences based on behaviours, attributes, or past interactions, Pendula empowers businesses to ensure the right message reaches the right person at the right time. This degree of customisation is essential for driving meaningful engagement, as customers increasingly expect brands to interact with them in ways that are personalised and relevant. Moreover, Pendula’s workflow automation capabilities enable seamless updates to billing systems, CRM, and other source data, automatically triggering next best actions based on customer interactions. By integrating directly with platforms like Salesforce and Zuora, Pendula ensures that every customer interaction is seamlessly linked to relevant data, providing a comprehensive view of each customer’s journey. This unified data stream supports informed decision-making and allows businesses to optimise their engagement strategies over time. Trusted by clients such as Shippit, amaysim, Origin Energy, and the University of London, Pendula has demonstrated its ability to elevate customer engagement strategies across diverse industries. ## Pendula Pros & Cons **What users like:** - Users find Pendula's **ease of use** exceptional, thanks to its customizable drag-and-drop functionality and helpful support. (12 reviews) - Users commend Pendula for its **seamless automation capabilities** , enhancing communication management and operational efficiency significantly. (11 reviews) - Users value the **timely and knowledgeable customer support** that ensures reliable assistance when needed. (11 reviews) - Users rave about Pendula's **seamless integration with Salesforce** , enhancing efficiency and streamlining communication efforts significantly. (10 reviews) - Users highlight the **easy integration** of Pendula with Salesforce, enhancing management and streamlining operations effectively. (8 reviews) - Users find Pendula's **setup and integration simplicity** with Salesforce makes managing customer communications effortless. (8 reviews) - Easy Integrations (7 reviews) - Helpful (7 reviews) - Automation AI (6 reviews) - Easy Setup (6 reviews) **What users dislike:** - Users note the **missing features** in Pendula, particularly the lack of recipient visibility and advanced messaging options. (6 reviews) - Users find the **limited SMS functionality** of Pendula frustrating, as it restricts communication tracking and control. (2 reviews) - Users note some **UI shortcomings** , though Pendula's team is responsive to suggestions for feature improvements. (2 reviews) - Users note a significant **learning curve** with Pendula, but appreciate the ample support resources available to assist. (2 reviews) - Users find **reporting visibility limited** for comparing complex journeys and wish for better dashboard flexibility. (2 reviews) - Users note the **limited features** of Pendula, including restricted SMS options and lack of advanced messaging capabilities. (2 reviews) - Messaging Issues (2 reviews) - Reporting Issues (2 reviews) - SMS Issues (2 reviews) - User Restrictions (2 reviews) ## Pendula Reviews ### 1. Easy to use, good UI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2025 **What do you like best about Pendula?** We use Pendula as our primary communications tool for Sales and Marketing along with Customer Lifecycle. Introducing SMS into our tool kit has enabled us to improve ARPU and bundle rates, as well as winning back churned customers with dynamic, targeted flows. With our custom solution that Pendula helped us build, we are able to trigger journeys based on behavioural and transactional data, automate replies, and hand off to our sales team in a structured, measurable way. Whether it’s a promo push, promo campaign or post-activation nudge, Pendula helps us execute quickly and scale comms without sacrificing personalisation. **What do you dislike about Pendula?** Occasionally, reporting visibility can be limited when comparing complex journeys across time or customer segments — especially when wanting to drill into link-level engagement or conversion trends. While standard reporting covers key metrics well, more flexible dashboards or integrations would help our teams self-serve deeper insights. **What problems is Pendula solving and how is that benefiting you?** Pendula solves the challenge of delivering timely, personalised communications at scale without relying on dev or heavy manual processes. Before Pendula, sending SMS or building automated customer journeys required multiple tools and workarounds. Now, we can launch, test and optimise flows across the full customer lifecycle, from onboarding to win-back, all from one platform. This has directly improved our speed to market, reduced churn, increased bundle attach rates, and enhanced the overall customer experience. ### 2. Pendula: Reliable Tool with Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Paula T. | Systems Administartor, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Pendula?** The best thing about Pendula is definetly their top notch customer service. Everytime we had a question or needed help our representative has been incredibely responsive and friendly. Although the Salesforce integration wasn’t straightforward, we had guidance through every step of the process. They made sure we were set up correctly and didn’t leave us hanging at any point, which made a potentially frustrating experience much more manageable. Once everything was set up, Pendula proved to be a reliable and user-friendly platform. The messaging flows are straightforward, and they’ve made it much easier to keep our communications organized and consistent. **What do you dislike about Pendula?