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Pendula Reviews & Product Details

Pendula is an enterprise customer engagement platform designed to help organisations maximise Customer Lifetime Value and foster stronger connections with their audience. By focusing on "moments that matter," Pendula enables businesses to engage customers in a personalised way, optimising conversion rates and enhancing the overall experience across every touchpoint. This platform is especially beneficial for businesses aiming to streamline communication processes without requiring extensive technical knowledge. With no coding skills necessary, Pendula supports automated and personalised two-way communication across multiple channels, including mobile, SMS, email, social messaging, and even fax. Now with RCS (Rich Communication Services) as a new channel, Pendula’s platform provides even more flexibility, allowing customers to receive interactive, media-rich messages on compatible devices. This channel range ensures that customers receive messages at their convenience, regardless of location or preferred method of communication, and supports an omnichannel marketing approach. Pendula’s robust suite of engagement and workflow automation tools empowers organisations to understand and respond to customer behaviour effectively. Key features include real-time analytics, omnichannel engagement across mobile, in-app, and web platforms, and a user-friendly interface that enables rapid campaign creation and delivery. Pendula also integrates seamlessly with over 80 systems via a rich API and native-built integrations, making it adaptable to various organisational needs. Pendula’s advanced Intelligence Suite brings new dimensions to customer engagement with the use of Artificial Intelligence (AI), offering tools such as sentiment analysis, data classification, and categorisation. This suite enables businesses to gain deeper insights into customer preferences, attitudes, and needs, providing critical intelligence that allows organisations to deliver timely and relevant content tailored to their audience. By leveraging these insights, businesses can anticipate customer behaviours and respond in a proactive and personalised way, enhancing engagement across the customer journey. Pendula’s criteria segmentation and event-based flows give businesses granular control over their communication strategies. This means organisations can drill down within a flow, enabling the creation of targeted customer journeys that respond to specific customer segments. By tailoring messages to unique audiences based on behaviours, attributes, or past interactions, Pendula empowers businesses to ensure the right message reaches the right person at the right time. This degree of customisation is essential for driving meaningful engagement, as customers increasingly expect brands to interact with them in ways that are personalised and relevant. Moreover, Pendula’s workflow automation capabilities enable seamless updates to billing systems, CRM, and other source data, automatically triggering next best actions based on customer interactions. By integrating directly with platforms like Salesforce and Zuora, Pendula ensures that every customer interaction is seamlessly linked to relevant data, providing a comprehensive view of each customer’s journey. This unified data stream supports informed decision-making and allows businesses to optimise their engagement strategies over time. Trusted by clients such as Shippit, amaysim, Origin Energy, and the University of London, Pendula has demonstrated its ability to elevate customer engagement strategies across diverse industries.

Product Website

Seller

Pendula

Discussions

Pendula Community

Languages Supported

Welsh, Danish, German, Greek, English, French, Hindi, Icelandic, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Spanish, Swahili, Swedish, Vietnamese, Chinese (Simplified), Chinese (Traditional), Tonga (Tonga Islands)

Overview by

Georgia White

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Pendula Integrations

(1)

Verified by Pendula

Pendula Media

Build advanced two-way SMS conversations that leverage customer data for personalised, authentic conversations.

Impress customers with robust and beautiful HTML emails, or use our drag and drop options to build any email you need.

Seamlessly import your customer data from multiple sources and activate customer journeys in seconds, meaning those one-way campaign or quick sends just got that much easier.

80+ flexible integrations with systems of records to personalise and enrich any customer journey at every stage.

Craft personalised experiences for every scenario, from happy paths to fallbacks, so no customer reply (or even no reply) gets missed.

Connect to external event driven data sources to enrich customer journeys on the fly with Pendula Power Ups. Power up your Pendula flows with weather, sports, location, real estate or other on-demand APIs for timely and relevant comms.

Turn your customers from recipients to participants in your brand experience with our platform, the next generation of digital conversation management.

Official Downloads

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Transforming Customer Communication in Digital Media

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Verified User in Telecommunications

Mid-Market (51-1000 emp.)

9/21/2025

"Easy to use, good UI"

5/5

What do you like best about Pendula?

We use Pendula as our primary communications tool for Sales and Marketing along with Customer Lifecycle. Introducing SMS into our tool kit has enabled us to improve ARPU and bundle rates, as well as winning back churned customers with dynamic, targeted flows.

With our custom solution that Pendula helped us build, we are able to trigger journeys based on behavioural and transactional data, automate replies, and hand off to our sales team in a structured, measurable way. Whether it’s a promo push, promo campaign or post-activation nudge, Pendula helps us execute quickly and scale comms without sacrificing personalisation. Review collected by and hosted on G2.com.

