--- title: Pendula Reviews meta_title: 'Pendula Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 25 reviews by the users' company size, role or industry to find out how Pendula works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 25 scale: '5' date_modified: '2026-08-07' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service --- # Pendula Reviews **Vendor:** Pendula **Category:** [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management) **Average Rating:** 4.5/5.0 **Total Reviews:** 25 ## About Pendula Pendula is an enterprise customer engagement platform designed to help organisations maximise Customer Lifetime Value and foster stronger connections with their audience. By focusing on "moments that matter," Pendula enables businesses to engage customers in a personalised way, optimising conversion rates and enhancing the overall experience across every touchpoint. This platform is especially beneficial for businesses aiming to streamline communication processes without requiring extensive technical knowledge. With no coding skills necessary, Pendula supports automated and personalised two-way communication across multiple channels, including mobile, SMS, email, social messaging, and even fax. Now with RCS (Rich Communication Services) as a new channel, Pendula’s platform provides even more flexibility, allowing customers to receive interactive, media-rich messages on compatible devices. This channel range ensures that customers receive messages at their convenience, regardless of location or preferred method of communication, and supports an omnichannel marketing approach. Pendula’s robust suite of engagement and workflow automation tools empowers organisations to understand and respond to customer behaviour effectively. Key features include real-time analytics, omnichannel engagement across mobile, in-app, and web platforms, and a user-friendly interface that enables rapid campaign creation and delivery. Pendula also integrates seamlessly with over 80 systems via a rich API and native-built integrations, making it adaptable to various organisational needs. Pendula’s advanced Intelligence Suite brings new dimensions to customer engagement with the use of Artificial Intelligence (AI), offering tools such as sentiment analysis, data classification, and categorisation. This suite enables businesses to gain deeper insights into customer preferences, attitudes, and needs, providing critical intelligence that allows organisations to deliver timely and relevant content tailored to their audience. By leveraging these insights, businesses can anticipate customer behaviours and respond in a proactive and personalised way, enhancing engagement across the customer journey. Pendula’s criteria segmentation and event-based flows give businesses granular control over their communication strategies. This means organisations can drill down within a flow, enabling the creation of targeted customer journeys that respond to specific customer segments. By tailoring messages to unique audiences based on behaviours, attributes, or past interactions, Pendula empowers businesses to ensure the right message reaches the right person at the right time. This degree of customisation is essential for driving meaningful engagement, as customers increasingly expect brands to interact with them in ways that are personalised and relevant. Moreover, Pendula’s workflow automation capabilities enable seamless updates to billing systems, CRM, and other source data, automatically triggering next best actions based on customer interactions. By integrating directly with platforms like Salesforce and Zuora, Pendula ensures that every customer interaction is seamlessly linked to relevant data, providing a comprehensive view of each customer’s journey. This unified data stream supports informed decision-making and allows businesses to optimise their engagement strategies over time. Trusted by clients such as Shippit, amaysim, Origin Energy, and the University of London, Pendula has demonstrated its ability to elevate customer engagement strategies across diverse industries. ## Pendula Pros & Cons **What users like:** - Users praise Pendula's **top-notch customer support** , appreciating their responsiveness and guidance throughout the setup process. (9 reviews) - Users find Pendula to be an **easy and intuitive tool** that simplifies client connections and enhances their experience. (8 reviews) - Users value the **automation capabilities** of Pendula, which streamline communication and enhance campaign management effectively. (7 reviews) - Users highlight the **seamless integrations** of Pendula, enhancing their ability to manage communications effectively. (7 reviews) - Users find Pendula's **simplicity in setup and intuitive interface** enhances their ability to engage with customers effortlessly. (6 reviews) - Automation AI (5 reviews) - Users value **easy integration with Salesforce** , enhancing workflow efficiency and communication in their daily operations. (5 reviews) - Easy Integrations (5 reviews) - Helpful (5 reviews) - Time-saving (5 reviews) **What users dislike:** - Users note the **missing features** in