** While the Pendula is great overall, there are some areas for improvement. The integration with Salesforce, as mentioned, took some effort—it would be nice if that process could be smoother in the future. Also, the messaging flows could use more advanced features, like a “loop” function to repeat certain actions. This would make automation much more powerful and flexible. **What problems is Pendula solving and how is that benefiting you?** As a short term rental management company we have huge amount of automated messages we need to send to our guests on daily basis. It is really important that these automations work seamlessly to ensure our guests get information they need to check in or complete booking. **Official Response from Simon Walsh:** > Thanks so much for your feedback Paula, fantastic to hear about your experience to date and thrilled that you've mentioned our customer service as a highlight. We've got some huge updates to the Salesforce integration rolling out this quarter which we're looking forward to sharing with you and the team. Stay tuned! ### 3. Pendula - A great customer engagement platform **Rating:** 4.5/5.0 stars **Reviewed by:** Monica T. | Head of Client Experience, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Pendula?** I appreciate how easily Pendula integrates with our Salesforce platform, making it simple to execute and automate our marketing strategies based on client responses. The excellent customer success team has been crucial in helping our team learn and effectively utilise all of Pendula's features. **What do you dislike about Pendula?** I wish that I could do a trial of the flow and I wish that it had a built in character counter. **What problems is Pendula solving and how is that benefiting you?** Pendula solves the challenge of effectively targeting our client communications. It allows us to segment our audience and tailor messaging for specific events and groups, ensuring the right message reaches the right people at the right time. This targeted approach has improved our engagement rates. **Official Response from Simon Walsh:** > Monica - thank you so much for sharing your positive feedback. Pleased to say built in character count is coming shortly but a dedicated flow trial feature is a cool idea! ### 4. Pendula, great tool to connect with clients **Rating:** 4.0/5.0 stars **Reviewed by:** Richard G. | Production Artist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2025 **What do you like best about Pendula?** is an easy and intuitive tool to allow companies to connect with clients **What do you dislike about Pendula?** it could take some time to implement, otherwise all good **What problems is Pendula solving and how is that benefiting you?** Pendula provides great help on engaging clients ### 5. Efficient Bulk Messaging with Pendula: A Game-Changer for Our Salesforce Org **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Pendula?** As a systems administrator, I find Pendula’s seamless integration with Salesforce significantly enhances my ability to manage bulk messaging efficiently. The platform allows me to create flows similar to Salesforce reporting, which is incredibly useful. I can easily track the number of recipients and use flow triggers to schedule and activate various functionalities. These features streamline my operations and ensure consistent communication with both customers and staff. The user-friendly interface and robust automation capabilities make Pendula an indispensable tool in my daily workflow. I frequently use it as a System Administrator and train other usrers to use Pendula. I find Pendula’s seamless integration with Salesforce and user-friendly interface made the implementation process straightforward and well-supported. I have been in contact with Pendula various times to clarify some doubts and they have been really responsive and helpful rpoviding clear guidance whenever needed. **What do you dislike about Pendula?** One area for improvement is the ability to see the specific recipients of bulk messages. While I can check the number of recipients, it would be beneficial to have a feature that allows exporting a report of the recipients who will receive the message. This would help in identifying any discrepancies with Salesforce data and ensure more accurate communication **What problems is Pendula solving and how is that benefiting you?** Pendula solves the problem of efficiently managing bulk messaging within Salesforce. It allows me to create and automate personalized communication flows, track recipient numbers, and schedule messages, which saves time and ensures consistent communication with both customers and staff. This streamlines my workflow and enhances overall productivity. **Official Response from Simon Walsh:** > Thank you for such a comprehensive review! We appreciate your support and look forward to continuing to meet your customer engagement needs. ### 6. Recommend Pendula - great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Pendula?** Pendula is easy to use, customisable and opens up endless possibilities for communications across the employee and customer life cycles. The team at Pendula is extremely helpful and is always exploring ways to enhance the product based on customer feedback. **What do you dislike about Pendula?** There is an initial learning curve when first using the tool, however the Pendula team provide you with help each step of the way where required and there is an abundance of user guides and help options to guide you on correct use of the tool. **What problems is Pendula solving and how is that benefiting you?** Pendula has allowed our business to think about all touchpoints in the customer and employee journies and how can we look to add value at each step. We are still working our way through all of the possibilities, but it has been helpful in getting us to think bigger and how we can add value across the lifecycle. The new email tool is excellent and new features are being added regularly which is really exciting to see. ### 7. Great software even better support **Rating:** 4.5/5.0 stars **Reviewed by:** Leigh G. | Salesforce Functional Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2025 **What do you like best about Pendula?