Parse.ly

By Parse.ly

Re-claim Profile

Unlock access to Parse.ly profile for Free

Your G2 page is often the first place buyers evaluate you. Take control of how your brand shows up

WHAT YOU UNLOCK

Control your profile

Update logo, screenshots, pricing info

Engage with customers

Respond to reviews, build trust with prospects

See buyer activity

Track who’s viewing, understand engagement

Collect reviews

Create landing page and collect reviews

Sellers who actively manage their G2 profile build more trust and convert more buyers

4.4 out of 5 stars

How would you rate your experience with Parse.ly?

It's been two months since this profile received a new review
Leave a Review
Compare this with other toolsSave it to your board and evaluate your options side by side.
Save to board

Parse.ly Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

Parse.ly Media

Parse.ly Demo - Overview screen
See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are disp...
Parse.ly Demo - Real-time posts page
See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Parse.ly Demo - Historical posts page
Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.
Parse.ly Demo - Campaign tracking
Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.
Parse.ly Demo - Multi-channel tracking
Track all your content in one place, no matter where it lives. Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.
Parse.ly Demo - Conversions report
In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.
Product Avatar Image

Have you used Parse.ly before?

Answer a few questions to help the Parse.ly community

Parse.ly Reviews (149)

View 1 Video Reviews
Reviews

Parse.ly Reviews (149)

View 1 Video Reviews
4.4
149 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the real-time analytics and user-friendly interface of Parse.ly, which make it easy to track content performance and audience engagement. The platform's ability to provide immediate insights helps users optimize their content strategies effectively. However, some users note limitations in historical data access, wishing for more comprehensive reporting features.
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Verified User in Online Media
UO
Mid-Market (51-1000 emp.)
"Everything you need to know, at a single quick glance"
What do you like best about Parse.ly?

I like how easy it is to find the essential metrics on articles, authors, topics, and sources. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

A more customizable dashboard could bring the specific metrics you need to one place. Review collected by and hosted on G2.com.

Verified User in Newspapers
UN
Mid-Market (51-1000 emp.)
"A great work tool!"
What do you like best about Parse.ly?

I love the in-real-time status updates that you get. I also love how customizable it is Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Sometimes I'm confused by the % of video playback when it's over 100%. What does that mean? How can a video be viewed over 100% of the time? Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Enterprise (> 1000 emp.)
"Good Platform for Analytics"
What do you like best about Parse.ly?

Parsely is a good platform to keep track of content related metric. The platform is easy to use and navigate - the metrics are straightforward and the platform is organized. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

It is sometimes difficult to understand how the metric is being tracked and need a little bit of digging to understand how metrics are pulled Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Mid-Market (51-1000 emp.)
"Loving Parsely's analytics features!"
What do you like best about Parse.ly?

It is super easy to filter and pull quick reports for various campaigns based on a variety of different factors like date ranges, verticals, and referral source. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I wish there was a way for us to dig deeper into the source of our direct traffic. Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Enterprise (> 1000 emp.)
"Very solid app"
What do you like best about Parse.ly?

Clear and concise analytics that make tracking my stories easy. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Inability to track what story types perform better than others. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Mid-Market (51-1000 emp.)
"Easy to use and to explain"
What do you like best about Parse.ly?

The possibily to see the perfomances of an article and the best referers Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

The overview which said that yesterday was the best "monday" on xxx mondays.

It could be great to have the same number of day for every weekdays Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Parsely is a great day-to-day traffic reporting tool."
What do you like best about Parse.ly?

I really appreciate Parsely's at-a-glance breakdown of traffic across days/weeks/months and sources like Google, Facebook, and direct links. It's fast, far more intuitive than a dashboard like Google Analytics, and makes it much easier to deduce when and why an article is performing especially well. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

The one area where Parsely is less useful is its historical data: we can only view traffic going back a year, which means it's not great for analyzing our evergreen content over a long period of time. That means that for deeper analysis we still have to turn to Google Analytics, when I'd much prefer to be able to see years worth of history in Parsely instead. Review collected by and hosted on G2.com.

Verified User in Newspapers
UN
Mid-Market (51-1000 emp.)
"Parse.ly helps reporters see what readers are clicking on"
What do you like best about Parse.ly?

Parse.ly can tell you how many total views as well as break it down by weeks or months. Also like that it provides social breakdown. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I dislike that I can't set it to my newspaper at the top. Review collected by and hosted on G2.com.

Ricard M.
RM
Journalist
Mid-Market (51-1000 emp.)
"Instant anaylitcs comprehension"
What do you like best about Parse.ly?

Its usability and quickness. Also easy to understand Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

It's very addictive. I find myself checking it in my off business hours. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Mid-Market (51-1000 emp.)
"It's an indispensable tool for those of those who work in digital media"
What do you like best about Parse.ly?

As I am real time reporter I am constantly checking Parse.ly, which has now switched to posting the top 20 plus stories. If one of my stories isn't on the board at least once a day, I re-evaluate how I should be writing and what I could have done differently. So it's a great too. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I can get a little obsessive, checking it. LOL. I also would like an email occasionally with aprogress report that's easy to go over. I also sometimes only get the entire company's chart when I just need Miami Herald stats Review collected by and hosted on G2.com.

Questions about Parse.ly? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

KR
Katey Rich
Last activity almost 6 years ago

How do I find the search terms that bring us google traffic?

GU
Guest User

What is Parse.ly used for?

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

Perceived Cost

$$$$$
Parse.ly Comparisons
Product Avatar Image
Chartbeat
Compare Now
Product Avatar Image
Marfeel
Compare Now
Product Avatar Image
Google Analytics
Compare Now
Parse.ly Features
Sessions - Digital Analytics
Engagement
Entry and Exit Pages
Real-Time Reporting
Trending
Mobile Reporting
Contact Collection
Audience Insights
Social Sharing
Product Avatar Image
Parse.ly