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Compare Google Analytics and Parse.ly 
Featured Products
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
Custom
Google Analytics
Star Rating
(6,664)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsParse.ly
Star Rating
(149)4.4 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Custom
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor metrics such as age, gender, and landing pages. This depth of information is often highlighted as a significant advantage over competitors, making it a preferred choice for businesses seeking detailed insights.
- Users say that Parse.ly shines in real-time audience monitoring, which is crucial for understanding content performance. Reviewers appreciate its ability to identify which stories resonate with readers, helping them refine their content strategy effectively.
- According to verified reviews, Google Analytics is praised for its quick implementation process, with many users noting the intuitive onboarding features that facilitate a smooth setup. This ease of use is a key factor for small businesses looking to get started with analytics without a steep learning curve.
- Reviewers mention that while Parse.ly offers strong support and user engagement features, it faces challenges in market presence compared to Google Analytics. With significantly fewer reviews, some users express concerns about the platform's scalability and long-term viability.
- Users highlight that Google Analytics provides robust integration capabilities, enhancing workflow efficiency. Many appreciate how it connects seamlessly with other tools, which is particularly beneficial for businesses that rely on multiple platforms for their analytics needs.
- G2 reviewers note that while Parse.ly has a strong focus on content analytics, it may not meet the broader needs of users looking for comprehensive digital analytics solutions. This limitation can be a deciding factor for organizations that require a more holistic view of their online performance.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableParse.ly
Content Advocacy
Custom
Realize the untapped potential of your content strategy.
- Geographic Segmentation
- Contributor Analysis
- Additional Channel Tracking
Free Trial
Google Analytics
No trial information availableParse.ly
Free Trial is available
Ratings
Meets Requirements
9.0
5,539
8.8
106
Ease of Use
7.8
5,573
9.0
109
Ease of Setup
8.0
2,777
8.7
24
Ease of Admin
8.3
2,615
9.1
24
Quality of Support
7.5
4,609
8.6
90
Has the product been a good partner in doing business?
8.3
2,395
9.1
23
Product Direction (% positive)
8.5
5,418
8.0
100
Features by Category
Metrics
9.0
4035
9.2
30
8.8
4009
8.5
31
8.7
3940
8.4
25
8.6
3620
8.5
20
8.4
3394
7.9
17
8.4
3597
8.5
21
8.5
3644
8.4
20
8.6
3720
7.5
19
8.2
3307
7.1
16
Reporting
Feature Not Available
9.3
29
8.5
3547
8.9
29
8.2
3255
8.6
24
8.4
3500
7.8
23
8.5
3435
8.1
26
8.3
3114
8.3
25
8.5
3670
8.2
29
Other
8.5
3692
8.3
22
8.5
3499
8.6
22
8.3
3291
7.8
20
8.7
3442
8.1
21
8.5
2701
7.1
14
8.0
2426
7.2
12
8.2
2802
7.4
15
Agentic AI - Digital Analytics
7.7
85
Not enough data
8.0
86
Not enough data
7.7
85
Not enough data
8.4
92
Not enough data
Administration
8.5
2630
7.9
14
8.2
2334
7.7
14
8.9
3462
8.7
25
8.9
3566
8.5
24
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1071
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Exchange Functions
9.4
17
Not enough data
9.4
17
Not enough data
Data as a Service
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1124
8.4
40
8.9
1495
8.7
72
8.3
1257
8.1
61
Metrics
8.9
1466
8.5
65
8.9
1501
8.7
72
8.9
1500
8.7
78
8.7
1418
8.1
59
8.7
1432
8.0
48
8.4
1368
8.2
57
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Parse.ly are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
Parse.ly has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Parse.ly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.6%
Online Media
32.9%
Media Production
19.6%
Newspapers
13.3%
Broadcast Media
8.4%
Publishing
5.6%
Other
20.3%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How do I find the search terms that bring us google traffic?
1 Comment
Official Response from Parse.ly
There aren't specific search terms inside of Parse.ly as of today. That said, because it pulls content tags directly from your CMS, you can understand topic...Read more
Parse.ly has no more discussions with answers
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