** Software/Platform is very reliable, but if something isn't quite right, you know you'll be backed and supported in a timely manner by quality people. Peace of mind is important. **What do you dislike about Pendula?** The UI has some shortcomings, but suggestions for improvements are always taken seriously and we can see changes are being made to improve the usability of the product. **What problems is Pendula solving and how is that benefiting you?** Timely communication to our customers and the ability for 2 way personal comms with agents. **Official Response from Simon Walsh:** > Thanks for the feedback Leigh! We love working with you and your team ### 8. So many customer engagement automation and personalisation possibilities **Rating:** 4.0/5.0 stars **Reviewed by:** Steph C. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Pendula?** - Incredible service and support response - API Integration with HubSpot - Segmentation based on SMS responses - Continuous product development and optimisation - Easy to use with drag-and-drop functionality for SMS campaign pathways - Quick process to set up and implement static campaigns **What do you dislike about Pendula?** - Currently only available to send SMS in Australia - Limit to one mobile number per tenant (however I believe this is something they are roadmapping for the future) **What problems is Pendula solving and how is that benefiting you?** Pendula has enabled us to be able to send out automated and personalised SMS campaigns based on customer behaviour and different stages through the customer journey, and sync the responses back in to our HubSpot CRM. **Official Response from Simon Walsh:** > Thanks so much for your feedback Steph! We're proud of our customer service, ease of integration and user experience. Pleased to say that we're certainly not limited to AUS mobile numbers and support customers globally, so I'll make sure the team follow up with you regarding any new regions you'd like to support. ### 9. Great customer service, simple but powerful and highly customizable service **Rating:** 5.0/5.0 stars **Reviewed by:** Leo D. | Salesforce Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about Pendula?** Their SMS Flow system is simply amazing: easy, highly customizable, and ready to connect to external platforms and CRMs. Support is always ready to jump into action quickly when we have any doubts. No issues with the app so far. Our Implementation Consultant, Josh helped us on every step of our setup, taking the extra time to explain us every step, even so the app is quite simple to understand and configure. **What do you dislike about Pendula?** Honestly, it's been great since day one. I can't raise any complaint. **What problems is Pendula solving and how is that benefiting you?** We use Pendula for direct communication with our Customers, mostly automated information/help messages, Sales 1-on-1 communication and Marketing promotional material. ### 10. An automation tool that understands how real businesses work **Rating:** 5.0/5.0 stars **Reviewed by:** Mark F. | Co-Chief Executive Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Pendula?** The ease of creating flows via drag and drop functionality. Also the Pendula team flexibilty to make the tool work the way my business works (not working they way they need us too like some of their competitors). **What do you dislike about Pendula?** There is nothing that has been a problem to date. **What problems is Pendula solving and how is that benefiting you?** Allows our internal team to keep working on what we are good at, instead of trying to create our own version of Pendula that we will never master. Communicating actions to our customers based on behaviours they take via automaton allow us to keep selling while we are sleeping. ### 11. Easy to Use! **Rating:** 4.5/5.0 stars **Reviewed by:** Simon B. | CIO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2025 **What do you like best about Pendula?** Pendula is simple to setup and integrate with Salesforce. Its simple and intuitive interface allows you to easy identify records and send out customised communications to your customers. You can easily setup conversation paths and push information from customers responses back to Salesforce. **What do you dislike about Pendula?** There are some small aspects of the GUI that need fixing such as remembering your filters as you navigate pages **What problems is Pendula solving and how is that benefiting you?** Appointment reminders, customer surveys. Ad hoc customer communcations **Official Response from Simon Walsh:** > Thanks for sharing Simon - and appreciate your feedback re the GUI/filters. Have passed this on to our Product team ### 12. Efficient Tool for Bulk Messaging **Rating:** 4.5/5.0 stars **Reviewed by:** R S. | Cyber security, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2025 **What do you like best about Pendula?** Pendula works great for managing bulk messages. It's easy to use, and the support team has always been responsive whenever I needed help. Automating and scheduling messages has made communication more consistent and saved me time. **What do you dislike about Pendula?** One area for improvement is the learning curve when first using the tool, though there’s plenty of help available to guide you through it. It would also be helpful to have a feature for viewing specific recipients of bulk messages **What problems is Pendula solving and how is that benefiting you?** Pendula solves the problem of handling large-scale communication by automating messages and ensuring they’re sent at the right time. ### 13. A Game-Changer for Seamless 2-Way SMS Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Pendula?