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Parse.ly Reviews & Product Details

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to: - Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights. - Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future. With a built-in personalization platform, product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by users on their website and in their CMS or WCM. With our data pipeline platform, data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights. Parse.ly works with 300+ enterprise companies using their trusted data infrastructure: - The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith). - Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Seller

Parse.ly

Languages Supported

English

Product Description

Parse.ly is a technology company that provides web analytics and content optimization software for online publishers.

Overview by

Alexander Dunner

Discussions

Parse.ly Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

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Parse.ly Media

See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are disp...

See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.

Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.

Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.

Track all your content in one place, no matter where it lives. Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.

In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.

Parse.ly Reviews (149)

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Gary S.

Mid-Market (51-1000 emp.)

2/18/2020

"Excellent and efficient"

4.5/5

What do you like best about Parse.ly?

The speed of which it provides stats. Instantly gives you access to vital click numbers. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

On the author section. Even though Wordpress allows you to have several authors, only one ever shows up on Parsley. Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Small-Business (50 or fewer emp.)

2/13/2020

"Parsely Review"

5/5

What do you like best about Parse.ly?

It has been so helpful for our team. We put it in our common area where jocks have to walk by before every show. It helps them get a quick glimpse to make sure they didn't miss any big stories and blogs that are getting good engagement. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Sometimes it lags and doesn't seem like it's most up to date. Review collected by and hosted on G2.com.

Verified User in Online Media

Enterprise (> 1000 emp.)

11/19/2019

"Overall positive with a depth of features available to the user"

5/5

What do you like best about Parse.ly?

The ability to change between multiple sites on the same login and gather detailed statistics on posts by searching through a number of convenient filters including; authors, sections, tags, referrers and average dwell time. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

It would be preferable if the 'top posts in last 10 minutes' list was a top posts in real time list instead. Otherwise there is very little else that Parse.ly doesn't offer a user. Review collected by and hosted on G2.com.

Verified User in Entertainment

Enterprise (> 1000 emp.)

11/19/2019

"Smooth Sailing With Parse.ly"

4/5

What do you like best about Parse.ly?

The user experience is top notch. The ability to go from an overview to seeing metrics based on post, author, or a slew of other categories at the touch of a button makes for simple and headache-free use. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

We have many different properties on Parse.ly and sometimes when changing from one to the other, rather than going to the desired property, it reverts to the property I am navigating away from. Review collected by and hosted on G2.com.

Verified User in Publishing

Mid-Market (51-1000 emp.)

9/24/2019

"Detailed Insights into Content "

4.5/5

What do you like best about Parse.ly?

Coming from the digital marketing team, it is crucial to see the referral data that revolves around our site's content. From here, we can see the percentage of each referral source in comparison to the total, helping us decide which efforts to focus on. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

As we have many categories/topics for our content, it would be nice to see a more in-depth comparison tool for cross-referencing. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

If you are wanting a full snapshot of your content marketing efforts, Parse.ly is a great tool to see how effective your content is. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

Being able to see referral insights allows our marketing team to conclude what budget needs to be spent where. This information has helped us bridge gaps between the marketing, sales, and editorial teams. Review collected by and hosted on G2.com.

Jeanette v.

Research Analyst

Enterprise (> 1000 emp.)

11/19/2019

"Useful tool with some drawbacks"

4.5/5

What do you like best about Parse.ly?

the tagging feature and being able to sort through content consumption patterns Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

that there are some restrictions in how i can view some of the data. i have to export it to use it the way i want to Review collected by and hosted on G2.com.

Jack K.

Content editor

Enterprise (> 1000 emp.)

11/21/2019

"Excellent"

4.5/5

What do you like best about Parse.ly?

It's easy to access and laid out in a very simple way. All the tags are really helpful when it comes to accessing different articles. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

I think a the breakdown of how people are reaching different articles could be more thorough. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

5/7/2020

"Parse.ly is a good alternative to Google Analytics"

3.5/5

What do you like best about Parse.ly?

It's very user-friendly, has a nice interface and is designed with editorial users in mind. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

It has several limitations, and it's as robust as Google Analytics. Review collected by and hosted on G2.com.

Jack P.

Online TV Editor, The Sun

Mid-Market (51-1000 emp.)

11/18/2019

"Insightful and informative"

4.5/5

What do you like best about Parse.ly?

Easy to navigate, clean interface, great breakdown of data. Allowed me to track the development of my reporters' traffic, as well as my own. Review collected by and hosted on G2.com.

What do you dislike about Parse.ly?

Very occasional glitches, for example, published stories not showing up on the author page for a couple of hours. However these typically resolve themselves. Review collected by and hosted on G2.com.

Recommendations to others considering Parse.ly:

The best traffic monitoring system I've used to date. Review collected by and hosted on G2.com.

What problems is Parse.ly solving and how is that benefiting you?

We've diversified our traffic sources and are able to identity which strategies best befit a story based on whether it is succeeding on Google, social media or the homepage. Review collected by and hosted on G2.com.