It's been two months since this profile received a new review

Parse.ly Reviews & Product Details

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to: - Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights. - Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future. With a built-in personalization platform, product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by users on their website and in their CMS or WCM. With our data pipeline platform, data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights. Parse.ly works with 300+ enterprise companies using their trusted data infrastructure: - The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith). - Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Seller

Parse.ly

Languages Supported

English

Product Description

Parse.ly is a technology company that provides web analytics and content optimization software for online publishers.

Overview by

Alexander Dunner

Discussions

Parse.ly Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

Parse.ly Media

See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are disp...

See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.

Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.

Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.

Track all your content in one place, no matter where it lives. Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.

In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.

Parse.ly Reviews (149)

View 1 Video Reviews

G2 reviews are authentic and verified.

Here's how.

Verified User in Media Production

Mid-Market (51-1000 emp.)

2/11/2020

"Solid analytics tool for websites"

3.5/5

What do you like best about Parse.ly?

I like the overlay to use on our home page, and I like the real-time analytics in general. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I don’t like the app and mobile experience in general. It would be very helpful to have a fully functional app. I also wish it had the ability to A/B test articles. Review collected by and hosted on G2.com.

Verified User in Online Media

Small-Business (50 or fewer emp.)

5/15/2020

"Very easy to navigate and find statistics."

5/5

What do you like best about Parse.ly?

The ability to have multiple analytic reports is helpful. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I have found nothing to dislike so far. It's very easy to use. Review collected by and hosted on G2.com.

Verified User in Media Production

Small-Business (50 or fewer emp.)

5/7/2020

"Love Pares.ly"

5/5

What do you like best about Parse.ly?

How user-friendly and playable it is, colorful pics help too, big upgrade from chartbeat Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

nothing, it's so printable and shareable for my team! Review collected by and hosted on G2.com.

Jack K.

Digital journalist

Marketing and Advertising

Enterprise (> 1000 emp.)

11/22/2019

"Really helpful"

3.5/5

What do you like best about Parse.ly?

Parsely is a brilliant tool for working out how your content is performing online Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Sometimes the reporting could be more in depth in my opinion Review collected by and hosted on G2.com.

Verified User in Online Media

Enterprise (> 1000 emp.)

2/18/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"It works and it's easy to navigate"

5/5

What do you like best about Parse.ly?

It's very easy to navigate, and it actually tells you the kind of information you want to know. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I wish it could tell you more about the people that are visiting your sites, like Google Analytics can. I understand that isn't really possible. Review collected by and hosted on G2.com.

Verified User in Newspapers

Enterprise (> 1000 emp.)

2/11/2020

"Excellent for editorial or a newsroom who want to get data-driven!"

4/5

What do you like best about Parse.ly?

Readership can be tracked by hour, day and month. The real-time reporting enables the newsroom to make data-led decisions to optimise stories by channel. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

There is a usual discrepancy between GA and Parsely that can create business confusion. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

Train the team, and any stakeholders so that they understand how and where the data is coming from Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Optimising stories by referral channel, enabling quick snap decisions to be made based on top performing stories. Review collected by and hosted on G2.com.

Verified User in Newspapers

Mid-Market (51-1000 emp.)

11/19/2019

"Great product for analytics "

5/5

What do you like best about Parse.ly?

The product is incredibly user friendly. It shows a mix of real-time and daily pageviews that allows one to dig deeper into the data when needed. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

When the system crashes. It can feel like it's down forever and recovery of analytics can take time. Review collected by and hosted on G2.com.

Verified User in Sports

Small-Business (50 or fewer emp.)

2/12/2020

"Very User Friendly"

4.5/5

What do you like best about Parse.ly?

I love the real time stats you get from all the page views with visitor counts. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Wish it was easier to view past days quicker. Review collected by and hosted on G2.com.

Alie D.

Digital Program Director

Enterprise (> 1000 emp.)

11/19/2019

"I love Parsely! It motivates our employees to always do their best and creates friendly competition."

4.5/5

What do you like best about Parse.ly?

How everything is updated immediately. I love seeing analytics in real time. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Sometimes I have trouble logging in to our shared workspace - I think this is more of a company issue than Parsely. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

If you want to see up-to-the-minute analytics, use Parsely!! Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

We are making sure the content we put out is relevant and what our listeners want to read. It helps us achieve weekly, monthly and yearly goals. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

12/10/2019

"A great resource when selling partners into Condé Nast content!"

4.5/5

What do you like best about Parse.ly?

I like the user friendly interface - it is a great and easy tool to pull deep insights from our various brands. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

It would be great if there was easier insights into benchmarks / averages, as well as an ability to pull contextual insights (via a keyword / tag) across a variety of brands at once. Review collected by and hosted on G2.com.