** The ability to seamlessly integrate with major platforms like Salesforce and automate workflows. It is user-friendly, and the 2-way SMS functionality has significantly boosted our customer engagement. **What do you dislike about Pendula?** I am only speaking for the current pilot version my company is using: It would be more convenient if live flows could be edited or updated directly, instead of needing to pause them. **What problems is Pendula solving and how is that benefiting you?** Pendula has effectively addressed our challenges with 2-way SMS communication, offering an intuitive and user-friendly platform for creating engaging SMS content. It has become a valuable addition to our Marketing Automation cycle, especially in scenarios where Marketing Cloud falls short in building interactive messaging campaigns that truly resonate with our audience. ### 14. Flexible and highly customizable comms orchestration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Pendula?** The way in which you can orchestrate a customer journey through the platform, calling in data from all manner of sources and systems, and manage multiple customer touch points with ease **What do you dislike about Pendula?** There could be more done to really make the platform on-brand; so better theming or skinning of the product (but this is by no means a deal breaker) **What problems is Pendula solving and how is that benefiting you?** Currently our customers can generate dynamic content, but deploying and utilising this content within a customer communication journey has to be done elsewhere. Pendula now affords us a powerful tool in which to further the relationships that we build with our customers, as we can go further with them in their activities ### 15. Gets the job done. **Rating:** 5.0/5.0 stars **Reviewed by:** Steven F. | Business Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about Pendula?** The people, their staff know their product and provide timely resolutions to any issues we encounter. **What do you dislike about Pendula?** There isn't alot, at this point it would be the activity reporting which is already on the roadmap. **What problems is Pendula solving and how is that benefiting you?** Our customer lifecycles for various workflows such as upsell, experience and trust. ### 16. One of the best automation/customer engagement platforms EVER! **Rating:** 5.0/5.0 stars **Reviewed by:** Raucheen S. | Head of Customer Lifecycle, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Pendula?** - The simplicity around building flows - Having so many different data suites - Platform is always making updates and upgrades for better use **What do you dislike about Pendula?** There is nothing I dislike about Pendula. **What problems is Pendula solving and how is that benefiting you?** - Automating operational tasks - Lead generation - Better customer engagement ### 17. The product for marketing communications and mass/bulk communications **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Pendula?** Can be integrated with Salesforce Send bulk SMS/Emails to Clients Can be scheduled Can be triggered based on responses **What do you dislike about Pendula?** Unable to control active experience, such as stop/cancel All users have a same mobile number which is difficult to track 1:1 SMS responses **What problems is Pendula solving and how is that benefiting you?** We run hundreds events every month, Pendula is helping us to send SMS and email reminders to attendees which is triggered xx hours before the event start automatically We are also using Pendula to receive response and by using the keywords, the system can update attendees' attendance status automatically Some irregular/regular communications can be sent or scheduled on demand as well **Official Response from Matty Sirois:** > Thanks so much for your review! We’re thrilled to hear how you’ve been using Pendula in your campaigns, and we truly appreciate you taking the time to share your experience. Your feedback helps us continue to improve and provide the best service possible. As a small token of our thanks, please send a quick message to marketing@pendula.com, and we’ll make sure your gift card is sorted out right away. If there’s anything else we can do to enhance your experience with Pendula, feel free to reach out—we're here to help! ### 18. Easy to use and a great tool for communication. **Rating:** 5.0/5.0 stars **Reviewed by:** Mark R. | Customer Life Cycle, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Pendula?** The automated setup system helps beginner coders create messaging systems easily. **What do you dislike about Pendula?** There's nothing I can think of to comment on that I dislike at the moment. **What problems is Pendula solving and how is that benefiting you?** Improving customer engagement and sharing information with more customers. ### 19. Manager Marketing Communications | Systems **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Pendula?** User-friendly interface and reasonable prices Customer Support **What do you dislike about Pendula?** Limited Customization in Templates Complexity with Advanced Workflows **What problems is Pendula solving and how is that benefiting you?** Sending events reminder to registrants ### 20. Best Communication Tool with a truly human touch **Rating:** 4.5/5.0 stars **Reviewed by:** Sandile M. | Safety Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2022 **What do you like best about Pendula?** It was very easy to implement the solution for our company. There was no need to look for tech specialists. It is also good to give our clients the full attention of a real human being over a chatbot **What do you dislike about Pendula?