We use Pendula as our primary communications tool for Sales and Marketing along with Customer Lifecycle. Introducing SMS into our tool kit has enabled us to improve ARPU and bundle rates, as well as winning back churned customers with dynamic, targeted flows.
With our custom solution that Pendula helped us build, we are able to trigger journeys based on behavioural and transactional data, automate replies, and hand off to our sales team in a structured, measurable way. Whether it’s a promo push, promo campaign or post-activation nudge, Pendula helps us execute quickly and scale comms without sacrificing personalisation.