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Compare Google Analytics and Parse.ly 
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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
Custom
Google Analytics
Star Rating
(6,616)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsParse.ly
Star Rating
(149)4.4 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Custom
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in real-time reporting with a score of 8.8, while Parse.ly shines in real-time insights with a slightly higher score of 9.3, indicating that Parse.ly may provide more immediate data visibility for content performance.
- Reviewers mention that Google Analytics offers robust custom event tracking capabilities with a score of 8.5, whereas Parse.ly's score of 7.9 suggests that its custom event tracking may not be as comprehensive, which could impact users looking for detailed tracking of specific user actions.
- G2 users highlight that Parse.ly has superior content management tools, scoring 9.2 compared to Google Analytics' 8.1, making it a better choice for users focused on managing and optimizing their content strategy effectively.
- Users on G2 report that Google Analytics provides better SEO tracking with a score of 8.7, while Parse.ly does not have a specific score for this feature, indicating that Google Analytics may be more beneficial for users prioritizing search engine optimization.
- Reviewers mention that Parse.ly's ease of use is rated higher at 9.0 compared to Google Analytics' 7.8, suggesting that users may find Parse.ly more intuitive and user-friendly, especially for those new to analytics tools.
- Users say that Google Analytics has a higher score for conversions at 8.6, while Parse.ly's score of 7.5 indicates that Google Analytics may be more effective in tracking and optimizing conversion rates, which is crucial for businesses focused on ROI.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableParse.ly
Content Advocacy
Custom
Realize the untapped potential of your content strategy.
- Geographic Segmentation
- Contributor Analysis
- Additional Channel Tracking
Free Trial
Google Analytics
No trial information availableParse.ly
Free Trial is available
Ratings
Meets Requirements
9.0
5,508
8.8
106
Ease of Use
7.8
5,539
9.0
109
Ease of Setup
7.9
2,743
8.7
24
Ease of Admin
8.2
2,602
9.1
24
Quality of Support
7.5
4,585
8.6
90
Has the product been a good partner in doing business?
8.3
2,383
9.1
23
Product Direction (% positive)
8.5
5,386
8.0
100
Features by Category
Metrics
9.0
4016
9.2
30
8.8
3996
8.5
31
8.7
3935
8.4
25
8.6
3616
8.5
20
8.4
3386
7.9
17
8.4
3594
8.5
21
8.5
3640
8.4
20
8.6
3706
7.5
19
8.2
3296
7.1
16
Reporting
Feature Not Available
9.3
29
8.5
3541
8.9
29
8.2
3251
8.6
24
8.4
3494
7.8
23
8.5
3433
8.1
26
8.3
3111
8.3
25
8.5
3659
8.2
29
Other
8.5
3682
8.3
22
8.5
3496
8.6
22
8.3
3288
7.8
20
8.7
3427
8.1
21
8.5
2697
7.1
14
8.0
2424
7.2
12
8.2
2799
7.4
15
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2619
7.9
14
8.2
2330
7.7
14
8.9
3457
8.7
25
8.9
3564
8.5
24
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1125
8.4
40
8.9
1496
8.7
72
8.3
1258
8.1
61
Metrics
8.9
1467
8.5
65
8.9
1501
8.7
72
8.9
1501
8.7
78
8.7
1419
8.1
59
8.7
1433
8.0
48
8.4
1369
8.2
57
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Parse.ly are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
Parse.ly has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Parse.ly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Online Media
32.9%
Media Production
19.6%
Newspapers
13.3%
Broadcast Media
8.4%
Publishing
5.6%
Other
20.3%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How do I find the search terms that bring us google traffic?
1 Comment
Official Response from Parse.ly
There aren't specific search terms inside of Parse.ly as of today. That said, because it pulls content tags directly from your CMS, you can understand topic...Read more
Parse.ly has no more discussions with answers
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