What do you dislike about Pendula?

Occasionally, reporting visibility can be limited when comparing complex journeys across time or customer segments — especially when wanting to drill into link-level engagement or conversion trends. While standard reporting covers key metrics well, more flexible dashboards or integrations would help our teams self-serve deeper insights. Review collected by and hosted on G2.com.

What problems is Pendula solving and how is that benefiting you?

Pendula solves the challenge of delivering timely, personalised communications at scale without relying on dev or heavy manual processes. Before Pendula, sending SMS or building automated customer journeys required multiple tools and workarounds.

Now, we can launch, test and optimise flows across the full customer lifecycle, from onboarding to win-back, all from one platform. This has directly improved our speed to market, reduced churn, increased bundle attach rates, and enhanced the overall customer experience. Review collected by and hosted on G2.com.

Paula T.

Systems Administartor

Mid-Market (51-1000 emp.)

12/12/2024

"Pendula: Reliable Tool with Outstanding Support"

5/5

What do you like best about Pendula?

The best thing about Pendula is definetly their top notch customer service. Everytime we had a question or needed help our representative has been incredibely responsive and friendly. Although the Salesforce integration wasn’t straightforward, we had guidance through every step of the process. They made sure we were set up correctly and didn’t leave us hanging at any point, which made a potentially frustrating experience much more manageable.

Once everything was set up, Pendula proved to be a reliable and user-friendly platform. The messaging flows are straightforward, and they’ve made it much easier to keep our communications organized and consistent. Review collected by and hosted on G2.com.

What do you dislike about Pendula?

While the Pendula is great overall, there are some areas for improvement. The integration with Salesforce, as mentioned, took some effort—it would be nice if that process could be smoother in the future.

Also, the messaging flows could use more advanced features, like a “loop” function to repeat certain actions. This would make automation much more powerful and flexible. Review collected by and hosted on G2.com.

Response from Simon Walsh of Pendula

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Thanks so much for your feedback Paula, fantastic to hear about your experience to date and thrilled that you've mentioned our customer service as a highlight. We've got some huge updates to the Salesforce integration rolling out this quarter which we're looking forward to sharing with you and the team. Stay tuned!

Monica T.

Head of Client Experience

Small-Business (50 or fewer emp.)

2/19/2025

"Pendula - A great customer engagement platform"

4.5/5

What do you like best about Pendula?

I appreciate how easily Pendula integrates with our Salesforce platform, making it simple to execute and automate our marketing strategies based on client responses. The excellent customer success team has been crucial in helping our team learn and effectively utilise all of Pendula's features. Review collected by and hosted on G2.com.

What do you dislike about Pendula?

I wish that I could do a trial of the flow and I wish that it had a built in character counter. Review collected by and hosted on G2.com.

What problems is Pendula solving and how is that benefiting you?

Pendula solves the challenge of effectively targeting our client communications. It allows us to segment our audience and tailor messaging for specific events and groups, ensuring the right message reaches the right people at the right time. This targeted approach has improved our engagement rates. Review collected by and hosted on G2.com.

Response from Simon Walsh of Pendula

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Monica - thank you so much for sharing your positive feedback. Pleased to say built in character count is coming shortly but a dedicated flow trial feature is a cool idea!

Richard G.

Production Artist

Mid-Market (51-1000 emp.)

9/9/2025

"Pendula, great tool to connect with clients"

4/5

What do you like best about Pendula?

is an easy and intuitive tool to allow companies to connect with clients Review collected by and hosted on G2.com.

What do you dislike about Pendula?

it could take some time to implement, otherwise all good Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care

Mid-Market (51-1000 emp.)

12/12/2024

"Efficient Bulk Messaging with Pendula: A Game-Changer for Our Salesforce Org"

4.5/5

What do you like best about Pendula?

As a systems administrator, I find Pendula’s seamless integration with Salesforce significantly enhances my ability to manage bulk messaging efficiently. The platform allows me to create flows similar to Salesforce reporting, which is incredibly useful. I can easily track the number of recipients and use flow triggers to schedule and activate various functionalities. These features streamline my operations and ensure consistent communication with both customers and staff. The user-friendly interface and robust automation capabilities make Pendula an indispensable tool in my daily workflow. I frequently use it as a System Administrator and train other usrers to use Pendula. I find Pendula’s seamless integration with Salesforce and user-friendly interface made the implementation process straightforward and well-supported. I have been in contact with Pendula various times to clarify some doubts and they have been really responsive and helpful rpoviding clear guidance whenever needed. Review collected by and hosted on G2.com.