** It has been a struggle to manage break times when the team is off to lunch. We are trying to figure out the best way around this but so far it has been really unmanageable **What problems is Pendula solving and how is that benefiting you?** Setting up communication campaigns for feedback survey with the benefit of being able to segment the target market according to the response rate.The ability to segment allows us to communicate the right message to each group ### 21. Pendula Application Review **Rating:** 4.0/5.0 stars **Reviewed by:** Raj M. | Auditing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Pendula?** I like the applications flexibility. It can do multiple things at the same time. And all of this is customisable. We can design a lot of workflows and messaging systems as per our requirements **What do you dislike about Pendula?** The application has a too many of options to work with. At times this acts as a downside to the application. Also the application enhancements, i do not see one too many enhancements being applied to this **What problems is Pendula solving and how is that benefiting you?** I worked for a small amount of time with this application where we would configure our messaging. Upside to this would be the customer would have our availability at all times. ### 22. A Breeze! **Rating:** 4.5/5.0 stars **Reviewed by:** Zachary M. | M, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2022 **What do you like best about Pendula?** The user interface was very simple and required very little training. The company has simplified the process. **What do you dislike about Pendula?** The cost is an added expense. It's a great tool when used efficiently. **Recommendations to others considering Pendula:** I believe the program is better suited for companies with client numbers in the thousands. **What problems is Pendula solving and how is that benefiting you?** The amount of time I'm saving by simplifying universally sent messages is worth the pricing my itself! ### 23. Solid easy to use product paired with excellent service **Rating:** 4.0/5.0 stars **Reviewed by:** Michael M. | Senior Project & Change Manager , Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2021 **What do you like best about Pendula?** The product's journey builder is very easy to use, and very comprehensive. We found the companies customer care and enablement outstanding. As a salesforce user, we found that Pendula took the time to understand our set-up, along with our business, and was, therefore, able to provide us with meaningful advice on campaigns that did lead t very meaningful results. **What do you dislike about Pendula?** Some of the list pages are annoying. Having said that, the team have been very responsive and continuously improving those pages. I am clutching at straws here. Most problem areas and there are not many, are improved promptly. **Recommendations to others considering Pendula:** Take the time to get your SalesForce data sorted. Getting clarity around lead, contact, account and campaign member for segmentation and journey purposes is critical. **What problems is Pendula solving and how is that benefiting you?** Our circumstance is that we have an extensive list of names and we have had little to no engagement with them. We were able to reach these people and offer a non-threatening path to reactivating them as customers. This additionally opened up an extra communications channel with our clients. We learned that there is a segment that preferred SMS as a means of communicating with us. ### 24. Great for beginner coders! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Executive Office | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Pendula?** The automated configuration system allows beginner coders to implement messaging systems. **What do you dislike about Pendula?** Really nothing I can comment on that I don't like at this time. **What problems is Pendula solving and how is that benefiting you?** The database is extremely easy so I can access any conversation or administrative needs (records/billing/etc.) ### 25. Pendula great product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2021 **What do you like best about Pendula?** The upside for pendula is that it has many interfaces for customer engagement on both ends **What do you dislike about Pendula?** The downside of pendula is the slow growth it has to compete against other CRM apps out in the market **What problems is Pendula solving and how is that benefiting you?** Solving the issue to engage customers in real time chat and texts ## Pendula Discussions - [What is Pendula used for?](https://www.g2.com/discussions/what-is-pendula-used-for) - [View Pendula pricing details and edition comparison](https://www.g2.com/products/pendula/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-23+09%3A25%3A30+-0500&secure%5Bsession_id%5D=06e24cc6-1ba4-4b92-b873-5d6e16d008ac&secure%5Btoken%5D=130de69a7d6db3caa1f3b1d517d9b1204177a899562defe491e6512626e11ea3&format=llm_user) ## Pendula Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Channels** - Multi-Channel Coverage - Open Listening - Physical Media **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Edit** - Pre-Made - Build - HTML **Design** - Communications Strategy Development - Create Content - Personalization - Inbound Identification - Regulatory Compliance **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Logistics** - Analytics - Issues - Integrations - Shareable Link **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Generative AI** - AI Text Generation - AI Text Summarization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration ## Top Pendula Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,167 reviews) - [Podium](https://www.g2.com/products/podium/reviews) - 4.6/5.0 (2,026 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,309 reviews)