Pendula, particularly regarding recipient visibility and SMS limitations, impacting usability. (5 reviews) - Users note **UI shortcomings** and suggest more advanced features for improved functionality and smoother integrations. (2 reviews) - Users note a steep **learning curve** initially, but appreciate the extensive help available to ease the process. (2 reviews) - Users find that **reporting visibility is limited** for complex analyses, hindering insights and comparisons across customer segments. (2 reviews) - Users note the **limited features** of Pendula, particularly regarding SMS availability and messaging automation options. (2 reviews) - Messaging Issues (2 reviews) - Users face **limitations in chat functionality** , such as a single mobile number and inability to manage SMS interactions effectively. (1 reviews) - Complex Automation (1 reviews) - Complexity (1 reviews) - Complex Reporting (1 reviews) ## Pendula Reviews ### 1. Pendula, great tool to connect with clients **Rating:** 4.0/5.0 stars **Reviewed by:** Richard G. | Production Artist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2025 **What do you like best about Pendula?** is an easy and intuitive tool to allow companies to connect with clients **What do you dislike about Pendula?** it could take some time to implement, otherwise all good **What problems is Pendula solving and how is that benefiting you?** Pendula provides great help on engaging clients ### 2. So many customer engagement automation and personalisation possibilities **Rating:** 4.0/5.0 stars **Reviewed by:** Steph C. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Pendula?** - Incredible service and support response - API Integration with HubSpot - Segmentation based on SMS responses - Continuous product development and optimisation - Easy to use with drag-and-drop functionality for SMS campaign pathways - Quick process to set up and implement static campaigns **What do you dislike about Pendula?** - Currently only available to send SMS in Australia - Limit to one mobile number per tenant (however I believe this is something they are roadmapping for the future) **What problems is Pendula solving and how is that benefiting you?** Pendula has enabled us to be able to send out automated and personalised SMS campaigns based on customer behaviour and different stages through the customer journey, and sync the responses back in to our HubSpot CRM. **Official Response from Simon Walsh:** > Thanks so much for your feedback Steph! We're proud of our customer service, ease of integration and user experience. Pleased to say that we're certainly not limited to AUS mobile numbers and support customers globally, so I'll make sure the team follow up with you regarding any new regions you'd like to support. ### 3. A Game-Changer for Seamless 2-Way SMS Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Pendula?** The ability to seamlessly integrate with major platforms like Salesforce and automate workflows. It is user-friendly, and the 2-way SMS functionality has significantly boosted our customer engagement. **What do you dislike about Pendula?** I am only speaking for the current pilot version my company is using: It would be more convenient if live flows could be edited or updated directly, instead of needing to pause them. **What problems is Pendula solving and how is that benefiting you?** Pendula has effectively addressed our challenges with 2-way SMS communication, offering an intuitive and user-friendly platform for creating engaging SMS content. It has become a valuable addition to our Marketing Automation cycle, especially in scenarios where Marketing Cloud falls short in building interactive messaging campaigns that truly resonate with our audience. ### 4. The product for marketing communications and mass/bulk communications **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Pendula?** Can be integrated with Salesforce Send bulk SMS/Emails to Clients Can be scheduled Can be triggered based on responses **What do you dislike about Pendula?** Unable to control active experience, such as stop/cancel All users have a same mobile number which is difficult to track 1:1 SMS responses **What problems is Pendula solving and how is that benefiting you?** We run hundreds events every month, Pendula is helping us to send SMS and email reminders to attendees which is triggered xx hours before the event start automatically We are also using Pendula to receive response and by using the keywords, the system can update attendees' attendance status automatically Some irregular/regular communications can be sent or scheduled on demand as well **Official Response from Matty Sirois:** > Thanks so much for your review! We’re thrilled to hear how you’ve been using Pendula in your campaigns, and we truly appreciate you taking the time to share your experience. Your feedback helps us continue to improve and provide the best service possible. As a small token of our thanks, please send a quick message to marketing@pendula.com, and we’ll make sure your gift card is sorted out right away. If there’s anything else we can do to enhance your experience with Pendula, feel free to reach out—we're here to help! ### 5. Pendula Application Review **Rating:** 4.0/5.0 stars **Reviewed by:** Raj M. | Auditing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Pendula?