What do you dislike about Pendula?

One area for improvement is the ability to see the specific recipients of bulk messages. While I can check the number of recipients, it would be beneficial to have a feature that allows exporting a report of the recipients who will receive the message. This would help in identifying any discrepancies with Salesforce data and ensure more accurate communication Review collected by and hosted on G2.com.

What problems is Pendula solving and how is that benefiting you?

Pendula solves the problem of efficiently managing bulk messaging within Salesforce. It allows me to create and automate personalized communication flows, track recipient numbers, and schedule messages, which saves time and ensures consistent communication with both customers and staff. This streamlines my workflow and enhances overall productivity. Review collected by and hosted on G2.com.

Response from Simon Walsh of Pendula

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Thank you for such a comprehensive review! We appreciate your support and look forward to continuing to meet your customer engagement needs.

Verified User in Civic & Social Organization

Enterprise (> 1000 emp.)

12/12/2024

"Recommend Pendula - great tool"

5/5

What do you like best about Pendula?

Pendula is easy to use, customisable and opens up endless possibilities for communications across the employee and customer life cycles. The team at Pendula is extremely helpful and is always exploring ways to enhance the product based on customer feedback. Review collected by and hosted on G2.com.

What do you dislike about Pendula?

There is an initial learning curve when first using the tool, however the Pendula team provide you with help each step of the way where required and there is an abundance of user guides and help options to guide you on correct use of the tool. Review collected by and hosted on G2.com.

What problems is Pendula solving and how is that benefiting you?

Pendula has allowed our business to think about all touchpoints in the customer and employee journies and how can we look to add value at each step. We are still working our way through all of the possibilities, but it has been helpful in getting us to think bigger and how we can add value across the lifecycle. The new email tool is excellent and new features are being added regularly which is really exciting to see. Review collected by and hosted on G2.com.

Leigh G.

Salesforce Functional Consultant

Mid-Market (51-1000 emp.)

2/12/2025

"Great software even better support"

4.5/5

What do you like best about Pendula?

Software/Platform is very reliable, but if something isn't quite right, you know you'll be backed and supported in a timely manner by quality people. Peace of mind is important. Review collected by and hosted on G2.com.

What do you dislike about Pendula?

The UI has some shortcomings, but suggestions for improvements are always taken seriously and we can see changes are being made to improve the usability of the product. Review collected by and hosted on G2.com.

Response from Simon Walsh of Pendula

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Thanks for the feedback Leigh! We love working with you and your team

Steph C.

Head of Marketing

Mid-Market (51-1000 emp.)

11/19/2024

"So many customer engagement automation and personalisation possibilities"

4/5

What do you like best about Pendula?

- Incredible service and support response

- API Integration with HubSpot

- Segmentation based on SMS responses

- Continuous product development and optimisation

- Easy to use with drag-and-drop functionality for SMS campaign pathways

- Quick process to set up and implement static campaigns Review collected by and hosted on G2.com.

What do you dislike about Pendula?

- Currently only available to send SMS in Australia

- Limit to one mobile number per tenant (however I believe this is something they are roadmapping for the future) Review collected by and hosted on G2.com.

Response from Simon Walsh of Pendula

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Thanks so much for your feedback Steph! We're proud of our customer service, ease of integration and user experience. Pleased to say that we're certainly not limited to AUS mobile numbers and support customers globally, so I'll make sure the team follow up with you regarding any new regions you'd like to support.

Leo D.

Salesforce Administrator

Mid-Market (51-1000 emp.)

11/18/2024

"Great customer service, simple but powerful and highly customizable service"

5/5

What do you like best about Pendula?

Their SMS Flow system is simply amazing: easy, highly customizable, and ready to connect to external platforms and CRMs. Support is always ready to jump into action quickly when we have any doubts. No issues with the app so far.

Our Implementation Consultant, Josh helped us on every step of our setup, taking the extra time to explain us every step, even so the app is quite simple to understand and configure. Review collected by and hosted on G2.com.

What do you dislike about Pendula?

Honestly, it's been great since day one. I can't raise any complaint. Review collected by and hosted on G2.com.

Mark F.

Co-Chief Executive Officer

Mid-Market (51-1000 emp.)

11/19/2024

"An automation tool that understands how real businesses work"

5/5

What do you like best about Pendula?

The ease of creating flows via drag and drop functionality. Also the Pendula team flexibilty to make the tool work the way my business works (not working they way they need us too like some of their competitors). Review collected by and hosted on G2.com.

What do you dislike about Pendula?

There is nothing that has been a problem to date. Review collected by and hosted on G2.com.