Compare Google Analytics and Parse.ly 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
Custom
Google Analytics
Star Rating
(6,802)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsParse.ly
Star Rating
(149)4.4 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Custom
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive view of website performance, with features like detailed reporting tools that allow users to track metrics such as page views, session length, and bounce rates. This depth of analysis helps users understand traffic sources and user behavior effectively.
- Users say that Parse.ly shines in real-time audience monitoring, which is crucial for content strategy. Reviewers appreciate its ability to show which stories resonate with readers, allowing for timely adjustments to content based on audience engagement.
- According to verified reviews, Google Analytics is praised for its user-friendly interface and intuitive dashboard management, making it easier for users to navigate and utilize the platform effectively. This has been a significant factor in its high satisfaction ratings.
- Reviewers mention that while Parse.ly offers valuable insights into content performance, it has fewer recent reviews, which may indicate less frequent updates or user engagement compared to Google Analytics, which has a robust community of active users sharing feedback.
- G2 reviewers highlight that Google Analytics provides a more extensive range of features for small businesses, making it a preferred choice for users in that segment. Its ability to segment audiences by behavior and demographics is particularly noted as a standout feature.
- Users report that Parse.ly's strengths lie in its content-focused analytics, but some find it less comprehensive for broader digital analytics needs compared to Google Analytics, which offers a more holistic view of website performance and user interactions.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableParse.ly
Content Advocacy
Custom
Realize the untapped potential of your content strategy.
- Geographic Segmentation
- Contributor Analysis
- Additional Channel Tracking
Free Trial
Google Analytics
No trial information availableParse.ly
Free Trial is available
Ratings
Meets Requirements
9.0
5,649
8.8
106
Ease of Use
7.8
5,686
9.0
109
Ease of Setup
8.0
2,893
8.7
24
Ease of Admin
8.3
2,630
9.1
24
Quality of Support
7.5
4,705
8.6
90
Has the product been a good partner in doing business?
8.3
2,408
9.1
23
Product Direction (% positive)
8.5
5,509
8.0
100
Features by Category
Metrics
9.0
4088
9.2
30
8.8
4039
8.5
31
8.7
3955
8.4
25
8.6
3632
8.5
20
8.4
3410
7.9
17
8.4
3600
8.5
21
8.5
3644
8.4
20
8.6
3756
7.5
19
8.2
3321
7.1
16
Reporting
Feature Not Available
9.3
29
8.5
3555
8.9
29
8.2
3259
8.6
24
8.4
3519
7.8
23
8.5
3435
8.1
26
8.3
3112
8.3
25
8.5
3705
8.2
29
Other
8.5
3715
8.3
22
8.5
3496
8.6
22
8.3
3285
7.8
20
8.7
3492
8.1
21
8.5
2702
7.1
14
8.0
2420
7.2
12
8.2
2799
7.4
15
Agentic AI - Digital Analytics
7.8
83
Not enough data
8.1
88
Not enough data
7.8
87
Not enough data
8.4
93
Not enough data
Administration
8.5
2663
7.9
14
8.2
2333
7.7
14
8.9
3479
8.7
25
8.9
3566
8.5
24
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1176
Not enough data
8.8
1132
Not enough data
9.1
1148
Not enough data
Tracking & Reporting
8.6
1017
Not enough data
8.9
1163
Not enough data
8.5
1067
Not enough data
8.9
1177
Not enough data
8.7
1121
Not enough data
8.6
1094
Not enough data
Metrics
8.8
234
Not enough data
8.7
229
Not enough data
8.8
223
Not enough data
8.6
233
Not enough data
8.8
236
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.5
14
Not enough data
9.2
14
Not enough data
Management
9.3
14
Not enough data
9.3
14
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Tools
8.3
1120
8.4
40
8.9
1496
8.7
72
8.3
1253
8.1
61
Metrics
8.9
1463
8.5
65
8.9
1501
8.7
72
8.9
1498
8.7
78
8.7
1414
8.1
59
8.7
1430
8.0
48
8.4
1365
8.2
57
Agentic AI - Content Analytics
7.6
39
Not enough data
8.2
39
Not enough data
7.7
39
Not enough data
7.9
39
Not enough data
8.0
41
Not enough data
Metrics
8.8
234
Not enough data
8.7
229
Not enough data
8.8
223
Not enough data
8.6
233
Not enough data
8.8
236
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Parse.ly are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
Parse.ly has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Parse.ly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.4%
Retail
2.9%
Other
56.8%
Online Media
32.9%
Media Production
19.6%
Newspapers
13.3%
Broadcast Media
8.4%
Publishing
5.6%
Other
20.3%
Discussions
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How would you compare google analytics with something else
4 Comments
WM
There are other alternatives out there but they are more difficult to use and not free. Adobe has a analytics but bang for the buck GA is pretty solid....Read more
How do I find the search terms that bring us google traffic?
1 Comment
Official Response from Parse.ly
There aren't specific search terms inside of Parse.ly as of today. That said, because it pulls content tags directly from your CMS, you can understand topic...Read more
Parse.ly has no more discussions with answers
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