** I like the applications flexibility. It can do multiple things at the same time. And all of this is customisable. We can design a lot of workflows and messaging systems as per our requirements **What do you dislike about Pendula?** The application has a too many of options to work with. At times this acts as a downside to the application. Also the application enhancements, i do not see one too many enhancements being applied to this **What problems is Pendula solving and how is that benefiting you?** I worked for a small amount of time with this application where we would configure our messaging. Upside to this would be the customer would have our availability at all times. ### 6. Solid easy to use product paired with excellent service **Rating:** 4.0/5.0 stars **Reviewed by:** Michael M. | Senior Project & Change Manager , Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2021 **What do you like best about Pendula?** The product's journey builder is very easy to use, and very comprehensive. We found the companies customer care and enablement outstanding. As a salesforce user, we found that Pendula took the time to understand our set-up, along with our business, and was, therefore, able to provide us with meaningful advice on campaigns that did lead t very meaningful results. **What do you dislike about Pendula?** Some of the list pages are annoying. Having said that, the team have been very responsive and continuously improving those pages. I am clutching at straws here. Most problem areas and there are not many, are improved promptly. **Recommendations to others considering Pendula:** Take the time to get your SalesForce data sorted. Getting clarity around lead, contact, account and campaign member for segmentation and journey purposes is critical. **What problems is Pendula solving and how is that benefiting you?** Our circumstance is that we have an extensive list of names and we have had little to no engagement with them. We were able to reach these people and offer a non-threatening path to reactivating them as customers. This additionally opened up an extra communications channel with our clients. We learned that there is a segment that preferred SMS as a means of communicating with us. ### 7. Pendula great product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2021 **What do you like best about Pendula?** The upside for pendula is that it has many interfaces for customer engagement on both ends **What do you dislike about Pendula?** The downside of pendula is the slow growth it has to compete against other CRM apps out in the market **What problems is Pendula solving and how is that benefiting you?** Solving the issue to engage customers in real time chat and texts ## Pendula Discussions - [What is Pendula used for?](https://www.g2.com/discussions/what-is-pendula-used-for) - [View Pendula pricing details and edition comparison](https://www.g2.com/products/pendula/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A15%3A19+-0500&secure%5Bsession_id%5D=c3bc54d2-3665-4476-ad43-a0369706b91e&secure%5Btoken%5D=3a8bde6b37f5ebbb9a4844208d29b3caedad7cdb1081d817f672786115799bd7&format=llm_user) ## Pendula Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Channels** - Multi-Channel Coverage - Open Listening - Physical Media **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Edit** - Pre-Made - Build - HTML **Design** - Communications Strategy Development - Create Content - Personalization - Inbound Identification - Regulatory Compliance - Batch Communications - Multi-Channel Communication - On-Demand Communications - Interactive Content **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Logistics** - Analytics - Issues - Integrations - Shareable Link **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Additional Functionality** - Chat/Messaging - Customer Database - Customizable Branding - Call Recording - Autoresponders - IVR - Email Management - Template Management - SMS Messaging - Surveys & Feedback - Content Management - Knowledge Base Management - Compliance Management - Multi-Language - Interaction Tracking - Third-Party Integrations - Social Media Integration - Workflow Management - Customer History - Activity Dashboard - AI Copilot - Video Support - CRM - Inbox Management - API - Alerts/Notifications - Feedback Management - Reporting & Statistics - Collaboration Tools - Activity Tracking **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Reporting & Analytics** - A/B Testing - Basic Reporting **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **AI Automation - SMS Marketing** - AI SMS **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration - Third-Party Integrations **Additional Functionality** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library - Workflow Automation ## Top Pendula Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,242 reviews) - [Podium](https://www.g2.com/products/podium/reviews) - 4.5/5.0 (2,026 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,314 reviews)